Chapter Eighty-Three: The Countdown to the Ground Push Army

Thinking of this, Chen Ping also sighed softly in his heart, feeling a little helpless.

After thinking about it for a long time, Chen Ping still decided to hide the disgust he felt for his uncle's family in his heart and not let his parents know.

Making this decision is not easy for Chen Ping, but for the sake of his parents, Chen Ping still made this decision, at least he can't let his parents be sad because of his perception, as for the uncle's family, just have less contact in the future.

Anyway, in this life, Chen Ping will never let the tragic things that happened to him in his previous life happen again, nor will he look at the cold eyes of his uncle's family again.

After a long sigh, the door of Chen Ping's office was knocked gently, and then Xu Weihua walked in, and after saying hello to Chen Ping, he sat in front of Chen Ping and said in a serious and soft voice: " Mr. Chen, the matter of the local push army, now the preparations are almost complete, and we are about to start preparing to set up the basic structure, within half a month, our representatives of the ground push army will be spread all over the country, but this is also a lot of expenditure, I want to confirm to Mr. Chen for the last time, do you really want to form this ground push army?"

Chen Ping smiled slightly, nodded slowly without hesitation, and then said softly: "That's natural, I also know your concerns, there are hundreds of cities across the country, and each city needs 2 to 3 backbone figures of the local push army, and the total number of people is almost thousands, on average, each person needs a salary of about 3,000 yuan, which is already an expenditure of 300,000 yuan per month!"

"As for recruiting additional personnel, it also needs higher expenditures, probably about 10,000 or 20,000 yuan per city, on average, hundreds of cities across the country, every time a large-scale publicity is carried out, the investment required will reach more than millions, which is by no means a small number!"

"But you don't forget, this is a national propaganda, if you use other traditional propaganda means, the cost is estimated to be more than this, not to mention, the propaganda of the local push army, is not those traditional propaganda means can be compared, with this push army, in the future we will save a lot of money in all aspects of publicity, and even you don't forget, as long as we have this hand to push the army, in the future can even receive some advertising and promotion cooperation, as long as the push army can be carried out this time, maybe in the future when we publicize, not only do not need to invest a lot of money, but it is very likely to make a lot of money!”

Hearing Chen Ping say this, Xu Weihua was also completely relieved, and then nodded slowly, and said softly: "Okay, then listen to Mr. Chen, but Mr. Chen, when the army is in the early stage of preparation, it still needs a lot of money, especially for the first advertising of the game "Plants vs. Zombies", which can be implemented and promoted to the whole country within half a month, and at that time, the funds required are not a small amount. ”

Chen Ping nodded, and after a deep groan, he asked softly, "Have you calculated how much money you need?"

Xu Weihua hesitated for a moment, and after a while, he said softly: "If it is just to promote the game "Plants vs. Zombies", it will probably need about 5 million funds, but Mr. Chen, I have a suggestion, I don't know if it is feasible?"

Chen Ping nodded, smiled and said: "Mr. Xu, you don't have to be so restrained, just say what suggestions you have, you are the general manager of Guangyu Technology Company, not my assistant, you have the right to make decisions on some things, you really have constructive opinions, you can also say to me directly, as long as it is useful, I will naturally be good!"

Xu Weihua nodded lightly, and after a moment of silence, he said softly: "Plants vs. Zombies" This game, after all, is a computer game, our local push army is covering all provinces and cities across the country, and even some small cities such as county-level cities, but among those county-level cities, the intensity of promotion can be smaller, for the company in the early stage of our development, if we go all out to publicize, although the effect can be better, but in fact the difference is not too big, I think we can reduce some publicity efforts, focusing on those big cities for publicity, as for small cities within the county level, it can reduce some input costs, only in places with a relatively large flow of people to carry out a wave of publicity......”

Hearing Xu Weihua's words, Chen Ping also groaned slightly.

He knew very well that reducing the national promotion of the game "Plants vs. Zombies" would also have a certain impact on the development of "Plants vs. Zombies", but in fact, the impact was not too great.

Chen Ping's goal is to make the game "Plants vs. Zombies" exceed the level of 10 million downloads on the game star website in a short period of time, don't look at it is only 10 million level, but this is almost the peak level of domestic stand-alone games.

You must know that in China, the vast majority of young people play games, and they basically still have to go to Internet cafes, and computers have not yet been popularized in thousands of households, and not all families can afford to buy computers.

