I watched your film and was interested in buying it. Yao Yongbo was straightforward.

"The competition for summer files is serious, I'm not afraid you know, in the current urban dramas, we make a choice in the two dramas "Struggle" and "People's Police". ”

Yao Yongbo is lowering the price, which means that they can not only buy "Struggle", but also another drama.

This is putting pressure on Mubai Entertainment and preparing for bargaining.

Chen Mubai knows the drama "People's Police", there has been a lot of publicity recently, and there are several big productions in the summer file, this is one of them, and he has known about it.

"I know, but you called me here, which means that you are more optimistic about our drama, and we are also sincerely cooperating. ”

Chen Mubai said with a smile, showing his attitude, and he also wanted to open the skylight and say something, after all, time was running out, and he didn't want to pull it for too long.

"I myself also tend to cooperate with you, after all, I was on the "God of Song" program before, and we are old friends. ”

Although "People's Police" is a big urban production, they are not bad.

Moreover, neither of them is the same type, and the fact that the Southern Provincial TV station called them to negotiate on the spot also illustrates the expectations in their hearts.

Generally, TV dramas are charged according to the number of episodes, or they are sold in packages.

According to Chen Mubai's production, it will definitely not be packaged and sold, after all, the investment is too large.

Generally, the dramas produced by small companies are packaged and sold, and all aspects of publicity and distribution are ignored, and all are operated by TV stations.

And people like Chen Mubai are more inclined to cooperate, and the publicity is done by their own company, which is huge, and then the reputation spreads, and the influence is great, plus the quality is excellent, you can negotiate with the TV station.

Essentially, it's used to raise the price.

"Then I would like to ask, do you want to buy the premiere rights or the exclusive broadcast rights?" asked Chen Mubai.

The premiere right is that the TV station has the right to broadcast "Struggle" for the first time, and this premiere right is not the only one.

For example, there is also a TV station and Southern Provincial Satellite TV competing for "Struggle", and both of them can have the right to premiere this show.

The exclusive broadcast right refers to the fact that it can only be broadcast on the satellite TV, and it belongs to the copyright sold to the TV station.

It should be noted here that the exclusive broadcast right is not a copyright, and the contract sold by the producer to the TV station will have the number of times the show will be signed.

For example, if you have a round of broadcast rights, you can only play it once, and you will have to spend money to play it for the second time, but the price will be much cheaper, and generally only the first broadcast right is expensive.

Of course, there are also annual broadcast rights and lifetime broadcast rights.

The annual broadcast right means that no money will be charged for any TV broadcast in a year, and no money will be charged for life.

The price corresponding to each treaty is different, and the most expensive one must be a permanent license, which shows that the TV station of this drama is extremely optimistic and is willing to spend a lot of money to buy it and buy it out at one time.

Compared with the exclusive broadcast right and the premiere broadcast right, there is also a difference in price, and the exclusive broadcast right is more expensive.

After all, the exclusive broadcast right is the monopoly of the satellite TV, and the premiere right is broadcast by the rest of the satellite TV and the satellite TV, so there will be a difference in the viewing share, and the price will naturally be different.

Generally, producers will find several TV stations to sell dramas, and then look for TV stations with superior prices or all aspects to cooperate, and TV stations need to bid in the process of buying dramas, just like auctions.

When a TV series is released, there will be a situation where several TV stations will bid "tied for first place", then these TV stations will share the premiere rights of the TV series: it will be premiered at the same time, and the update rate will be maintained.

If a TV station does not agree to share, he must continue to raise the price until no one else PK with him, at this time, the TV station buys out the premiere rights alone, and he can play it as he wants in the first round. Therefore, in general, solo dramas are only updated with two episodes per day.

And some second-class TV stations, although they can broadcast five or even eight episodes a day in a row, are already leftovers.

"Exclusive broadcasting rights. Yao Yongbo said.

Although the leaders were optimistic about "Struggle" yesterday, it was also gambling, and it was impossible to directly buy out the permanent broadcast rights, the price was too high, and no one knew what the follow-up of this drama would be.

It is the most cost-effective to buy exclusive broadcast rights, so that even if you lose, you will not lose much, and if you make money, you can sign a contract later, and you can buy the broadcast rights within one year.

