Volume 2: Chef King Contest Chapter 147 Opening Ceremony!
Everyone has their own position, and for the sake of their position, they should plan ahead, make suggestions, and design the layout, which is their job.
Liu Da arranged for Dong Yu to design and win over Qiao Zhi, which does not mean that he is a downright bad person.
There are no absolute good and bad people in the world.
Good and bad are more distinguished by different angles.
Liu Da is not only the head chef of Shujue Group, but also the vice president of the Bashu Charity Association, who often participates in public welfare activities, and even often organizes free social assistance to send warmth to the poor people.
Every year, Shujue Group will hold a large-scale public welfare dinner at the end of the year, aiming at sanitation workers, bus drivers and other people, providing a free Bashu cuisine dinner, which is planned and promoted by Liu Da, and has won a good reputation for Shujue Group.
There is no shortage of outstanding people in the catering industry, Liu Da is an outstanding elite, and the status he has achieved is not only because of his outstanding cooking skills, but also because he has excellent marketing thinking and broad vision.
Although he has won the title of the world's king chef, Liu Da spends a month or two every year traveling around the world.
Immerse yourself in your own body of knowledge by being inspired by the culinary cultures of various countries through travel.
For Shujue Group, Liu Da is a valuable asset;
For competitors, Liu Da is an extremely difficult and ruthless character.
If the rise of Huainan Group is closely related to its excellent boss like Tao Nanfang.
Then Shujue Group can become a giant in the first or second place in China, and at least half of the credit lies in Liu Da.
Although Liu Da is the real power figure of Shujue Group, he still calls himself a chef to the outside world, and he also likes to be called Chef Liu or Chef Liu.
The courage of not forgetting the original intention has won the praise of the industry.
Shujue Group is Liu Da's hard work, and he has a tacit agreement with the chairman.
Although Liu Da will occasionally intervene in management, he spends most of his time as a chef, otherwise Liu Da would at least become the chief executive officer of Shujue Group.
Liu Daren is also in Yunhai, and he is preparing a high-end restaurant, based on Bashu cuisine, to create the top catering.
He has recently been accompanying several outstanding chefs from France on a study tour. On the one hand, I hope to learn some French experience from these French chefs, and on the other hand, I hope to build a good relationship.
Two of the chefs work in three-Michelin-starred restaurants, and while not as experienced chefs, they have a wealth of experience in how to get noticed by three-star Michelin magazines.
According to Liu Da's idea, they will be hired in the form of consultants, and they will lose their value only after they are recognized by three Michelin stars.
In fact, the reason why there is such a huge disparity in social status between Chinese food and French food is mainly related to the economies of the two countries.
The French are born to be splendid, pursuing quality of life, and spend most of their time on vacation in addition to strikes every year, while China's economic recovery in the past two decades has come at the cost of the people's hard work and sacrifice a lot of leisure time.
The French enjoy good food, and even a single person will go alone, take your time to savor the exquisite meal offered by one of the restaurants, and enjoy a leisurely afternoon of relaxation.
In addition to family reunions, Chinese people enjoy food, and more is socializing. Most of the time, in order to save time, they will choose to use a bowl of instant noodles to solve the problem of food and clothing.
However, with the continuous development of China's economy and the rising cultural foundation of the people, more and more people will be able to let go of the stress of life, return to a lazy state, and use food to heal fatigue and scars.
Therefore, high-end restaurants will definitely have its huge and vigorous development space, not only Liu Da sees this market demand, but many domestic catering predators are working hard for it.
Although the profit of a high-end restaurant is even less than that of those restaurants that are in high volume.
But for the restaurant group, it is a gilded signboard.
If a restaurant group owns three Michelin stars, all of its restaurants will rise above its competitors.
At present, the competition in the catering industry in Huaxia is fierce, and it is still focusing on low-level competition methods, such as using chain stores to block each other's core flagship stores.
Liu Da believes that the future competition should be in the high-end field.
Whoever becomes the industry benchmark will be the king winner.
Liu Da has had a deep study of the eight major cuisines, and in the field of high-end catering, Bashu cuisine is the least congenital.
Bashu cuisine is mainly spicy, and although the dishes are popular, the cultural heritage is slightly weaker than other cuisines.
For example, Qilu cuisine has the famous Confucian banquet, and Huainan cuisine has the famous first banquet of the founding of the country, so it is significantly ahead of other cuisines in the field of wine banquet catering.
A Bashu cuisine restaurant with a good business has worked hard for a week, but it is not as profitable as a Huainan restaurant holding a wedding banquet.
This is the serious problem faced by Bashu catering enterprises.
As the head chef of Shujue Group and one of the leaders of Bashu cuisine, Liu Da must break this status quo, so he thought of the idea of using Bashu's innovative cuisine to enter the high-end catering industry.
