Chapter 219: What is a Consortium? (2-in-1 Chapter)

"Good, you're doing a good job!"

After reading it, Xia Yu raised his head and praised Gavin Peter, who was full of anticipation.

"Thank you boss for the compliment!"

Xia Yu's praise made Gavin Peter very happy, but he still didn't get carried away, knowing that he actually didn't have a lot of credit for such a high sales of "Xun Qin" this time.

The foundation and influence of "Xun Qin Ji" are there, and "Jiuding Daily" continues to assist, even if it is published by the original Jiuding Newspaper Company, the sales will not be much worse than now.

So Gavin Peter is very cool-headed, this time it can't be counted on his head, he just carried out Xia Yu's orders, what can really show his ability should be the publication of other books and the development of various businesses later, at that time, how well can he truly reflect his ability.

Seeing that Gavin Peter was very calm, not arrogant or impatient, Xia Yu nodded secretly, and his evaluation of him was a few points higher, and he really deserved to be the person who could make Penguin Publishing Group the first in the industry in later generations.

Looking at the watch in his hand again, Xia Yu opened his mouth and asked, "Has this data been released to the public?"

"It has been announced to the public, and the table made by overtime last night, and then I communicated with Yan Wenhan and put this data on the "Jiuding Daily" and asked him to help publicize it. ”

Gavin Peter replied quickly.

"Well, well done!"

Xia Yu said lightly.

It stands to reason that Jiuding Newspaper Company and Jiuding Book Publishing Company are two companies, and cooperation between them should be carried out in accordance with procedures, just as Jiuding Book Publishing Company has to pay advertising fees when it publishes advertisements in Jiuding Daily.

But the "Looking for Qin" published this time is the boss Xia Yu's, Yan Wenhan will definitely not set up any obstacles, after all, the company is the boss's, he will not talk about money unless his brain is in water, the money of the two companies is left hand to right hand, but he has to pay taxes one more time, and the loss is Xia Yu's money.

Moreover, the sales of "Xun Qin" this time set an unparalleled record, and it was a hot news in itself, even if Gavin Peter did not say that as a qualified newspaper company at the helm, this kind of news had to be reported by someone.

Of course, speaking of which, the most important thing is that point, although it is divided into two companies, but they are 100% controlled by the same boss, it can be said that it is a brother, there is no outsider constraint at all, plus Xia Yu also specially explained that in a special period, some things must be in accordance with the rules and regulations, but there are some rules and regulations that can be ignored first, speed up the efficiency, and let the company develop faster.

It is precisely because of this that Yan Wenhan, Wang Qi, Ma Tengdong and Gavin Peter have also become good friends in private, and they communicate well in many things, help each other, and use the resources of several other parties to develop their own companies.

Xia Yu is also very aware of this situation, which is also what he is happy to see.

As long as these four companies develop, there will already be a prototype of a small consortium, as long as a bank is added, it can be properly regarded as a small local regional consortium, although limited by the lack of industry types, it will appear very partial and thin.

As a consortium, the most important point is that the core enterprises within the consortium should communicate resources, help each other develop, and be consistent with the outside world!

What is a consortium? It is understood from the simplest literal meaning, that is, wealth and financial resources are grouped, so we should develop together and communicate with each other.

It is precisely with this kind of consideration that Xia Yu encourages them to communicate and cooperate.

After staying at Jiuding Book Publishing Company for a while, Xia Yu encouraged Gavin Peter a few words, and then went to Jiuding Animation Co., Ltd. in the same building.

......

"Boss!"

"Good morning, boss!"

"Hello!"

Xia Yu walked into the company with his hands behind his back, and the employees inside greeted him respectfully when they saw Xia Yu, Xia Yu showed a kind smile and nodded in response.

Xia Yu found that the attitude of the employees in the company towards him had changed a lot.

He could clearly tell that the attitude of the employees towards him was respectful before, but now the attitude towards him was full of awe.

Xia Yu pondered for a while, and felt that it should have started when he started to rectify the Xiangjiang comic industry, and when Yulang Books and Shenghuo Publishing House closed down for rectification, and many other comic companies were also implicated, the attitude of the employees changed fundamentally.

It is estimated that his methods shocked them, but they didn't expect Xia Yu, a seemingly harmless boss, to be so ruthless, and they, as practitioners in the comics industry, will have a deeper experience than people outside.

In particular, many employees in the company who have jumped ship from other comic companies must have mixed feelings during this time.

