Room 503 Rubbing the popularity of the richest man
This is not Shen Hui's first time in Frankfurt, and the city is nothing new to him.
So after a brief meeting, he asked Tao Qian to take his family around, and he visited Christian the CEO of Deutsche Bank, and had lunch with Christian, and attended a cocktail party organized by Christian in the evening.
Germany is the largest economy in Europe, is an export-oriented economy, the control of foreign capital is still very loose, of course, this is only the performance, in addition to the global financial market, Chinese enterprises in Europe and the United States developed countries, will encounter all kinds of troubles, industry regulations restrictions, pressure from the government, are unavoidable hurdles.
If Xinghai Investment wants to deepen the German market, it must find a local snake to cooperate.
This is the same strategy as foreign capital investing in the mainland, looking for local snakes to cooperate.
Having lunch and attending a drinking party will not solve the problem.
Just to express the willingness of Xinghai Investment to enter the Frankfurt financial market, whether it can come in, what specific business to carry out, who to cooperate with, but also to see the back, for Xinghai Investment, a super predator in the capital market, no matter which country's financial market it enters, the government and regulatory departments need to visit.
If an ant comes in the house, no one will notice.
If a cat comes in, if you can catch mice, you will stay, and if you can't catch it, you will get out.
If the blind bear wants to come in, he has to guard it tightly, because this thing is too destructive.
So, after three days in Frankfurt, Shen Hui flew to Berlin.
At the same time, after playing in Frankfurt for three days, the family also embarked on the itinerary, did not take a plane, but drove south from Frankfurt, first to Heidelberg, then to Stuttgart, Munich and other cities, ran around Germany, and finally set off from Düsseldorf to the Netherlands.
Fortunately, Zhang Jinhua and Huang's mother are not motion sickness, otherwise it will be quite troublesome.
The journey was not bad, rest when you are tired, and rush if you don't want to play.
As long as you don't have to think about money, it's actually quite good to travel.
Berlin.
Shen Hui visited the Ministry of Foreign Affairs of the Federal Republic of Germany and the Financial Supervision Bureau of the United Nations, and three days later, he participated in an investment exchange meeting organized by the government, at which he made a half-hour investment speech on behalf of Xinghai Investment.
The event was attended by government officials and industry experts.
Deputy Prime Minister Olaf also attended the meeting.
Shen Hui pointed out in his speech: "Germany is the largest economy in Europe, the vast market, perfect regulations, sound system, first-class quality, so that Germany has become a holy place for investors, the era of global economic integration, is the era of open innovation and cooperative development, Xinghai Investment is willing to participate in the development of Germany, and German financial institutions together to promote the continuous prosperity of the financial market, to achieve win-win cooperation ......"
After the exchange meeting, Olaf met with Boss Shen alone.
For the new richest man in the world from the East, the heads of state of capitalist countries are all very curious, not to mention friends and foes, to make such great achievements in the field of global financial investment, even the heads of state of developed countries want to see a legend who is less than 30 years old, just like when Gates visited China 20 years ago, many senior government officials wanted to meet Gates, the richest man in the world at that time, and compared with Gates, the wealth myth created by Boss Shen is even more legendary.
"If I am thirty years younger, I must make friends with Mr. Shen. ”
Olaf reciprocated great enthusiasm for Boss Shen.
"Thank you, it's my pleasure!"
Shen Hui was very modest.
Olaf said: "Mr. Shen's judgment of the trend of international currency and financial derivatives is admirable, can you tell me what you judge the price trend of currency exchange rates and other financial derivatives based on?"
Shen Hui didn't dare to talk nonsense like he did at Harvard, and said: "This is not my credit alone, but the common wisdom of the Xinghai investment team, plus a little luck, has Xinghai Investment today." ”
Olaf stopped asking this question and asked another question: "Can you talk about the original intention of investing in Germany?"
That's the core.
Shen Hui didn't dare to be careless, and said: "Our leader said that mankind is a community with a shared future, I hope that the capital of Xinghai Investment can serve the development of human society and scientific and technological innovation, Xinghai Investment as a global financial enterprise, standing in the perspective of global development, even if Xinghai Investment is a Chinese enterprise, I also hope that Xinghai Investment can do something for the development of human society and the development of industry and science and technology, which is the biggest original intention of my investment in Germany." ”
"Rewarded!"
Olaf asked, "What is Mr. Shen's expectation of a return on investment?"
Shen Hui said honestly: "I hope to have a good profit. ”
Olaf asked a few more questions, and Shen Hui answered them truthfully.