If you only buy the premiere right and don't buy the exclusive broadcast right, then there will be other satellite TV premieres with it, so it is not friendly to the ratings, and naturally you will not agree.

The price of the second round of broadcasting rights is much cheaper than the first round of broadcasting rights.

Of course, there are also advantages to buying out the copyright, that is, everything in this show has nothing to do with the producer, and how you want to play it in the future is the business of the TV station.

For example, the second round of broadcasting rights is up to the TV station to decide which TV station can broadcast the drama, including the network channels, which are in the hands of the TV station itself.

However, this kind of second-round broadcast rights are generally sold to local satellite TV, that is, the TV station below the provincial satellite TV.

For example, the Southern Provincial TV Station, which can be seen all over the country, is Shangxing Satellite TV.

However, the southern province is particularly large, and there will be many local satellite TV stations under it, which can generally only be seen by people in the southern province, and cannot be received by people in other places, which is local satellite TV.

Generally, the second-round broadcast rights of TV dramas are sold to these TV stations, and rarely sold to first-line satellite TV, after all, this is a forced problem, and others will not buy it.

And because the local satellite TV has no money, it can't buy a large-scale production, so it can only drink some soup with the back, because this is all leftovers eaten by others.

Whether it is sold to local satellite TV or online platforms, these proceeds are owned by the TV station that bought out the copyright, and has nothing to do with the producer.

For example, if the Southern Provincial TV Station chooses to only buy the exclusive broadcast right this time, the price he gives must exceed that of the rest of the satellite TV, so that he can enjoy the right to broadcast exclusively, and it is also the right to broadcast for the first time.

Southern Provincial Satellite TV has not bought a good drama recently, and it must have the exclusive broadcast right, even if the price is a little higher.

"1 million episodes?" Yao Yongbo said.

This price code is the price of the "Dick Silk Man" web series, but this is the price of 1, and the price of 2 has increased a little.

However, when the price of "Dick Silk Man" was opened, it was at a premium, and Weiying bought it at a high price, and there was moisture in it, so naturally it could not be counted as that high.

Therefore, Yao Yongbo's offer is not high, but it is within a reasonable range.

"It's too low. ”

Chen Mubai shook his head.

"Our cast is not bad, and Tao Yaoyao and I starred in a TV series for the first time, and the salary of both of us is not low. ”

Chen Mubai said that this is not without purpose, the market does have the price of two people starring in film and television dramas, and now they are at the peak of popularity, and the price is not low.

"Popularity, traffic, and quality are guaranteed, no matter how you say it, it can't be at this price, it's not as good as the online drama produced by our company!"

"We came with sincerity, I hope you are the same, I am in line with the fact that everyone is an old acquaintance, and I am willing to cooperate with you, if you are not sincere, I will talk to another family. ”

Chen Mubai began to exert pressure.

"Then what is the expected price in your mind?" asked Yao Yongbo.

"2.3 million, our production cost for a single episode is more than one million, and this is just the salary. Chen Mubai said lightly.

"This price is too high!" Yao Yongbo's eyes widened.

This price is the price of ordinary costume dramas, and urban dramas rarely have such a high price, unless they are starred by first-line actors.

However, what Chen Mubai said is also reasonable, although he and Tao Yaoyao are not first-line actors, their popularity is indeed not weaker than that of first-line stars, and the salary conversion is really not low.

This is the current situation in the entertainment industry, the value of traffic stars is high, there is no way, who makes the influence of the family great!

"I'm going to ask the leader. "Yao Yongbo can't be the master, this price has exceeded their expectations too much.

I think you pull it, I'll pull it, and the price will be talked about slowly, this Nima episode has risen by 1.3 million all of a sudden, how to talk about it?

According to the 35 episodes of "Struggle", the price is almost 40 million more at once, which is naturally not a small amount!

Yao Yongbo left the conference room and found his superiors.

There is another person in the office of the superior leader, that is, Lao Zhao, who is also responsible for contacting the producer of "People's Police".

"Has it already been sold?" the leader said with a frown.

"yes. Lao Zhao said: "Jiang Provincial TV just talked about it yesterday. ”

"This time, Jiang Provincial TV has a lot of blood!" the leader said.

