Xingcheng Entertainment.

Just after the New Year, they got together for a meeting, targeting the box office of the Spring Festival stalls.

"Let Chen Mubai come back to life again!" said a shareholder angrily.

"He is really good at tricks and what kind of easter eggs he makes, which makes everyone's movies ignite the topic, and some people want to imitate them!"

"I originally thought that movies of the genre "Hypnotic Master" would not be popular during the Spring Festival, and Chen Mubai would most likely pounce, but because of word-of-mouth and this incident, the box office actually rose a lot in the follow-up. ”

"Chen Mubai did bet right, the quality of the movie is indeed the best catalyst for the box office, "Hypnosis Master" can break through, and it is inseparable from its quality, but it just made him successful again, which makes me very unhappy. ”

"The box office of "Angel's Kiss" is not bad, and it is currently ranked third in the Spring Festival stalls, and it is not a problem to make money, it is good to be able to maintain this ranking. ”

At present, the box office of the Spring Festival stalls is divided into three grades, the first grade is the first place, that is, "Master of Comedy", which dominates the box office and is difficult to have opponents.

The second place is an action movie "Young Grandmaster" starring kung fu superstar Yuan Hua, which tells the growth of a generation of grandmasters.

Another new kung fu film of Yuan Hua, which has attracted much attention, and the cooperation with the great director Ang Lee, this movie completely depicts Yuan Hua's awesomeness!

As one of the most well-known kung fu superstars in China, Yuan Hua has many fans, and there are many people who like to watch his movies, both men and women, young and old, and he himself has been famous for a long time.

The appeal of big productions + famous directors and famous actors is so strong, it has been receiving a lot of attention when the movie started filming, and it is also one of the most promising movies in this Spring Festival!

There are indeed a lot of things at the box office and topics, but because the things told are a bit heavy, I am not in a hurry for the box office of "Master of Comedy", after all, the former is also played by well-known actors, and the momentum is huge.

Second to fifth places are the second grade, and "Angel's Kiss" is currently in the third place.

Although the box office of "Hypnosis Master" has fluctuated in growth, the box office of all movies is not bad, and the overall trend is also rising, which is due to the overall market.

Although the quality of "Master of Hypnosis" is very high and has pulled a certain box office, it is not entirely because of the quality of the movie, but also related to the general trend.

The third grade is the rest of the movies, which are also commonly known as schedule cannon fodder.

The box office of these movies may add up to the box office of someone else's movie, so they are naturally cannon fodder.

Of course, cannon fodder does not mean a loss, watching the investment and box office of movies, there are niche types of movies that can still win some benefits.

Investing in a small comedy, the investment doesn't cost much money, as long as the box office is a little higher, it will return to its original cost, and there is no shortage of small and big models.

Big-budget investment and well-known actors can increase the popularity and box office of a movie, but if the same investment goes up, the box office that needs to recover its costs will also go up, and once it fails to meet expectations, it will lose money.

Another reason why Huaxia likes to make comedies is that the investment in comedy is not large, and the probability of recovering the cost is higher.

And putting aside the problem of actors, even if unknown actors star, as long as they act well, the box office of the movie can still be a blockbuster, and the type of movie will be much more popular.

"I believe that there is no problem, the subject matter is popular, and the investment is not small, so it should be able to maintain until the end of the schedule. Some shareholders nodded in agreement.

"Yes, we were finally able to win against Chen Mubai once. Someone grinned.

Obviously, this time it was able to win Chen Mubai's "Hypnosis Master", which still made everyone very happy, which is also the best result.

The top two are both films produced by large companies, both in terms of cast and investment production, which are better than "Angel's Kiss", and this result is also the best they can accept.

"It's right to look at it this way now, but the attendance rate of "Hypnosis Master" has been increasing, coupled with the fermentation of word-of-mouth, will more and more people choose to watch this movie with the increase of time?" someone put forward a hypothesis.

After all, it's a few days during the Chinese New Year, and everyone may not choose to watch suspense movies, but when the New Year is over, many people may choose to watch it, after all, the New Year has passed, and it's nothing to watch suspense movies again.

"It's difficult, it's time to go to work and school after the New Year, and the time to watch movies is limited, so there shouldn't be too much growth, and this situation was rare in the previous schedule. "Someone denied it.

"But no one has released suspense films during the Spring Festival before......"

In a word, the conference hall was quiet.

Yes, no one has chosen suspense movies during the Spring Festival before!

Isn't this looking for death!

Even Chen Mubai has suffered a lot, with a box office of 86.9 million on the first day, which is the only movie that has not exceeded 100 million since he became famous!

Therefore, it is useless to refer to the data of previous years, after all, the genre of movies is not the same, and the rest of the movie box office cannot be used to measure "Hypnosis Master".

Emotionally, they hope that it is best for "Hypnosis Master" to die no longer and not die, but theoretically, "Hypnosis Master" is not without a chance......

"Don't think about it so much, it's unfounded. The general manager kneaded his eyes as if to relieve his fatigue: "Let's continue to expand our influence, strengthen the effect of publicity, and strive to earn a little more box office!"

"The market is so big, we have a little more box office, and the rest will be a little less, as long as we maintain this ranking, if we can go up and turn it again, it will be better!"

"It's also said that let Li Wen and them do more publicity, and if they work hard during the Chinese New Year, they will be compensated with other resources when the time comes. ”

The crowd quickly finalized a strategy to continue to expand the film's impact.

Since the word-of-mouth is all won by "Hypnosis Master", it depends on the quality of the movie, and some people discuss it.

They can only rely on the genre of the movie, coupled with the hard work of the stars, to make as many audiences as possible willing to go to the cinema to pay for their films.

