Chapter 27 Oriental Daily's Response
When the new day arrived, when "Jiuding Daily" announced the sales of the previous day again, the entire Xiangjiang newspaper exploded instantly.
Not only the newspaper, but also many people in the entertainment industry, business, and politics are paying close attention.
Newspapers are a powerful tool for propaganda, and the strong rise of Jiuding Daily means that another newspaper with a strong voice and influence has appeared, and it is impossible not to attract the attention of others.
People in the entertainment industry are concerned because Jiuding Daily can affect their reputation and interests, and if Jiuding Daily expresses a negative opinion about them or their work, it will definitely have a great impact, and similarly, if Jiuding Daily is touted, they will also benefit a lot.
And people in the business and political circles are also paying close attention to the "Jiuding Daily", also because of the relevant interests, just because according to the current situation, the sales ceiling of "Jiuding Daily" does not know where it is, and it is not impossible to surpass the "Oriental Daily" to reach the top of Xiangjiang, and "Jiuding Daily" still covers the grassroots and the elite at the same time, and its influence will definitely not be weak.
Smart people never underestimate the power of public opinion!
At this time, in the conference room of the "Oriental Daily" newspaper, the people who sat around the table all lowered their heads, and they did not dare to make a sound, for fear of being deliberately targeted by the boss who was sitting at the top and had a gloomy face.
Ma Chengkun is the second-generation boss of the Ma family and is in charge of the media mouthpiece of "Oriental Daily".
He tried his best to build this newspaper, and used many unsavory means along the way, all of which were just to create a strong umbrella for the Ma family, so that the Hong Kong government could cast a rat trap and better protect the Ma family.
After so many years, step by step, the daily sales of "Oriental Daily" have finally topped the top of Xiangjiang, and its influence has become more and more influential.
But who knew that the situation had suddenly changed, and after a few days ago, an inconspicuous third-rate tabloid was acquired, it turned into a wolf, and it violently hit the Xiangjiang newspaper circle.
In just a few days, 200,000 copies were delivered, and 120,000 copies were sold through newsstands, which had a great impact on the Oriental Daily.
There was already "Sing Tao Daily" eyeing the first throne of "Oriental Daily", and now there is a "Jiuding Daily" that looks more threatening.
"Jiuding Daily" is a greater threat to "Oriental Daily", not only because the momentum of progress is too fierce to threaten the hegemony of "Oriental Daily", but also because "Jiuding Daily" covers a wider range of users, and a large part of its positioning overlaps with "Oriental Daily", so that in the past two days, the daily sales of "Oriental Daily" have rarely declined.
On the first day, it was not obvious, but the daily sales of the Oriental Daily fell by about 2,000 points, but the second day was scary.
According to last night's statistics, the sales volume of the Oriental Daily yesterday was only 163,000 copies, down 5,000 copies from yesterday, and 7,000 copies lower than a few days ago.
Although I don't know if "Sing Tao Daily" has been affected in the same way, Ma Chengkun guesses that the impact on "Sing Tao Daily" is definitely not as big as that of "Oriental Daily", because the users faced by "Sing Tao Daily" and "Jiuding Daily" do not overlap much, and "Sing Tao Daily" is full of heritage, and its sales channels are all over Southeast Asia.
"Sing Tao Daily" was less affected, which means that the gap between "Sing Tao Daily" and "Oriental Daily" has narrowed unconsciously!
If you don't think of a way, the supremacy of "Oriental Daily" in the newspaper world will be taken by "Sing Tao Daily"!
It may even be taken away by the fledgling "Jiuding Daily"!
Ma Chengkun absolutely does not want to see such a thing happen, he must find a way to solve the problem, indifferent will only give up the overlord throne, he will definitely not be reconciled!
Therefore, early in the morning, he convened a meeting of the main personnel of the entire "Oriental Daily" to analyze the problem, hoping to solve the problem he was facing.
"Bang!" Seeing that everyone was silent, the atmosphere was very heavy, Ma Chengkun was annoyed, and slammed the table, making a loud noise, which startled everyone, and they all cheered up and sat down.
"Tell me your opinion, why Jiuding Daily can rise so quickly and have such a big impact on our newspaper!" Ma Chengkun looked around with a calm face and said to the trembling employees.
Hearing Ma Chengkun's words, everyone didn't dare to look at him, so they lowered their heads and glanced at the colleagues next to them to see who would be the first bird.
"Why, everyone is dumb at the critical time?" Waiting, no one spoke, seeing that this was still the case, Ma Chengkun was angry in his heart, his thick eyebrows were raised, and he said angrily.
was originally a member of the black family, and the parents he came into contact with were all ruthless characters or outlaws, growing up in this environment, Ma Chengkun's temperament also seemed very fierce, and it was even more scary to get angry at this time.
