On a sunny morning, Shen Wei, the head of the sales section of Rihua Electronics Factory, held a few pages in his hand and hurried through the factory area, and soon came to a room marked with the general manager's office.

He didn't knock on the door, but pushed the door directly in, the room was not big, only a desk, a bookcase, an ordinary sofa, the layout was very simple, even simple, and in front of the desk, a young man in his early thirties was sitting.

This person is Duan Yongping, general manager of Rihua Electronics Factory.

Duan Yongping saw that his subordinates were reckless, frowned and said, "What's wrong?"

"Mr. Duan, haven't you been thinking about advertising on CCTV recently? Do you have a clue now?" Although Shen Wei is young, he has been in Rihua Electronics Factory for many years, and has been following Duan Yongping, winning Duan Yongping's trust and speaking directly.

"Nope. Duan Yongping put down the pen and rubbed his eyebrows, he has been pondering this matter for the past few days, at present, the Xiaobawang learning machine has been successfully developed and mass-produced, just waiting for the advertising to build momentum and sell on the shelves, but the advertising plan has not been decided, and he is not satisfied with the plans made by several advertising companies.

"That's right, someone made a plan for us, I think it's very good, Mr. Duan, you take a look at it first. Shen Wei handed over a few pieces of paper in his hand.

Duan Yongping was stunned for a moment, but didn't say anything, took the plan, and looked at it at a glance.

Looking at it, he was stunned.

Shen Wei next to him has been paying attention to Duan Yongping's expression, after many years of getting along, he already knows a lot about his boss, especially able to calm down, and generally does not easily express his inner emotions, at this moment when he sees his distracted appearance, he knows that this advertising plan has caused waves in his heart, so he asked: "Mr. Duan, what do you think of this plan?"

Duan Yongping reacted: "Oh, I just watched it." ”

He picked up the enamel cup and took a sip of strong tea, then picked up the plan again and continued to read, this time he looked very seriously, looked very slowly, after reading, he put the paper on the table, his fingers couldn't help but tap, and he groaned for a long time before looking up at Shen Wei: "Who wrote this thing?"

Shen Wei replied: "A young man who came to our factory to talk about product distribution wrote it, looking at his appearance, it is estimated that he is not as old as me, and he is a young man with great ideas." ”

Duan Yongping was stunned again: "Is it a distributor?"

Shen Wei nodded: "Yes, he wants to do our new product Xiaobawang learning machine in the urban general distribution, I chatted with him, chatted and chatted about the advertising part, I saw that he was young, but he seemed to have an opinion on this piece, so he said that we were going to advertise on CCTV, but I didn't expect him to pick up the pen and write us this advertising plan." ”

Duan Yongping thought for a while and said, "Then call him over, I want to talk to him." ”

"Good. Shen Wei nodded and turned to go out.

"Eh, wait a minute. Duan Yongping suddenly called Shen Wei back, got up and said, "Forget it, I'll go and see it myself." ”

The two left the general manager's office, under the recommendation of Shen Wei, Duan Yongping soon met Zhang Yunqi in the sales department, although Shen Wei had already told him that this person was very young, but when they really met, Duan Yongping was still slightly surprised, but he did not show it, he enthusiastically stretched out his hands and said: "Hello Hello, I am Duan Yongping, the general manager of Rihua Electronics Factory." ”

"Hello, Zhang Yunqi. ”

Zhang Yunqi looked at the young man in front of him for a while before reaching out and shaking his hand.

Before he came, he was full of interest in this top invisible tycoon in the Chinese business community in the future, and even wrote down some important measures and reflections of Duan Yongping in the business of his previous life in that black notebook.

In 1989, Duan Yongping obtained a master's degree from Renmin University, and at that time, he was an absolute minority in China's business circles.

In just five years, he achieved an annual output value of 800 million yuan and a market share of nearly 80%, but the unclear property rights of "Xiaobawang" and various contradictions with the Yihua Group above eventually led Duan Yongping to lead the core team to leave.

It didn't take long for a generation of overlords to hate the Dongjiang River.

All in all, in the hands of Duan Yongping, Xiangshan Xiaobawang Electronics Industry Co., Ltd. in the tide of modern market economy, deduced a period full of sad smell, a singing and sighing endless aftertaste of the modern version of the Bawang farewell "machine", from 1991 to 1997 defeat, during which it was only a short period of 6 years.

After leaving Xiaobawang, Duan Yongping founded BBK.

Business genius is a business genius everywhere, and it didn't take him a few years to build BBK into one of the top brands in China's cordless phone, VCD, educational electronics and other industries.

In 1999, Duan Yongping was named one of the 20 "Millennium" industry leaders in business and finance in Asia by Asia Weekly for his "clear vision and innovative ability".

