When Lu Zheng asked Peter on the phone, he was mercilessly ridiculed, and he didn't even know about the former queen's Rolls-Royce and Bentley, you are embarrassed to say that you are a promising young man on the blue star?

Lu Zheng's face was flushed by what he said, and he was powerless to refute, and he couldn't wait to find a crack in the ground to get into.

Peter eventually patiently told him that Rolls-Royce, also known as Rolls-Royce, was an ultra-luxury car manufacturer of English origin, and that it had always adhered to the traditional English art of car building: refinement, timelessness, and meticulousness. It was made with exquisite craftsmanship and superior technical performance, and once drove more than 22,500 kilometers in the desert, setting a world record at that time.

Its most distinctive feature is its extensive use of manual labor, which inevitably leads to high production costs in England, which is one of the reasons for Rolls-Royce's prohibitive prices.

To this day, Rolls-Royce is still handmade. What's even more amazing is that the grille of the Rolls-Royce front radiator is done entirely by skilled workers with their hands and eyes, without any measuring tools. An air intake grille takes a worker a whole day to manufacture, and then it takes 5 hours to machine and polish it.

According to incomplete statistics, it takes them 15 hours to make a steering wheel, 31 hours to assemble a body, and 6 days to install an engine. Because of this, it can only move 6 inches per minute on the assembly line. It takes two and a half months to make a four-door car, and each car has to go through 5,000 miles of testing, so the average customer who orders a Rolls-Royce needs to wait patiently for more than half a year.

Their latest releases, the Silver Spirit and Silver Spur, are not selling well, and if you're a fan of the old Rolls-Royce, Peter suggests he buy it.

Its design philosophy was also very different from that of other brands, and it allowed the occupants to get out of the car in the most elegant posture, with the doors opening backwards, details such as making it recognized by the press of the time as the best car in the world.

Bentley, which now accounts for 52% of Rolls-Royce's sales, is a tradition of Bentley and an important reason for its aristocratic origin.

When it comes to Bentley's bespoke service, Bentley owners will not only enjoy the same quality craftsmanship, but will also receive a unique personalisation service. Almost every Bentley sedan leaves the factory with near-perfect perfection, but more than half of them are still individually modified by Bentley's specialist car manufacturing department to meet the unique tastes and requirements of the owner.

Peter said, "When you come back to my stadium, I'll show you two of my custom models." ”

Peter thought he was going to customize, and said in a tone from a passer-by: "You can ask the manufacturer to transform the glass into bulletproof glass." ”

Lu Zheng humbly thanked Peter for his teachings, and invited Thompson to warn: "I heard that the Rolls-Royce and Bentley brands are customized luxury cars, and the brands and patents must be taken down, and I heard that there are those skilled workers, these are all intangible assets."

Rover, Jaguar, Land Rover, MG these four brands do their best, if it really can't be done, don't. It's a big deal, let's start all over again, go to the Motor City of Detroit to re-erect the banner, and slowly develop from scratch. ”

Thompson led the team to the Vesker Group and met the tired Simpson, who arranged for them to negotiate with them in the conference room.

The Visker Group's car package price was $5 billion, and Thompson sincerely quoted $3.3 billion.

The legal counsel gave a list of the sales of each brand, and the financial director gave a valuation report of PricewaterhouseCoopers, with a clear recommended price of $3 billion.

After several tug-of-war negotiations, Thompson repeatedly emphasized that the Louvre brand is a chicken rib brand, and the company still has huge debts, up to $1.8 billion.

After two and a half months of negotiations, the two sides finally reached a consensus through friendly negotiations, and Thompson agreed to offer $3.3 billion and assume a debt of $1 billion after asking Lu Zheng for his consent.

When the contract between the Visker Group and the Sun Investment Company was exposed by many newspapers, several major car brands became the focus of the society for a while.

After Thompson returned to the Green Shade Building, Lu Zheng presented him with $200,000 in cash as a reward for his outstanding contributions to the company in 1990.

Of course, none of the entourage will be left behind.

Afterwards, Lu Zheng left Thompson alone and instructed: "Next, let's go to the Detroit Motor City to buy a building and set up an automotive research institute, specializing in the development, design and research of automobile engine and transmission technology on all existing patents is the top priority." The development, testing and research of automobile vehicles, assemblies, parts, new materials and new processes are secondary. ”

Lu Zheng saw the financial report of the new acquisition, and asked in a consultative tone: "I think the Luofu brand is really a gold-swallowing beast, and it is losing money in hundreds of millions every year, to be honest, I am a little scared when I see it."

The next step is to shift our mindset and continue to take the high-end tailoring route for the Rolls-Royce and Bentley brands.

Jaguar is defined as a family mid-size coupe, and it can also be appropriately developed in the direction of a convertible, on par with BMW's 5 Series, which requires a redesign of the whole vehicle. Sales can not be in a hurry for the time being.

Land Rover We have to focus on off-road performance while also focusing on interior comfort. Let customers buy the interior of the sedan, off-road performance.

Luofu focuses on small family cars, which are economical, have excellent performance, light weight, and are fuel-efficient.

Oh, by the way, the Louvre brand also has a MINI car, I suggest you pay attention to this model after you come down, and we will directly define a MINI brand for him.

MG brand we next focus on compact and mid-size off-road vehicles just fine, performance and comfort which are prerequisites, one can not be missing. ”

He saw that Thompson was taking serious notes, and continued to suggest: "Each brand only makes three to five models per year, and no more than five models at most, and the company needs each brand to have a clear positioning."

Now if there are unclear positions in these brands, they should be split and merged.

In addition to these, you can suspend sales, work hard after you go down, hire several different professional teams, report to me in the form of a report on the problems encountered by these brands and the areas that need to be improved, and adjust and improve them according to the opinions of professionals.

If you don't want to smash all these brands into your hands, you can only make heavy punches and make drastic changes and adjustments. ”

Lu Zheng finally gave him a general description of the operation mode of the 4S store on the earth, and let him understand it by himself.

Thompson went to execute again, Lu Zheng was a little confused, why did he suddenly have his own car brand?

In the end, Lu Zheng named this new car company "Red Sun"!