"Li Nan, what do you say, what is the situation of "Jiuding Daily"!" Ma Chengkun directly looked at the name of Li Nan, the minister of the Ministry of Information.
"Boss, the rise of Jiuding Daily is too fast, and I don't have enough time to understand, but as far as I know, Jiuding Daily can rise mainly because of four aspects. “
"First, its marketing methods are powerful, not only free newspapers to users, but also free seven days to newsstand owners, mobilizing the enthusiasm of newsstand owners to help promote "Jiuding Daily". ”
"Second, because the content of the financial and commercial sector of Jiuding Daily has a level, Xia Yu, who wrote the article, directly poked out the loopholes of Mingheng Industry on the first day, and recommended a stock on the second day, and the recommended stocks really skyrocketed, causing a sensation, resulting in the reputation of Jiuding Daily, which is very popular with shareholders. ”
As for the third reason, the other contents of "Jiuding Daily" are at a level, among which the "Xun Qin Ji" in the novel section is of high quality, and the reverse is relatively large outside, and many users buy "Jiuding Daily" for the sake of reading novels. ”
"The last one is that the layout design of "Jiuding Daily" is obviously different from the mainstream design of the entire Xiangjiang newspaper industry, and I don't know if this has any impact. ”
"We pay attention to the time, place, and people, and at this time, "Jiuding Daily" just accounts for the time and people. ”
After listening to Li Nan's analysis, Ma Chengkun frowned, four reasons, the first is marketing methods, he can't think of any way to curb it, and the fourth reason can't be sure if it has an impact, and he can't blindly follow the change.
And the other two reasons are content reasons, there is still a chance to target, he thought for a while and said: "Then weaken their advantages in a targeted manner, dig up the authors of "Jiuding Daily" who write financial and business articles and the authors of "Xun Qin Ji", and cut their advantages!"
Hearing Ma Chengkun's words, Li Nan's mouth squirmed several times and wanted to speak, his face was full of embarrassment, and after seeing the boss glaring at him and signaling him to say something if he had something, he said stubbornly: "Boss, this method may not work, because the author of writing financial and business articles and writing "Xun Qin Ji" is the same person, and that person is the current boss of "Jiuding Daily". ”
Hearing Li Nan's words, Ma Chengkun's face froze, his face trembled a few times, he took a deep breath to hide the embarrassment in his heart and drank shock, and he didn't know what to say for a while.
Since the contents were all written by the boss of the "Jiuding Daily," it is impossible for the Jedi to dig him up, is it really helpless against the "Jiuding Daily"? Can only watch as it threatens the hegemony of the "Oriental Daily" step by step and affects the sales of the "Oriental Daily"?
The success of "Jiuding Daily" depends on Xia Yu, is it possible to recruit someone to kill Xia Yu?
This idea came to Ma Chengkun's mind, but he immediately dispelled this idea, and killing Xia Yu was a disaster for "Oriental Daily" and the Ma family.
This will cause panic in the entire Xiangjiang media community, the reputation of the Ma family is very bad, if this makes the media community feel threatened, then the entire Xiangjiang media community will be criticized together, the Ma family will definitely not be able to withstand it, and it will also be caught by the Hong Kong government, which has long looked at the Ma family's unpleasant eyes, and then it will be a catastrophe!
He received a notice from his family, and the secret report came with news that the Hong Kong government was keeping an eye on the Ma family, and it seemed that there was a tendency to do it, so that the family members should keep a low profile and be vigilant during this time.
Otherwise, if he was forced to force Ma Chengkun to be helpless according to normal times, he might really be able to see the light of day, but this time he had to tie his hands and feet.
Therefore, if you want to deal with "Jiuding Daily", or maintain the hegemony of "Oriental Daily" and solve the crisis, you can only rely on regular means!
It's just that if you rely on formal means, how can you curb the "Jiuding Daily" that occupies the time and people?
Can we only expect Jiuding Daily to make mistakes on its own?
When will it take for the daylilies to be cold!
For a while, Ma Chengkun couldn't think of any way to curb "Jiuding Daily", he frowned tightly, his head was as big as a fight!
"Think about it, is there any way to solve the current dilemma. Ma Chengkun said to the subordinates who were seated.
After waiting for a long time, he saw that these subordinates were meditating one by one, he was a little angry in his heart, and said directly: "Give you a day, hand in your analysis and solution tomorrow, and dismiss the meeting!"
After speaking, Ma Chengkun left the scene directly, leaving a bunch of middle and high-level executives with sad faces.