Travel, for Chinese people in the early 80s, is definitely a rare opportunity.

Due to the restrictions on food and oil tickets and income, ordinary people have little possibility of leaving the city where they live to go to other places.

If this happens, there are generally only two reasons.

Either the husband and wife are separated to visit relatives, or the person on official business is on a business trip.

Therefore, people in this era are full of longing and yearning for going far away.

Once the opportunity came, I was very excited.

Before you go out, you will think about it in your heart.

When this is over, where to play, where to buy something, anyway, both public and private.

This is probably the earliest prototype of tourism in China.

Having said that, if you really embark on a journey, you often start to suffer.

Queuing to buy tickets, crowding cars, rolling crowds, and many inconveniences were common at that time.

Grabbing a seat, going to the toilet, looking for a hotel, going to a restaurant, and inevitably being angry with the place you don't know.

It can be said that on the road, day to night, there is nothing worry-free from beginning to end.

Many times, a small negligence can bring you big trouble.

Even in cities like Beijing and Jinmen, which are not far away, they can't avoid the sins they should suffer in the two places.

This is called "a thousand days at home, but it is difficult to go out for a while".

But after all, this is talking about the situation of the common people in China, and the foreign guests are completely different.

People live in foreign-related hotels with superior conditions, and they either take a plane or a soft sleeper on a train.

That spending power is higher than ours, not a star and a half.

In particular, a foreign businessman like Wang Dadong, who has money and status and is invited by a big leader, is even more incomparable.

Whether it is travel or accommodation, the official will give special care.

To put it bluntly, even if the ticket supply or housing is limited, no matter how difficult it is to book, you have to give him priority.

So in fact, Mi Xiaoran accompanied Wang Dadong and Zhao Hanyu to do market research this time, but he didn't suffer any crime.

Although the itinerary was relatively urgent, they were in Beijing for three days and Tianjin for four days, almost non-stop.

Not only did he almost turn around the most lively business districts in the two cities, but he also took the time to visit the leaders of the relevant commercial departments of Tianjin.

can eat well, live well, and have a special car, which makes Mi Xiaoran feel quite happy and fulfilled.

Even for Mi Xiaoran personally, it has greatly broadened his horizons, increased his knowledge, and made a lot of gains.

So much so that when she returned, she changed greatly from the inside out, and even her attitude towards life changed.

There is no exaggeration in this statement.

Because a person's success is often inseparable from the guidance of famous teachers and the help of noble people.

Many people can only crawl around on their own for the rest of their lives, and most of the time it is because when they have just stepped into society and everything is possible, no one tells them how to make the right choice.

On the other hand, if at this time he can meet someone far beyond his own realm, provide some valuable advice,

Then maybe the outcome of life will be completely different.

Ning Weimin is like that.

If he hadn't had Kangshude's guidance, I'm afraid he wouldn't have completed the primordial accumulation today.

Not to mention that the monkey ticket can't save much, and the calligraphy and paintings worth hundreds of billions can't even be touched.

I can't grasp the crossing gift package given by God at all, and I can only leave helplessness, pain and chagrin.

The same is true for Zhang Shihui.

Thanks to meeting Ning Weimin, he was able to get out of the quagmire and embark on the road of prosperity.

Otherwise, let alone becoming a person who got rich first, he would marry a daughter-in-law and start a family without regrets.

It's hard to owe a lot of debts, and if you go to Huacheng to do a desperate fight, you may not be able to get it back.

Similarly, Mi Xiaoran was able to meet Zhao Hanyu first, and then get acquainted with Wang Dadong, and was invited to accompany them on such a trip, which has to be said to be luck.

Because don't look at it, it's only a few days of work, but those who are close to Zhu are red and those who are close to ink are black.

This is enough for Mi Xiaoran to be affected by their words and deeds in her ears and eyes, and her soul is touched.

This comes from the description and introduction of various aspects of Western society during casual chats with Wang Dadong and Zhao Hanyu.

It also comes from the way of life and affluence of the advanced countries in the West that they took her to experience.

It also comes from their meticulous way of working, vigorous and resolute work efficiency, meticulous evaluation methods, and calm and sophisticated communication skills.

