Chapter 425: Black Heart
Haynum is one of the world's largest medical device manufacturers. The company's main medical devices include various types of X-ray machines, CT machines, nuclear magnetic resonance, B-ultrasound machines, ultrasonic machines and other large-scale medical devices. And the production of small medical equipment such as nebulizers is even more numerous.
The medical device field is an industry that is difficult for ordinary people to set foot in and little about. But the profits of this industry are far higher than most people imagine.
At present, the global demand for nuclear magnetic resonance equipment alone exceeds 5 billion US dollars per year. China's annual magnetic resonance deficit is 800 units. Based on the price of 10 million yuan per MRI, China alone has a market share of 8 billion yuan in a single device of nuclear magnetic resonance in a year.
Nuclear magnetic resonance is a medical device with extremely high technical barriers, and 80% of the global market share is eaten up by three large companies.
Although China is trying its best to develop domestic nuclear magnetic resonance technology, until 2016, there were only 136 magnetic resonance equipment registered and put into use in the country. Compared with the national demand, it can be regarded as a drop in the bucket.
The Chinese government has been supporting the MRI industry, and several MRI factories in China receive hundreds of millions of yuan in subsidies every year. There are more than 20 magnetic resonance production plants in the country. Every year, the government spends nearly 5 billion yuan on scientific research subsidies in the field of magnetic resonance projects.
Magnetic resonance imaging is a complex and comprehensive scientific and technological product. It involves the cooperation between different disciplines such as materials science, electromagnetism, software science, etc. As long as there is a shortcoming, then the accuracy of the entire magnetic resonance equipment will be broken.
China started too late in this area and accumulated too little. At present, the magnetic resonance equipment that can be produced by China's magnetic resonance manufacturers is concentrated in the low-end field. For real 1.5T or even 3.0T superconducting magnetic resonance, no manufacturer in China has really fully mastered the technology.
Because it's not just visible technical barriers that limit the development of these businesses. After enterprises and scientific research departments have finally broken through the technical barriers, they will see more terrible and towering patent barriers than technical barriers.
The world's giants, including Haynum, have patented all the technologies they have designed. Haynum uses A-type loop technology, so domestic manufacturers cannot use A-type loop technology on the machine, otherwise they will go to court, and this kind of large company can sue the small domestic company to bankruptcy.
Large medical companies, including the Hainam Corporation, will be the first to register patents once they discover a technology that may break through technical barriers. Even if they don't use the technology, they can't let the technology flow into the hands of other companies' factories.
Some domestic companies have worked hard for several years to independently develop and feel that they have finally bypassed the technical barriers of Haynam and developed a new magnetic resonance technology system. But as soon as the declaration was made, a warning letter from Haynum's side came. They will tell the domestic manufacturers that we have already had your technology and have applied for a patent a long time ago. If you want to use it, you can either pay a huge royalty and give 95 percent of the profits to Haynum. Either you are not allowed to use such technology.
Years of hard work and hundreds of millions of R&D expenses were all wasted at this moment.
High-end technology has not been able to break through for a long time, and domestic manufacturers can only rely on the low-end market to eat in addition to subsidies. After all, it is possible to solve technical barriers and advance to the high-end market only if you are alive first.
But is the low-end market easy to mix? The answer is no.
The reason why magnetic resonance equipment is so expensive is, in the final analysis, because a few large companies have formed a technology monopoly, and they have dominated the market and become a seller's market.
Perhaps in high-end equipment, the price of cost materials really can't go down. But in the field of low-end equipment, companies such as Haynam have long been able to control the production cost of equipment at a very low price. A low-end magnetic resonance device may have been sold for 3 million yuan a piece.
The price is okay and profitable. As soon as several domestic manufacturers are combined, we break through technical barriers, and then generate low-end equipment, and the cost of a machine can be controlled at 1.2 million or even 1 million units. When the time comes, the sale price will be controlled, and it will be sold for 1.45 million, so that you can still make money, and you will have money to continue to develop high-end technology.
The manufacturers think very well, but when the domestic manufacturers really break through the technical barriers of low-end products, they have not yet begun to produce and sell their own products. The equipment of the Haynum company was directly sold in half.
The original 3 million equipment is now only 1.5 million, and it is 1.5 million yuan, and you can't buy it at a loss, and you can't be fooled.
Is it true that the Hainum Company will sell 3 million units of equipment? No, in fact, their production costs may be lower than those of domestic manufacturers. Because domestic manufacturers who have just developed technology also need to share the R&D costs in the equipment.
The Hainam company, which has completed a technological breakthrough many years ago, has long completed the recovery of technology research and development expenses and earned a lot of excess profits.
They produce a machine in a foreign country, the real cost of its production may not differ much from a domestic machine. Selling for 1.5 million like a domestic machine, it may only be profitable, but at least it can guarantee no loss. And it can also strangle China's competitors in the cradle.
At the same price, one is an old international manufacturer, and the other is an emerging domestic manufacturer that has not yet proven its strength. The choice of hospital speaks for itself, and hospitals are the most conservative places. They want everything to go according to plan, because they are a place to heal and save people, and nothing can go wrong. Therefore, domestic manufacturers are not having a good time in the low-end market.
Haynum does not allow other countries, especially Chinese manufacturers, to compete with them on this project.
As a super large company that controls nearly half of the world's high-end medical devices, Hainam Group has strong financial resources and a group valuation of hundreds of billions of dollars.
In comparison, Yuanhua Group, KK Group, and Xinxing Group, although these groups are somewhat famous in the Chinese real estate market, they are still far behind the level of Hainam.
Originally, a super large company like Haynum could not have a relationship with these groups.
But the recent appearance of an observer-type medical wand at Ruijin Hospital has made Haynum unable to sit still. Although it is only an experiment, although it is only an observational medical magic wand, they have already seen a revolution that overthrows the traditional medical field. Once the revolution is launched, will the Hainum Company still have a way to live?
Only by taking all this into its own hands can the Hainum Group continue to hold the top position in the field of medical devices.
Visionary entrepreneurs in large groups are all about planning ahead.
Peers are enemies, and all you have to do to deal with enemies is to cut the grass and eradicate the roots.
The company believes in this creed.
To that end, they sent their own president in Asia, Wells, to deal with the matter. The above requirements are very clear, that is, to bring down Zhang Tong's Shengke Wand Company and incorporate all the medical wand production personnel and materials.
The first step was a conspiracy between Wells and the three major groups.
At Ruijin Hospital, an unusual patient is slowly walking in.