Chapter 157: Pointing the way

Soon, Yuan Yu got the freshly released financial report: the factory price of the three cute artifacts is actually around 10 yuan, the average selling price is 70 smaller, the Ba people account for 60% of the shares, the initial investment is less than 300,000, and then the additional advance is more than 1 million, which is due to Taobao's checkout process.

Yang Yuanmei 17%, Zhu Wei 13%, Chu Yuanxi 10%, this is a naked hollowing out of the company to transfer profits into personal pockets!

Ran goose, Chu Yuanxi didn't defend at all, because she was not an investor in Baren Entertainment, and she had no position of accusation.

The day she came happened to be after Zhu Wei used Zhu Bajie's hat to broadcast live, and the sales volume rose to another climax, which also broke the calculation model designed by Yuan Wei before he came. Now she doesn't dare to just make a fool of herself, so let's watch Chu Yuanxi's performance patiently.

Then she saw another circle in the circle of friends collectively scolding her mother, all of whom were manufacturers of toys and copycat kings in Jiangsu, Zhejiang and Shanghai free shipping areas.

Almost before and after, Chu Yuanxi received a call from Yang Ma, and sure enough, the creditor who placed the order in Yang Ma's cottage was very entangled, and the hat that had just arrived suddenly couldn't be sold, and he wanted to cancel the follow-up order and change it to Zhu Bajie. So, Mama Yang began her performance.

Yuan Yu quietly watched Chu Yuanxi put down the phone, a self-media person, a shrewd businessman, a mobile game developer, and a product manager...... Which one is the real Chu Yuanxi? Is it that he has so many skills but has been dormant in that idiot IT company? Or has his departure activated his hidden attributes? Or is there other skill sets he hasn't shown?

She couldn't figure it out anymore.

Zhu Wei became radiant after a short rest, if Qian is a hero, then she is a heroine now, and she is not restrained at all when she sees Yuan Yu.

So she still has the leisure to read the web and watch the news, and she doesn't care at all that this lazy work state is seen by investors. At this time, she was browsing the news of science and technology and the Internet, which was Chu Yuanxi's request, and she needed to gradually adapt to the role of the second leader of Ba Ren Entertainment, and she couldn't keep her mind without ink. In the future, maybe she will have to show up in front of industry bigwigs or investors, participate in various high-end forums and the like, and she can't be laughed at by people with just one mouth.

It just so happened that a very shocking news was seen by her, it was Meituan Wang Xing who shouted the slogan "Eliminate hunger and eliminate drops" and led Meituan to enter the online car-hailing market.

This is a head-to-head battle between two national-level applications, both sides are the core legions of the Celestial Empire Technology Internet, each with hundreds of millions of users, people who are not interested in watching it don't feel it, and they are interested in watching epic blockbusters, especially the magic capital and Jinling, the two Tongdu Dayi were selected by Meituan as the main battlefield, with great fanfare and menacing.

Zhu Wei gradually became interested from the group of people who were not interested, and when he saw this news, he immediately watched the excitement and asked: "Hey, Chu Yuanxi, have you seen this? Who can win?"

Chu Yuanxi glanced at it and asked Yuan Yu, "What do you think?"

Yuan Yu smiled, "Wang Xing is obviously no play, unless a big pie falls from the sky." Zhu Wei, you also care about this?"

"Someone gave me homework to read 10 pieces of technology and Internet news every day. Zhu Yu puffed his cheeks: "I think someone wants to embarrass me for a fat tiger!"

"Oh, I also think Wang Xing is no play. Chu Yuanxi said to Zhu Wei, "What about you?"

"Why do you all think Meituan can't do it?" Zhu Wei wondered, "shouldn't it be one person supporting one side?"

Yuan Yu laughed: "You so cute! Meituan can only rely on price subsidies, and when the subsidy ends, it will immediately appear in its original form." They don't do that at all, and unless they continue to subsidize nationwide for a year, users can change their perceptions. Now only testing the waters in the magic capital Jinling is a sign of lack of confidence. ”

"I read the news that Meituan taxi has been very hot these days, and it is crazy to swipe orders in Jinling, the magic capital. Won't Didi follow up?"

Chu Yuan Xixin said that Zhu Wei is okay like this, although the problem is relatively small, but at least it is not lo, and he will not show timidity. "Didi doesn't have to deal with them at all. The subsidy that Yuan said is not decisive, how tragic was the subsidy war between Didi and Kuaidi at the beginning? Isn't it also here? Theoretically, Meituan burns 100 billion yuan and strictly controls the drivers who maliciously swipe orders, and it is not impossible to hold on, but it is useless to hold on. ”

"Why?" asked Yuan and Zhu Wei together.

"Because of the first-mover advantage, Didi's first-mover advantage is too great. After so many years, they have acquired Kuaidi and Uber, what is the biggest gain? It is not the number of users, but the big data!"

"What's the use of big data?" Zhu Wei looked dazed.

"Use it as a moat, Meituan wants to enter the market, you first burn a few years to accumulate so much big data and then wrestle with me, otherwise you don't need to deal with it at all." Chu Yuanxi was also quite dazed when he saw Yuan Alfalfa, and he was quite surprised, it is said that Yuan Alfalfa should be able to understand.

