The Dragons are desperately warming up for winter training in Europe, but the domestic transfer market has not stopped.

In terms of foreign aid, the "prophet" Hernanes, the genius who was once as famous as Messi, Chelsea's meritorious player Mikel, the best player in the African Cup of Nations, Cameroon's main striker Basogo, and the Nigerian national team's main striker Ighalo and other foreign aid at the five major league levels have come to the Chinese Super League, and the transfer fee of 20 million pounds like Ighalo is actually from a "poor" club like Changchun Yatai, which shows how much it costs to remain competitive in the Chinese Super League.

Compared with Changchun Yatai, Henan Jianye, which is also a relegation team, signed Basogo for 6 million euros, and Guizhou Hengfeng Zhicheng, another promoted horse who is determined to be relegated, can dig Mikel with zero transfer fee.

In terms of domestic aid, Wang Yongpo, Zhao Mingjian, Yin Hongbo and others have transfer fees in the hundreds of millions, so that a large number of local players in the Chinese Super League have also entered the era of 100 million yuan.

The clubs are crazy to invest, and even the Chinese Football Association has begun to invest a lot.

As an institution that has been separated from management, the Chinese Football Association announced its first financial report, in 2017, the budget of the Football Association was 800 million, and the Football Association is also preparing to carry out the largest recruitment in history, ready to recruit 200 people in the future, last year in order to organize the Youth Super League, the Football Association has begun a large recruitment, although the 200 people will not solve the problem of household registration, nor do they solve the accommodation problem, but the conditions of "five insurances and two housing funds" are still very good.

This recruitment has attracted widespread attention from the society, and countless ordinary fans have participated in the recruitment with the attitude of giving it a try, but at this time the fans know what a professional profession football is.

In addition to the academic requirements, bachelor's degree or above, English to be proficient in listening, speaking, reading and writing, but also put forward the ability of text editing, if it is in different functional departments, it is necessary to have youth training management, professional league management, club access management, technical training management and other very professional content.

It can be said that basically all wild fans are unqualified, and those who can pass the interview are all excellent English skills, have certain football experience, and have the psychological quality to withstand all-round all-weather abuse of the Chinese Football Association from the outside world.

There's a reason why clubs and FA are willing to invest so much.

Historically, the average attendance of the Chinese Super League in the 2016 season reached 24,200, surpassing well-known competitions such as Serie A and Ligue 1, ranking fifth in the world, and the league achieved overseas broadcast coverage of 71 countries and regions, and the annual viewership of the 2016 season (including new media and traditional media) increased by 15% to 470 million, and the total revenue reached 1.5 billion.

Now because of the qualification of the Longteng team, the national teams at all levels have performed well, and the entire value and income have risen sharply, with an average attendance of 28,000 people per game, a total income of 2.2 billion, and nearly 100 million dividends for each club.

In order to take advantage of this platform, which covers more than 400 million viewers, half of whom are young people under the age of 35, and deeply penetrates China's mainstream consumer population, it is conceivable how much the sponsorship fee will rise in the 2017 season. In 2016, the current sponsorship structure of the Super League includes 1 title sponsor, 7 partners and 2 suppliers, and now two of the partners have expired contracts, and the 2 suppliers want to upgrade to partnerships, plus the Super League will use the existing advertising resources to further add 1-2 official partners and 12 official suppliers, which means that there will be 19 to 20 new contracts to be signed.

And the new one, whether it is a partner or a supplier, will definitely be much higher than before.

For example, this time, Lehman Optoelectronics, as one of the two suppliers, signed the contract in 2011 without paying a penny of real money, but for the Super League equipped with 3360 meters, worth up to 33 million (Lehman claims to be worth 75 million yuan) of LED advertising boards, and got the right to use the LED advertising board for 12 minutes per game (6 minutes in each half) for 3 years.

In 2013, due to the increasing number of partners and insufficient advertising time, the Super League repurchased 10 minutes of advertising time from Lehman, about 15 million per year, so to speak, in less than 3 years, Lehman will easily return to the cost.

