The next day after returning to the city, Zhang Yunqi went to Liansheng.

Although Liansheng was established not long ago, but the situation is very lively, it is not an exaggeration to describe it as a city, there will be one or two new product orders every day, and the staff responsible for the explanation first dragged people to Longjingyuan canning factory for field visits, and then returned to Liansheng to open the order meeting.

When Zhang Yunqi walked into the office area, the specially hired lecturer's voice came out of the conference room: "Next, there is a grand invitation! Zhang Qiulan and Mr. Zhang of our company came to the stage to introduce our company and market prospects. ”

His eldest sister Zhang Qiulan, like his eldest brother Zhang Yunfeng, was too poor when she was a child, she didn't go to junior high school as soon as she graduated from junior high school, she dug in the soil every day, and was introduced to the city by someone else, and she didn't have a job.

Their old Zhang family, from top to bottom, except for Zhang Xiaoxiao, who was born late and became more and more squeamish because of good living conditions, the hard-working gene is still very strong.

came to his office and talked to Li Jilin.

Li Jilin's current focus is on canned food production, he reported a lot of problems, logistics and transportation, raw material supply, factory expansion, personnel recruitment, etc., of course, the most important thing is the backward production equipment of the canning factory, they only have a canning line in the 70s, other material selection, peeling, rinsing, canning and other processes, all rely on manual operation, not only slow production speed, but also greatly improve labor costs.

In fact, the problem of backward production lines of Longjingyuan canning factory has always existed, and it has been a cliché, but now the production of horsepower has led to the overload of various workshops, which makes the workers really miserable, but even if it is started 24 hours a day, the daily output is only 12 tons.

Zhang Yunqi thought for a while and said: "I think so, you want to find a way to understand the situation of some domestic canneries and see if there are any canning production lines that want to be processed at a low price." Millions, we don't have the money, but we can find a bank loan to buy it. ”

Li Jilin understands a little bit, now many large domestic canning factories because of the market environment, will encounter Longjingyuan's previous problems, either transformation or broken factory, since the transformation or broken factory, then the original introduction of canned production line will naturally lose its use value, have to be dealt with at a low price, if they can start at a low price, but can alleviate the problem of insufficient production capacity.

After listening to Li Jilin's work report, Zhang Yunqi called Zhou Lin, the manager of the promotion department, and several team leaders below to a meeting.

He first learned about the progress of the work of the marketing and promotion department on the line, and the work of pushing this piece is progressing very quickly, and the promotion line is fully rolled out around the channels of shopping malls, vegetable markets, small restaurants, and schools, and through a large number of posters, banners, and leaflets, which are low-cost marketing methods, bombardment hard publicity and promotion.

The promotion of the print media group is also in full swing, and they contacted the "Jiangchuan Daily" to prepare a special report on the reform of property rights of the Jiangchuan Municipal Government and the revitalization of the state-owned enterprise Longjingyuan Canning Factory. ”

Zhang Yunqi feels that this direction is very good, because the leaders above will be happy to see it, and it can play a role in leading the area with points, but the fly in the ointment is that the channels are poor, although "Jiangchuan Daily" is the largest paper media in the city, but the audience is only limited to the city, and its influence in the whole province is far from enough.

Thinking like this, Zhang Yunqi gave the contact information of Lin Shiyu, an old acquaintance of "Xiangnan Daily", to Wu Jia, the head of the print media group, and asked him to contact him to see if he could let "Xiangnan Daily" also make a special report on the restructuring of Longjingyuan Canning Factory. According to his idea, it is best to add the Yunxi Village Joint-stock Crop Professional Cooperative to it. This is all local achievements, the reform of the property rights system of state-owned enterprises and the new ideas and new highlights of the rural economic cooperation organization, digging deeper, can also pull out a new path for the reform of rural property rights transactions, all in all, there are a lot of dry goods, the leaders will be happy, Longjingyuan canning factory and Yunxi Village cooperatives can also set a benchmark, get policy support.

Wu Jia looked at Zhang Yunqi with a blank eye: "Mr. Zhang, you see, "Jiangchuan Daily" has been docked here, when will you have time to let them interview?"