In 2001, Duan Yongping, who had just turned 40, divided the company into three, and divided it into three companies: BBK, OPPO and VIVO.

It may be that he sleeps with his wife in his arms every day, and his small life is too comfortable, and the chickens can't stand it, so when he has nothing to do, he engages in investment, does charity, eats with Buffett, and brings out a famous apprentice Huang Zheng in later generations, this person is the boss of Pinduoduo, as for investment, Duan Yongping's most awesome case was at the end of 2001, when he "ate" NetEase stocks for about $1, and more than a year later, the stocks he held exploded more than 50 times, with a net worth of more than one billion.

In short, Zhang Yunqi admires this person very much, in China's modern business history, this is a unique boss, not as good as Mr. Ma and Brother Xiaoma, and there is no strong Dong Ge who does not know his wife and beauty, but his fame and pragmatic and sincere business logic are what many Chinese entrepreneurs in later generations lack.

Zhang Yunqi was looking forward to meeting Duan Yongping this time, but now that he has really seen it, he has no imaginary excitement and admiration, perhaps because he has already finished examining this person's life, just like a god who has opened the hanging, he has unconsciously stood at a higher angle.

Duan Yongping was quite enthusiastic about Zhang Yunqi, and invited him to the general manager's office to serve a cup of hot tea, seemingly intentionally or unintentionally, with a tentative tone and Zhang Yunqi had been talking about marketing and other topics for a long time.

After an in-depth conversation, Zhang Yunqi's talking posture and sharp insights into China's marketing seemed to make Duan Yongping, who was not yet a veteran at this time, happy and convinced, he was a little surprised in his heart, he had never seen such a far-sighted and talented dealer, so he smiled and turned the topic back to the advertising plan made by Zhang Yunqi.

He said: "Boss Zhang, your advertising plan is very in line with Xiaobawang's brand positioning and strategic direction, and it is perfect, for my appetite, I won't tell you that I haven't slept well for several days for this advertising plan." ”

Zhang Yunqi was chased by Duan Yongping and asked for a long time, his mouth was a little dry, and he took a sip of tea before he smiled and said, "After the award, I just wrote it casually." ”

In fact, he knows very well in his heart that Duan Yongping will definitely attach importance to and appreciate his advertising plan, because Duan Yongping's consistent business logic is to be preemptive, focus on products, focus on marketing, and offline sales.

In the inherent cognition of many people, all big businessmen and entrepreneurs who are successful in trading must be the first adventurers who dare to eat crabs, but Duan Yongping is an exception: he is not the earliest to make game consoles, he is not the earliest to make VCDs, and he is not the earliest to make phone calls, but whether it is Xiaobawang or backgammon, this set of late-mover and marketing style he advocates has achieved great success.

In short, this is a particularly pragmatic, rare brand consciousness person in that era, an out-and-out marketing master, advertising master, why can Xiaobawang not take the lead and be surrounded by layers of encirclement?

The advertising plan he gave Duan Yongping was not original, but Duan Yongping locked himself in a small black room in his previous life and thought about it for several days and nights, and his appetite was certain, Zhang Yunqi was glad that Duan Yongping hadn't figured out this advertising plan at this time, otherwise the fake Li Kui would have met the real Li Kui, and the original form would have been revealed.

As for the effect of this advertising plan, Zhang Yunqi was very impressed, once it was broadcast during the prime time of CCTV, almost overnight, it made the Xiaobawang learning machine popular all over China, and became the standard configuration of many urban families.

"Boss Zhang is humble, you are young and have such profound insights into marketing, which is really rare. Duan Yongping smiled, after some conversation, he had a good impression of this young man who was not arrogant or impatient, and also admired his talent, and said: "Boss Zhang, are you interested in coming to our factory to develop? Of course, you can continue to do the distribution business of Xiaobawang, and the factory can also provide you with a lot of convenience, as for the position and treatment, it will definitely not treat you badly, how about three thousand a month?"

Zhang Yunqi was very happy in his heart, and pretended to force: "I don't have this idea for the time being, I was the general distributor of handheld machines in the past, and I can earn 500,000 yuan a month." Besides, there is no need to ask me to do advertising and marketing, advertising and marketing can only play a temporary role, whether an enterprise can develop steadily and rapidly for a long time, depends on business management. ”

"That's right. was directly rejected by Zhang Yunqi, Duan Yongping was not embarrassed, and nodded: "Then may I ask Boss Zhang, what do you think is wrong with the operation and management of my factory?"

Zhang Yunqi said: "Of course, there are problems in operation and management, but the most critical problem of Rihua Electronics Factory is not this. ”

Duan Yongping was very interested: "What is the most critical issue?"

Zhang Yunqi stretched out his middle finger and pointed upward, and then said four words: "Yihua Group." ”

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