"Your idea makes sense, but you have to hand over this property to someone you can trust, I wonder if Dad has started looking for a suitable candidate. Lin Yuting said, "In fact, a few years ago, he already had the idea of taking a back seat, being his chairman, and handing over the specific work to the people below to take care of." However, he has never been able to find a capable subordinate to run the entire group company, and many things still need to be done by himself. ”

"I think you should suggest that your dad train the successor of the group, since you don't want to, someone else should do it. Our future development also needs the support of a large group like Wanfeng, and with the support of Wanfeng, the progress of many projects can be improved a lot. Li Feng said.

At present, New Dream Group has established a branch in the United States, and its overseas business has also expanded, and the group's strength in China is also bound to expand, such as the group's subordinate e-commerce business, Li Feng plans to establish a branch in Nanhang City.

In the future, Nanhang City will become the e-commerce capital of the whole country, Li Feng can not let Baibao Group exclusively, only let his e-commerce business in Nanhang, in order to officially compete with Baibao Group.

As long as Baibao Group is contained in the field of e-commerce, the domestic situation is basically under Li Feng's control. In this way, he can have the energy to take care of the overseas market, especially when the global mall is about to be listed, they will have a big move in the market, and Li Feng will not be able to accept it.

"In fact, I have the idea of doing an e-commerce headquarters in the future, and I plan to build my own e-commerce headquarters building in Nanhang City, which must be designed to be more magnificent than Baibao Group and establish our group's e-commerce brand. In the current domestic market, the gap between us and Baibao Group is very obvious, especially after they acquired the Huaxia assets of the Global Mall, the strength has been further expanded, and the advanced concept of the Global Mall in the e-commerce operation has been obtained. Even I think they're about to start an internationalization strategy. Li Feng said.

"Oh, they also want to be international, how can you see that?" asked Lin Yuting.

"This is a feeling of mine, all along, Longyu as a domestic e-commerce precedent task, has always refused to fall behind me, now our overseas branch is officially established, Baibao Group can not move in this regard, otherwise he will not be able to hang on face. Li Feng said, "And Baibao Group now has an advantage, Global Mall has become one of their important shareholders, and the relationship between them and Global Mall has changed from the original competitor to a partner." At least the Global Mall doesn't treat them as a major enemy. Li Feng analyzed.

"This is indeed very possible, after the global mall invested in the Baibao group with Huaxia assets, it became an important shareholder of them, and now if the Baibao group wants to be nationalized, at least the global mall will not be in a difficult situation, after all, the Baibao group has grown, and their shares have also increased. Lin Yuting said, "Then their primary goal is your e-commerce business." It seems that you are already under attack, and the situation is more serious. ”

"This pattern has already been set, and it is not a matter of one day or two, so I am not worried. What I'm going to do this time is to fight on two fronts. In the overseas market, we will encroach on the market share of Global Mall, and in the domestic market, we must block the offensive advantage of Baibao Group and stabilize our market position. Li Feng said.

Because of this strategy, the establishment of the group's e-commerce headquarters building in Nanhang City is a strategic goal that Li Feng must achieve.

This headquarters building will be like a nail, cutting into the future domestic e-commerce capital, so that New Dream Group can gain its own prestige and advantages in the domestic e-commerce competition.

This matter cannot be completed in Jiangzhou, because Jiangzhou lacks e-commerce genes, and the overall industrial facilities are not complete, and Jiangzhou itself, as the largest metropolis in China, is very developed in the field of trade and circulation, and the thirst for e-commerce is not high, so the Taotao network established by Li Feng before is not developing rapidly in Jiangzhou, but the growth potential of other cities is greater.

"I see, do you want my father's Wanfeng Group to help you build the e-commerce headquarters building in Nanhang City?" Lin Yuting said, "You kid really has nothing to do but go to the Three Treasures Palace." ”

"This is a big business, for you Wanfeng Group to do, but also to improve your performance, at the same time, for me, but also save a lot of trouble, after all, I have been cooperating with you for a long time, everyone knows the roots, and it is very convenient to communicate in many places. Li Feng said, "It's just that now that your father is older, it has taken a lot of effort to deal with the film and television city project, and if he is asked to undertake the headquarters building project in Nanhang City, I'm afraid he will not have enough energy." ”

"It's true, my dad has been busy all his life, and now he is about to retire, and it is impossible for him to do so many things by himself. I think he still wants me to inherit the Wanfeng Group in the future, but my interest is not in real estate, and this group is not attractive to me. It seems that I will have to talk to my dad about it this time. Lin Yuting thought for a while and said.

"It's really urgent, and you have to make your attitude clear so that your dad can make his mind right. Li Feng said, "My e-commerce headquarters plan will be launched after the Spring Festival." So I also need the cooperation of Wanfeng Group, after all, this is a big project, we don't have much experience in real estate, and we need some advice from Wanfeng. ”

"For such a big project, you are really generous enough to do it for us Wanfeng Group, do I want to thank you. Lin Yuting said, "But then, you are not so comfortable, the global mall is enough for you to drink a pot." Have you figured out how to deal with it?"

"It depends on how the opponent makes a move, but according to what we know about the opponent, their way is wide open, they must come up and smash, and now they are not bad at all, in terms of throwing money, we are not opponents at all. Therefore, we can only avoid their edge and open up the market in other aspects. Li Feng said, "First of all, the local Chinese market in the United States, and then some low-end consumer markets, in these areas, we can fight for price advantages." As for the mid-to-high-end market, we can't do it at present, after all, the uncertainty is too great, and before our fixed consumer group does not appear, we can only let the global mall monopolize, and we have to seek to move later. ”