If Xiangshan Xiaobawang Electronics Industry Co., Ltd. in the tide of modern market economy, deduced a modern version of the Bawang farewell "machine" full of sad smell and endless aftertaste, then the summer of 1993 is undoubtedly its battle of giant deer, towards the glorious moment of the sun.

On the night of June 10th, the "Clapping Song" broadcast by Xiaobawang computer learning machine on CCTV broke out with amazing communication strength, and the short 30-second advertising nursery rhyme was simple, direct and effective, making this product deeply rooted in the hearts of the people.

In the early 90s, home computers have begun to enter China's ordinary people's homes, but due to the high price, most Chinese families are unaffordable, often looking at the "machine" sighing, compared to the English fever in full swing, the computer fever is about to come out but not out.

It is precisely because of the "unattainable" nature of computers and the "uselessness" of game consoles in that era that computer learning machines "have an opportunity".

Xiaobawang's scientific and accurate market positioning - "youth computer learning machine", is able to meet the urgent needs of consumers to learn new technologies in that era, for ordinary people, the computer learning machine is a computer, or the entry machine of the computer, and the price is 1/40 of the computer, each unit only sells for two or three hundred yuan, which is a price that ordinary people can afford.

More importantly, the Chinese have always had a consensus of "no matter how hard you can not suffer children, no matter how poor you can't be poor in education", "you can't let children lose at the starting line", Xiaobawang computer learning machine as an ideal computer entry tool for children, coupled with the superior brand strategy, makes it unsurprisingly become a new favorite in the market, in the country at that time as many game console manufacturers as the king of the hegemon, riding the dust.

Zhang Yunqi remembered that in his previous life, some experts said that Xiaobawang's computer learning machine built a platform in mid-air, so that the Chinese's computer fever achieved a "soft landing" ahead of schedule.

I have to admit that Duan Yongping is indeed a capable person.

At least in those days, his knowledge of the audio-visual game console market was unmatched, and likewise, his ambition was unmatched, and on the first day of the introduction of the Xiaobawang computer learning machine, Duan Yongping bought a huge map of China and hung it in his small office.

He wants to plant the red flag all over China!

This is the superhuman thing about the young heroes of the Pearl River Delta, unlike the entrepreneurs of Jiangsu and Zhejiang who are good at playing the "Three North Market", although they are located in a corner of Lingnan, but Guangdong people have always positioned the promotion of products and brands as the whole of China.

Although Duan Yongping is not a native of Guangdong.

In his market intuition and style of play, "Clapping Song" is just a prelude to the realization of the brand strategy, in the next nearly a month, a series of Xiaobawang computer learning machine overwhelming publicity reports swept the country, in addition to TV media, all kinds of traditional newspapers and magazines can see its figure.

Duan Yongping also adopted Zhang Yunqi's advice to hold typing competitions and game competitions in various cities in China, although the competition games are some simple games such as "Tetris" and "Tank Wars", but in this country where the concept of competitive games is almost zero, it has achieved extremely significant marketing results, and many years later, under the pen of literati, Duan Yongping, the invisible rich man, has become the pioneer and enlightener of Chinese e-sports.

For Zhang Yunqi, the big guy who took the lead in the charge is so awesome, at this time, it seems that a large regional general dealer like him only needs to be responsible for one thing, lie down and count the votes.

Of course, this is what the boss should do, the life of Lianzhong's employees is not so cool, since June 10th, Xiaobawang computer learning machine's "clapping song" logged in a set of CCTV, Lianzhong Trade's office has become a vegetable market, it is no exaggeration to say that the boss who came to the company to negotiate the distribution business of Xiaobawang computer learning machine can plug the door, and the four customer service telephones installed in succession rang from morning to night, and the interruption time did not exceed five minutes.

To this end, Yu Lin canceled Sunday's leave, gave employees twice the overtime salary, and while letting the personnel commissioner recruit people, he also found more than ten college students temporary workers, as for himself, he recently worked in the company, received large customers to discuss cooperation during the day, held supervisor-level meetings at night, and was free to deal with daily work and report work plans to Zhang Yunqi in the middle of the night.

Zhang Qiulan traveled back and forth between the four prefecture-level cities every day, coordinated the construction of distribution channels in the entire eastern Hunan region, connected with Wang Guibing with the data tables of distributors at all levels, distributed data tables, and began to prepare for the establishment of a key customer operation team of Lianzhong Trade.

The busiest person in the company may be Wang Guibing.

In the early stage of the preparation of Lianzhong trade, he was in charge of logistics and after-sales deputy general manager is just doing miscellaneous, doing procurement and receiving large customers, and now the business is officially rolled out, in addition to docking with Rihua Electronics Factory, dealing with the purchase of goods, but also responsible for the logistics of the entire Xiaobawang computer learning machine in the eastern Hunan region, which is millions of goods logistics, the company's current drivers and delivery people are simply not enough.

The market of its own Xiaobawang computer learning machine is a blowout, before the outbreak, the company has just been established, there is no capital, the logistics business has not been carried out, it is impossible to spend money to raise a group of drivers and delivery people, now the market is up, naturally, logistics can not keep up with its terminal sales speed, can only recruit people, while working overtime in the entire eastern Hunan region, some important big customers, Wang Guibing rolled up his sleeves and went down in person, every day is day and night in a row, not in the delivery, or sleeping on the delivery road。

No way, now Lianzhong lacks everything, lack of people, lack of cars, lack of time, a little bit of money may not be lacking, just one week, Jiangchuan area got a net profit of 500,000, Yongshan City, Hengnan City, Shaoguang City three areas of the distribution of goods all broke million.

In fact, a long time ago, Lianzhong Trade set up offices in Yongshan City, Hengnan City, Shaoguang City, three prefecture-level cities, led by the marketing director, and the following has already been equipped with a customer service and two salesmen, under the advertising bombardment of Xiaobawang headquarters, the channel construction of the three markets is progressing rapidly, and there is no need for Lianzhong Trade to pay for advertising out of their own pockets.

In this case, the threshold must be raised, Zhang Yunqi requires that district and county-level distributors must have trucks, must have warehouses, must have more than two salesmen, and must pay a certain amount of deposit......

So much must go down, Zhang Yunqi is very cool.

Sometimes, in the tense final exam, he took the time to go to Lianzhong to talk to Yu Lin about work, and the distributor bosses who knew him all nodded their heads and said that it was good, and I have to admit that it was quite cool.

This is mainly due to the deep-rooted thinking of small farmers, and his level in his previous life was so high, as for the realm or something,, isn't our teacher Ma also making enough money first and then pretending to be this force.

。 m.