Dai Yunfei said: "At present, the company has moved out of the original Youth Entrepreneurship Park of Jiangzhou University of Technology in Jinshanhu Town, and rented a two-story office building on Fudong Road as the company's new headquarters. Now the second phase of the computer room construction project has begun construction, and after the second phase of the project is put into use, the company's online game operation capacity will be tripled. So we're now working on the development of new online games. We intend to develop online game products with a wider coverage according to different online game audiences. In the second online game, we plan to launch a fresh and cute style that is completely different from the online version of "Mixed Yuan Swordsman" for female gamers and white-collar workers who like a relaxed and casual style. The game is named "Rainbow Island", and the current development progress has reached 60%, and it will soon enter the closed beta stage. ”

According to Dai Yunfei's plan, "Rainbow Island" will be officially launched in July 2003, that is, there are less than three months left.

The audience of this game is different from the online version of "Mixed Yuan Swordsman", which can develop more game users for the company. At the same time, the company also intends to create a systematic game ecological and cultural circle, and develop the same game toys while operating online games, so as to expand the influence of games and enrich its product line.

"I have known the game creativity of "Rainbow Island" before, which is very good, although in terms of the scope of the audience, it may not be as wide as the online version of "Mixed Yuan Swordsman", but as a supplement to the product line of Mixed Yuan Game Company, I think it is very helpful to enhance the company's image and expand the audience. And the peripheral industry of this game is relatively easy to do, as long as the game is launched, you can even cooperate with the player manufacturer immediately to customize the same toy. Li Feng said.

"Yes, we plan to diversify, because from the experience of the foreign game industry, the profit of the game peripheral industry can account for 30% of the total profit, which is also a big cake. Therefore, if the development of game peripheral industries is successful, we also plan to set up a peripheral industry department to lead the industrial extension of all the company's games. Dai Yunfei said.

In fact, in many years, online games will not only be an entertainment, but can even evolve into a complete game culture. This includes game peripherals, e-sports, game exhibitions, etc., which is a huge industrial sector with an output value of more than 10 billion.

At the current stage, it is only the earliest stage of development, and the online game itself is not yet rich and cannot form a cultural circle of enthusiasts.

"Yunfei, your idea is very forward-looking, the foreign game industry is indeed doing better, many development ideas, you can refer to the situation of foreign countries, and make decisions according to the specific situation in China. This industry is very huge in the future, and what we are doing now is only the tip of the iceberg, so Hybrid Games will continue to enrich its product line and strive to make breakthroughs in various game categories. In this way, it will be able to occupy a dominant position in the future game industry circle, and even lead the development of the entire game culture. Li Feng said.

Zhou Wenyang added: "In terms of opening up the entertainment industry chain, we also have new actions. Hybrid Games currently has two games in development, and "Rainbow Island" is progressing relatively quickly and is the company's second online game. The company also has a third online game, which is also on the agenda. And for this game, we plan to do a demonstration of opening up the industrial chain, that is, we plan to start the plan of adapting the network into the same online game. ”

The adaptation of the network into the same online game, that is, the copyright operation that Li Feng mentioned before, is the most in line with the direction of industrial development.

After all, the network already has a user base, and these users are highly overlapping with online game users, that is, as a fan of the Internet, it is impossible not to play the same online games. This forms a closed industrial chain, which stimulates the internal vitality and forms a complete business network.

And this method can effectively avoid risks, after all, the development of an online game requires a lot of investment, once the online operation fails, the loss will be millions or even tens of millions.

If it is grafted through the fame network, then the risk of game operation can be effectively reduced, and the early publicity and promotion costs can also be reduced a lot. From the perspective of comprehensive cost, it is beneficial to all parties.

"Which network are you going to adapt?" asked Li Feng.

"It's your cousin Xu Zhengxuan's "Infinite God of War". Dai Yunfei said, "At present, this one is in the original. The Chinese Internet is very popular, the number of clicks has long occupied the first position, and the world view of this is very perfect, after reading it, the people in our planning department think that adapting it into an online game will save a lot of game setting work, and many settings can be used immediately, which can be regarded as an online game planning book. We are currently verifying the feasibility plan and development budget internally, and after the negotiation is completed, we will be able to enter the copyright transaction stage and start development. ”

"It's been a real success, and I thought it had the potential to be developed into an online game, and I thought it was a very meaningful first step in the operation of copyright, and it could even become a news event. Therefore, in the process of copyright trading, it is important to disclose more information to the press, and strive to let the industry see our operation of copyright trading, which can not only bring more attention to the mixed yuan game company, but also allow the original. The Chinese website has also become the focus of attention, driving more online authors to invest in the original. Click on the system of Chinese network. Li Feng said.

"I also think it's Hara. Point Chinese network to promote their own favorable opportunity, the current we original. The Chinese network is not useless competitors, the United Company has been eyeing us around, I heard that in 2003 the company increased market expansion investment, focusing on the mining of network authors, that is, to come to our original. Point to the Chinese network to dig the corner. Zhou Wenyang said, "So our website must have a stronger cohesion, so that the writers of online articles know that there are many things that have left us." Clicking on Chinese will not happen. In particular, advanced operational tools such as copyright operation are currently only possible for us. In this way, it is very good for stabilizing people's hearts. ”

"Yes, so this time Yunfei also has to pay a high price, don't let the industry think it's a petty fight. Li Feng said, "After the high price, not only can I raise my own value, but also let the industry know that copyright is so valuable, which is of great benefit to the development of our two companies." ”

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