Chapter 731 Establishment of a video website
After returning home for two days of rest to adjust to the jet lag, the two officially went to work.
The first thing Chen Mubai did when he returned to the company was to check the progress of the anime.
"How's it going?"
"It's going well, it's two-thirds done. ”
It's the end of March, and there are still more than 3 months left before the summer vacation, and it will definitely be able to get everything done before the summer vacation without hindering the release of the movie.
"Is the trailer ready?" asked Chen Mubai.
"Almost, there are several, still under consideration, waiting for you to decide. Fu Chunlai said with a smile.
"Yes. ”
Fu Chunlai took out several trailers for Chen Mubai to watch.
"It's all pretty good, choose this one. ”
After reading it, Chen Mubai praised the quality of the production, and then selected the one he thought was the most suitable among several trailers.
The special effects are very good, this special effect alone can let everyone see the sincerity, and the suspense of the plot is also left, making people have the desire to watch it.
After being busy for more than half a year, the huge amount of money investment is well worth it, and the progress and quality of the anime film meet his expected standards.
"Then let's use this trailer as the main product and use it to promote it?" Fu Chunlai said excitedly.
"Yes, the company will do its best to spread the word. Chen Mubai said: "I will discuss with Mr. Lu and let him use this movie as the main publicity." ”
"Okay, what's the matter, you look for me again, I can speed up the progress and try to complete the task a little earlier!"
Fu Chunlai is very happy, he believes that the advent of this anime movie will definitely change some Chinese people's views on Guoman!
The idea of this anime is profound, and it's really not for children, and the core contained in it is for adults.
Children may be able to see the special effects and laugh, and adults can see the story and idea behind the plot.
Fu Chunlai believes that as long as this anime is broadcast, it will definitely bring some influence and changes to Guoman!
Chen Mubai came to Lu Fang's office and told him about anime movies.
"Brother Lu, it's time to start the promotion, the trailer has been completed, I believe this movie will definitely get everyone's support!"
Lu Fang said: "I have paid attention to the progress before, they hesitated in a few trailers, and then said that you are about to return to China, we decided to let you make the decision, after all, you are the creator of this anime, and you know the story better." ”
Lu Fang said with a smile: "More than three months is enough time for us to promote, and the rest of the things will be slowly put out." ”
The promotion of the trailer is the first round of publicity, and there will be posters, characters and other information that will be slowly disclosed to strengthen the expectations of netizens.
When this anime is officially launched, it will definitely attract a lot of attention, and if someone likes it, they will pay attention to this anime and the story behind it, and those promotions are used to maintain the bond of netizens or fans.
"I didn't expect that as soon as you came back, you would go to the special effects department and rest for two more days?"
"There's a lot going on, and I want to get started with internationalization. Chen Mubai replied.
"Just take advantage of this popularity to expand the influence of the work and accelerate the pace of going international. ”
"I still have a few ideas, and I need time to prepare, and time is pressing. ”
Lu Fang didn't expect Chen Mubai to have so many ideas, he was too tired.
Sometimes being too aggressive and making mistakes is not necessarily a good thing.
So he persuaded out loud: "Things come one by one, if they all pile up together, it will cause chaos, we just need to be steady and steady now, the company's development is too fast, the needs of personnel are a little unable to keep up, and we also need to pause to slow down." ”
"Let's first gain a firm foothold and advance to the Seventh Congress, we are now facing not only the problem of works, but also the competition for resources, and we don't want to see the emergence of the Eighth Congress. ”
Lu Fang's tone was a little dignified, most of the current top resources are in the hands of the Eight Universities, and the rapid growth of Mubai Entertainment has indeed aroused everyone's vigilance, especially if it wants to become the eighth top company, then it will inevitably have an impact on the rest of the companies, and there will also be competition for resources, which is a result that they do not expect.
Even if there is nothing to say on the surface, the competition for various resources in private will become more and more intense, and in order to curb the momentum of Mubai Entertainment, I am afraid that they will also join forces to deal with Mubai Entertainment.
No way, the potential of Mubai Entertainment is too strong!
The speed of its development and the quality of its works, as well as the impact of Chen Mubai, far exceeded their expectations, and no one thought that it was just an ordinary entertainment company a few years ago, and now it has become a behemoth.
And the influence of film and television is getting bigger and bigger, and many audiences remember this company and believe that its works are guaranteed, and the golden signboard has been made.
"No, don't care what they think, we don't need this false name of the Eight Greats, my purpose is different from theirs from the beginning. Chen Mubai suddenly said loudly.
Lu Fang looked at Chen Mubai suspiciously.
If Mubai Entertainment continues to expand its influence, it will inevitably conflict with the Seven in some resources, Huaying is a state-owned company and has no influence on it, but the other six are different, and there will be more or less business competition.
Even Jiaxing Economy, which specializes in artist economic companies, also has a conflict of interest with Mubai Entertainment.
