"Some of our comrades are still thinking at the level of the previous class struggle, and when it comes to a task, they are not thinking about whether they can develop the economy and raise the income level of the masses of the people, but about thinking about some messy things, and they are going to go online at every turn!"

At a certain high-level meeting, the old man criticized some abnormal situations in the country and in D without naming names, and he even quoted a passage that Chen Geng and Ding Haijun once said when chatting: "Our Chen Xiaoxiao said that whether it is necessary to do a thing, do not look at those messy things, it can be simpler, but it should be seen that it is conducive to the liberation of productive forces, the enhancement of the country's comprehensive national strength, and the improvement of the people's living standards, as long as it conforms to this." Three favorable', this thing can be done put, otherwise, then it can't be done.

That's a good thing to say, it's simple, but it's profound. I think that what Chen Xiaoxiao said is modest, it is not that we can do it if it conforms to the 'three advantages,' but that as long as it meets the 'three advantages,' we must do it! Don't forget, we are a country where the people are the masters of the country, what is our purpose? It is to serve the people wholeheartedly!

How can we serve the broad masses of the people well? What kind of political party can be regarded as a political party that satisfies the masses of the people? Of course, it is a political party that can make the masses of the people live a better life.

Can our own comrades not be able to think of this truth that even people like Chen Geng, who live in capitalist countries, know? I see that some comrades do not have the idea in their minds, but that their minds have not yet been transformed, and they have not yet clearly realized that the class struggle is already in the past tense, and that the main contradiction in our country at present is not the class struggle, but the contradiction between the growing material and cultural needs of the masses of the people and backward social production. Change your mindset and devote your energy to new work......"

The old man's admiration for Chen Geng, or his preference, can be seen!

After this meeting, Chen Geng was completely listed on it, although everyone remembered Chen Geng before this, but this time it was obviously different, Chen Geng was no longer a "very rich patriotic overseas Chinese", but upgraded to "a patriotic overseas Chinese who the old man has been paying close attention to", although it seems that the difference is not very big, but in fact the difference is big.

........................

Chen Gengke didn't know that his status in China and the treatment he enjoyed had been upgraded to the level of "an old friend of the Chinese people", and now Chen was paying close attention to "family" - yes, after intense testing and preparation, "family" was about to go public.

For Chrysler automobiles on the verge of bankruptcy and liquidation, the "family" model is really too important, "family" is not only a strategic model of Chrysler, but also the key to Chrysler's turnaround, in order to ensure that "family" can be a hit, reverse the grim financial situation faced by Chrysler, Lee Iacocca even specially invited Chen Geng, let Chen Geng participate in the publicity and promotion seminar before the listing of "family".

After taking a seat, Chen Geng did not be polite to Li Iacoca, whether this model sells well or badly is directly related to his income, he asked Li Iacoka directly: "Mr. Iacoca, distinguished gentlemen, have you determined the market terminal guide price of 'family'?"

Lee Iacocca glanced at everyone and said to Chen Geng: "Everyone means to raise the price by $1,000." ”

Chen Geng nodded.

Lee Iacocca's answer did not surprise him, the feedback from the previous market research was so good, and Chrysler was now facing such a serious financial crisis, and now there was an opportunity to make a lot of money, and the directors of the board of directors and the executives were not impressed.

"Pricing is Chrysler's right, and I have no right to say it, but I have a few questions that I would like you to consider:

The first point is that although the results of the market survey are of reference significance, they are only of reference significance, and the users who participate in the survey can appropriately increase their psychological price, but when they really need to pay for it, can they still recognize the price?

Or to put it more bluntly, if the price is really increased by another $1,000, the 'family' will basically have no price advantage compared to other mature models that have been proven in the market, and in this case, the 'family' really has such a big competitive advantage that these customers will abandon those mature models that have been tested by the market and choose us instead?

I must remind all distinguished gentlemen to note that I do not think that Chrysler cars are qualified to take risks now, it is better to be on the safe side, it is not a big problem to make less money now, the key is that you Chrysler cannot and cannot afford to lose. Of course ......"