After thinking about it, Xia Yu didn't care, this kind of thing can only let the employees slowly adapt to him, not he, the boss, to change with them.

Xia Yu walked towards the company, and when he passed by Ma Tengdong's office, he saw his office door open, Ma Tengdong was sitting at the desk and pondering, his expression was a little tangled, and his expression was uncertain, as if he was too focused and didn't notice that Xia Yu had arrived at the door.

Xia Yu knocked on the door, Ma Tengdong raised his head a little impatiently, and when he saw that it was Xia Yu, he immediately stood up, restrained his impatient expression, and said respectfully: "Boss!"

"Hmm!"

"Oh, the first issue of "Bosom Friend" magazine has been made?"

Walking up, Xia Yu swept his eyes casually, and after seeing the things on Ma Tengdong's desktop, he raised his eyebrows and said.

"Yes, boss, I just arranged for someone to print the first book today, and I was about to report this matter to you, you can take a look. ”

Ma Tengdong said immediately, then picked up the magazine and handed it to Xia Yu.

"Okay, I'll take a look!"

Xia Yu took the magazine, then sat on the sofa and looked at it with a scrutinizing gaze.

Ma Tengdong began to make tea on the side, and his eyes paid attention to the changes in the expression of the boss Xia Yu from time to time.

Xia Yu didn't read the content of the comics, but looked at the structure and layout of the magazine.

After a long time, Xia Yu finished flipping through the entire magazine, and said with a satisfied smile: "Well, it's very good, just print it according to this template." ”

Hearing Xia Yu's evaluation, Ma Tengdong secretly breathed a sigh of relief, smiled and said, "Okay, I'll arrange it later." ”

"By the way, how much does this magazine cost, and do you have any suggestions for the price?"

"Boss, our magazine is designed to be 16 longitudinal pages, a total of 48 pages, and according to your requirements, the inner pages are full color pages, so the printing cost is relatively high. ”

"I have made calculations, if according to the printing volume of 100,000 copies to print, all the costs can be controlled at about 1.3 Hong Kong dollars, the cost will decrease with the increase in printing, in order to ensure profits, I suggest that the ex-factory price is 2.2 Hong Kong dollars, the unified retail price is 3 Hong Kong dollars, leaving 26.7% of the gross profit to dealers. ”

Ma Tengdong blurted out a report that he had long been familiar with this data.

Hearing what Ma Tengdong said, Xia Yu thought about it, nodded silently, and approved the price.

He had learned about the situation in the Hong Kong comics industry before.

Huang Yulang's "Dragon and Tiger Gate" is the same as 16 open, but the horizontal is 16 open, while "Bosom Friend" is 16 longitudinal open.

And the number of editions is the same forty-eight editions, so in this regard, the paper cost of "Bosom Friend" and "Dragon Tiger Gate" is the same.

In terms of color, "Dragon Tiger Gate" is also a full-color page, and the price is a retail price of 2.5 Hong Kong dollars per copy.

However, this price has been in place since 1976 and has not been changed for two years now.

Therefore, Ma Tengdong raised the price of "Bosom Friend" to 3 Hong Kong dollars a copy, which is not too high, and he raised 0.5 Hong Kong dollars a copy in two years, I believe readers should also accept it.

Moreover, it is now a special period, and the Hong Kong government has vigorously rectified the comic industry, resulting in the closure of many comic magazines, and readers cannot draw even if they are rich.

So this is a good time to raise the price, as long as "Bosom Friend" comes out, although it is 0.5 Hong Kong dollars higher, readers will still accept it if they don't have to choose, and they will naturally adapt to it when the time comes.

The price was raised, and the profit of the comic magazine increased by 0.5 Hong Kong dollars.

According to the printing volume of 100,000 copies, the cost of a copy is 1.3 Hong Kong dollars, and the ex-factory price is 2.2 Hong Kong dollars, the gross profit of selling comics alone can be 40%, and if the printing volume grows and the cost decreases, the gross profit will be higher!

In the situation that Xia Yu learned, the retail price of "Dragon Tiger Gate" is 2.5 Hong Kong dollars, the ex-factory price is 1.8 Hong Kong dollars, the cost should be about 1.4 Hong Kong dollars, and the gross profit is only 22.2%.

But comics, magazines can make a profit, even if it's very good, in addition to advertising revenue, as well as peripheral licensing income, those are the big heads.

