The next day, Xia Yu came to his Bright Fund Co., Ltd. in the City of London and saw a busy scene.

In the respectful salutation of the employees, Xia Yu found George Berkeley.

On the contrary, Liu Ji and others have left, because George Berkeley has mobilized his connections to recruit people for the Bright Fund, and the framework of various departments has been established, and some departments have even begun to operate.

Therefore, Liu Zhen and others naturally withdrew and continued to study the financial market in London.

"Boss, you're here, please take a seat!"

George Berkeley bowed slightly and said to Xia Yu.

"Sit down, too!"

After letting George Berkeley sit down, Xia Yu asked, "How is the business intelligence you have gathered?"

"Boss, the information of the big newspaper has been collected, the small newspaper is still being collected for the time being, Rolls-Royce is involved in national defense, it is difficult to collect, and it is still being collected. ”

George Berkeley's eyes flashed with a flash of memory, and he said.

Xia Yu bowed slightly, and said, "I know, just give me the information of the collected big newspaper." ”

"Okay, please wait a moment!"

With that, George Berkeley got up and left, and after a minute or so, he returned again, with an extra stack of papers in his hand.

"Boss, it's all here, please look!"

Xia Yu took the document and carefully browsed it.

The newspaper industry in Britain is very developed, the oldest newspaper can be traced back to hundreds of years ago, over the years, the British are used to reading newspapers, and Britain is also known as the world's media kingdom.

Therefore, in the later Internet era, when the newspaper industry in many countries weakened sharply, the British newspaper industry was still able to operate although the industry also declined due to the environmental impact.

The newspaper industry in the UK is well developed, and there are naturally many large newspapers.

For example, the Times, which was born on New Year's Day in 1785, is the first mainstream newspaper in Britain, known as "the faithful recorder of British society", and is a newspaper that exerts a huge impact on politics, economy, and culture around the world.

The Times is positioned as a mainstream high-end, and readers position themselves as politicians and social elites, and of course ordinary people like to read it.

If Xia Yu is not mistaken, in 1981, Rupert Murdoch's News Corp. bought The Times for 22 million pounds.

In addition to the Times, there is also the Guardian, which is positioned as a liberal democrat, with a majority of young readers, great influence in European intellectual circles, and the same favor of the middle class, and the Guardian is characterized by a love of life and a love of peace.

The only newspaper that did not openly support a particular party.

The Financial Times, the most high-end in the UK and has a great say in British politics and British society, and CSB Wang in financial news.

The Daily Telegraph, once the boss of the British newspaper industry, has a daily circulation of about 1.6 million copies nationwide, and its readers are the broad middle class, which is characterized by the lack of a clear political stance.

The Daily Mail, which focuses on a serious line and has a middle-class readership that skews towards women, has the largest proportion of female readers.

The articles are short and concise, the text is easy to understand, and the "Daily Express" is suitable for ordinary people and small intellectuals to read, and most of the readers are the backbone of society.

The Daily Mirror, a well-known gossip newspaper focusing on entertainment, gossip, sports, and scandals, is basically not involved in politics, but likes to ridicule politicians and criticize party policies.

and The Sun, which is notorious in the upper class but has a high sales rate, based on lower-middle-class readers.

It is worth mentioning that the information shows that The Sun was acquired by Rupert Murdoch in 1969.

Of course, Rupert Murdoch now knows the truth of "build a high wall, accumulate grain, and slow down the king", so although he has become a media mogul in Australia by this time, and has media in the United Kingdom, the United States, Canada and other countries, he has not yet established the news corp that will be famous in the future.

At this time, it is only News Australia Limited that is floating on the bright side.

The above newspapers are all large national newspapers in the United Kingdom, with sales ranging from seven or eight hundred thousand to several million copies.

In this world, the right to speak is an extremely important right, and those in power from ancient times to the present know that it is a force that can influence the regime.

When Xia Yu came to London, he had a lot of ideas and goals in mind, but if he wanted to enter other people's circles in a dignified and honest way, so that politicians and capitalists would pay attention to him, he needed something that others would pay attention to.

And because his calculations are very dependent on British politics, after consideration, he still chooses to start from the media industry.

As long as he has a certain right to speak, several political parties in the midst of a fierce confrontation will reach out to him and hope that it will help.

Of course, the premise is that he needs to have enough weight to speak.