After a pause, Chen Geng continued: "Of course, if you stick to this price, it is also your freedom. ”

Hearing Chen Geng's words, some people disagreed, of course they thought about this problem, and at the same time, they also felt that with the product power of "family", it could fully support the increased market price of 1,000 US dollars;

But there are also some people, thoughtfully, who feel that this $1,000 increase in the price is indeed a bit risky, as Fernandez said, the current Chrysler cars really do not qualify for risk.

"Very reasonable," Lee Iacocca nodded, he had decided to invite Chen Geng over because he felt that Chen Geng could develop the Fernandez company to its current scale in such a short period of time, in addition to his talent in car design, he was really good enough in business acumen, and now it seems that this is indeed the case. Then he asked, "Fernández, what else?"

"The second point is, how much effort are you going to put into promoting and promoting 'family'? Can you tell us about your specific publicity and promotion strategies?" Chen Geng was really curious about Chrysler's publicity plan and budget.

Someone hesitated: "This ...... Inconvenient, right?"

Lee Iacocca did not hesitate at all, he immediately said to Chen Geng: "We have prepared a budget of 15 million US dollars, if the results are good after the listing, we will add 10 million or more publicity budget, and then we will publicize and promote 'family' in major media and platforms in the United States, our goal is very clear, whether users turn on the TV at home, turn on the radio on the road, open the newspaper in the office or walk on the billboard on the road, they can see our" family's ads, we'll be right on. ”

Got a tiered budget with a total of more than $25 million?

The publicity budget is the most indicative of how much a company values a product, and this level of budget shows that Chrysler really has great hopes for the "family", and products that are not really strategic are not eligible for this level of budget. Chen Geng nodded and asked, "I have a question, since you have such a rich budget, you must have hired an image spokesperson, right?"

"Of course," said the head of publicity with a proud face on his face before Lee Iacocca could speak, "and we're going to ask the famous '007': Mr. Roger Moore as our spokesperson?"

It seems that he is very proud to have Roger Moore to endorse his products.

Speaking of which, if you can really invite Roger Moore to speak for Chrysler's image, it is indeed worthy of Chrysler's pride, although Roger Moore has only acted in 4 007 series movies so far, which is much inferior to Sean Connerry's 7 films, but don't forget one thing, that is, Roger Moore's latest 007 movie "007: Space City" has just been released in June, and Sean Connery starred in the most recent 007 movie "007: Diamond Diamond" That was all in 1971, and compared to the more "old" Sean Connery, Roger Moore is undoubtedly more representative of 007 and has more market influence.

But Chen Geng's expression was a little exciting: "Mr. Iacoca, are you sure you really invited Mr. Roger Moore to be the image spokesperson of the 'family'?"

"Yes," Seeing that Chen Geng's face was not very good-looking, Li Iacocca couldn't help but ask, "What's the problem?"

"What's the problem? I can probably understand the reason why you chose Roger Moore, he is the most famous international superstar now, but can you tell me what is in line with the characteristics of our 'family' that Roger Moore, including the '007' factor in him that you value?

Spreading his hands, Chen Geng said unceremoniously: "Sir, tell me, do you think Roger Moore's characteristics are in line with a car positioned as a 'family'? In my opinion, even if Mr. Roger Moore endorses a watch or even Motorola's mobile phone, it is much stronger than endorsing the car 'family'." ”

Lee Iacoca's face changed in an instant.

Not only Lee Iacocca's face changed, but the faces of other Chrysler executives in the conference room also changed, and they realized that they had made a big mistake, if they really asked Roger Moore to endorse the "family" car, it was not only very likely to backfire, but it was even very likely to be the biggest mistake Chrysler made this year - Roger Moore is not unable to endorse cars, but his characteristics determine that he is more suitable for endorsing a sports car and the latter luxury sedan, but it is not suitable for endorsing such a car"family" attribute of the car.