Chapter 413: Where will WeChat go
This wave was jointly threatened on Weibo, and the people who made it were caught off guard, and no one would have thought that it would be like this.
At the headquarters of Shenzhen Goose Factory, although the scale of the company is larger, the tension is not much less than that of Weituo.
The original space-time horse painting vine also said that if WeChat came out half a year late at that time, everything would be over.
This is actually not an exaggeration, the exaggeration is how they could be half a year late, this is impossible, so this is a correct but meaningless nonsense.
For Mr. Ma, the more troublesome thing is that after the lack of Zhang Xiaolong, the R&D team has been somewhat interfered and obstructed by the QQ team, and the internal conflict of interests makes them slow and inefficient.
The public opinion atmosphere after the release and the subsequent evolution also made them feel like a great enemy.
Previously, under the leadership of the Ministry of Industry and Information Technology, he offered a sky-high price of 4.8 billion US dollars, and under the pressure and temptation at the same time, he actually had that kind of hope in his heart, but unfortunately Wen Xiaoguang refused, and nothing happened in the future, which made him unexpected.
At the same time, he has to face pressure from shareholders.
The accumulation of various factors makes them seem larger, but they are no longer as flexible and free as Wen Xiaoguang.
More money may really be an advantage, but unfortunately it doesn't help them solve their problems.
The temporary command room, not only was not removed because of the 360 incident, but gradually became normalized.
President Liu spoke at the meeting, "Even if it is difficult, we will continue to do what should be done, at least the situation of QQ is still relatively healthy, we have also had a very rich experience, instant messaging software to make a new gravity to make people willing to open, in the past our QQ level, space decoration and other things have achieved good results." ”
This always makes Mr. Ma feel a little uneasy.
"There's a question I've been thinking about these days. Mr. Ma stroked his forehead and whispered slowly, "The simplicity of the software is a good advantage, but like a good project we have done, why doesn't Wen Xiaoguang consider all of them?"
What he was referring to was what President Liu said, what QQ level, QQ show, QQ pets and space dress, these things are at least successful, right?
At the president's meeting, no one else could say why, but over the years, their thinking has been following this path, trying their best to make it more fancy and attractive.
As a result, a person suddenly came and said, "None of this is done."
Let's change the content of work in the future.
When you get to work, you'll know that the leader tells you to do a field you're not familiar with, and it can drive you crazy.
This is not an easy process to transform. First of all, it takes courage.
Torture the soul again, even if you have courage, have you done anything unfamiliar to others?
"We have never understood Wen Xiaoguang's thinking. Mr. Ma kept trying to understand from that person's point of view, "If you don't start from these places, how is he going to make a profit?"
Now for the goose factory, the strategy seems to be determined, and it will be converted to mobile intelligent terminals.
But it's actually confusing.,It's not a matter of developing a software that ends.,The game has just begun.,
What to do next?
Who knows?
They don't want to follow the rhythm of others every day, they have to find something that belongs to them.
It's a pity that WeChat came too suddenly, got up too fast, and they were so busy that they didn't even have time to think about what to do next.
However, this is a major topic that must be considered clearly, although it is difficult, very difficult, those public accounts, WeChat accounts, and red envelopes in the previous life were not at the beginning of the development of WeChat.
Those achievements were all slowly explored, tentative, and improved by Zhang Xiaolong's team, and finally there was a smooth promotion process.
Or similar to the early QQ, those bells and whistles have also been carved out little by little over the long years.
The scary thing is that the familiar number of roads doesn't work.
Fortunately, Ma Huateng has strong vigilance and courage after many years of being the boss, and he has already decided, "From now on, we must change our thinking, and we can no longer look at new things based on past experience, especially the mobile Internet, we all have to train and learn." QQ level, don't mention it in the future, I don't think it's very useful, besides, if we develop a new software out, in the end it's still dressed up and QQ, even if you work hard, what's the point?"
That's right, if it's all like before, increase users - value-added services - diversion to video, input methods, browsers and other corners, according to these, is it still necessary?
QQ has been a success.
The problem is that in the era of mobile Internet, no one can clearly point out which direction the further development of products like WeChat should go.
Even if there is, they don't dare, in case it's wrong, if something goes wrong with such a big company, you will never recover.
This is what Ma Yun said, 'The leader in difficult times is the real leader', the most important decision-making and the biggest responsible person are you, you can't run away, you can't get rid of it, especially after the national attention, you have to be brought into the coffin when you die.
Bang bang!
There was a knock on the door of the conference room, and it was Mr. Ma's assistant.
Ma Huateng asked, "What's wrong?"
The assistant replied: "Mr. Ma, the public relations department of Weituo has publicly issued a statement. ”
Everyone knows it, so condemn their borrowing behavior. There will definitely be an impact, and that's understandable. But what can be done?
"I see. Anything else?"
"Weituo also released a message......"
There was a pause at this point.
"Tell me. ”
"Yes...... They said that WeChat will make the biggest version change since the company's inception on New Year's Day. ”
Ma Huateng's heart sank.
So the question of 'the future direction of WeChat' that they are still thinking about, Wen Xiaoguang already has an idea, and has also carried out relevant development practices.
We're all in the same industry, and there must be internal testing and optimization for this major change, which is not as simple as writing some code.
And how can we be sure that this change will be accepted by users? Where does this confidence come from, and besides, shouldn't we be more cautious after we release the product?!
How can it be so fast!
"Did you reveal what kind of change it was?" asked President Liu.
"Not yet," the assistant shook his head, "I'm also trying to inquire, but, no news." ”
Nonsense, there are more than 100 people in total, and if you can't do a good job of managing the confidentiality of such a few people, Wen Xiaoguang can go and eat.
Click, click, click.
Ma Huateng kept pointing his index finger at the table, and he fell into a frenzied thought, where will Wen Xiaoguang push WeChat? Once this change is approved by users, will it strengthen their lead?
If there is such a breakthrough, then no matter how many users they get over now, they will be slowly sucked over there in the end.
Suddenly...... The goose factory is a little flustered, because of this new track, they are really pure novices!
This kind of thing, after the fact, it is easy to stand in 2015 and look forward, you may say what is difficult, do it, those functions! I'm sorry, these can't be read from the book, there is no book to teach you how to continue to do it, I don't believe you think about the next five years, can you think about what WeChat will become?
Everyone says that Nokia's failure lies in looking down on Apple and ignoring the importance of smartphones, but what if they attach great importance to them? What then? What will happen to smartphones in the future? you know, Steve Jobs himself made progress in the process of trying, and Nokia is even more blind!
Therefore, the innovation of the industry is the easiest to bring down the giants, most of them are too successful in their own fields, resulting in overconfidence and making them look down on others, and normal successful people will not give up what they are good at to keep up with the rhythm of others.
On the other hand, even if you value your opponents, it's hard to beat them because you haven't thought about how to take this new path. Could it be that Nokia reacted quickly, and the Joe gang couldn't get rid of them? Could it be that Nokia's people are all mentally retarded, and they couldn't see it in 2007, and they couldn't see it when the iphones were sold in 2010?
Yes, in the future, it is simple to do instant messaging of mobile smart terminals, but to do it specifically, where to start?
In this world, many things are more difficult than we think, and they are much more difficult. When I was young, everyone was struggling with whether to choose Peking University or Tsinghua University.
......
......
As for Wen Xiaoguang's release of this information, it was actually accidental.
Because there are more and more people threatening him.
So he posted on Weibo: WeChat will make the biggest version changes, and I will introduce you to its new features.