But now there is no such good thing, and another optoelectronic company, Absen, is in the competition.

The new contract is for 4 years (2017-2020), with an annual sponsorship cost of 30 million, for a total of 120 million for 4 years, in addition, Absen will provide 16 sets of LED full-color display equipment and supporting operating equipment, software systems and services required for all Super League matches of no less than 240 games per year free of charge.

And according to the plan of the Chinese Super League, all 90 minutes of Super League game time, 55 minutes of on-site advertising boards belong to the Super League company, and 35 minutes belong to the club. Of all the 55-minute advertising time of CSL, Ping An has 8 minutes of advertising time for title sponsors, 5 minutes for official partners, 3 minutes for official suppliers and 1 minute for individual sponsors.

That is to say, after Absen paid more than 100 million, the advertising time was only a quarter of the previous one, but they were willing to sign such a contract, because if he didn't sign it, an opponent like Alto Electronics would take over at a similar price.

Based on the contract price of Absen, the official partner of the new second-level sponsor shall not be less than 50 million yuan in a single season, and the official supplier as a third-level sponsor shall not be less than 30 million yuan in a single season, and the sponsorship fee of the Chinese Super League in the new season will be at least 4.5-5 billion yuan more than the 19 to 20 new sponsorship contracts.

If the national team can enter the 2018 World Cup this year, it can be said that the entire Chinese football market will explode.

For such a rapid development of the Chinese Super League, Zhang Sheng is definitely happy to see it, because the club's income will definitely rise.

During the entire pre-game preparation period, in addition to the transfer of several first-team players, more than a dozen players in the echelon were bought by various low-level teams, such as the team's current substitute goalkeeper Jiang Mingming, someone has opened to nearly one million, the main reason is that the reserve team of the Longteng team won the reserve league championship again, even if it is a substitute, it is also favored by many teams.

Following the 2016 season in the first division is promoted two to one and reduced to one, this year the first division will be expanded again is still two to one promotion, at the end of the season, the first division will reach 18 teams, and the expansion of the first division, the second division this season expanded again, from 24 teams to 26 teams.

At the same time, because of the U23 policy, this season's Chinese Super League and Chinese League can register 27 domestic players, plus the Chinese Football Association's requirements for the Chinese Super League, China League, and China B team echelon are becoming more and more stringent.

On February 15, when the Longteng team returned to China to prepare for the AFC Champions League, the qualifying round for the AFC Champions League had been completed.

Different from history, the Chinese Super League with better results of the national team and club is a 3+1 place this season, and it is Shanghai SIPG that needs to play the play-offs, which also avoids Shanghai Shenhua losing the play-offs in history, breaking the golden body of the Chinese Super League teams participating in the AFC Champions League play-offs and losing the face of the Chinese Super League.

After the players of the national team's Longteng team returned to the club, Zhang Sheng began to prepare for the AFC Champions League after only one day off.

South Korean league champion Jeonbuk Hyundai was banned from the AFC Champions League for a year because of the coach bribery incident, and this year's Chinese Super League can be said to be missing one of its biggest opponents, and given that several Chinese Super League teams participating in the AFC Champions League are spending money frantically to replenish their troops - except, of course, the Longteng team, whose annual sales have become a law - it is generally believed that the overall results of the four Super League teams will not be worse than last year's four teams qualifying at the same time.

This season, another very important thing for the Longteng team is that the home stadium will be changed, and the completion of the new professional football stadium with a three-year investment of 1.5 billion (light building part) of the Longteng club is in sight.

On March 25, 2014, the stadium excavated the first spade of soil, and now it has finally come to an end, although in the middle because of the strict inspection of building safety, the capital chain is tight, etc., the overall progress has been delayed for half a year, and the cost is 300 million more than the budget, but the Longteng team has reported to the Chinese Football Association that the Longteng Stadium is a spare stadium, once it passes the safety inspection of the Football Association and various units, the Longteng team can move into its own stadium.