The two big productions of "Datang Wushuang" and "People's Police" were all eaten by them, and it was clear that they were going to start a big show in the summer.

However, they don't lose money, they get back a lot of money just by virtue of the advertisements broadcast during the time period of these two broadcasts, and the advertisements at this time are very valuable, after all, the impact of these two dramas is there, there will be no fewer people watching them, and advertisers are willing to spend a lot of money.

Jiang Provincial TV just upgraded to a first-line satellite TV last year, and this is the time to make a big move, plus it was pressed by "God of Song" at the beginning of the year, and it definitely wants to increase its influence, so it can only spend money to get good dramas and further increase the market ratings share.

"I see, you go get busy. ”

"Good. When Lao Zhao left the office, Yao Yongbo came.

"What's the matter?" the leader asked.

"Mubai Entertainment offered 2.3 million for one episode. Yao Yongbo said.

"What!?" the leader was also surprised.

Lao Zhao hadn't gone out yet, when he heard this, and then he didn't leave and stayed in the office.

"This lion opens his mouth widely, this is!" said Lao Zhao in surprise.

"Does he know that we don't have a choice?" muttered the leader.

"No, this transaction was completed yesterday, and the producers of Jiang Provincial TV and "People's Police" did not announce the news, and we only knew about it because we paid attention to this drama, and Mubai Entertainment had no reason to know. ”

The leader denied that Mubai Entertainment only opened his mouth after knowing the news, which means that Mubai Entertainment's own identification is this price!

Southern Provincial TV is now riding a tiger, and has lost the drama "People's Police", if it loses "Struggle" again, it is foreseeable that it will withdraw from the summer file in advance, and there is no good program to fight!

"That's what I said when I first heard it, and then Chen Mubai told me a ......"

Yao Yongbo repeated Chen Mubai's words, and Lao Zhao and the leaders listened.

In fact, the price is reasonable, and what they want to buy is the exclusive broadcast right, and the price will be higher than the first broadcast right.

"Lao Zhao, how much does "People's Police" sell?" the leader asked.

Lao Zhao is in charge of this drama, and he must know how much money to sell.

"1.8 million episodes. Lao Zhao replied.

In other words, "Struggle" is 500,000 episodes higher. ”

The leader looked out the window, not knowing what he was thinking.

In fact, Chen Mubai and Tao Yaoyao are not actors, but the two of them are indeed worth a lot, which is higher than the salary of the two leading actors in "People's Police".

The price is quite reasonable, but this is the first time they have acted in a TV series, but I don't know if the public will pay for it, after all, there are too many stars in the industry, and too many have died.

"Buy it!"

The leader wandered for a while, made up his mind, and said in a deep voice.

I don't have a choice, Southern Provincial Satellite TV just came out with a hit, and now I quit like this in the summer, so I am naturally unwilling and want to fight again.

Just rely on the influence of Chen Mubai and Tao Yaoyao to fight once!

They have also watched the drama "Struggle", the quality is not bad, and there may not be no possibility of counterattack.

There are two reasons why there is no bargaining.

The first one is because there is no choice, cut through the mess quickly, who knows if there will be TV stations that will jump out to compete for this drama again, and the price will be higher if it is not fried!

And this is the price of exclusive broadcasting rights, in case there is a TV station with the same price as them, will they share the premiere rights?

It's impossible, the Southern Provincial TV station is desperate, and it won't do it at all, it's not bad for this money!

The second reason is to let Mubai Entertainment see sincerity, which can be regarded as a good relationship, this time they have suffered a little loss in price, if the ratings of the show are very good, and the second round of broadcasting rights will be talked about, Mubai Entertainment will make some profits.

"Then I'll talk to them right now and sign a contract with them. ”

Then, Yao Yongbo returned to the conference room, looked at Chen Mubai and said, "We bought it!"

"Good!"

Chen Mu's white eyes were shining, and a smile appeared on his face.

He didn't expect the other party to even kill the price, he didn't think that 2.3 million episodes could be sold, his psychological expectation was around 2.1 million, he didn't expect the Southern Provincial TV station to be so refreshing this time.

The next thing is to sign the contract, the drama "Struggle" was officially signed by the Southern Provincial TV Station, and it will be broadcast at 8 o'clock in the evening on the 6.8th!

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