"Okay, I'll start arranging, with the box office ranking of the movie, it shouldn't be a problem to get on a few big variety shows. ”

After saying that, he began to make arrangements.

After a few phone calls, his face grimened.

When the shareholders saw his ugly face, they had a bad premonition in their hearts.

"What's wrong?"

"I can only go to the second-tier program, and the first-line schedule is over, and I can only go to the next episode if I want to go......"

......

Chen Mubai and Tao Yaoyao have been working hard to promote during the Chinese New Year, and they appeared on various variety shows to promote the movie as soon as they resumed work.

Because "Hypnosis Master" has a high degree of online topicality, there are many programs that invite them.

The crews of "Master of Comedy" and "Young Grandmaster" are the same, everyone is working hard to seize the audience, wanting to give their movies more publicity.

The programs with high ratings have long been rounded up by several influential crews, and the programs that everyone is on for the first time must be the programs with the highest impact and ratings, and the program team is also competing for people, which is mutual.

The crew hopes to expand the influence of the movie on the show, and the program team hopes to invite the main creators to add topic heat to the show by using the popularity of the movie, which is a win-win situation.

Speaking of Xingcheng Entertainment, it is also unlucky, although the box office is third in the same period, but there are only a few ace programs, and everyone wants to compete for it.

Although the box office of "Hypnosis Master" is not high enough, the public opinion on the Internet is hot!

In addition, Chen Mubai himself is a focal point, and the major program groups attach great importance to him, which leads to the replacement of the positions of the rest of the crew.

The enthusiasm of the major program groups for Chen Mubai even exceeds that of superstars such as Yuan Hua!

Now is the critical time for the release of the movie, and every show will have a significant impact on the box office of the movie, and you can tell some information about the movie on the show, so that the audience will find it interesting and go to the cinema to watch the movie.

Therefore, the effect of the first phase is the best, and the second phase is a little late, and the effect is naturally much worse.

Everyone may go to see which movie they are interested in in the first episode of the variety show, even if the second episode of the program team invites other crews, everyone may have watched a movie and have no time to watch the second one.

Xingcheng Entertainment can no longer find the first schedule of the ace variety show, so it can only retreat to the next best program, which is not as influential as the ace program.

I can only make an appointment for the ace show in the second episode, although the effect is a little worse, but it is better than nothing.

Because of this step, Xingcheng Entertainment's "Angel's Kiss" is a big step behind, which is a very serious blow to the Spring Festival stalls where every second counts.

Movies like them that rank low need more publicity and exposure to increase attendance, and they messed up, which has a big impact on the box office of the movie.

Sure enough, in the first batch of variety shows after the Spring Festival, all the well-known movies were on variety shows, among which several movies of the ace program had the greatest influence and the highest degree of discussion.

Chen Mubai appeared on the variety show, and everyone asked him many puzzles about "Hypnosis Master".

Just like what was said on the Internet, does Ren Xiaoyan have psychological problems, what is behind that door, and does she deceive people......

Celebrities are the people who pay the most attention to the dynamics of the entertainment industry, and they are naturally no strangers to the hot topics related to "Hypnosis Master" on the Internet, and the host himself is also very curious.

This was the only chance to know the correct answer, and everyone threw questions at Chen Mubai.

However, Chen Mubai did not respond positively, and once he responded, the topic would be terminated.

After all, before the correct answer comes out, everyone can say that their answer is right and are guessing, but after he says it, the correct answer comes out, then there is no need to discuss it, and the heat will stop.

The box office of the first week came out, and "Master of Hypnosis" ranked fourth, up one place!

Judging from the current attendance rate, "Hypnosis Master" has been very stable, and it is a growing trend.

Some films have already started to decline, and the films after the 6th place have fallen behind.

The first place "Comedy Master" is still dominant, and the second place "Young Grandmaster" is still catching up.

"Angel's Kiss" is still in third place, but the decline has come out.

After all, in terms of publicity, they are equivalent to lagging behind the previous movies, so the box office is still quite fluctuating.

After the end of the new year, two weeks have passed since the release of the movie.

"Master of Hypnosis" officially surpassed "Angel's Kiss" on the fifteenth day of the first lunar month and occupied the third place at the box office of the Spring Festival!

Chen Mubai once again defeated Xingcheng Entertainment, and the box office of the movie has exceeded 1 billion, coming to 1.3 billion!

He won a box office of 1.3 billion in the Spring Festival with a suspense movie, which is shocking again!

No one has ever released a suspense thriller movie in this period, let alone won a box office of more than 1 billion!

Chen Mubai's personal ability is reflected in the quality of the movie, but his ability to attract money is still proven by the film market, and he is still one of the highest-grossing directors and actors!

"Hypnosis Master" finally won a total of 1.7 billion at the box office, which lasted 40 days!

The rating of this movie has also come from 8.9 at the beginning to 8.6.

Although it has dropped by 0.3 points, this is already a stable result, which is extremely unheavenly!

After all, the scores at the beginning were a bit inflated, most of them were scored by fans, and the later scores were given by ordinary audiences after watching the movie, which also represented the real audience's opinion.

Chen Mubai once again set a record for Chinese films!

The first director to release a suspense thriller during the Spring Festival, and won a box office of 1.7 billion, which should be the first in history!

He is also the youngest director and actor to win 1.7 billion box office during the Spring Festival!

Chen Mubai's personal box office record has exceeded 5 billion!

He is also the only director and actor whose first three films together have a box office of more than 5 billion!

Many historical records of Chinese movies have been broken by Chen Mubai and refreshed again and again!