"The advertising cost of the bus stop is not fixed, mainly related to the local traffic flow, such as Zhonghai in a first-tier city, the platform with a high flow of people needs 8,000 to 9,000 a year to rent, and the flow of people is not so large, 6,000 to 8,000 a year. ”

Chen Bei has also done publicity and promotion work before, and he knows more about these than Wen Xiaoguang.

"A single is not expensive, but a borough does not know how many bus stops. Wen Xiaoguang crossed Erlang's legs, "You can try some things in a few big cities near Xianzhou first,"

"Wouldn't it be better to be local in Xianzhou? And the delivery is not only convenient but also cheap. Ren Zhijie interjected.

Wen Xiaoguang shook his head and denied, "There is no need for Xianzhou locally, and several nearby county-level cities don't need it, it's not your fault, you don't understand the psychological state of Xianzhou people buying clothes." ”

Liu Yiqi understands, "In the cost of living, clothing is a very small proportion of us, unless we buy good clothes for the New Year." Now Youke uses cheap and high-quality as a selling point, but in Xianzhou, it is common to buy a good quality shirt for more than 20 yuan. ”

Ren Zhijie and Chen Bei both nodded suddenly.

"Buy some billboards, with TV and the Internet. Wen Xiaoguang said decisively.

It sounds like a simple sentence, but it costs most of Youke's money, but Internet marketing can't avoid it.

Just don't rely on first-hand advertising like Jumei, compared to her, Vipshop's strategic intention is much clearer, the proportion of marketing expenses is low, and it rises a little every year, and finally the development of the latter is more stable.

At the beginning, there was no money, it must have been uncomfortable, and it was precisely because of the lack of money that everyone here was forced to serve every customer with courage.

People came out of the room one after another, and Chu Qiuchen made a long phone call at the door, estimating that it was also a matter of work.

"Is the meeting over?"

Ren Zhijie said: "It's over." ”

Wen Xiaoguang roughly sorted out the recent events in his mind, first of all, he wanted to put out the advertisement, and secondly, he had to go back to Xianzhou again to ensure that there were no problems with the supply, and finally he had to prepare in advance, because he was not as wealthy as Fanke, and he spent money on publicity, so it was necessary to promote the viral fermentation of 'Youke'.

Excluding its own affairs, the investors contacted by Chen Bei, Wen Xiaoguang also have to be careful, so after calculation, the start of school on September 3 may not be in time.

Get busy, get busy.

Chu Qiuchen's face was a little gloomy.

I just had been on the phone for that long time.

Liu Yiqi stood next to Wen Xiaoguang and said, "Hey, it seems that you can't count on her." ”

"If I keep counting on others, I won't be able to go today," Wen Xiaoguang comforted and fooled her, "Youke will be on fire, it will definitely be." ”

"How do you know??"

"I'm as confident in my vision, as I'm confident that those memes will be liked. He said unusually, "I went out with Chen Bei and came back soon, and I will call if there is anything." ”

Liu Yiqi looked at his back, why didn't she hope to create a miracle like last time, but can that miracle be replicated?

"Sister Chu, are you with us?"

Wen Xiaoguang knew that she liked what she did, and took her with him.

Chen Bei gave him a look.

Wen Xiaoguang pulled him and whispered: "We don't have a car, people have cars, and I'm so poor that I can't afford to spend the taxi money now." ”

Inside the car.

Chen Bei gave him a piece of information, "I found several investors, I met before, and the relationship is good, but you also know that now that the financial crisis is present, many people will be very cautious in their investment behavior." ”

Of course, Wen Xiaoguang knows, "We are relying on Internet companies, which is different, and there is no need to rush for results now, contact first, and then go deeper after the situation is better." ”

There are not so many people who are stupid and have a lot of money, and it is not easy to fool people with money with a business plan, or rely on strength.

"Do you think the situation will be better?" asked Chu Qiuchen in the front row.

Wen Xiaoguang looked out the window, his eyes were leisurely, "Look." ”

......

......

There is no big coffee platform, and almost no one pays attention to the website on the 28th.

