Try it yourself?

Bill Ford, Lee Iacocca and Ross Petro looked at each other, and all three of them were a little excited: if they could test it themselves before submitting the IIHS test, so that they could be targeted and strengthen the deficiencies in advance, it would be a good idea, but the problem is......

"Mr. Fernández, what is the question of the ownership of this testing center?" asked Ross Petro.

"This temporary test, our four companies jointly funded, if after this temporary test is completed, everyone feels that it is necessary to keep this test center, we will discuss it at that time. Chen Geng said without hesitation.

"Okay, that's it. Bill Ford was quick to make his attitude clear.

"Chrysler's fine. "Even though he is only the general counsel of the strategy executive committee, Lee Iacocca still has this right.

"We at General Motors have no problem. Ross Petro followed.

"Since everyone is fine, then it's decided," Chen Geng nodded: "After the official test results of the IIHS come out, everyone will mobilize all the media that can be mobilized." ”

Needless to say, Bill Ford, Lee Iacocca and Ross Petro have already made up their minds in their hearts, and their views are unprecedentedly unanimous: without any prior preparation, Dongying Automobile will not have the slightest chance of winning, and then the local American automobile industry can use "facts" to tell the public how unreliable the safety of Dongying Automobile is.

Thinking that Dongying Automobile had planted a heel so unknowingly, Bill Ford couldn't help but feel happy in his heart, and he said excitedly: "Fernandez, if you have any other way, just say it together." ”

Ross Petro and Lee Iacocca chimed in: "That's right, Mr. Fernández, tell me what you can do." ”

In the face of the excited, as if they had unknowingly cheated the Dongying people, Chen Geng did not answer this question immediately, but sold the guanzi: "The second method is not to mention, gentlemen, in our Huaxia words, no matter what method we use, these are just a symptom, there is no way to cure the root cause, if you want to win the Dongying people in the competition, in the final analysis, we must find a way to improve our competitiveness, so that our products can be reliable in quality, We have certain advantages in terms of economy and price of fuel consumption -- have you ever thought about how to improve our competitiveness?"

How to improve the competitiveness of our products?

For Chen Geng's question, Bill Ford and the three of them were a little confused, the three of you look at me, I look at you, for a while, Bill Ford smiled bitterly: "Fernandez, if you have any way, just say it, if we have a way, it is impossible to let the market share of Dongying people rise all the way in these years without any way." ”

Strictly speaking, in the 10 years from the mid-80s to today, the reborn AMC automobile, Chrysler automobile, and Dongying automobile are the biggest beneficiaries of the American market.

As for Lee Iacoca, he single-handedly brought the Chrysler automobiles, which were once on the verge of bankruptcy, to the point where they are today, which can be described as a great contribution, but in the later period, he was obsessed with fame and fortune, and he spent more energy on the show and self-boasting, coupled with the retirement of me after 92 years, resulting in Chrysler automobiles in recent years not only frequent problems, but also a lot of market share decline.

Of course, it is the market of Ford and General Motors, and although the production capacity of Ford and GM has not been reduced much, the fact that the annual sales scale of automobiles in North America has continued to expand, and the fact that the production capacity of Ford and GM has not expanded with it shows their regression.

It's just that now I have to ask Chen Geng, and there is no need to say those words that hurt my feelings.

"Then I'll say it directly," Chen Geng bowed slightly: "All along, we all have made a mess by ourselves, you are engaged in the engine, I am also engaged in the engine, you are engaged in the gearbox, I am also engaged in the gearbox, you are engaged in the chassis, I am also engaged in the chassis." In my opinion, this is a huge waste!"

Chen Geng's words made Bill Ford, Lee Iacocca and Ross Petro quite unconvinced: We have all been doing this all this for a long time, but you actually say that it is inappropriate for us to do this?

"I know you're not convinced, and think I'm not ashamed to say anything, but I think, can we do this? For example, the engine," Chen Geng said: "Two of our companies, three or four companies have joined forces to form an engine technology alliance, and we will invest in the development of new engines, and the technology formed in the research and development process, the final product, and the corresponding patents will be shared by both parties...... If you are willing to cooperate, then we will talk about it in detail...... This means that we get what we want for half the money. ”

Huh? Can you still do that?

Bill Ford, Lee Iacocca and Ross Petro were all captivated by Chen Geng's whimsy.

In the next second, they came to the answer in their hearts: yes, why not?

Or take the engine as an example, in order to meet the needs of the market, everyone's engine is about the same in displacement, I also have the displacement you have, and the structure is basically the bottom camshaft OHV structure, in this case, then why can't it be like Fernandes?

If you do this, at least the R&D cost is a lot less - you know, the R&D cost of an engine is calculated in hundreds of millions of dollars.

Three people, you look at me, I look at you, I feel like a fool, why after all these years, I haven't even thought of a simple way to reduce costs?

"This kind of cooperation, in addition to reducing the cost of research and development, also has one of the biggest benefits, that is, the scale of hardware procurement has expanded," Chen Geng said again: "Considering that some higher-level technologies can be decentralized, so theoretically the procurement scale of the same component can be more than doubled, which means that the same component, we have stronger bargaining power, can more effectively reduce costs, and lower cost, it means that our products have a stronger competitiveness in the market."

We can work together in this way for engines, and we can also work together for transmissions and chassis, which also require huge R&D funds......"

Before Chen Geng could finish his words, he was interrupted by Ross Petro: "Mr. Fernandez, I have a question. ”

Chen Geng nodded: "You say." ”

"It's true that this can significantly reduce costs, but how does the personality of each of our companies reflect?"

That's right!

Bill Ford and Lee Iacoca, who had just immersed themselves in the joy that this cooperation model could greatly reduce costs, suddenly woke up: Yes, this can indeed reduce costs, but how should our own personalities be reflected?

"Such a simple problem, you actually think it can't be solved?" Chen Geng said in surprise: "There are many ways, just take the engine as an example, the first one is the calibration logic, we are developing the engine hardware itself, but will everyone share their own engine calibration logic?

And then the second is the difference in the individual subtleties of the hardware itself, for example, we AMC and Ford have cooperated to develop an engine, most of the parts of this engine are common to both companies, but Ford has increased the piston travel by one millimeter, or the valve travel by one millimeter for its own needs......

This slight difference, combined with different calibration logic, reflects the engine characteristics are completely different, in the eyes of the driver, they are two completely different engines.

The engine is like this, the gearbox is the same, and even the chassis is even more so......" Speaking of this, Chen Geng shook his head: "Why are you worried about this problem?"

Bill Ford, Lee Iacocca and Ross Petro had red faces and wanted to jump into the sea.

What a shame!

In vain, he still thinks of himself as an expert on weekdays, and he forgets that he can make a fuss about calibration and piston stroke, valve travel, etc., just like Fernandez said, these subtleties can make this engine, gearbox or chassis reflect their own characteristics, which is not a problem at all, and correspondingly, the cost of research and development and hardware can be reduced a lot.

What does the reduction of costs mean? It means that the competitiveness of our products will be improved.

――――――――――――

PS: Sorry brothers, please wait a few minutes.

In vain, he still thinks of himself as an expert on weekdays, and he forgets that he can make a fuss about calibration and piston stroke, valve travel, etc., just like Fernandez said, these subtleties can make this engine, gearbox or chassis reflect their own characteristics, which is not a problem at all, and correspondingly, the cost of research and development and hardware can be reduced a lot.

What does the reduction of costs mean? It means that the competitiveness of our products will be improved.

.net。 vertex