47 Ed

As the area with the highest concentration of moats in the whole of Europe and even the whole world, there are no less than 30 suppliers of caviar alone, not counting truffle merchants and Wagyu merchants.

As mentioned in the previous description of Liang Wenge, these suppliers have more or less mastered some of the social channels of London's "top society", and even if it is for the luxury of being appreciated by the dignitaries, the suppliers cannot throw away their fixed customer base in vain, even if they do not make money.

Edward Gordon in front of Lin Yilong is a large supplier of "Harrods" private jet lounges at Luton Airport.

If you meet Edward Gordon, nicknamed Eddard, you will directly associate this pot-bellied man with the image of a French chef that is common on a tour – and apart from the deliberately shaved and half-grown short beard, the two are almost indistinguishable.

It was still a natural greeting, and then McGonagall excused herself to leave, leaving room for Lin Yilong and Ed.

"Since it was introduced by McGonagall, is there anything I can do for you?" Ed asked.

"I wanted to know a little bit about high-end food in London. Lin Yilong replied, "I happen to have a forest farm and want to try it out." ”

"Where do we start?" said Ed, as a middleman, who was in need of good producers, "how big is your forest?"

"About 80,000 acres, which is not huge. Lin Yilong said.

"WOW!" Obviously, Lin Yilong's report made Ed very surprised, "It seems that Yi must be a huge rich?"

"It's not really, it's just an investment as a custodian. Lin Yilong opened a website, various 20,000 acres of Scottish hunting land for sale, but the price is only 3.5 million pounds at most, but the price of 8,000 acres of farms in England is higher, "Agricultural subsidies are the biggest benefit, the rest just don't want to let the space in the forest be wasted, want to see what can be done." ”

Ed suddenly stared at Lin Yilong, this kind of gaze made Lin Yilong not very comfortable.

"If I'm not mistaken, your tree farm should be the Bracken Forest Farm. Ed asked.

"Is my forest farm so famous?" Lin Yilong asked rhetorically.

"Of course, the discovery of white truffles in Wales has shocked the entire London dining scene, and we all want to see them for ourselves. Ed said, took out his tablet, and flipped to the page of Lin Yilong's large photo of the agricultural exhibition in Florence, "If your white truffles are for sale, I can help you find a good buyer in London, and the price is not low." ”

"I'm just curious. Lin Yilong waved his hand, "That's why I asked my former colleague McGonagall to find out." ”

"If that's the case, it's a little inconvenient for us to chat at the bar, if you have time, can I show you around my business?"

"It's an honor, now?"

"Yes, now, if nothing else. ”

The two called McGonagall and drove to a corporate campus in Rickmanworth. Even at night, it is still brightly lit.

Ed's business is not large, just occupying two houses that resemble residences.

"Generally speaking, there are about three channels before the food reaches the consumer's table. When Ed opened the door, he introduced to Lin Yilong, "High-end restaurants, ordinary family hired chefs and terminal food providers similar to us, but no matter what, we are the terminal link that directly connects with buyers, and our responsibilities and benefits are also the greatest."

Turn on the lights, and there is no production equipment inside, but a large kitchen that can be compared to the back kitchen of a large restaurant.

Ed put on an apron and took out the prepared meal from a large refrigerator at the entrance with a serious expression.

How to describe this main course, the packaging is golden, the plates are golden, and even the food is goldenβ€”from beginning to end, it gives the impression of being aggressive and tacky. On closer inspection, the dish in front of Lin Yilong is no different from the main course in the French restaurant's 35 pound set menu, even with the best ingredients, the cost of raw materials is about 10 pounds, in addition to 20% VAT and service charge.

"The ingredients and quality of this dish are similar to those of a fine dining restaurant in London, and the cost is about Β£15 to Β£20, not including labor and taxes. Ed said seriously, "Do you know how much this dish would be worth if it were to reach the sky?"

"500-600 pounds?" Lin Yilong used his imagination to quote a price that he thought was acceptable.

"Far from it, 1,200 pounds!"

"What, the gold leaf on it is worth 1,000 pounds?" Lin Yilong found that he was still a little too simple, and now he could buy some edible gold leaf on the market in London, and the amount of gold leaf on the plate alone would not exceed 30 pounds. Even if you add in the costs of various other links, the total price should not exceed 120 pounds.

"No, it's not what we say in the industry, it's the edible gold leaf on it that adds value to the whole dish. "I have to say that for the rich people living in London, there is nothing they can't eat." In addition to preserving the quality of the dish, you can only make some articles from the appearance of the dish. ”

"As far as we are concerned, as long as we can ensure the taste of the dishes, there will not be too many fluctuations in the cost, even if the price is as high as the white truffle in previous years, it is the same. Ed looked at Lin Yilong meaningfully.

"As long as you can make money, it's good money. Lin Yilong half responded to Ed's introduction, and half muttered as he replied, "But, how do you sell these things?"

"The rest is just marketing. "No matter how expensive it is, as long as it's unique, it's worth it." ”

After that, he kept silent and waited for Lin Yilong's next response.

"If only I could get the first truffle from you. Seeing that Lin Yilong didn't answer for a long time, Ed said the possible prospects for cooperation between the two, "And I can help you sell a lot." ”

"My truffles, maybe a little expensive. Lin Yilong said, "It seems that we should have good prospects for cooperation." ”

"Of course. Ed said, "When will I be lucky enough to go to the Bracken Tree Farm and see the truffles for myself?"

"Of course, the sooner the better. Lin Yilong replied, "The truffle picking season is coming to an end, just in the middle of these two weeks." ”