Mubai Entertainment also has a lot of artists (trainees), especially Mubai Entertainment's ability to praise people is too strong, it has already produced several stars in just a few years, and even Xia Fan and others have begun to receive invitations from the rest of the film and television crews, which shows how strong Mubai Entertainment's star-making ability is.
The strong star-making ability relies on the high-quality works of Mubai Entertainment, making a TV series and a movie popular, and any artist can bring it up!
It can be said that the newcomer of Mubai Entertainment is the newcomer who has the greatest chance of becoming popular......
Now, there are many fresh graduates in the film and television industry who hope to join Mubai Entertainment, which shows some truth.
Even some second-tier stars hope to join Mubai Entertainment and want to impact the first-line with their works, not to mention those newcomers who dream of becoming famous?
It is precisely because of this that Lu Fang has said this, he has faced a lot of things recently, and he knows that the war has begun, so he hopes that Chen Mubai will stop moving forward, fight steadily, and not be too aggressive.
Otherwise, it is easy to be restricted by the six major ones, once the multi-project runs, once the benefits are not good or fail, the pressure will be great, and the defects of too fast development will be exposed.
Although it looks beautiful now, it is only this infinite surface that hides the defects, and it may be impossible to recover at any time.
Seeing Lu Fang's doubts, Chen Mubai explained: "What I want is to enter the world, which is different from what they think, I don't need to develop at home all the time, I want to increase my influence abroad, in essence, there is only a partial conflict of interest." ”
If Mubai Entertainment's works can really go international, then this cake really only belongs to Mubai Entertainment, because other companies basically have no influence abroad.
The six major values the local resources of China, while Chen Mubai looks at the international, the routes of the two sides are indeed different, so the measures are not the same, the domestic resources are only partially overlapped, and the impact is indeed not great, and they can even not compete with them.
Because, compared with the entire international market, the market in Huaxia is not so attractive.
"If you don't gain a firm foothold in China first, how can you go international?" Lu Fang asked.
Chen Mubai is not wrong, but the foundation for going international must be domestic stability, and even if the international entry fails, there will be a way out.
"I'm going to set up a video website to target an international audience, and put all of our work on it for them to watch. Chen Mubai said.
"But our works are limited, and the drainage in the early stage is a problem...... Lu Fang pointed out several problems.
After all, they're just a film and television company, not a technology company, and it's really tricky for that.
It is not so easy to set up and operate a website, it is not possible to succeed with just a few good works, and it is not easy to make an impact internationally!
"The copyrights of the rest of the works can be purchased, let's go to Weiying to talk about it, and we can even have in-depth cooperation with Weiyu!"
Weiyu is a pan-entertainment company, and they are involved in a lot, not only in film and television culture, but also in the fields of news, takeaway, and short video, with wide coverage and very strong publicity resources.
Mubai Entertainment's publicity channels are only in film and television, compared with Weiyu, it is too much worse, and it is not a level at all.
To put it simply, if Mubai Entertainment wants to promote its works, it can only be promoted from the field of film and television, while Weiyu can promote it across fields, which has a great impact.
"Will the other party agree......" Lu Fang hesitated.
Although it is said to be facing the world, if Weiying shares the film and television copyright with them, their website can also be seen in China, and when the time comes, domestic netizens will be more selective, and some traffic and users belonging to Weiying will be diverted, will the other party agree?
"Give it a try, we've been working together very well, maybe we can, we can directly pick out our plans and goals with each other, it should be fine. Chen Mubai is optimistic.
"It's hard to change a user's habits, and if they are used to a certain software, they will always use it, unless they encounter special circumstances, such as this software does not have what they want to see, but other software does, and they will choose another one. ”
"If Weiying cooperates with us, there should not be many people who will change their habits, relatively speaking, the impact on Weiying is limited, and we will spend money to buy their film and television rights, they may not agree, after all, our main target is the foreign market. ”
"They can't drain the traffic, but I do, "Buried Alive" and "Infernal Affairs" are still a little famous internationally, plus the recent disturbances I have made, there will be some fluctuations. ”
Lu Fang listened to Chen Mubai's analysis and nodded in agreement.
"Building a website that is open to the international community is only the first step, the second step is to make a work, a work that will catch their eye. ”
"In addition to our own works, we will also include the rest of the Chinese works and let them watch them, I think they should rarely be able to get in touch with Chinese culture, as long as they can be attracted by us, there will be a chance of transformation. ”
It was indeed a feasible plan, so Lu Fang asked, "Then what are you going to do?"
"It's not enough to have existing works, they may not be able to be interested in other works, and the most difficult point is how to attract foreign audiences, which is the most difficult. ”
Promotion and publicity can be done at a certain cost, but conversion is the most difficult.
Successful conversion means that your stuff is liked and interested, and getting people to pay attention and like it is the hardest step.
"I need to shoot what they're interested in and do it the way they do. ”
Chen Mubai said with a smile: "In my next work, I will shoot a TV series, and in the form of American dramas, one episode will be broadcast every week in the form of quarterly broadcasts." ”
"Is that okay......?"
Lu Fang expressed his skepticism that American dramas rely on the content they are interested in rather than the way they broadcast it......