At the beginning of 2003, the entire Internet market was changing, which also indicated that new changes were brewing.

As Taihua Financial Group joined this e-commerce war, the already fierce battle became even more intense. After the low-interest loan was in place, both Baibao.com and Global Mall have increased their marketing efforts, and wave after wave of preferential activities have continued to appear, making all netizens enjoy a great e-commerce subsidy feast.

The two major e-commerce companies hope to force Taotao.com to increase its promotion and marketing efforts through this way of constantly subsidizing red envelopes, thereby pushing up the overall operating costs of the website and making Li Feng, who is not very rich in cash flow, unable to sustain.

This is the size advantage of large companies, in the face of competition from small companies, it can be directly driven out of the market by burning money, although this way is simple and crude, but it is often very effective, many small companies simply do not last long, often two or three months will be disarmed and surrendered.

For Li Feng's Taotao.com, a severe test is coming.

Neither Taotao's cash flow nor its sustained profitability are enough to support the same scale of cash burning as the two major e-commerce companies.

Li Feng must maintain Taotao's e-commerce market position with relatively low marketing costs, gradually find the market boundary of Taotaowang in this field, and hold this boundary to complete the first phase of the campaign.

So the next two or three months, is Taotao is facing a severe test period, if these two or three months can be held, then Taotao can really survive, even if it is difficult to expand market share in the future, at least can hold their own position, occupy a certain right to speak in the domestic e-commerce field.

Li Feng is also not in a hurry to let Taotao.com occupy too much market share, because this will not only cause a strong backlash from Baibao.com and Global Mall, but also due to the lack of user accumulation, it will mess up his own expansion rhythm and use some unnecessary measures, which may not be a good thing for long-term development.

It is impossible for people to become fat in one meal, and the same is true for the development of Taotao.

According to Li Feng's intentions, He Guojun worked steadily, adhered to the market share of Taotao.com, made a fuss about the stickiness of the original users, and strived to let more users fall in love with this website after using Taotao.com, and become a regular user of the website from then on.

At the time when Taotao was taking steps to operate, the preparatory work of the New Dream Group had been completed, and Li Feng decided to hold the inaugural meeting of the New Dream Group on March 18 after learning about the progress of the work.

This inaugural meeting is a landmark event for Li Feng's Internet career, which indicates that Li Feng has officially ascended to the top of the domestic Internet celebrity circle and become a bigwig in the Chinese Internet industry.

Therefore, the establishment of the group this time is not only a great integration of the cause, but also a big leap in Li Feng's social status and industry popularity.

Li Feng positioned the meeting as the highest standard, held in the most luxurious five-star hotel in Jiangzhou, Baili Hotel, and invited the leaders and middle managers of all Li Feng's start-up companies and entrepreneurial projects to participate, and the total number of people at the meeting reached more than 100 people.

In order to express congratulations to Li Feng, a number of well-known entrepreneurs, including Lin Zhenmin and Zhou Haichao, will also be guests to witness the historical moment of the establishment of New Dream Group.

After Lin Yuting learned the news, she rushed back to China from the United States non-stop, in order to witness the arrival of Li Feng's time to reach the top.

The major domestic financial media also spotlight on the inaugural meeting of New Dream Group, and more than 20 media have signed up to participate in the inaugural meeting of the inaugural meeting, including even a number of foreign media.

Even many Internet companies have begun to send congratulatory messages to Li Feng, as close as possible to Li Feng's new dream group, and it can even be said that many of these congratulatory messages are votes, and Internet entrepreneurs have expressed their willingness to stand on Li Feng's side in this way.

Of course, there are also many people who are skeptical about the New Dream Group, after all, there is no such a huge Internet group company in China, and once the team is huge, there will be many problems in its organizational structure, so the market shows some doubts about whether Li Feng can lead this huge team and balance the interests of various subsidiaries within it.

Therefore, the market has divided the development of the entire Internet era, and defined the establishment of New Dream Group as a landmark event for the gradual evolution of Internet entrepreneurship in the direction of systematization and scale.

If New Dream Group really succeeds in the future, it will rewrite the overall thinking model of the entire Internet entrepreneurship system, and make traditional Internet entrepreneurs realize that entrepreneurship in the Internet field is not only a good project, but also an interconnection between a group of good projects, forming an organic and complete ecosystem.

This is a clear difference from the traditional industrial sector.

In the industrial field, with the gradual subdivision of the industrial chain, a company often only occupies a part of the division of labor, and is unwilling to build a huge overall industrial system, because once the system is huge, the difficulty of management will rise exponentially, and it is the most economical and convenient way to choose to cooperate with suppliers between upstream and downstream.

However, in the Internet system, this does not seem to be the case, because there is no space constraint, the layout of the Internet system is often more collaborative and efficient, so even if the whole system becomes very large, it will not appear particularly bloated.

This makes it possible to integrate between the various industrial levels within the Internet system.

Even only one Internet company is needed to integrate a complete industrial chain without cooperating with multiple companies, and various entrepreneurial fields can import more traffic for themselves and others' projects through traffic import, so that users can form a closed loop in this complete system, and many Internet users do not even need to jump out of this system to complete the realization of the entire Internet demand.

This is like a commercial complex in the city, which includes shopping, dining, entertainment, and almost all the needs of a customer in their leisure time, so these commercial complexes have a clear advantage in the competition with all kinds of individual shops.

What Li Feng is building now in the Internet field is such a commercial complex, and once the construction of the entire system is completed, he can truly build a kingdom of his own in the entire Internet field, so as to grasp the special power in the Internet field.