A single-player game can have tens of millions of users, which is already the pinnacle of single-player games.

Maybe in a few years or even a decade, a game may still be able to reach hundreds of millions of users, but right now, this goal is too difficult to achieve.

Of course, tens of millions of users are still very likely for the game "Plants vs. Zombies".

In this regard, Chen Ping has always been 100% confident, after all, this game has been tested by the market for many years, and Chen Ping will never be disappointed.

And the size of the publicity is not actually affecting the final level that "Plants vs. Zombies" can achieve, but time.

In Chen Ping's prediction, the local push army is fully launched, after the national publicity, coupled with the continuous publicity of the game star website, the combination of the two, whether in reality or on the Internet, will usher in a period of overwhelming propaganda offensive, by that time, the number of downloads of "Plants vs. Zombies" will reach a peak in a very short time.

Originally, Chen Ping expected that this time would be about a week after the local push army began to exert its strength.

However, if some propaganda forces are reduced, this time may be extended to about ten days, although the difference is only three days, but it will also have a great impact on Chen Ping's plan.

After all, the funds in Chen Ping's hands are all planned to be used, and once the turnover is abnormal, it is likely to lead to the rupture of the capital chain of various industries under Chen Ping's name, but the impact is not small.

So Chen Ping was also thinking about it carefully, but after thinking about it for a while, Chen Ping suddenly asked with a soft smile: "According to your expectations, how long will it take to reduce the intensity of some propaganda, and how much investment will be needed?"

Xu Weihua's eyes also lit up, and then he hurriedly said softly: "In fact, the impact is not too big, if it is fully promoted, it will take about a week to push the game "Plants vs. Zombies" to the peak." The required investment is about 5 million, and if you reduce the intensity of some publicity, this time will be extended to ten to 12 days, and the required investment will be reduced by a part, probably about 3 million, after all, in those small counties, we still need to carry out some promotion, but the promotion is smaller!"

Hearing Xu Weihua say this, Chen Ping also thought for a moment, then nodded slowly, and said: "Okay, since that's the case, let's do it according to your ideas, the formation of the Ditui army will also speed up, I can't give you half a month, at most within a week, I will see the formation of the Ditui army! That is to say, 20 days, you only have 20 days, and the propaganda of the Ditui army needs to come to an end!"

Hearing Chen Ping's words, Xu Weihua's face also became completely serious, and after a moment of silence, he nodded heavily.

Chen Ping's requirements are not harsh, and he directly compresses the half-month time required by Xu Weihua into seven days, which is also a big challenge for Xu Weihua.

However, he has just joined the general manager of Guangyu Technology Company, which is also the first test that Chen Ping gave Xu Weihua, and Xu Weihua does not want to lose face.

Whether I can continue to work in Guangyu Technology Company in the future and whether I can occupy a vital position in Guangyu Technology Company depends on this time.

It is precisely because of this that Xu Weihua did not refuse Chen Ping's request.

In fact, if you talk about it, even if you go all out to publicize, Chen Ping is very likely to come up with enough funds now, don't look at the time required by this fund is relatively urgent, but as long as Chen Ping can sign a contract with Wanhua Group tomorrow and get the 8.5 million advertising fee, this fund is naturally not a problem.

However, Chen Ping has never fought unprepared battles, and he naturally will not count the money he has not received, and the funds given to Xu Weihua may still have to be taken out of the income of the third phase of group buying.

If it is still not enough, Chen Ping is also ready to sell an advertising space at a low price.

However, this is the next step, and Chen Ping doesn't want to do it unless it is absolutely necessary.

So everything will have to depend on tomorrow's negotiations.

After sending Xu Weihua away, Xue Mingtao followed into Chen Ping's office, and when he saw these two people coming in one after the other, Chen Ping also smiled bitterly, and hurriedly let Xue Mingtao sit in front of him, and then smiled helplessly: "Mr. Xue, the two of you have discussed it, will you come to give me a problem together?"

Xue Mingtao was stunned for a moment, then laughed dryly, hurriedly changed the topic, and said in a deep voice: "Mr. Chen, I have made a simple plan for the idea of the game you proposed before, please take a look." ”

Chen Ping was stunned for a moment, you know, the plan of an online game is not so easy to make, Xue Mingtao was able to come up with the plan of this game so quickly, presumably he has been working almost without sleep and food in the past few days, so he can come up with this plan at such a fast speed.