The short-haired man erupted in an earth-shattering scolding. Apparently, he also noticed that the torches were gone.

However, no one paid attention to him at this time.

Now that the torches are gone, and the sky is about to dawn, we have to think about what to do next.

After this night, the ratings did not fall below 1.5 million.

This thrilled Mike.

Early in the morning, counting the time, Qin Feng should wake up and call immediately to report the good news.

"Boss, happy event, our ratings didn't fall below 1.5 million this night! So far, a total of nine players have won more than $30,000!" Mike excitedly said.

$30,000 is not much. But it's a good sign.

After all, this game, in the eyes of everyone, will last for at least a month or so.

After all, if you want to compete for the ultimate winner, it is difficult to do it without a month.

Of course, it can't be too long.

Because the island has been surveyed, although there are some fruits and other food, there are no animals that can be satisfied. For example, rabbits are none.

There are only a few birds. Coupled with some edible fruits, wild vegetables and the like, the program team also asked experts to calculate, considering that fishing for a living, it will be a month at most.

After a month, there is no food.

People starve to death without food.

Therefore, the winner will definitely be determined at that time.

After all, if it takes too long, the audience will get tired of it.

Now there is $30,000 on the first day, and in the future, there will be more.

When more and more people watch the show, this natural benefit will also increase.

Qin Feng nodded.

In this case, the future will be more intense. The struggle between them will become more and more intense, and there will be more and more various means. At that time, the number of natural viewers will also increase.

"Boss, I'm just worried, you said that their methods are getting more and more intense, will it lead to any accidents?" Mike said worriedly.

It's all a trap for each other, what if something happens?

What if someone dies?

Qin Feng frowned slightly. This is indeed a problem. You can't underestimate these wilderness survival experts. They are experts in survival in the wild, and if they really have to design traps, they will really kill people.

If the program team really dies, the compensation will be astronomical.

"Tell them that there is no limit to the means, but that they are not allowed to maim anyone. Program groups are also subject to U.S. law. Qin Feng said.

The obvious implication is that they are allowed to fight under the law. You can't say, make a trap and kill people directly. Or rather, make people miserable.

That's not going to work.

However, if you want to say that people suffer a little sin, lose their competitive advantage, or even have no way to continue the game, they can only quit, then it's okay.

Subsequently, Mike informed him of the new rule.

For the nine contestants, it is natural to understand the meaning of the program group. They also don't dare to really design a trap and kill their opponents. In that way, even if the program team wants to lose money, they will have to bear the corresponding criminal responsibility.

However, because of this provision, it also proves that the struggle between them, no matter what means used, is legitimate.

As time went on, on the third day, an alliance arose among the people.

There was no way, the fight between the people on the first day caused the torches to go out.

The next day, by his own strength, he couldn't make any torches. After all, you also have to worry about being remembered. Therefore the people fought among themselves, but they suffered together.

So, everyone was cold and starved for a day. By the third day, I couldn't stand it anymore.

So someone started an alliance.

After the alliance, it will naturally become stronger. You can work together to eliminate others first.

When the time comes, the winners and losers will be decided among themselves.

The establishment of these alliances has also made the competition more intense.

Finally, the first advertiser came.

Zippo's lighter ad!

Obviously, the most important thing to survive in the wild is fire.

And the lighter is the best equipment for ignition.

Zippo saw the popularity of the program group, so he made a decision directly and directly bought a month's advertising space. 5 bars per day, 15 seconds each. A total of $3 million.

That's a lot of money.

For the program group, it is also the first advertisement.

$3 million, already satisfied.

Qin Feng was also very satisfied.

And the ads are also very interesting, five time slots, two during the day, two at night, and one late at night.

Divide it into three periods.

Depending on the time of day, the style of the ad will vary.

During the day, it is a small short film, using a lighter to light the fire, one less cup of coffee, the blue sea and blue sky, and a comfortable cup of coffee.

At night, it is silent all around, leaning on the tree, lighting a cigarette, accompanied by the starry sky, taking a deep breath, spitting out the circles of the eyes, and saying that this infinite life is exhausted.

And in the middle of the night, the rain was pouring down, and I hid in a cave, soaked through, and pulled out a Zippo lighter. Even if the lighter is soaked, it can still be lit, and then the fire can be lit, the fire is baked, and the clothes are dried.

Three ads, all of which are only 15 seconds long. But it is full of the importance of the lighter.

And this is very suitable for the artistic conception of survival on this desert island.

Naturally, with the first ad, there is the second, the third.

Soon, the ad slots were almost full.

Obviously, everyone is starting to be optimistic about the future of this show.

After all, the struggle was too fierce, especially after the alliance, attacking each other, and various means emerged one after another, such as what darkness Chen Cang, watching the fire from the other side, encircling Wei to save Zhao, etc., all kinds of means came out frequently.

The audience who watched it was hooked.

This rating is also rising. Basically, it maintains a steady late-night all-night rating of more than 3 million people every day.

That's a terrible number. It means that there are at least 3 million Americans who stay up on their televisions.

Of course, this does not mean that Americans watch it overnight.

But at least, it's with the TV on and the show to sleep.

As for prime time, the number of viewers is even higher. The number of viewers has exceeded 8 million.

It's pretty crazy already.

In this case, can advertisers not pursue it?

So, this daily advertising space is basically full.

Of course, you can't advertise too often.

Therefore, in terms of advertising space, Qin Feng divides it into a maximum of five advertisements per hour. 15 seconds per ad. 24 hours a day, that's 120 ads.

Any more, and the audience will be annoyed. If the audience is going to be annoyed, you will be in trouble.

120 ads, one advertiser is five ads.

That is, 24 advertisers. $3 million for an advertiser, that's $72 million.

This time, everyone was shocked.

That's an amazing income.

For the U.S. satellite communications company, it was a laugh to learn that the advertising revenue broke $72 million in just the normal time period. They got the bet right!