This time, Chen Mubai's publicity is very good, and this drama itself is a big production, the popularity of the starring role is very high, and the cast has many powerful stars, so it is not worse than other dramas in terms of production or lineup, so he naturally has the confidence to compete with those summer TV series.

If it is placed on weekdays, with his successful propaganda methods, he is not afraid that he will not be able to sell more prices to second-tier satellite TV, after all, good publicity is already half of the success, but what he lacks most now is time, he doesn't have so much time to rip off, he just wants to cut through the mess quickly.

During this period of time, the TV station will receive no fewer TV series, but they can't buy too much, and they can't arrange the time, so every drama that needs to be bought is very important, after all, you can't change it after you buy it, you can only rely on the quality of the drama to fight.

This is also a time for major TV stations to compete for vision, whose ratings are higher means who buys better dramas.

Of course, because of the type of drama, I won't buy a drama with the same theme, for example, if I buy an urban emotional drama, then I won't buy another drama of the same kind, and I want to buy a costume drama.

Costume dramas have always been very marketable, and they are also a guarantee for ratings!

Compared with urban dramas, everyone is more optimistic about the ratings prospects of costume dramas.

Because the investment in costume dramas is very large, from the actors to the director to the script and crew, they are all very strong, the investment is large, the production team is strong, and the quality of the shooting will not be bad.

Because costume dramas are historical or overhead dramas, there are more requirements for historical facts, costumes, etc., and they will be extremely realistic to restore the real scene, and they will do more work in the early stage.

Urban dramas are relatively fast-paced, and many of them rely on playing treasure to amuse, or family trivialities to promote the plot, in terms of concept and production, they are generally inferior to costume dramas.

The quality of natural costume dramas is relatively higher, and the audience buys it more, and the ratings are higher.

......

Southern Provincial Television Station.

Purchasing Department.

Yao Yongbo was checking the email, as a department of the TV station specializing in purchasing film and television dramas, they would watch every film and television drama they got it, and then evaluate the value of the drama, and then decide whether to buy it or not.

It's not busy on weekdays, but now it's almost summer, and this time is very important.

This point in time every year is a critical moment for each David TV to Tao Drama, and it is necessary to find good dramas to defeat other satellite TVs, so as to get high ratings in the competition for summer files and rank among the top few.

At this time, everyone is under a lot of pressure, because once the drama chosen is not as good as the other party, then they have to take the blame.

Although the drama chosen by each person will be approved by the leader, if it succeeds, the leader has merit, and if it fails, the employee will take the blame, which is also the norm.

Generally, big dramas are prioritized, because of the production team and other reasons, the quality rate will be relatively higher, and there will be more snatching.

After all, the filmmaker will not only invest in one TV station, but will test the waters in many ways and then choose one to cooperate.

There are often situations where a large amount of money is spent on a production with a large investment, but the ratings are touching, and then whoever buys the show is unlucky.

"Hey, I don't know if there will be a big hit on our TV station this year!"

Yao Yongbo sighed with emotion while checking the email.

"There are several big productions this summer, and there are two costume dramas, I don't know which one is better!" said Yao Yongbo's colleague.

"By the way, Chen Mubai's new drama was also completed two days ago, and the popularity of his drama is not low, I think you can try it, if his drama is good. ”

Yao Yongbo pouted and said: "I don't know when it will be released, there is no film, and except for the supporting roles, the actors are all newcomers, so I am not optimistic about their acting skills." ”

"Also, two days ago, Taili just bought an urban drama, which is still a popular police drama, if you choose again, you should choose one of the two costume dramas, Chen Mubai is an urban drama, it is difficult to compete!"

"That's right, it seems that there is a competition for this year's summer file, and the directors of the two costume dramas are famous directors, which is determined to fight in the ring. ”

The director of costume dramas will not be a small director, which involves a question of investment.

The bigger the investment, the more cautious the director will be, after all, such a large amount of money is not a joke, it is impossible to shoot it for unknown directors, in case the filming is smashed, won't the money be gone?

And this year, there will be two costume dramas with famous directors + big investment in the same issue, which is also a topic that everyone is talking about.

These two dramas are also full of effort in PK, and the publicity is very hot, and now it is being promoted on a large scale, and the broadcast date is on 7.1, which is the day of the start of the summer.

As for the urban dramas they are talking about, the most popular in the past two years is police and gangster films.

Because last year's "People's Heart" became popular, this is a TV series about inspection and anti-corruption, once this film was broadcast, it quickly became popular all over the country and became the annual ratings champion!

It is precisely because of this drama that domestic urban dramas have ushered in a blowout, most of which are criminal investigation and suspense dramas, and there are also many police and gangster films, because the audience likes to watch them.

In urban dramas, the current audience's tendencies are all this kind of drama, and the life type has no advantage, that is to say. Although "Struggle" is very popular, TV stations may not pay for it, they have the ratings of the type of drama that the audience loves, so they will naturally be much more rational.

