Chapter 260: The Game Is Officially Released

The advantage of online sales is not only more convenient, but also because there is no need for offline channels, manufacturers directly connect with consumers, eliminating the profits of intermediate channel providers, not only the goods can be more favorable, but also the profits of the factory are higher.

In this way, the goods produced in the production workshop will be unified into the e-commerce sales center, directly packaged and shipped according to the online order, and sent to the buyer by the express company.

In this year, Zhao Yin and others did not know that this model is the B2C model in the field of e-commerce, that is, manufacturers set up official flagship stores, directly facing consumers, omitting channel providers.

"Yes, online sales is the future of our factory, if our flagship store continues to grow, in the future we can directly use this platform for unified sales, for us to control the pricing of goods, maintain the brand image are of great benefit. Zhao Yin said, "I think the next step is to start shrinking the front line and expand the investment in the online sales department." ”

"Okay, according to Li Feng's idea, in the future, all sales business will be concentrated on the Internet, especially our Happy Planet flagship store. Qian Houde said, "If we follow this idea, our online sales department will be further expanded." ”

"With the current volume of business, two or three people are enough. However, the growth of online sales is extremely fast, and the business volume may be expanded tenfold in a very short period of time, so we must make preparations in all aspects, especially the warehousing and delivery area, further reconstruction and expansion, and even the construction of a larger-scale warehousing and delivery area are necessary. Zhao Yin said.

This is a matter of preparation, because once there is a blowout in the number of online orders, this small online sales center will be overloaded, which will most likely extend the time it takes to pack and ship orders, which will lead to longer waiting times for online buyers and affect the shopping experience.

Qian Houde nodded: "It seems that now not only to grasp production, sales links must also do a good job of corresponding matching, I want to gradually cancel our offline sales department before, at present, adjust a few salesmen, merge them into the network sales department, will be engaged in customer service work, if not computer, arrange warehousing and delivery work." ”

"Fortunately, it is necessary to increase the number of people, these people will be able to get familiar with the business earlier, and once the order volume skyrockets, our online sales department can calmly deal with it, and will not be in a hurry. Zhao Yin said.

Qian Houde called Li Wanhua again, and now Li Wanhua is responsible for the infrastructure construction of the factory, so the next reconstruction and expansion of the network sales center is also handled by Li Wanhua.

After inspecting the delivery area on the spot, the group discussed the renovation plan to cope with the capacity of 500 orders per day, and began the first round of renovation and expansion of the online sales center.

......

After several days of careful preparation, the first RPG martial arts game "Hybrid Swordsman" of Hybrid Game Studio has finally been released.

The release of "Mixed Yuan Swordsman" will be set up at the Internet Convention and Exhibition Center in Jiangzhou City, but the location is relatively remote, with only a small booth of ten square meters.

Dai Yunfei and others had limited funds and couldn't afford to rent a better booth, so they simply held a sale ceremony.

Although the conditions are relatively simple, because "Hybrid Swordsman" has attracted attention at the beginning of development, this release meeting still attracted interviews from several game magazines.

One of the most famous is "Computer Gamer" magazine, the current layout of this magazine is more focused on the field of games, and this "Mixed Yuan Swordsman" release meeting has also become one of their news highlights, so a reporter from the magazine was arranged to come to interview.

In this era, the field of computer games is still dominated by stand-alone games, and although online games have appeared, there are very few types and the overall number of players is not large.

In order to get information about single-player games, players generally choose to buy game magazines, and choose the game they want to play next through the game introduction and reviews inside.

Therefore, Dai Yunfei also used various methods to please the reporters of the magazine, and tried his best to win a small page of game reviews in "Computer Gamer" magazine.

The result was quite satisfactory, and "Mixed Yuan Swordsman" got two-thirds of the opportunities to be displayed.

Even such a small display will give a great boost to the sales of "Mixed Yuan Swordsman", after all, in the early days, it was very difficult to gain popularity.

For large gaming companies, they can invest a lot of money in early packaging promotion, or even hold a grand game launch event to attract the attention of gamers.

But for a small team like Dai Yunfei, without money at hand, there is no ability to mobilize external propaganda resources, and everything can only be eaten. This time I won the opportunity to introduce a small page, which is already the biggest publicity for their game.

The game is no different from other goods, and its life cycle is very short.

Generally, after one to two years of release, a game has become an old game, and the new game can catch up with it in terms of effect and design.

So in this industry, you have to strive for good sales in the first year of release, otherwise after a long time, after a long time, new games with better graphics will appear, and no one will play the old games.

Therefore, after the game is released, it is necessary to seize all favorable opportunities to promote and maximize the sales of the game, and often the sales of a game in the first three months determine its overall fate.

Li Feng did not participate in this sales meeting, but after the release meeting ended, Li Feng came to the Mixed Yuan Game Studio as soon as possible.

At this moment, the studio is quiet, and there is no imaginary lively scene. Dai Yunfei and his seven cadres dragged their tired bodies back to the studio, and the hard work of this period finally came to an end.

Many people haven't slept well for a long time, and after the release party, they were relieved that they could finally get a good night's sleep tonight. So as soon as they returned to the studio, many people were already lying down and began to enjoy a rare state of relaxation.

Li Feng brought dim sum and milk tea, and rushed back to Jinshanhu Town from Jiangzhou City, forty kilometers away, everyone's stomach was also hungry, many people smelled the aroma of dim sum, and got up from the ground one after another, and ate afternoon tea.

"Yunfei, how is it, is today's sale going well?" Li Feng asked.