"For example, Didi dares to do ABS financing, lending to small and medium-sized enterprises and even individual drivers to buy new cars and let them drive for Didi, because Didi is supported by big data, knows who is reliable, and can control the defective rate."

Therefore, their business capabilities in this field are invincible, and the services and cost lines they can provide on the supply side are not comparable to those of new entrants. No matter how much money Meituan has, does Wang Xing dare to do ABS financing for any driver? Does he think that he can become a user if he could? If he could, Penguin would have been on it a long time ago!"

Yuan Yu suddenly realized, and Zhu Wei was still at a loss, she secretly Baidu Baidu, but after reading it, she still didn't understand what the hell ABS was?

It's just that she suddenly felt super strange, how did Chu Yuanxi point out Yuan Yuanxi? Yuan Yuan should point to Chu Yuanxi in this aspect, right? Or is Yuan Yuan just a vase, in fact, he doesn't understand anything like herself? Or does he understand a little more?

She looked left and right with a little confusion, feeling inexplicably lost, how can Chu Yuanxi, a dead pervert, understand everything? Eh? No!" "Chu Yuanxi, didn't you emphasize that there are users when you talked about our company's future planning? Anyway, I heard you mean that everything will be fine if we have users." ”

"There is no iron curtain in our industry...... Chu Yuan Xixin said that Zhu Wei has made obvious progress, and it is not in vain to be able to raise this kind of question!" "And we are actually in the stage of building a brand now, and cultural communication needs a brand even more." We can form a second foothold in addition to the number of users through the brand, but it is as complicated as I didn't want to say at the beginning. ”

"Cut! It's as if we don't understand it when it's complicated. Zhu Wei turned his head, "Uncle Sheng, you are the most knowledgeable, do you understand?"

"Obviously...... I don't understand......"

"Do we want a chicken feather brand? Do we still tell the fans, this is Coca-Cola's "Out of the Mountains"? That is the "Animal Company" of the 7-Up brand? Or let's choose our own name? If we choose our own name, no matter how we choose it, it can make people feel that it is not a miscellaneous brand?"

Uncle Sheng vomited a lot, and said to himself, why don't I know that I am making a brand? But he has also been so tired recently that he is working hard to write the script. Some people say that writing a script is easier than writing, in fact, it depends on what it looks like, anyway, he feels that writing a script is also a thief, especially he has read a lot of comics, and he is still very unfamiliar with comic scripts, so he needs to communicate with Jiaotu constantly, and the difficulty of comic composition is taken into account in the script.

"You don't understand this, Uncle Sheng?" Chu Yuanxi took this opportunity to give his own people a good look at the news, and let them know that we can also be very awesome!" "There is a listed company called Opai Home, I don't know if you have heard of it? The boss is called Yao Liangsong. ”

Everyone shook their heads, including Yuan Alfalfa, and even Yuan Alfalfa was even more Spartan, doing homeware? This is too far away, right?

Chu Yuanxi sat down on the chair, as steady as Mount Tai, "Opai Home Furnishing is now worth 60 billion, Yao Liangsong has just opened in Guangzhou for more than nine years, and there is a Chinese-style cabinet opposite, which is cheaper than him, better than him, better than his quality, and he is crowded." What if it were you?"

"Price war?" Jiaotu also quietly ran over.

"Well, that's what I thought too. However, Yao Liangsong's method is to post small advertisements on paper media and telephone poles in Guangzhou to create a brand, in a word - European home furnishing, European quality Celestial Empire price. He set up such a brand, and he collapsed the Chinese cabinet store opposite. Do you say that the brand is useful? You say that our national style comics are still from the Northern and Southern Dynasties period, and if you want to kill them in a jungle of island comics, what should you do?"

A group of people were thoughtful, only to hear Chu Yuanxi say: "Uncle Sheng, the brand is not based on what your name is and what the logo looks like, but what it represents." So you know where the essence of this script is?"

"I know, it's always been designed that way. ”

As a result, Yuan Alfalfa's goal of visiting the class was not achieved, although all the data was seen, but the valuation still could not be calculated, and it was even more confused than before the visit. When Chu Yuanxi proposed the concept of branding, she understood one thing, now is not the time to value Baren Entertainment at all.

It would be good if Chu Yuanxi was a fool, even if he valued himself at two or three hundred million, she was willing to pat her head and contribute immediately. However, the embarrassing thing is that Chu Yuanxi called for one billion in one bite, and it was difficult for her to convince herself to take out the money even when the cute artifact was sold.

The valuation of one billion is really uncomfortable for Yuan Yuan now, that is, he doesn't have the courage to ask Chu Yuanxi to lower his valuation, and he is unwilling to pay so much to be wronged. The most hateful thing is that the Ba people have really made money, and a lot of money! Although the sales cycle of selling cute artifacts has not yet ended, she roughly estimates that she should be able to earn about 40 million gross profits, 60% of which will be distributed to the Ba people, and she will have to pay taxes, so she can get more than 10 million net profits?

This sum of money alone has collapsed Yuan Alfalfa's valuation model, should it be estimated by the price-to-earnings ratio or the price-to-sales ratio? Or should it continue to look at the company as venture capital? Yuan Miran's head was about to explode when he thought about it......