Volume 2: Chef King Contest Chapter 072 Chain Effect!
"Two ladies, today our restaurant is mainly promoting the dish of eggplant with meat foam, are you interested in tasting it?"
The waitress in charge of ordering the guests asked politely.
All waiters under Huaixiang Group have undergone rigorous training, and recommending weekly main dishes is part of their work.
"I've been losing weight lately, and this dish has a lot of oil. One of the ladies smiled and shook her head at her companion.
She felt very strange in her heart, how could the place where she was invited today be considered a mid-to-high-end restaurant in the local area, so how could such an ordinary dish be launched?
Inviting guests to dinner, whether it is delicious or not is one thing, the key is to have enough face to make the guests feel that you value her very much.
The waitress hurriedly explained: "I forgot to add a little. This dish is a diet meal, and it is a new dish specially developed by our group chef for Ms. Aimei, so I will solemnly recommend it to you. ”
Another female customer smiled and said, "Okay, then order this dish." ”
I thought to myself, the dish of eggplant with minced meat doesn't sound too expensive, so don't put too much pressure on the people who are treating.
"This dish can only be purchased in the form of a set meal, and the other dishes are prepared by a nutritionist, and it is a set of dishes that taste good and have a weight loss effect. The waiter added, "The price of the package is 388 yuan. ”
It costs 388 yuan for two people, which is a bit painful, but it is within their budget.
"Then order this package. The lady who invited the guest said quietly.
After the waiter left, the friend opposite frowned and said, "Two people spend 388 yuan, the price of this restaurant is really expensive." ”
The lady who invited the guest said with a smile: "Come out to eat, pay attention to having fun, eat more later, don't waste it." ”
Let the invited person feel that it is particularly expensive, then it is right.
When you invite guests to dinner, you are most afraid that the guests will feel that they are particularly stingy.
The pace of serving was not too slow, and soon the table was filled with eight dishes, and the lady who treated her to a treat was relieved.
What worries her the most is that after spending so much money, she ends up with two or three dishes and not enough portions.
"I didn't expect the amount of food to be so large, I'm afraid it's enough for four people. So many, and it's said to be a weight loss package, what the hell can you lose weight?" the friend shook his head and sighed, "Now the restaurant industry is like this, digging out the hollow and trying to trick people." ”
The lady who invited the guest said with a smile: "Okay, let's try to use chopsticks quickly, it's a restaurant under the name of Huaixiang Group, and the taste will definitely not be bad." ”
My friend first went to try the eggplant with meat foam, tried a chopstick, and after eating it, he was stunned.
The lady who was entertaining looked at her friend unexpectedly and said strangely, "What's wrong, isn't it delicious?"
The wonderful taste melts in the mouth and stimulates the central nervous system to secrete dopamine.
She was reluctant to even speak, spoiling the indescribable pleasure.
My friend shook his head and said very seriously, "No, it's super delicious." I've never had such a delicious eggplant with minced meat, and no, I've never had such a delicious dish. ”
She is a foodie, and usually spends most of her time on food in addition to working out.
She considers herself well-informed and has tasted a wide variety of cuisines.
But she didn't expect the simplest dish of meat foam eggplant to give her an amazing feeling.
"Exaggerated, huh?"
The lady who invited the guest thought that her friend was joking and deliberately acted to amuse herself.
Her expression was very real, and it didn't look like she was acting.
"You hurry up and take a bite. ”
"Hmm. ”
The lady who invited the guest took a pair of chopsticks and put them in her mouth, only to feel a sweet eggplant aroma, slowly flowing down the tip of her tongue.
She doesn't have a particular fondness for eggplant, but this dish has completely subverted her approach to eggplant.
Who would have thought that the natural aroma of eggplant would be so charming, and I don't know how to flavor it, blending it into a rich aroma similar to coffee, and if you taste it carefully, you can feel the pure sweetness of eggplant.
"It turns out that all I used to eat was fake eggplant. The lady who invited the guest was silent and had a good aftertaste, and she sincerely admired and sighed.
"yes, it's the first time I've eaten such a delicious eggplant. My friend was excited, "The meat foam is also very delicious, and it is more resilient and chewy than the meat foam we usually eat." ”
The lady who invited the guest frowned, "Although it doesn't feel particularly greasy, but with so much meat foam, can it not grow meat? How can it be considered a diet meal?"
The friend waved to the waiter, who was a little surprised and ran over nervously, "Is there any problem?"
"The food tastes so good, we just want to know, can this dish really lose weight?" the friend curious.
"This set meal is carefully matched by a nutritionist hired by our group, and although the dishes are large, they have very few calories. For example, the dish of eggplant with minced meat, which is a vegan dish. The waitress patiently explained.
Almost everyone who orders this package will have such doubts.
"Vegan? Oh, I see. The minced meat is made by replacing it with other ingredients. The lady who had a treat suddenly realized.
The waitress smiled, "The meat foam is made with tofu and a unique seasoning. ”
"It's really hard!" The two glanced at each other, and after the waitress left, they took out their mobile phones and began to take pictures, posting today's weight loss lunch in the circle of friends.