All of this was an eye-opener, allowing Mi Xiaoran to see another particularly strange and colorful new world.

And this influence and enlightenment is subtle.

Let Mi Xiaoran unconsciously be impressed by Wang Dadong's humor, cunning, and cleverness, as well as his extensive knowledge and rich life experience.

And because of this, she began to compare with everything in the country, and she could not help but feel ashamed of the backward appearance of the republic, nor could she not feel inferior to her ignorance in the past.

As a result, more admiration and longing for the modern and powerful Western world naturally arises.

Even rethink the direction of their lives.

She is a little unwilling to live in a muddy life again, and she doesn't want to return to the ordinary life of the past.

The most crucial conversation was on the way back to Beijing.

They went to the dining car together to eat their dinner.

Since there are very few passengers in the soft seats on this train, most of the tables in the dining car are empty, with only vases and menus, which is perfect for chatting.

They asked for a diced spicy chicken, a marinated prawn, a cold cut, and wine.

There are not many dishes, but three people can eat them, and they are already rich.

It was at this time that Wang Dadong raised his glass and called on everyone to toast to the successful conclusion of the investigation.

Then he announced his final decision, he was willing to invest and try to open a Western-style fast food restaurant in China, and the city of choice was Jinmen.

"Tsumen, why, why not the capital?"

Mi Xiaoran screamed when she heard it, she really felt very strange.

"Didn't you say that the dining environment in Beijing is better than that in Jinmen? Jinmen does not have any conditions for cooking Western food, the quality of the bread is not thick, and the beef is not easy to buy. Not even the coffee you drink......"

And Zhao Hanyu is also puzzled.

"Uncle, the capital is the capital, have you ignored the significance of this matter? All the decrees come from the capital, and it is possible to cover the whole country by setting up a store in the capital. Haven't you always emphasized the need to be strategic in doing business?"

"Yes, you're right. ”

Wang Dadong nodded and said without hurry. "But catering is a high-risk investment, and no one has ever opened a fast food restaurant in the republic, so I have to be cautious and consider it comprehensively. ”

After a pause, he explained in more detail.

"The most prominent features of the fast food industry are convenience, economy, and cleanliness. And the prosperity of this industry is mainly based on the change of life form. Only when there are more people eating out and fewer people eating at home are the social conditions that are suitable for this industry. ”

"In fact, the situation in the mainland is generally not good, whether it is Beijing or Jinmen. People in the mainland are still accustomed to eating at home in order to save money. In fact, it is not conducive to my investment. ”

"The only good thing is that young people in the mainland have full curiosity and are eager to improve their leisure taste. I have noticed that imported things are always more favored by people, even a pack of imported cigarettes and a piece of imported sugar can arouse the interest of countless people. So from this point of view, the disadvantage of Jinmen has become an advantage. ”

"The population of the two cities is about the same now. However, there are two Russian restaurants in the capital: Moscow Restaurant and Xinqiao Hotel. There is also Chunmyeong Food Shop, which makes European-style sausages, Yanji Restaurant, which is Korean-style, and Jingqiao Restaurant, which is a Southeast Asian restaurant. There is even a Yili Food Factory that provides better quality bread. And there is only one German restaurant, Cheeselin, in Jinmen. In this way, I run a fast food restaurant, which is the second one. The consumer market is still relatively large. ”

"In addition, the two governments attach different importance to my investment. After all, the capital is the capital, and I don't value my investment of hundreds of thousands of dollars. But the sincerity of the Jinmen side is very high. The commercial sector here attaches more importance to it, and the support is also relatively large. The key to the catering industry is precisely the location selection, and I think the leaders of Jinmen will try their best to help in this regard. With the right location, my fast food restaurant is half the battle. ”

Wang Dadong's words did make sense, and Zhao Hanyu was basically relieved when he heard it.

He realized that his uncle was still the same shrewd uncle, so he smiled at the corner of his mouth and nodded.

But after all, Mi Xiaoran doesn't know much about the fast food industry, half curious, half suspicious, and still digging into the roots.

"Ahh Don't you think it's a big risk? Just a good address and a novel taste? What if everyone doesn't like it? You're so confident, you're not afraid of 10,000, you're afraid of what happens......"

didn't expect Wang Dadong to be amused by her.

