Chapter 740 The Strategic Intent of Baibao Group

Time passed day by day, and Li Feng's promotion work on smart phones became more and more smooth with the establishment of the group's smart phone division. The market is also very active about the news that New Dream Group is going to enter the smartphone industry, and some mobile phone parts suppliers have begun to upgrade technology for the smartphone industry and develop corresponding mobile phone accessories.

Li Feng has always been the vane of the market, and where Li Feng's vision goes, there will be a round of opportunities. This matter has been verified many times in the market, so this time Li Feng set his sights on the field of smart phones, and also made the enterprises and media in the market begin to pay attention to this emerging industry that has not yet appeared.

This is equivalent to a huge advertising effect for Li Feng's group, Li Feng has not spent a penny of advertising money, has established a smart phone brand belonging to the new dream group in the market, and has also whetted the appetite of the entire market, but also let the majority of mobile phone users begin to look forward to the arrival of new products such as smart phones.

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At this moment, not only Li Feng, but also the major domestic Internet companies have also begun the strategic layout of the new year, the smoke of the new year in the market has begun to rise, and a curtain of competition for the Internet market around 2004 is slowly opening.

Baibao Group, located in Nanhang City, as a key core player in the domestic Internet field, of course, it is impossible to miss such an opportunity, especially in the dividend period of the rapid rise in the field of e-commerce, the growth rate of Baibao Group is also amazing, but today's Baibao Group seems to be strategically backward, and there are not many bright spots.

This also made Long Yu, the helmsman of Baibao Group, feel anxious, not only from the group itself, but also from his old rival Li Feng.

Saturday was supposed to be a break time, but Baibao Group was still busy, and Long Yu was holding a management meeting of the group.

At this meeting, Long Yu also invited Xu Jinlin to participate in a key deployment of the group plan in 2004.

In the domestic market, although they are the first in the field of e-commerce, they are far behind the New Dream Group in terms of online payment. In the international market, Baibao Group is only a new player, and its market share is even inferior to Taotao.com, which is New Dream Group.

So now for Baibao Group, the market position is no longer as good as that of New Dream Group, and the gap is still widening.

After the announcement of the establishment of the smartphone division of the New Dream Group, the market has seen Li Feng's ambitions, coupled with the e-commerce headquarters plan that the New Dream Group is promoting, it can be seen that Li Feng's offensive in 2004 is quite fierce, which undoubtedly brings a major challenge to Longyu's market position.

"Ladies and gentlemen, today we are holding the 2004 Group Management Working Meeting to analyze the current market environment and plan our key strategies for this year. Long Yu stood up from his seat, and his voice raised an octave, "As you know, since the beginning of this year, New Dream Group has made a series of moves, and at the beginning of the year, their hybrid game company was successfully listed, becoming the first listed game company in China in one fell swoop, and now the market value has reached 3.5 billion yuan." Subsequently, Li Feng announced the establishment of a smart phone division and began to enter the manufacturing field, coupled with the recent announcement of their e-commerce headquarters plan, their e-commerce headquarters directly in our base camp Nanhang, these things, everyone here is already very clear, for us, the crisis is approaching. We at Baibao Group must act to respond to the challenge of New Dream Group and regain our market position. ”

Everyone here looked a little dignified, because since the beginning of this year, Baibao Group has not expanded in the market, and there is no bright spot, and the new highlights of the market are almost all concentrated in Li Feng's new dream group, which overshadows Baibao Group, one of the twin stars of the domestic Internet market.

If it continues to develop according to this trend, Baibao Group is likely to fall behind and lose the opportunity to be on an equal footing with the New Dream Group, which is also the root cause of Long Yu's anxiety.

"New Dream Group has indeed made a lot of big moves recently, but according to what we have learned in the American market, their capital chain has been tightened, so they are strategically shrinking in the American investment market. During this time, they have cashed out more than a dozen Internet investment projects, making tens of millions of dollars, and all this money has returned to China to support a series of their plans. So now their overseas market is almost in a state of stagnation, which is the opposite of their previous ambitious overseas market plan, which is also very incomprehensible to me. Xu Jinlin said.

"Li Feng is not a half-hearted person, he must have his purpose in doing this. Their investment in overseas markets, even if it is a strategic contraction, is only a consideration of capital needs, and there is no idea of shrinking the overseas market front. I think the real subtlety of Li Feng's game of chess lies in finding the right entry point in the market, entering at a very low cost, and then shrinking his power to enter another new field. From this point of view, Li Feng's market expansion is extremely accurate every time, and he does not burn money on a large scale, but he has achieved very good results. From the perspective of enterprise cost control, every action he takes can be called a masterful operation. Long Yu analyzed.

Long Yu's analysis was obviously deeper than Xu Jinlin's, Xu Jinlin only saw the surface of the problem, and thought that Li Feng's actions were a hammer in the east and a mallet in the west, which was a bit of a random knock, and it seemed that there was no discipline.

But in Long Yu's opinion, this is not the case.

Through such market actions, Li Feng is actually expanding his territory at a very low cost and occupying the position first. The card position is quite critical, many times as long as the position is occupied, the market cost can be quickly reduced, and even without any market development, you can get a certain share. This is also the wonder of the Internet field, as long as the reputation of some Internet products is good enough, the quality of service is in place, and they can quickly spread through the Internet.

Now that he has occupied the position of the overseas market, he is not in a hurry to expand on a large scale, but to regain his strength and begin to consolidate his position in the domestic market.

"Your analysis also makes sense, Li Feng is not a person who lacks strategic thinking. Could it be that his real goal now is the Baibao Group?" Xu Jinlin's eyes flashed and he asked.