Chapter 219: Marketing Overturns
Wu Yiming's plan is very good, anyway, it is the advertising space bought by the brand, which is to tentatively confuse the concept, and Zhao Qian is also the first among all the models in Huaxia to get the endorsement, and he also specially invited someone to send a press release to blow Zhao Qian's endorsement.
Wu Yiming has gone smoothly along the way, he is used to hype, and he has really made Zhao Qian prosperous in marketing, so he didn't think about respecting this group of fans who really like and understand the fashion circle, and didn't take them seriously.
That's why he dared to unscrupulously confuse the concept of supermodel, Zhao Qian was not a supermodel in the first place, even if she only went to the international show for a few shows, and now the character of a supermodel will not overturn and everyone will scold her.
The main reason is that Zhao Qian has never walked the international show at all, and even her business ability is not outstanding among national models, Li Zihan does not dare to come out and brainwash herself and say that she is a supermodel, let alone Zhao Qian.
Zhao Qian is actually not very popular in the fashion circle, she is just marketed, and the public knows this model in the concept, but the industry and fashion fans do not recognize her strength, and they are particularly disgusted with this kind of marketing.
There are not so many fancy intestines in the modeling industry, only business ability and strength are seen, but Zhao Qian's strength is just average, and it will be hyped.
It's not likable in the first place, and with such a business ability, you have to say that you are a supermodel, isn't it blaspheming the reputation of a supermodel, so the square under this advertising space is basically full of these fans, all of which are swearing.
It even affected the evaluation of the brand she endorsed, and many people rejected the brand.
Walking too much at night, you will always encounter ghosts, Wu Yiming has been too smooth all the way, always thinking that he can control public opinion, this time it is obvious that the car has overturned, and Zhao Qian's Weibo is all scolding.
It's just a coincidence, MOSIS Huaxia Branch also officially announced Qi Yi as the spokesperson of their brand in Asia today, it just so happens that Qi Yi is still a supermodel, and in order to publicize, the brand not only gave Qi Yi a wide range offline, but also bought a lot of fashion bloggers to promote, and also bought some related circulars to send out.
The most important thing is that they also bought a hot search, and it was still the first hot search, so it was all scolding in Zhao Qian's advertising space, and when the car overturned, the word [supermodel Qi Yi mosis Asia endorsement] was the first in the hot search.
Fans seem to dislike the occasional swiping out of the advertising space to scold Zhao Qian is not enough, and directly scolded the entry "Zhao Qian is a supermodel" on the hot search, and it is basically difficult for manpower to reach a high position on the current hot search list on Weibo, unless it is a big explosion news.
For example, news like Baoqiang's divorce, because the national degree of the star is too high, it almost arouses the discussion of the whole people to directly parachute into the first hot search, and it really explodes to the situation that the hot search can't be lowered, otherwise most of the hot searches are sent by the website itself, some are bought with money, and some are not enough to see the heat of the website.
In Zhao Qian's hot search, which was directly scolded, netizens were sneering everywhere.
'Haha, Zhao Qian's endorsement of a domestic eighteenth-tier brand women's clothing said that she is a supermodel, Qi Yi is the first supermodel in China, look at what people's endorsement is, the international second-tier brand mosis women's clothing, and it is the spokesperson of Asia, do you know what a supermodel is, and it is called a supermodel when it goes to the world, which is really embarrassing. ’
are all models, and they are on the hot search at the same time, the Asian endorsement of an international brand, and the endorsement of a domestic brand, this contrast is not too obvious.