After ingenious cooking, the 388 yuan package not only does not feel expensive, but also seems to have special connotation.
"I've never eaten such a delicious eggplant. I didn't expect the meat foam to be made of tofu, and the five-star recommendation everyone came to check in, and it will definitely not disappoint everyone. ”
After a while, many red hearts appeared in the circle of friends.
The two put down their phones and immersed themselves in the joy of deliciousness.
......
The secretary of the general manager's office sorted out the information of all stores across the country, printed it out, and sent it to the office.
Song Hengde took the report and flipped through it briefly, and glanced at the secretary in surprise, "9.5 points for praise, this is a very high score." ”
Huaixiang Group has a strict quality control system, and collects customers' feelings in the form of surveys on the main dishes every week.
Generally speaking, if the main dish can reach 9 points, it is already a particularly good result.
After all, turnip greens have their own loves, and everyone is difficult to reconcile.
However, the main set meal of eggplant with meat foam can reach a praise of 9.5, which is already a particularly good result throughout the year.
Not surprisingly, this innovative dish will become a regular dish of Huaixiang Group in the future.
It sounds particularly surprising that a newcomer's entry has become a regular dish.
But it can happen!
"Not only is the rating very high, but I just learned from the brand center. The dish of eggplant with minced meat has begun to spread automatically on many platforms. "Not surprisingly, in the next few days, this package will bring more young customers." ”
Song Hengde's eyes were bright, "Let the brand center formulate a publicity strategy and formulate a new media communication plan for the meat foam eggplant package." ”
Song Hengde can become the general manager of Huaixiang Group, not only because of his high efficiency, but also because of his keen market insight.
Although Song Hengde did not have a good impression of Qiao Zhi, he still smelled the benefits of the Internet celebrity economy to improve the overall efficiency of Huaixiang Group.
Although Huaixiang Group has been famous for a long time, it gives people too calm an image. The target customers are generally over the age of 40.
The performance has maintained steady growth every month, but compared with those emerging Internet celebrity industries, it still lacks vigorous vitality.
Weddings and wedding banquets, although they earn a lot, they always have a feeling of twilight.
Song Hengde didn't expect a meat foam eggplant weight loss package to open up a gap in inspiration.
Huaixiang Restaurant has so many excellent chefs, as long as it is slightly combined with the hot spots of the market, it can create a very wide coverage, low publicity cost, but extremely fast effect.
Song Hengde did not report the matter to Tao Nanfang for the time being, after all, the package has only been launched for one day, and the information collected has changed, and the market response has always been unpredictable.
Song Hengde was in a complicated mood, hoping that this package would sell well, but he didn't quite want Qiao Zhi to get more attention from Tao Nanfang because of this.
......
Mei Ling's eyes fell on the eggplant on the table, and there was a complicated look in her eyes.
Although she has long since left Qiongjin, she has always paid attention to Qiao Zhi's performance in the internal selection competition of Huaixiang Group. If he didn't even pass the primary, it means that it was a fool's foolish thing to stand up for him in the first place.
Qiao Zhi did not disappoint Mei Ling and stood out as the first place.
Mei Ling was particularly curious about how he achieved such a high score.
Huaixiang Group has chain stores all over the country, and the meat foam eggplant package is simultaneously promoted to the market, so Meiling is on a business trip in the city, and can also taste this dish.
Mei Ling tried all eight dishes, and sure enough, it was the eggplant with meat foam that was the most amazing.
The texture of the meat foam was very strange, and she called the waiter to ask, only to find out that it was a vegan dish, and the meat foam was made by seasoning it with tofu.
Mei Ling carefully studied the "meat foam" and realized that this cooking technique was very fleshy and bone.
Legend has it that during the Eastern Jin Dynasty, there was a temple famous for cooking vegetarian food, and they were good at making dishes called vegetarian meat, which were not only famous in the local area, but even spread to the scholar class.
Later, a fire burned down the temple, and the art of making vegetarian meat was lost.
Now there are techniques for making vegetarian meat with tofu all over the country, and Mei Ling has also tasted a lot, but compared with the effect made by Qiao Zhi, it lacks too many layers.
The meat foam made by Qiao Zhi not only tastes very similar to the real meat foam, but also improves it.
The most important thing is that this dish is vegetarian, which is very suitable for the current weight loss market.
The marketing department of Huaixiang Group is still very clever and quickly finds the essence of this dish.
Unconsciously, Mei Ling ate the dish cleanly and couldn't help but smile self-deprecatingly.
Many chefs have their own unique style that may seem distinctive, but at the same time it can be tireless.
Qiao Zhi's cooking skills are varied, and each dish is different, so when you taste it, you will always have a feeling of brightness.
Huaixiang Group has really picked up a treasure.
The various restaurant groups participating in the King Chef Competition will basically have a variety of innovative dishes, but there are only a handful of dishes that can be transferred to the market so easily.
......