572 Behind enemy lines
"Haha, do you need to talk about it? First of all, titanium dioxide, which is indispensable for all blackout and anti-smoking cosmetics, such as all foundations, cannot be missing. There are also those copper sulfate, sodium sulfate and the like, these things are indispensable raw materials for skin repair cosmetics... β
Pierre and Laura have been together for a long time, and Laura also has a share in the business of Ninth Lab products, so he now knows a lot about cosmetics.
Coupled with Laura's analysis for him and the news he got from Laura's father, he told Xiao Feng about the alliance's battle plan.
These things he talked about are the basic raw materials with the widest practical range and the largest amount of use in the cosmetics industry at present.
Most of these raw materials are currently produced in China, and the cosmetics launched by the Ninth Lab before are also used in these raw materials, which are all purchased from some factories in the south.
Xiao Feng also frowned when he heard Pierre's words, Pierre had pointed out this matter before, and he had also told He Xiaojun about it.
He Xiaojun also agreed, and he would increase the material reserves in advance, and he didn't know how much he had reserved.
According to Pierre, these foreign devils will definitely start from the supply side.
You must know that at present, L'Oreal, Estee Lauder, Avène, Dior, plus those cosmetics manufacturers in Japan and South Korea, they account for almost 99% of the world's use of cosmetic raw materials.
They are the main downstream customers of those raw material manufacturers in China, and once they form an alliance, they can not only control the price of these raw material supply.
It can also affect the production capacity of these factories in Huaguo!
They can increase the volume of supply orders to these factories, and then put forward the request for priority supply, so that the ninth laboratory will not be able to pick up the goods from these factories.
They could even organize an alliance to go to those factories to negotiate together and prohibit those factories from supplying the Ninth Laboratory, so that they could strangle the Ninth Laboratory's access to raw materials.
Once these raw materials are gone, no matter how much small molecule collagen you can produce in Lab 9, you won't be able to make a finished product.
Without a finished product, what do you sell to consumers?
In a day or two, you can still use the shortage of finished products as an excuse, but once it takes a long time, consumers will think that you are engaged in hunger marketing, and then the brand will be screwed up.
No matter how good your product is, consumers won't pay for it.
This is the conspiracy of that alliance!
And to solve this trick, it is actually very simple, that is, to establish a supply chain system by yourself, and all raw materials are produced by yourself, or find a factory that specializes in supplying yourself.
But this will take time and a lot of money, and it will not be possible to complete it without three or five years.
If it really takes three or five years, I'm afraid the brand of the Ninth Laboratory will be cold!
And even if you complete the construction of the closed loop of the industrial chain, when the time comes, you can produce in large quantities, and those guys can still fight a price war with you, and may even use various means, such as political means, to drive you out of the market.
Anyway, when it comes to unfair competition, none of these foreign devils are good cakes!
Made, who had already discussed with Guy and the others, would provide them with small molecule collagen in the future, just to avoid such a situation.
But who would have thought that as soon as this rice countryman got involved, things immediately changed their taste.
Thinking of Jeff, the representative of Estee Lauder in the picture, Xiao Feng couldn't help but grit his teeth with hatred.
There's no way, the people of the United States are used to doing business in such a bandit way.
In the past, it was not easy for them to deal with the French, after all, France was their ally, and the United States also had a lot of products to sell in Europe, so it was not easy to kill the French.
But they still founded Estee Lauder, a brand that belongs to the United States, and competes with Europeans in the market.
Before the Ninth Laboratory appeared, they and the French had their own unique skills, so they could be regarded as evenly divided between the world, but they also maintained a clever balance.
But now a Chinese enterprise called the Ninth Laboratory has suddenly appeared, and the people of Mi can't accept it at once.
Especially when this Chinese company also controls a unique activity that the entire cosmetics market is very eager for.
If this makes this Chinese enterprise bigger and stronger, it will definitely squeeze everyone to the point that they have nothing to eat, after studying the products of the Ninth Laboratory, the people of the United States came to such a conclusion.
So they decided to join forces with French companies to attack this Chinese company.
Unlike Guy, who planned to solve the problem peacefully, the domineering Mi people had no intention of coexisting peacefully with the Ninth Laboratory from the beginning.
So they first united with other small cosmetics manufacturers in France and Europe, and then joined forces in the living room of Guy's house.
In this way, even if L'Oreal is a big brand, it will not dare to disobey the wishes of so many small manufacturers, and they can only be coerced by them to agree to the ideas put forward by the Chinese people.