Zhang Yunqi didn't like to show his head, so he waved his hand: "Let them interview Mr. Li, Mr. Li has been the director of Longjingyuan Canning Factory for more than ten years, he has participated in the factory before and after the restructuring, and he is very familiar with all aspects, so it is more appropriate to interview him." ”

Wu Jia heard the leader say this, so she didn't say anything anymore.

After agreeing on the matter of interview and reporting, Zhang Yunqi turned the topic to the issue of advertising on TV, Liansheng has not made any progress in the preparation of TV commercials, some time ago Zhou Lin made a more than ten second advertising plan, Zhang Yunqi was killed, he didn't move, the main investment is too big, often millions, Zhang Yunqi has to make the decision himself.

Zhang Yunqi, of course, had his own ideas, he knocked on the table and said, "I think on TV commercials, we can do a food cooking show." ”

Zhou Lin didn't understand and didn't answer.

"This food show is about inviting big chefs to go on TV and teach cooking skills. "In the nineties, there was no food and cooking program in China, the earliest was the "Everyday Food" column launched by CCTV at the end of the nineties, they didn't understand it was not strange, Zhang Yunqi said: "It is to build a hall, the chef is cooking on the stage, the host next to him asks questions and chats, chats about the cooking links and some important ingredients, and arranges some extras to play the audience for interaction." ”

Zhou Lin understood: "Mr. Zhang, do you mean that we are looking for an advertising company to do a food program, directly title and directly enter the advertisement, and then pay for the TV station to broadcast it?"

Zhang Yunqi said: "Of course, the advertisement has to go straight in, but it is still too hard. ”

Li Tao, the leader of the local push group, was a little ashamed and asked: "Mr. Zhang, what is too hard?"

Zhang Yunqi smiled, but he thought in his heart that the thinking of marketers in this era is really simple, and they are not cunning, and they don't even know what is soft and hard.

Li Tao nodded: "Great chef, there must be housekeeping skills and secret recipes." Otherwise, the same dish, why is the chef so delicious, and the taste of ordinary people is average. ”

Zhang Yunqi continued to guide: "Since you think so, do most people feel the same way?"

Wu Jia continued: "That's natural, learning cooking skills is all about the chef's unique skills and raw material recipes." ”

Zhang Yunqi asked again: "Then isn't our Longjingyuan tempeh hot sauce just right to be used as an ingredient?"

Zhou Lin, who had never spoken, slapped his head and said a little exaggeratedly: "Mr. Zhang, you are still smart." If the chef adds our tempeh hot sauce as an ingredient to the dish, then the audience wants to learn to cook this dish, and they will inevitably want to buy our Longjingyuan tempeh hot sauce. ”

"That's the thing, although this food show is just an advertisement, but we don't advertise for the sake of advertising, but let the audience accept this advertisement invisibly, what is this? Zhang Yunqi deliberately dialed a few more words, after all, as the boss, he has to give orders to set the general direction and tone, how to implement it, and rely on these people: "Our ground push, and this is just the opposite, is a hard advertisement, forcing others to see, overwhelming our leaflets and banners, he doesn't have to look at it, although it will be visual fatigue if you see too much, but at least our Longjingyuan brand left an impression in his heart, he went to the mall to buy canned food, and he will definitely give priority to the brand he is familiar with." ”

"Mr. Zhang, I think that with your opinion, you can give a marketing lesson to big entrepreneurs in China. Zhou Lin is very good at choosing the right time to make a fool of himself, he said with a smile: "Mr. Zhang, I have a request, that is, in the future, please give us more training and training for colleagues in the marketing and promotion department, so that we can quickly keep up with your thoughts and ideas." ”

Zhang Yunqi was blown goosebumps, Zhou Lin had been in Liansheng for a while, and he hadn't found out that this guy had talent in this area before, so he waved his hand and said: " I'll talk about this later, in this way, I'll do the advertising plan for the food show, you go to the provincial capital first, find an advertising company to shoot the show, and find a big chef, the requirements are, that is, the fame must be big, the mouth can speak, the title is many, cooperate with us to shoot the show, the extras advertising company will have, the show will be about twenty minutes, do 30 episodes in the early stage, one dish per episode, a characteristic home-cooked dish, and the ingredients of the dish must have our Longjingyuan's tempeh hot sauce. I've thought of a name, it's called "Daily Food", and after a while, I will also go to the provincial capital. ”