Fortunately, because Britain once colonized the world, and British descendants are all over the world, the British media industry does not have many restrictions on the outside world compared to the United States.

Rupert Murdoch is an Australian citizen, and the United Kingdom is the monarchy of Australia, so Rupert Murdoch is eligible to buy The Sun, and even later the Times, the largest newspaper, and the largest Sky TV station in Europe.

And Xiangjiang was still a British colony at this time, Xia Yu was registered in Xiangjiang, and of course he was a British citizen, and he was also eligible to buy newspapers, and British law could not restrict Xia Yu.

With demand, qualifications, and capital, Xia Yu must of course choose the acquisition target well.

After reading all the information, Xia Yu thought for a long time and took out two materials from it, namely the Financial Times and the Daily Telegraph!

These two are the most suitable newspapers for him to acquire!

Founded in 1888, the Financial Times is the best and world-renowned business and financial newspaper in the UK, with a total daily sales of more than 1.3 million copies worldwide, 70% of the sales in the period contributed by foreign countries, and the Financial Times changed hands to Nikkei News Group for 844 million pounds.

Although in later generations, because the Financial Times actively embraced the Internet, readers almost shifted to electronic subscriptions, and there were fewer paper subscriptions, with a daily circulation of hundreds of thousands, but its electronic subscriptions had six or seven million readers.

But in those days, before the Internet, the Financial Times had a daily circulation of more than a million copies.

At this time, the Financial Times Group was owned by Pearson Education Group, and Pearson Group held 71% of its equity.

The Financial Times Group also holds a 50% stake in The Economist.

The Economist is the owner of The Economist, one of the world's four largest financial magazines.

Therefore, as long as Xia Yu acquires the "Financial Times", he can also acquire the "Economist" magazine by the way, and Xia Yu can build the largest financial news company in the UK in an instant, becoming the uncrowned king in the field of financial news, and his influence can be imagined.

At that time, Hong Kong will have Jiuding Daily and Economic Weekly, and the United Kingdom will have the Financial Times and The Economist magazine

Of course, it will be difficult to acquire the Financial Times, after all, its parent company is Pearson Education, the overlord of the British culture media and education industry, and one of the world's cultural media and education industry hegemons.

However, thanks to the overall economic environment in the United Kingdom, Pearson Education Group's business conditions are not very good at this time, and Pearson Education Group is mainly rooted in the education industry, Xia Yu believes that as long as the price is appropriate, Pearson Education Group will still be willing to sell the Financial Times.

After all, Pearson Education Group is the stepmother of the Financial Times, and it has only been more than ten years since it was acquired, and it is not impossible for the eccentric stepmother to sell her non-biological son to raise her own son.

Compared to the Financial Times, the Daily Telegraph is less difficult to acquire.

At this time, the Daily Telegraph had a daily circulation of about 1.6 million copies, and it was only distributed in the United Kingdom.

The Telegraph changed hands several times, and the owner at this time was Blake, a Canadian, who had just been bought by Blake four years earlier.

Blake's purpose in buying The Daily Telegraph was obvious: to make a profit.

So Xia Yu believes that he can smash it with money.

For the time being, Xia Yu plans to buy these two newspapers, lay the foundation first, and then wrestle with Rupert Murdoch to snatch the title of the king of the world's media.

The Times will stay for later, it will be too difficult to acquire at this time!

After deciding, Xia Yu threw these two documents to George Berkeley and instructed: "George, do your best to buy these two newspapers, and then buy the Economist magazine as well." ”

As he spoke, Xia Yu paused, looked at him with burning eyes, and said loudly: "I don't care what method you use, as long as I have the result, I will allow you to buy it at double the premium!"

George Berkeley was startled, his expression became extremely serious, he felt the resoluteness of his boss, and even said the words of allowing the premium to be doubled.

But if he really buys it at a double premium, although the boss may not say anything, it will show his incompetence!

This is the first time the boss has given him a task and he must show his ability to come out.

Therefore, George Berkeley was under a lot of pressure in his heart!

But he was not afraid, but a pride welled up in his chest.

Wouldn't it be better if the boss was so ambitious?

George Berkeley nodded heavily and promised, "Boss, don't worry, I promise to complete the task!"

Xia Yu bowed slightly, and said again: "If you have difficulties, you must tell me as soon as possible, looking forward to your good news!"

"Yes!"

George Berkeley replied loudly.

After that, he left with the information and went to work out the acquisition plan.

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