Imagine, if Shujue Group owns the first three-Michelin-starred restaurant based on Bashu cuisine in China, this publicity will exceed hundreds of millions of advertising value invested in TV stations at all levels and major websites every year.
Liu Danian is not confused, and his career is successful.
In his eyes, Qiao Zhi is just a young newcomer to catering.
Although Qiao Zhi performed well and frequently created hot topics, it did not attract Liu Da's all-round attention.
In Liu Da's heart, Dong Yu is Qiao Zhi's opponent.
If Dong Yu fails, Liu Da still has six disciples under his name, each of whom is already a master in his own right, or good at cooking, or good at management, or good at conspiracy.
The six disciples are enough to make a newcomer like Qiao Zhi taste the hardships.
In Liu Da's view, although Dong Yu has no talent in cooking, he has a strong desire for utilitarianism.
People who are heavy about gains and losses will be persistent and extreme when dealing with many things.
While it can be an occasional blade, it can also be the key to success.
Liu Da believes that to control subordinates or educate disciples, it is necessary to be inclusive, not only to recruit those good breeds with good character and infinite potential, but also to absorb people with different personalities.
He loves it, it's like cooking.
The high-end ingredients are wonderful, and it makes sense.
The key is to make the mediocre or even slightly shabby ingredients amazing and that is the real strength.
Dong Yu received Liu Da's tacit approval, and his heart was both excited and nervous.
Growing up so big, although he has done a lot of things due to lack of morality, it is the first time he has done things like designing traps and harming others now.
I haven't done it, but that doesn't mean I don't have ideas.
Dong Yu has already thought clearly, although Qiao Zhi can withstand the temptation, it does not mean that the people around him can maintain their hearts in the face of huge temptations.
Dong Yu decided to start with Qiao Zhi's Internet celebrity canteen, insert his own internal response in it, and wait until when it will detonate, which will make Qiao Zhi regret it.
......
The sponsor of the King Chef Competition is Wuhai Group, a giant in the seasoning industry.
Wuhai Group not only owns the famous rapeseed oil, soy sauce and chicken essence, but also extends to kitchen hygiene and cleaning products, such as detergent, cleaning balls and refrigerator plastic wrap.
The catering industry is a huge market, restaurants and restaurants are the core, in addition, there are derivative industries.
Although many industries are inconspicuous, they are particularly profitable industries because of the large demand.
Wuhai Group now focuses on recommending Wuhai Chicken Essence, and has hired Sun Xiu, the national daughter-in-law, as the image spokesperson.
At the opening ceremony, Sun Xiu was also invited to the scene, and there were also three second- and third-tier artists to help stand on the platform.
Sun Xiu is forty years old, but he is well maintained, his figure is slender and well-proportioned, and because of applying cosmetics, the whole person looks radiant.
Although it was already winter, she still wore a thin gown, revealing her delicate collarbones and fair skin.
The short hair makes her little face delicate and delicate, her lips are slightly pursed, and her sweet dimples float on her cheeks, which looks charming and delicate.
Sun Xiu's appearance caused the audience below to be frantically pursued.
In terms of popularity, Sun Xiu is definitely not as good as Mu Xiao.
But for the chef, she is dealt with almost every day.
Soy sauce, chicken essence, stove, you can often see her image photos, and she is naturally and kind.
Zhong Shi, who was sitting next to Qiao Zhi, was as excited as if he had been beaten with chicken blood, "Yo, this is Sun Xiu." My idol, I like her TV series "The Spring of the National Daughter-in-law" the most. I didn't expect me to be so young and good-looking, it is said that she has long been married and gave birth to two children, tsk, it must be a rumor. I want her autograph!"
Qiao Zhi smiled, picked up his phone, and took a few photos.
Everyone is like a chicken blood, and they can't be left alone. 、
Otherwise, wouldn't it be an outlier and too attractive.
The so-called Gou must hide himself very deeply, occasionally muddy, and it is forbidden to manifest himself as: everyone is drunk and I am sober.
"It is a great pleasure to be the face of this conference and participate in the opening ceremony.
I was very nervous to see so many people in the audience below, many of whom are celebrities in the catering industry. I'm also a big fan of food, and I'm a big fan of some of the chefs. In addition, I am very excited because I have the opportunity to taste a lot of food, and I feel very happy. Finally, I wish every player can achieve good results, although there is only one champion, but you are the best if you compete and show your style!"
Sun Xiu did not take the speech and read it from the script, and the effect was better than expected.
Qiao Zhi couldn't help but sigh, everyone can succeed for a reason.
Sun Xiuneng is known as the national daughter-in-law, which is related to her strong affinity.