Xia Yu's "Bosom Friend" can calculate such a high gross profit, the most important thing is to raise the price by 0.5 Hong Kong dollars, which is 0.5 Hong Kong dollars more gross profit.

"Yes, the price will be according to this!"

Xia Yu said to Ma Tengdong, who was waiting for his opinion.

Ma Tengdong nodded in response: "Hmm!"

Suddenly, Xia Yu remembered that something was wrong with Ma Tengdong just now, and he asked with concern: "Tengdong, I saw your sad face just now, what's the matter?"

Ma Tengdong was stunned, but he didn't expect that his appearance just now was seen by the boss.

But since the boss saw it, and he hesitated to mention it to the boss, since the boss took the initiative to ask at this time, then he no longer hesitated, and planned to say it, ask the boss what the plan was, if there were any plans, and save him from continuing to struggle.

After making a decision, Ma Tengdong stubbornly said: "There is no problem, that is, I want to ask you, when will our comic magazine be released......?

In the end, Ma Tengdong still didn't have the courage to explain, after all, the current situation, or the predicament he faced, was caused by the boss, and if he continued to talk, he would blame the boss.

However, even if Ma Tengdong did not continue, Xia Yu understood what he wanted to express.

"So that's the problem, I thought you were worried about something!"

Xia Yu smiled absently and said.

Seeing the boss's reaction, Ma Tengdong was a little puzzled, blinked his eyes, and found that the boss didn't seem surprised, or worried.

Could it be that the boss already has a plan?

Ma Tengdong felt an expectation rise in his heart, and his eyes looked at Xia Yu tightly.

"I didn't tell you clearly before, I thought about this matter from the beginning, and the purpose of using public opinion is to clean up other peers, reshape the environment of the comic industry, and formulate new rules, not to destroy the comic industry. ”

"Now that the plan is only partial, you are worried that the current public opinion situation is a one-sided boycott of comics, you don't have to worry about this, now that "Bosom Friend" has been finalized, it is time to get the comic industry back on track. ”

"I can make public opinion fall to one side, and I can make public opinion fall to the other side, so you don't have to worry, get ready to publish the magazine in the near future." ”

Xia Yu explained with a light smile.

Hearing Xia Yu say this, Ma Tengdong was overjoyed, completely relieved, and at the same time secretly blamed himself in his heart, sure enough, he thought too much, the boss thought more than him, he was salty and eating radishes and worrying.

Thinking that it would not be long before the magazine would be published, and after more than two months, it was finally time to test the results, Ma Tengdong couldn't help but clench his fists, looking forward to it.

"You're going to do your best to get ready now, and when the time comes, you're out of the basket, and I'm going to get you in trouble. ”

Xia Yu looked at Ma Tengdong and said jokingly.

Although the boss said it in a joking tone, Ma Tengdong paid attention to it 200 percent, and said solemnly: "Don't worry, boss, I will definitely be ready, and I promise that I won't be out of the basket!"

"Well, make a release plan and let me see it in a few days!"

Xia Yu patted him on the shoulder to show encouragement, and then admonished.

"Yes!"

Ma Tengdong raised his voice and assured.

"Let's go, take me to the various comic studios to have a look, so I can get a look at the progress. ”

After taking a sip of tea, Xia Yu put down the teacup, stood up and said.

"Please come with me!"

Ma Tengdong hurriedly said, and then led Xia Yu to the comic studio.

The first one to go in was the Dragon Ball studio.

As soon as I entered, I saw dozens of employees immersed in painting, and the entire studio was filled with the 'rustling' sound of paintbrushes rubbing against the paper.

Xia Yu and Ma Tengdong walked in and watched the various employees draw, some employees raised their heads and found Xia Yu and the two, and just wanted to shout, but saw Xia Yu beckoning to stop them.

At this time, Xia Yu saw that Ma Rongcheng was concentrating on painting, he walked behind him, watched him paint, observed for a minute, and showed a satisfied smile.

It's really good, although Ma Rongcheng's skills are not very strong, but considering his age, he is already better than his peers, at least what Xia Yu just saw, Ma Rongcheng's level is no worse than those twenty-one or twelve-year-old employees.

Retracting his gaze and seeing Song Quanping quietly waiting on the side, Xia Yu nodded at him and said, "Go to your office and call the other two team leaders." ”

After Song Quanping answered, he took Xia Yu and Ma Tengdong towards the office.