This professional football stadium, which can accommodate 50,000 spectators, is planned to have the most advanced sound receiving system in the country, the most advanced drainage facilities in the country, and the latest technology is used in lighting, IT, intelligence and other aspects.

With a total price of 1.63 billion, 50,000 seats and 70,000 seats in the long term, this will be the most advanced professional football stadium in China.

As in previous years, before the start of the season, Zhang Sheng held a family meeting with his family, which seems to have become a tradition of the Dragon Club.

"Last season we had a good result, we won the treble and we stayed competitive. Zhang Zhijun first affirmed last year's results, and then expressed his worries, "But when facing Evergrande in the AFC Champions League later, I found that without strong foreign aid, it was difficult to play." ”

This problem for Zhang Zhijun is also a problem that the Longteng team has been studying and solving in this winter training.

The income of the Longteng Club before the season is a lot, reaching more than 600 million, but the money is still not enough.

The outside world's understanding of the Dragon Club is that the team is strong, the results are good every year, and the players are sold for a lot of money, and the youth training is also second to none in the country, but these are all based on a large amount of capital investment.

Like before this season, there were a group of players with only one or a half years left on their contracts, and the club renewed their contracts, in view of the team's treble-winning results, the salaries demanded by the players must match their abilities, even if these players are their own academy players, the salary is slightly less than the outside requirements, but the overall cost is a lot.

For example, in Nie Jiang's new contract, his annual salary exceeded that of Ma Yongli, the deputy of the team, to 6.5 million (after tax), and at the same time, the salary increase also included major players such as Tao Wentao, whose annual salary also exceeded 5 million.

If the salary of the players rises, it can improve their morale, increase their value, and contribute to the reputation of the "black shop" of the Longteng team in the future, then the youth training is really a bottomless pit, and the output is still very small, relying on the transfer income of echelon players of less than 10 million per year, I don't know if it can be recovered in the year of the monkey.

The youth training of the Longteng team has good results because their investment is also the top in the Chinese Super League.

Compared with other Chinese Super League clubs, the Longteng team has the largest youth coaching team in the Chinese Super League, and its number is the sum of several teams after the youth training is invested.

Last year alone, more than 20 coaches left, and they were all poached by other Chinese Super League or Chinese League A clubs without exception.

It can only be said that there are too few good players and good coaches in China now, and they can't be retained without high salaries.

In addition, the Longteng Club also has a huge loan to repay - the construction loan of the stadium, after the Longteng Group had financial problems last year, the Longteng Club bought the ownership of the stadium, paid a large amount of money to the group, and also carried the loan in the bank.

Every year to repay these loans, the club has to pay nearly 100 million.

"The club has the money, but it is not enough for us to buy a foreign player of Diego Costa's level. Zhang Sheng replied calmly, "After the stadium is officially used this year, the situation may be better, or according to the previous plan, all the commercial facilities attached to it will be outsourced to the group to operate." ”

"And, Dad, you should know the club's vision, youth training to train its own players is our direction, and the all-Chinese class is our goal. Zhang Sheng insisted on his thoughts, "The important thing is that I don't think the country will let the teams of the Chinese Super League continue to burn money without restrictions." ”

"This should also be the general trend you are talking about. Zhang Zhijun nodded, "This year, the country's control over real estate is very strict, according to the usual policy on the impact of the market has a lag, the industry is about half a year to a year of sales season, but if the policy continues like this, the opportunity for the group will come." ”

"The government's regulation period has always been when real estate companies eat small fish. Now many small companies have cash flow problems, and the enthusiasm of the big guys to go to inventory in the past two years is very high. Immediately, with this card, everyone will have no money, and our stadium project is very optimistic this year, and our group will have a golden nest there. Therefore, the group can suspend the collection of the club's principal for three years, and only need to pay interest, and you can see if the investment of about 500 million yuan can buy a strong foreign aid. Whether it is a club or a group, it needs to have good enough results, otherwise Hangzhou Greentown is a lesson from the past. Zhang Zhijun showed great concern for the Longteng team.

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