However, at the entrance of several colleges and universities in Zhonghai, the advertisements on the bus stops have been changed, and many people are not aware of this change.

Because the user group is dominated by young people, it is natural to rely on places with many young people, rather than being stuck to the so-called traffic on data.

In addition to universities, China Shipping has also planned a high-tech development zone in Shujiang District, where many companies have set up branches, attracting a large number of young people to live and work in the vicinity.

The new area is very beautiful, but the traffic is not very convenient, more than 90% of the people choose the bus or subway, in the morning rush hour, look down from the air, a whole vehicle to transport people here.

The subway entrance is like a monster with a 'big mouth', constantly spitting out people with its mouth open.

The billboards in the neighborhood have been given a new look.

The advertising design is simple and beautiful, the content is direct and rude, and the photos posed by the two spokespersons are accompanied by text: Love the Internet, love freedom, love night food stalls, and love 28 yuan shirts, I am no one's endorsement, I am Han Han, I am the same as you, I am Youke.

When people look up, they can see handsome young people who look down at a 45-degree angle.

This 'love...... Love...... Be............ No...... I am ......' narrative structure was still very much interesting in 2009.

Every young person is eager to position themselves, and they will find themselves in this way, intentionally or unintentionally, and Wen Xiaoguang is just helping them write it.

In the rented office of Ucoliangpin, the atmosphere today is more tense than ever.

Chen Bei cares about the order numbers,

Wen Xiaoguang is concerned about the attention of major post bars and forums on the Internet to this copywriting.

Others watched him not move for several hours, and others only thought that he only wrote advertising copy for Han Han and Zheng Shuang.

No

No

He has written copywriting for many celebrities, many Internet celebrities, and even some TV drama characters.

Why is Wen Xiaoguang confident? Because this wave of advertising is not just two people's endorsements.

The reason why the object is hot is because he can express a part of the black humor, and it is prepared in advance and targeted, such as writing for Ziwei in the place where there is a lot of discussion in Huanzhu Gege: Alkang, I don't love Mama, I love whipping, and I love to be **, not Lin Xinru, not Gege, I'm Xia Ziwei, Er Kang!

I wrote for T-BAG in the forum where there is a lot of discussion about prison breaking: Love crime, love to engage in base, love to sit and stand without standing, I am the most dangerous carnivore in prison, I am not lv, I am t-bag.

......

Wen Xiaoguang is not based on the number of orders on the first day, but on how many people will spontaneously make this form of character card on the Internet.

He remembers that in just one month of advertising, more than 2,000 people and images were spoofed, as if they had been raised overnight, and it is no exaggeration to say that it went viral......

was busy, Chen Bei suddenly rushed in.

Wen Xiaoguang said: "I was just looking for you, I'll send you something, and go back and let everyone spread it as much as possible." ”

Chen Bei said: "Okay, but Xiaoguang, there is a new situation. ”

"Huh, what's the situation?"

"It has slowly grown to more than 100 orders since the morning, but just now, I don't know who suddenly placed 2,000 orders. ”

Wen Xiaoguang was stunned, "How much?"

"Two thousand!"

There is not much money, just tens of thousands of yuan. But who has nothing to do to buy that many shirts to go back?

He was also full of surprises: "Chu Qiuchen sacrificed for love?"

Chen Bei shook his head, "I asked Qiu Chen, it wasn't her, and she didn't lie, I knew that she was going to set six hundred sets as employee benefits." That's why I came to ask you, do you have acquaintances to help?"

Wen Xiaoguang was puzzled, and he couldn't think of anyone around him who had this economic strength.

He got up, "Probably not, where did you send it?"

"It was divided into four and five hundred, and they were sent to four cities. ”

Ren Zhijie, Wang Haoyang and Liu Yiqi all got together, Wen Xiaoguang touched his chin, "It's strange,"

"Can't think of who?"

"I can't think of it. He shook his head, and then said, "We should work and work, just deliver the goods normally, and leave the excess alone." Just be lucky. ”

Everyone knows that luck won't be so good......

On the third day, Wen Xiaoguang himself understood that it was not luck.

Because someone is helping him and promoting the 'Youke' on the network......