"Mismi, thank you for your kind reminder, I didn't expect you to be such a cautious girl. In that case, for your kindness, I'll tell you more. In fact, in my opinion, the cultural differences between the East and the West and the gap in business philosophy are the sources of my confidence and grasp of the success of fast food restaurants. ”

"First, the mainland pays attention to century-old shops, ancestral secret recipes, and always eats old books. The Western world, on the other hand, demands rapid change, innovation and change. I'll give you an example, one of the best examples of a century-old shop with an ancestral recipe is a dog skin plaster. ”

"Believe it or not, in the United States, dog skin plaster is a very sought-after thing, dog skin plaster is actually a very good thing, I often use it myself, it is very good to use when I have back pain, but it is an ancestral secret recipe and will never improve. ”

"Although the medicine is good, it is black everywhere when it is pasted on the meat, and it is so ugly that it will kill if you stick it and take it down. But it doesn't change, it was a hundred years ago, and it still is today. ”

"But if you look at Coca-Cola, its most successful packaging in the early days was the packaging of glass bottles, and then because of the progress of aluminum cans, it abandoned its most valuable packaging and replaced it with aluminum cans. Now there are soda machines that make bulk wax paper cup soda, which is to seek innovation and change. ”

"Let me tell you this, if I want to open a fast food restaurant, not only do I require the staff to serve with a smile, but I also have to make the size and color of the tables and chairs that the customers feel most comfortable with. I will continue to research and launch new dishes, but I will only keep the few that customers like the most, and those whose sales volume does not meet the standard will be eliminated. ”

"The second point, when opening a store in the mainland, it pays attention to this one, there is no semicolon, you can come here if you want to eat, and I don't care about you no matter how long the queue is, you can come if you like to eat. The Western business concept is a profitable, chain operation. I think it's a basic, 10,000 uses. ”

"This is completely different from the mainland, like when I open a store, I can only have it, not you, and it will be very slow to develop purely on my own, which is to limit myself. And the chain operation in the West is that I opened this store, I know how to make money, so I pull you to do it, he does it, and finally let everyone make money. A fee is then charged from it. In this way, we will rely on the strength of everyone to grow rapidly. ”

"Do you think I'll lose with these two general directions? Lose to those restaurants where almost half of the menu is gone, and the waiters never laugh, wishing you wouldn't come to?"

Needless to say, the answer is yes.

At this time, Mi Xiaoran was already suddenly enlightened, and couldn't help stroking his palms and laughing.

"I see, you want to maximize what you can use to maximize profits. This is actually the most effective way to save costs. It can be said to be a disguised small profit but quick turnover. Well, I think you're really good, and I really believe that your plan is okay and the investment will be successful. ”

For this reason, Wang Dadong can't help but boast.

"Mismi, actually, I can see that you are really business-talented. In the past few days, I have to say that you are the most outstanding girl I have ever seen in the mainland. Not only are you beautiful, but you're also smart. And also have a strong sense of self-esteem and self-motivation. I feel the need to advise you to go abroad and see ......."

As soon as he said this, Mi Xiaoran was taken aback, as if he had heard some nonsense.

"Huh, what? Your suggestion to let me go abroad?"

"Why not, wouldn't it be nice to learn more useful knowledge while you're young?"

"I ...... Can I go abroad to study?"

"Of course, go to college. I know that the study environment in the mainland is not good, and the number of people who can go to university is very limited. But abroad is completely different. Anyone can go to college. Believe me, go out and see, your future will be promising, far better than if you buried your talent at home. ”

"You're kidding, it's not that simple for me to go abroad......"

"But it's not that complicated. Your foreign language foundation is very good, and now that there is a TOEFL test in the mainland, you should try it, and the language test is not difficult for you. And if you want, I can be your guarantor and fund some of your tuition, even if it's in return for saving Danny. The key is, what do you think about yourself, are you willing to rediscover yourself, take on challenges, and try to discover your potential......"

At this time, Mi Xiaoran was really stunned, and it was difficult to say a word.

And Zhao Hanyu set his eyes on her, with that expression, I really hope she can agree immediately.