Volume 1 Life is a Bloody Journey Chapter 109 A Red Light
Neither of them was stupid, and they knew that drinking was definitely not the theme of this two-person party.
Eat some food and chat a few words, and then dry the next glass, it is impossible to be bored in one sip, and it is impossible to drink it after two or three times.
The topic unconsciously brought up the Supreme Treasure Company, Xu Zongyang.
"How many times have you urged me to use that money, and the company is in a hurry to use the money?"
"It's not urgent, all aspects are being prepared, and there are not many places to use money. The two million you transferred before are still a little bit left, anyway, Director Ye hasn't asked me for money yet. Zhao Qingshan didn't say anything to death, because he didn't know what Xu Zongyang meant.
"So you did the company alone? It's not nice to say, you're too bold. Xu Zongyang reminded with a serious face.
"Oh, what do you say?" Zhao Qingshan immediately put down his chopsticks and handed over the cigarette.
No matter how confident he is, in the face of Xu Zongyang, a senior who has been fighting in the mall for more than ten years, once it comes to business issues, he must treat it modestly.
"The jewelry industry is not so easy to mix, you should have learned about it, there are many factories and wholesalers in the jewelry industry, and there are thousands of them in Shentu City. Which of those bosses doesn't know the industry better than you? Why do they honestly only do processing and wholesale, and don't enter the end market?"
After asking this question, Xu Zongyang lay down on the back of the chair with a cigarette, as if he was going to talk to Zhao Qingshan, a rookie.
"Market share is not easy to grab, I know that the jewelry industry, like many other industries, whoever takes the lead is the boss, because once it occupies a certain market share and becomes a well-known brand to the public, then it is basically equivalent to being invincible. Like the dragon and phoenix Chengxiang and the rich and noble, they are all listed companies with a market value of tens of billions, and it is naturally not easy to grab food from the tiger's mouth. ”
Zhao Qingshan gave his own answer, which is definitely not perfect, but grasps the most important point, the share of the jewelry industry is not easy to seize.
"It seems that you are not hot-headed, in the history of China, at least in the past 30 years, there has not been a big jewelry brand has had a serious shrinkage, those who have gone bankrupt are in the early stage of the rush to seize the share resulting in excessive debt, celebrity endorsements, TV advertising network advertising, often hundreds of millions, where did this money come from?
When celebrity endorsements and advertising have not achieved the desired effect, they often choose to increase their efforts when they have no way out, and continue to borrow when they run out of money, and some companies do not hesitate to borrow from private loan companies at an interest rate of two or three points, or even illegally raise funds. until he couldn't play anymore and stumbled to prison. ”
Xu Zongyang said seriously, and Zhao Qingshan also listened seriously, but what made Xu Zongyang extremely unhappy was that Zhao Qingshan actually looked calm after listening to this.
I have made the problem clear, but I didn't say that you want to build a high-end jewelry brand, and you don't even have the idea of having hundreds of millions of dollars.
Even if there are billions, they may not be able to grab much share from those decades or even hundreds of years old brands.
Those famous brands have gone through the baptism of time, and the three or five years of hard work are in the initial stage.
So even if you Zhao Qingshan have a billion funds on hand, then have you thought about it, how many years will it take to recover the cost?
In the face of Zhao Qingshan's calmness, Xu Zongyang had to increase his efforts and said: "To tell you the truth, two years ago, I also invested in a relative's jewelry company, compared to his ambition is much smaller than yours, the slogan shouted is 'Guiliu people's own jewelry brand', the spokesperson invited a famous local actor, and the advertisement was only placed in the province, even so, the cost of this area reached thirty or forty million."
As a result, in addition to a few of his fellow villagers to give him some face and take a few franchisees, there are no other franchisees, in the past two years, he has relied on his own funds to lay stores, a total of more than 20 stores have profits and losses, and the advertising endorsement cost of 30 or 40 million is equal to a waste, it is better to take a third-rate brand to join. ”
Zhao Qingshan smiled, raised his glass and said, "Thank you for taking care of you." Mr. Xu, I'll also give you a thorough explanation, it's impossible for me to copy the way of making a fortune from other brands, I don't have so much money to burn, and I don't have so much time to delay. A year is a success, a failure can be seen within a year. ”
The two touched the glass, but Xu Zongyang felt tasteless and didn't drink for a long time.
His original intention was to touch the bottom of Zhao Qingshan, as long as Zhao Qingshan dared to come to the appointment, he would treat Zhao Qingshan as a promising junior, because when he was young, he also met nobles all the way to help.
As long as Zhao Qingshan has the guts, he doesn't mind being a nobleman once.
He didn't believe that Zhao Qingshan had hundreds of millions of funds, so he wanted to persuade Zhao Qingshan to set foot in the creation of a jewelry brand, which was for Zhao Qingshan's sake, and it was also convenient for him to start his own small abacus.
In his opinion, a young man who is so blind that he is not ashamed to enter the creation of a high-end jewelry brand must have made a windfall but because he has no channels to make suitable investments, he will make a rash decision under the deception of his peers.
As the actual helmsman of Hairui Auction House, he Xu Zongyang lacks nothing and no shortage of investment channels.
With a little guidance, I'm not afraid that Zhao Qingshan won't change his mind, when the time comes, the cash flow of tens of millions can be doubled casually in a year and a half of operation, even if he swallows half of it, Zhao Qingshan will wake up laughing in his dreams, right?
However, this kid is still so confident knowing that the market share is not easy to seize, you want to go your own way, how to go?
Xu Zongyang was also confused, is he really capable, or does he not know the height of the sky?
"Mr. Xu, this is just the beginning, and you are about to admit defeat? Then call my brother to listen?" Zhao Qingshan finished his mouth again, and joked with a smile.
"Where did you get your confidence?" Xu Zongyang was very upset, pun intended, and still didn't drink the overflowing glass of wine in his hand.
"Mr. Xu, it's man-made. Zhao Qingshan said casually.
It's just that the more this is the case, the more Xu Zongyang feels that this sentence is teaching him a lesson.
The face changed!
The wine glass slapped on the table and shattered!
Zhao Qingshan took a bite of food, and took a few more chopsticks to eat, and didn't look at Xu Zongyang, who seemed to want to play a majestic role.
The wine was drunk as usual, but the taste was not that way anymore.
He also took it for granted that Xu Zongyang was going to make him a friend, but after two glasses of wine, the fox's tail was revealed.
On the one hand, Xu Zongyang played the role of a kind reminder, with the attitude of a person who came over to persuade himself that the jewelry brand is not easy to gain a foothold, and the investment is also risky, and the ghost knows if he is temporarily looking for a master to understand the jewelry industry, what is the jewelry brand of his relatives, Zhao Qingshan will not believe half a word.
On the other hand, he made no secret of his condescension and looked down on himself, as if he wanted to provoke himself to give him a thorough explanation.
Is Zhao Qingshan someone who is so easily provoked?
Words are not speculative for more than half a sentence.
Angering Zhao Qingshan failed, but he became angry.
"Zhao Qingshan, you are too bad at being a man. ”
After a long time, Xu Zongyang got up and opened the curtain of the box, and Sen Ran said.
A beam of red light shone on the back of Zhao Qingshan's hand, and then moved along the back of his hand to his arm until Zhao Qingshan could not see it.
Zhao Qingshan's body stiffened for a moment, and he knew that the light was pointing at his head at this moment.
"And you're too bold, it's not a pity for someone like you to die. ”
Xu Zongyang is like a victor, a condescending judgment.