By the way, the scale here is much larger than the earth in the previous life, but there is no too strict review, so the scale of the shooting is very large, and the audience eats this set and likes to watch it.

Continuing last year's trend, the ratings of several police and gangster films and prosecutorial films are good, and other categories of urban dramas also have good ratings, such as doctor dramas and lawyer dramas......

This year, another police film will be broadcast in the summer, and the lineup of this film is also the largest, with strong investment in all aspects, and it can be regarded as the "boss" in the summer urban drama.

In this case, the partners selected by major TV stations are mainly based on the drama "People's Police", after all, if you get it, the ratings will definitely not be bad, and you can even compete with those two costume dramas!

First-class satellite TV is not bad for money, but bad for works.

Everyone competes for ratings and wants to seize the market share of summer ratings, so they naturally choose dramas very carefully, after all, a drama is so long, and you can only choose (one) or two partners in terms of time, and it is impossible to choose more.

Because there are only two points in the golden viewing segment, one is around 8 o'clock and the other is 10 o'clock.

At other times, there are fewer people watching TV, and even if you buy more dramas, you don't have time to schedule them, so everyone's choice will be very cautious.

This kind of well-known big production is the object of coaxing, and the major film parties are urgently doing publicity, just to suppress each other when they broadcast it in the summer!

"I hope I can choose a good drama, otherwise I will definitely be trained at that time!"

Yao Yongbo and his colleagues said.

As he was talking, he suddenly found an email from Mubai Entertainment, and the accompanying content was the drama "Struggle"!

I was just talking about it, and here it is!

Although he thinks that the acting skills of Chen Mubai and others are not enough to support a drama, this is his job, and he still has to watch it again and make an evaluation when the time comes.

After all, the leaders of the station will also ask, the popularity and influence of this drama are not small, they must understand the quality problems, and they will need to report at that time, if they haven't seen it, isn't this waiting to be reprimanded!

"I won't tell you first, I received a drama, I'll watch it first!"

Yao Yongbo said that he was not going to tell his colleagues, after all, although it is the same department, there is also competition, everyone has to recommend the number of dramas, and whoever recommends the drama has good ratings and high quality, this is a bonus!

"Okay, I'm going to watch it too, I don't know how......" His colleague was also ready to watch the show.

......

Jiang Provincial Television.

"Lao Gu, you are amazing, yesterday I talked about the drama "Tang Wushuang"!" Zhang Hui said with a smile.

"Good luck, good luck!"

Gu Jianjun said modestly, but his face had a joy that could not be concealed, obviously very happy, not as humble as his tone.

"After work today, a treat!"

"No problem, I'll invite you tonight, everyone come along!"

Gu Jianjun said loudly in the procurement department.

"Yay!"

"Manager, you're amazing!" cheered the employees.

Gu Jianjun himself is a manager of the purchasing department of Southern Provincial Satellite TV, and the drama "Tang Wushuang" he talked about is one of the two strongest costume dramas in the summer.

Therefore, everyone is very happy, because the ratings of this drama will not be bad, the well-known cast, coupled with the overwhelming publicity, this drama has attracted wide attention from the beginning of filming, and now it is finally going to be released!

Many netizens have been waiting for too long, and there has been a lot of news about this drama on the Internet recently.

Regardless of whether this drama can win the first place in the summer ratings, but the top few ratings can't run, the only thing that is controversial is to see if it can hit the first place!

Everyone is very envious of Gu Jianjun, and Gu Jianjun himself is also very happy, so he will invite people from the department to dinner.

When he won this drama, the leaders of the station were also very happy, after all, this is a ratings guarantee.

"Okay, let's continue to work, strive to find a few more good dramas to win, and let our TV station win the first ratings share in the market!"

Gu Jianjun clapped his hands and dispersed the employees who were in the scene, allowing them to return to their seats to work.

Although there are popular dramas competing with other TV stations for ratings, good works are also needed to maintain ratings in ordinary times, such as some TV dramas in broad daylight, if the quality is good, it will naturally be able to retain a lot of viewers.

These TV series are not so big investment productions, and the top investment productions compete for prime-time ratings, and the price is higher!

Prime time is the time that can best measure the strength and ratings of a TV station, and it is also a time point that many TV stations must compete for.

For TV stations, the ratings at ordinary times are also very important, but they are not as important as prime ratings, after all, there are the most people watching TV at that point in time, which is why the broadcast time of good programs is in prime time.

Gu Jianjun returned to his own company, and as a department manager, he had a separate office.

He opened his mailbox, checked his email, and looked for good work from other periods.

People who do this business must watch a large number of works, and then choose the dramas that they think will be popular and negotiate their purchases.

Of course, in a drama like "Tang Wushuang", it is not they who pick others, but also people who pick them, TV stations will compete with each other, and the filmmakers choose to cooperate with more parties.

Or, some TV dramas themselves are filmed in cooperation with TV stations, so they will be broadcast on that satellite TV.

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