The reason why this is the case is, of course, the result of comprehensive comparison and full consideration of cost performance.

It is indisputable that national newspapers are authoritative newspapers.

Newspapers like Guangming Daily and People's Daily have the widest coverage and the widest audience.

It even belongs to the subscription that must be subscribed to by various units.

But authority also means strict censorship, which means that the style of the newspaper is more high-end and serious.

In practice, these big newspapers rarely advertise.

Even if there is, the products and businesses advertised in these newspapers are also of a higher level, all of which are Sony, Peony, and Rado.

This directly dispelled Ning Weimin's hopes.

What about regional newspapers?

Like "Beijing Daily", "Youth Daily", and "Beijing Evening News", the advertising content is a lot more casual.

But the audience reach is significantly limited and is limited to local.

In addition, because these newspapers are close to life, they report on current affairs around them, and they are an indispensable source of information for the people of Beijing every day.

However, the circulation is not low, so it has become a target for advertisers.

Then the advertising fee will never be too cheap.

The most crucial problem is that although the number of readers of regional newspapers is not small, this number is composed of men, women, children, and people from all walks of life in Beijing.

How many of them are interested in angelfish?

Comparatively speaking, such as "Song", "Poetry", "Prose", "Fine Arts", "Philately", "October", "Flower City", "Harvest", "Contemporary", "Woodpecker", "Popular Film", "Weekend Pictorial", "Modern Youth", ......

These literary magazines are the most cost-effective.

First of all, the distribution of these publications is also nationwide and has a wide coverage.

Although most of them are monthly and semi-monthly, they are not as daily as newspapers, and sales are much lower than national newspapers.

Don't forget, this is because magazines are sold more than newspapers.

In fact, such magazines are not easily discarded, they have to be read repeatedly and passed down from person to hand.

There are many real readers.

Secondly, because the piano, chess, calligraphy, painting, poetry, and hops were originally a family.

The readership of these publications has also tended to be uniform.

Almost all of them are young people with a wide range of interests and hobbies, and they love literature and art.

Those who like poetry are likely to like fish farming as well.

Therefore, the audience of these publications is very valuable.

Conversely, it is because of the nature of such publications that the types of advertisements that can be placed are limited.

Something that is too commercial is contrary to the style of these publications.

At least, in "Poetry Magazine", your entire refrigerator and TV are cheesy.

In "Fine Arts", you can't put an advertisement for a tape recorder or a watch.

The breeding technology of angelfish is completely different.

The advertisements that Ning Weimin pondered were with fashion and entertainment attributes, and it seemed that they were suitable anywhere.

Therefore, this also means that perhaps his ad may pass the review more smoothly, and the advertising fee is likely to be lower than that of the newspaper.

............

Ning Weimin first considered more comprehensively and was prepared for what kind of difficulties he would encounter.

Fortunately, after several more professional and earlier magazine editorial departments rejected him.

He did not lose confidence because of a few hits, and still maintained the courage to continue trying.

Only then did he finally find the magazine he needed and signed his first advertising deal in his life.

To be honest, in fact, when Ning Weimin first came to the editorial office of "Modern Youth".

Before he could open his mouth, his heart was half cold.

Because the office of this publication is too old.

From the light to the smell, from the atmosphere to the furnishings, it's like going to a museum in disrepair.

And not only is it old, it's still small.

There are only a few seven or eight desks in the entire editorial office, and there is no separate editor-in-chief's office.

At first glance, there were not many people in the room, only two or three old men and old ladies with glasses were working.

Even when Ning Weimin proposed to advertise.

He was mistaken for a missing statement or missing person notice by an old editor who received him.

In short, it gives people the feeling that such an office location does not conform to the normal positioning of a publication that reflects the work, life, and emotions of young people, and it is very much like selling dog meat on the head of a sheep.

But hope is often born without hope.

Just as Ning Weimin took out his advertising content, he explained to the old editor as if he was politely entertaining.

On the other hand, I secretly sighed that I probably came to the wrong place today, and I am afraid that I will return in vain.

A real reversal plot from life emerges.

Two men and one woman, three young people in their twenties, pushed the door together and walked into the office.

And the old editor was relieved on the spot.

Quickly introduced Ning Weimin to one of the young men named Wei Guangming, and got out by himself.

As a result, it was precisely because of this episode that Ning Weimin could really understand the real situation of the editorial department of this magazine.

The magazine "Modern Youth" was just launched at the beginning of this year, and it has only been published for four issues.

The entire editorial department is relatively understaffed, and several older editors are auxiliary forces waiting for retirement.

The few young people, good or bad, all have to be the main force, and they all have to run out.

And this twenty-four-five-year-old Wei Guangming is the real person in charge of the magazine's advertising business.

At the same time, he also served as the newspaper's logistics director and field correspondent, and he had just returned from a field mission.

There is no way, the doppelganger lacks skills, and one person has to be used for three.

However, what made Ning Weimin quite relieved was that after Wei Guangming took over, things began to go smoothly.

Wei Guangming behaved very well, and he was very happy when he heard that Ning Weimin was going to advertise, and poured water and tobacco, which was quite polite.

After sitting down and chatting, I was a little eager to get straight to the point.

took out the advertising price list and began to enthusiastically introduce the layout and unit price to Ning Weimin.

It can be seen that Wei Guangming does not seem to have much business experience.

Because he was very reckless.

didn't ask Ning Weimin's origin at all, and began to recommend the most expensive color page in the middle and the color full page on the back cover.

The unit price of a half-page advertisement is 360 yuan, and the full page is 600 yuan.

On the contrary, it seems that they don't care too much about the content of the advertisement.

He only took a general look at Ning Weimin's note, asked a few casual questions, and began to pay attention to typography and design issues.

Obviously didn't take it seriously.

Otherwise, if he had known that this was an advertisement placed by a person, he would definitely not have made this suggestion.

However, precisely because of such a situation, it can also be seen that this "newborn" magazine is obviously in urgent need of customers who accumulate advertising business, which is quite beneficial to Ning Weimin.

Sure enough, after really figuring out Ning Weimin's intentions, Wei Guangming was indeed surprised, but it did not affect the conclusion of the advertising agreement.

Maybe it's because they're all young people, so it's easy to have a sense of trust when they talk about it.

Moreover, Wei Guangming has a lot of complicated things, and his temperament is a bit arrogant.

In a state of being busy with all fours to the sky, he doesn't care too much about those dead rules that are circled and rounded.

He only needed Ning Weimin to promise in person that the breeding technology was completely true and effective, and then wrote a very informal guarantee and agreed to advertise it.

In this way, the final result they agreed on was that starting from the fifth issue on September 8, they would make two consecutive black and white graphic advertisements at the bottom of the page to see the effect.

The price is $120 per installment.