Dai Xiyan's love and giving to the summer night was exchanged for the gentle treatment of the summer night, as well as the feelings of pampering.

There is a topic between the two, there is no economic pressure, and Xia Ye has a pampering love for Dai Xiyan, so Dai Xiyan and Xia Ye have never quarreled, at most it is just a joke.

。。。。。。

Two days after the end of Double 11, on Sunday, not long after the endorsement had lunch, he unexpectedly received a call from Ah Li, and unexpectedly felt that Ah Li would definitely call again, and unexpectedly it was the vice president of Taobao who called him personally.

The last time I contacted myself, the most was a middle-level, and this time I contacted myself as an executive in Ah, it is conceivable that after this Double Eleven, a series of data came out, and Ahli has attached great importance to the Double Eleven trademark!

It happened to be the weekend, and the endorsement received a call from the other party, if it was Monday to Friday, the other party really couldn't get through to the endorsement's phone during the day.

"Mr. Dai, hello, I am Yang Guo, vice president of Taobao.com, and I want to talk to you about the Double 11 trademark. ”

The other party was very straight to the point and did not have the slightest politeness.

Dai Xiyan smiled and asked flatly: "Then what price are you going to pay for me to transfer this trademark?"

Yang Guo didn't expect Dai Xiyan to be so direct, and said slowly: "Mr. Dai, our group plans to pay 20 million yuan to acquire the trademark in your hand." After Yang Guo finished speaking, he quietly waited for the reply of the endorsement.

If it was the first time to quote this price, the endorsement at that time might really agree after considering it, but seeing that the penguins could bid 60 million for the trademark WeChat, the endorsement really didn't look down on the current price.

Dai Xiyan thinks that if he can't open a price that he is satisfied with, he will not sell, anyway, he is not short of money now, and he can't use any money, the best result is that he can get some of the original shares of Ahli, and when the time comes, after Ahli is listed in the United States, these original shares may be hundreds of times the income, so Dai Xiyan replied: "Mr. Yang, to be honest, I am not very satisfied with this price, I think this trademark is very valuable, anyway, I am not in a hurry, if you don't believe it, we can look at it again next year!"

Yang Guo obviously didn't expect that he would directly refuse without considering it, he also understood the situation, and the price he gave to him at the beginning was only one or two million, but now it is ten times more at once, which is already a very high price, and he didn't agree.

Yang Guo knew that after the endorsement refused, he would definitely have to hold a meeting to discuss this issue, because now Double 11 has slowly become a phenomenal marketing campaign, and its importance to Ah Li is self-evident.

Yang Guo said: "Mr. Dai, I don't know if you have any ideas here, you can also tell me, we will definitely have a meeting to discuss!"

Dai Xiyan thought for a while and said: "Okay, I hope you are making a systematic evaluation of this trademark, and my hope is to get some of the original shares of your group." ”

"Oh, yes, Mr. Dai, I understand your request, and we'll discuss it again!"

"Okay, then you can discuss it well, I hope you can get a satisfactory price, I'm not in a hurry!" said Dai Xiyan.

Yang Guo smiled and didn't speak, the two said "goodbye" to each other and hung up the phone.

Dai Xiyan hung up the phone, looked at the address book, and thought to himself that if this trademark is not sold for hundreds of millions, it will be too much of a loss!

。。。。。。

Everything is going on in an orderly manner, Yanxin Technology due to the follow-up capital injection, the development momentum is very strong, the penguin's WeChat is thrown several streets, if nothing else, it is just a matter of time and the last kick in the counterattack, Yanxin can occupy an absolute dominant position, and completely shoot WeChat on the beach.

And this one-time blow is pinned on next year!

。。。。。。

After a few months of precipitation and development, due to the affordable price and good taste, it has formed a good reputation in the market. And scattered in 30 major provincial capitals across the country, each city is unique to a little bit has also become a check-in place for many milk tea fans.

A little bit of popularity of course also ignited the idea of many people to join a little bit of milk tea, for a while, a little bit of the company's official website phone was blown up, are asking a little bit when to open to join.

With the hot demand of the market, the endorsement also decided to slowly open the entrance to join, and slowly occupy the market share under the condition of having a good reputation.

So, in mid-to-late November, after discussion and discussion of the company, the "Little Milk Tea Franchisee Management Measures" was issued to standardize the management of a little bit of joining.

Due to the limited personnel of the company and limited experience, the spokesperson decided to do the boutique franchise model in the early stage, and strive to do the best service for each franchisee.

The step is too big and it is easy to pull the egg, and when the company has enough personnel and enough experience, it will be the time to pursue the market everywhere.

In December, the second franchise store in major provincial capitals across the country and the first franchise store in some second-tier cities with better economy were opened, and it is initially expected to open about 100 franchise places.

The total franchise cost of each boutique franchise store is expected to be about 500,000 yuan, including 70,000 yuan of franchise fees and 30,000 yuan of franchise deposit, a total of about 50,000 yuan of equipment unified procurement costs and brand management and personnel training costs.

Other rent, decoration, raw materials and labor costs are about 350,000 yuan in the early stage.

In this way, if the 100 boutiques join smoothly, a little catering can immediately recover more than 10 million yuan in cash, which means that the 15 million yuan invested in the early stage of cooperation with 50 Lan is almost recouped.

After December, it was a busy day, and the open 100 places were quickly swept away by those who met the qualifications for joining.

The next step is to prepare for the new store and experience guidance.