Xiao Feng also knew that this was the first time he was tempted, and he must not be too weak, otherwise, those Mi Guoyan would definitely pounce on him like hungry wolves, tigers and leopards.
"So, what do you want to do with them?"
Pierre looked at the silent Xiao Feng and asked, Xiao Feng sat on the chair and spun around.
"Since they play like this, don't blame me. I'm going to drive them out of the Chinese market first! See if they can afford such a loss! And then I'm going to break them in every way!"
Xiao Feng said to Pierre with a smile, and Pierre shuddered.
If Xiao Feng had said this before, Pierre would really not have believed it, but now that Huaguo has awakened from the national consciousness, if Xiao Feng says so, then he may really be able to do it.
At that time, as long as the news of the European and American cosmetics alliance and the ninth laboratory is released, those Chinese consumers will definitely support their own companies.
Even if these big European and American brands, no matter how many water armies they invite, it is useless, and Chinese manufacturers with a heart will definitely not run out of stock for Xiao Feng's ninth laboratory.
At that time, the conspiracy of L'Oreal and Estee Lauder will naturally be self-defeating.
However, doing so is also a double-edged sword, although it can break the game, it will inevitably tear up face with big factories like Estee Lauder and L'Oreal.
These big manufacturers in Europe and the Americas have considerable energy, and if they use political means, it will be difficult for the products of the Ninth Laboratory to be marketed in Europe and the United States.
Of course, this is not what Pierre wants to see, after all, Laura's boutique is currently the exclusive agent of Lab Nine in Europe.
If Lab 9's products were banned in Europe, he and Laura would lose the most.
"Don't worry, this is just one of my options, and I won't use this trick easily. β
Xiao Feng saw Pierre, whose face had changed greatly, and naturally knew what he was worried about, so he comforted him with a smile and said.
Of course, he is just forcing a smile, after all, this time the European and American cosmetics alliance led by L'Oreal and Estee Lauder is menacing and not so easy to deal with.
Where should he break the game, he really didn't have a good choice for a while!
The trick just mentioned can really only be used as a last resort, and it is easy not to use it indiscriminately.
In the evening, Pierre said goodbye and left, while Xiao Feng went to the airport, and there was an important guest coming today, and he had to pick up the plane in person.
After waiting at the airport for less than half an hour, Helen finally walked out of the airport, looking at her dress, Xiao Feng couldn't help but sigh, these European and American women are really not afraid of the cold.
At this time, it was the time of the nine cold days in Bincheng, but this woman was actually wearing a fur coat on the outside and stockings and high heels underneath.
"Aren't you cold?"
Picking her up in the car, Xiao Feng asked Helen with a smile, and Helen rolled her eyes.
"How did I know it would be so cold in Bencheng, otherwise I wouldn't have dressed like this. β
"Haha, I thought you were really not afraid of the cold!"
Xiao Feng started the car with a smile, this time he didn't take Helen to the winery in the suburbs, but directly took her to the mansion in the sky in the Twin Mansions.
"Wow, this is your new home?"
Rao is Helen is well-informed, but when she enters this mansion in the sky, she is inevitably dizzy.
Standing in front of the floor-to-ceiling windows, looking at the illuminated plaza outside and the high-rise buildings with flashing red lights on both sides, it is like living in a spaceship overlooking the earth, this feeling is very sci-fi.
"Haha, yes, how about it?
In fact, since he lived here, Xiao Feng has not returned to his old mansion, and he also likes this mansion in the air very much.
"Yes, I like it. β
Helen replied, and felt the man behind her...
Lying on the luxurious bed in the master bedroom, looking at the beautiful scenery outside the window and sipping red wine, Xiao Feng felt very comfortable.
Helen took a while before she gradually came to her senses, she sat up and picked up her wine glass, looking at Xiao Feng.
"My dear, I have good news for you. β
"Oh, what's the good news?"
"Your cosmetics from the Ninth Lab have entered the channel of the United States, and I have finally helped you find out. β
"Oh, let's hear it!"
Xiao Feng immediately came to his senses when he heard this, unlike the relatively relaxed environment in Europe, if the cosmetics in his ninth laboratory in the United States want to be sold publicly, they must be approved by the US Food and Drug Administration.
And if you want to get their approval, you have to publish patents and formulas, which is what Xiao Feng is unwilling to do.
So now the cosmetics of the ninth laboratory are selling very well in Europe, but they have not been registered in the United States.
Unexpectedly, now Helen actually said that he helped him find a channel, which was undoubtedly equivalent to helping him open up a battlefield located in the rear of the enemy at the critical moment of his war with that alliance!