Sunday, March 14, 1982.

On this day, when the sun rises as usual, the golden sunlight gradually illuminates the ancient Forbidden City.

It also dyes the magnolia flowers that bloom high on the branches with a soft glow.

Let the white flowers and the pink flowers look both transparent and dreamy.

It's a pity that the people of the capital almost all turn a blind eye to such beautiful scenery.

This is because everyone has become accustomed to it.

It is also because of everyone's minds, I am afraid that they are all confused by the family planning policy that was just implemented yesterday.

There are many opinions on the stipulation of this "basic national policy" that "in the cities, a family only needs one child, and in the rural areas there should be a maximum of two children." There are many opinions, but they have not been able to accept it without objection.

Except for Luo Guangsheng, a master who has already given birth to a son, many families are full of anxiety about the hidden worry of "no male heir".

Even Aunt Bian was among them, and she was a little out of breath.

You must know that although her eldest daughter-in-law Li Xiuzhi is angry, she is currently pregnant.

But it's not yet a day, and where can you see men and women!

So since you can't see men and women, the old lady can't live in peace!

Look at this reclamation festival! Aunt Bian, who is worried about this matter, is really dumb and eats coptis, and she can't say that she is suffering!

Come to think of it, even she can't solve her heart disease.

How can she help the streets to publicize the spirit of family planning and do ideological work for others?

Hey, this is the first time that people living in the city are a little envious of the rural hukou.

There is no doubt that given the wide audience of this policy, it involves the roots of thousands of households.

TV, radio, newspapers, magazines these days. It is inevitable that the interpretation of the family planning policy will be the headline on the front page, and the propaganda and reports will be overwhelming.

So you can imagine how many people will pay attention to other aspects of their lives?

As a result, many things that would normally attract attention were covered up silently.

I am afraid that at least a few months will pass, and when everyone takes their attention away from the matter of family planning and their emotions on this matter return to calm, people will feel the new changes in their lives in a state of surprise.

For example, with the blossoming of spring, the number of domestic tourists with cameras is increasing rapidly.

More and more Chinese people are beginning to take photography as a personal hobby.

Taking photos has become the most popular way to play for lovers almost overnight.

What is reflected behind this is the substantial progress in the production capacity of China's related industries.

It is precisely because of the fact that China's cameras have also met the conditions for sufficient supply like "three turns and one ring", and the price has been reduced.

It will be at this point in time that cameras will begin to become popular and enter the homes of ordinary people.

From this point on, it is no longer very difficult to take a family photo.

For another example, in the Saigong Exhibition Hall in the Temple of Heaven Park, there is also a unique promotion of tourism products in this era.

In front of the door of the beamless hall and the dormitory, there are two groups of graceful girls, who put together tables under the clear blue sky, spread tablecloths, and put on a dazzling array of handicrafts that are rarely seen elsewhere.

As for the special feature, it's not that it's an open-air temporary promotion.

It's not that the girls are all outstandingly dressed, dressed up nicely, and smiling to sell.

It's not even about how new and interesting the goods on the table are, and you can't find them anywhere else.

Then everything is secondary.

The key is that the way these girls sell their goods is completely "killing" people invisibly.

These two open-air outlets, more eye-catching than those products, are a large sign with red letters on a white background standing more than one person tall next to the table.

It can be seen at a glance that it is very eye-catching and written in English, "Buy 18.88 yuan, get 5.88 yuan back".

Below this line of words, there is a row of smaller words to indicate that the 5.88 yuan returned includes a small commodity worth 2.88 yuan, as well as a café consumption coupon of 3 yuan on the same day.

I didn't say it, this is obviously Ning Weimin, a kid, who is using future routines to fool the current people.

As a veteran of the inverted coin card, Ning Weimin knows the essence of consumer psychology best, which is the pursuit of cost performance. 258

And what he is good at is to use this kind of tying method to make consumers have a false sense of value for money.

On the contrary, you can tie in more products to the greatest extent.

The trick lies in the following:

One, false offers.

The true value of Ning Weimin's so-called return of 5.88 yuan is actually not even 0.88 yuan.

The so-called small commodities worth 2.88 yuan are just those small pendants and straw insects made for him by the street factory.

Even if the requirements are relatively delicate, the cost of a piece is only about a dime.

The café is a high-consumption place, and a consumption coupon of 3 yuan can only drink three bottles of soda.

Or buy six cheap cups of coffee, or a drink made with fruit juice concentrate.

In essence, it was Ning Weimin who bought something that the customer would probably not have bought.

Second, the price comparison effect.

Ning Weimin positioned the cheapest small item at 2.88 yuan, which also had ulterior motives.

Why do you say that? It is because the prices of the goods that Ning Weimin fought are not cheap.

The price of a cloth tiger worth one yuan is 6.88.

Those stone ashtrays, stone lions and door-pier bookends that cost three yuan are all priced at 16.88 yuan.

The price of a 12-inch silk figure with a cost of 12 yuan is 48 yuan, and the price of a 14-inch silk person with a cost of 14 yuan is 64 yuan.

That's a lot of profit.

And when consumers find that even the cheapest goods cost 2.88 yuan, they will feel that other things are not so expensive in comparison.

There is a theory for this phenomenon called "price anchors".

To put it simply, it is to deceive consumers through the high price of a cannon fodder product (the anchor point is actually cannon fodder).

Let them produce a false high value for money on the goods they actually want to buy.

Three, ambush traps.

Because the specific price of the commodity is also a calculated reason.

It is impossible for a visitor to just purchase an 18.88 product.

If you want to achieve such a spending limit, you have to buy at least 19.76 yuan of things.

And as long as you get a coupon for the café, no one wants to waste it if you don't have a tight time.

Then it may cost more than three dollars to go.

Besides, there's a more elaborate table in the café.

Under the arrangement of silk and satin, and under the lighting of spotlights, all the works of teachers and students of the Academy of Fine Arts are placed.

Those things that are artistic and creative are more expensive, starting at least 100 yuan.

But the style is also extraordinary, and it may not touch the hearts of some people.

This is drainage in disguise.

Why else does everyone say that what is bought is not what is sold?

It's all about calculation.

Basically, some people are willing to pay for it, and even if this loss is settled, it is not cost-effective.

As for why Ning Weimin only marked such a discount in English?

That is really out of a pure conscience, not because the Chinese people have no money and are discriminated against.

To put it bluntly, Ning Weimin was happy to earn foreigners' money like this, which was considered capable to him.

But if he wants to cheat his compatriots like this, he is a little embarrassed.

Isn't this trying to do your best to avoid accidentally hurting your own people?