Of course, whether it is true or not is only known to him.
After staying in Berlin for seven days, meeting with many dignitaries, and deeply expressing the original intention of Xinghai Investment to invest in Germany, he received a lot of goodwill, but there was no news, and Shen Hui was not ready to wait any longer.
This kind of thing needs a process, and it is not a day or two to produce results.
Shen Hui flew to Munich, was invited to visit the BMW headquarters, and took a group photo with BMW management at the BMW Museum in the Brand Experience Center.
It is said to be the only one in the world and one of a kind.
This important event was ceremoniously reported by the invited media and quickly transmitted back to China.
Domestic media have also reported that the term the richest man in the world is still very eye-catching, especially now the richest man in the world is still his own person, every time Boss Shen has any movement, he will be at the forefront of the hot search in a short time.
And BMW's operation has also attracted a lot of attention.
There are two main topics, the first one is that BMW's marketing team is very discerning, the advertising is good, and it makes full use of Boss Shen's fame and popularity, just giving away a car, saving astronomical advertising costs.
You must know that with the current popularity and popularity of Shen Shoufu, it is uncontroversial to beat those famous film and television stars.
Even the most popular actress in Hollywood is not comparable with the legendary financial predator Shen Shoufu.
Asking Boss Shen to advertise as an endorsement is a cost that ordinary people can't imagine, and it is estimated that BMW can't afford it.
It is a good choice to tailor a unique car for Shen Shoufu, it doesn't cost much, and it can also show off your muscles, killing two birds with one stone, and the effect is much better than simply advertising.
The second topic is that some media speculate whether Xinghai Automobile Company, a wholly-owned subsidiary of Xinghai Investment, wants to cooperate with BMW, which also has a large market, but it has not been confirmed, and neither side has responded.
And most netizens are more interested in how much the car BMW built for Boss Shen is worth.
For ordinary people, no matter how sassy BMW's operation is, it has nothing to do with them.
Xinghai Automobile Company does not cooperate with BMW, and it has nothing to do with them.
Ordinary people are not very interested, and how much is the car that BMW built for Boss Shen worth is the only one.
The vast majority of people believe that it will not be less than 10 million, which has been recognized by the majority of people.
This guess is still more reasonable, with the net worth of Shen's richest man, buying the most expensive BMW is not much different from buying a toy car.
There is only one in the world, which is not expensive and does not conform to BMW's brand status.
Then, the inside message came out.
Gossip.
It is said that a BMW employee revealed that it cost more than 2 million euros to build this car.
If you know how to do the math, if this is transported to China, I am afraid that it will not cost 30 million.
And Shen's richest man, who is the party concerned, is also very surprised.
BMW's operation he did not expect in advance, although he had already received the invitation of BMW, he also received an invitation to Mercedes-Benz headquarters, because his family was about to arrive in Munich, so he came to visit the BMW headquarters by the way, and was ready to go back to Mercedes-Benz headquarters to visit it again when he had time, but he did not expect BMW to come to such a wave of operations, but it was not good to visit Mercedes-Benz again.
It's going to take a while, and it's not good to go now.
I have to admire the vision of these multinational giants, who took advantage of his popularity to rub a wave of free advertising, and only paid for a car of more than two million, which is nothing compared to BMW's astronomical advertising costs.
How much does it cost to advertise and endorse yourself?
Shen Hui didn't think about it, why would he give him 100 million?
Do a thrash, how can he lack that 100 million.
Although it was rubbed off on a wave of popularity, Shen Hui was not dissatisfied.
People are above board, this is a plan, and it is also a recognition of him, the new richest man in the world, what is not satisfied, and the car that BMW built for him is indeed not bad, it can be seen that it has taken a lot of thought.
Integrating BMW's cutting-edge technology, it couldn't be worse.
The shape is a bit like a concept car, with a wedge-shaped body and a scissor-door-like design, and the shape of the front surround is a bit exaggerated, which makes the whole car full of a strong sporty atmosphere, and the color scheme is also very bold, with the front and rear of the car using a conspicuous orange, while the middle body part is combat gray, which has a strong visual impact.
At the same time, the color of the front and rear wheels of the new car is also different, which is very individual.
A good car is a good car, and personality is personality, but such a car is also very troublesome to maintain.
If you accidentally scratch it, it is estimated that BMW will have to send someone to repair it.
However, after a test drive, Shen Hui was not interested.
A good car is a good car, but this thing can only be used as a toy, not as a daily tool.
The rafa in the garage hadn't been touched in a long time.
Even if it is shipped back, it is estimated that it will be the life of a collectible.