The next day, the people from Yangcheng Pharmaceutical Factory invited Qin Feng and Shi Dazhu to the pharmaceutical factory together.

When I arrived at the pharmaceutical factory, I could see Wang Laoji full of warehouses, which had been squeezed into a mountain and could not be sold at all. However, to Qin Feng's surprise, this outer packaging is still red can packaging, which is no different from later generations.

It can be seen that this is really a century-old store.

"Can I drink a can and taste it?" Qin Feng asked.

"Of course!" the leaders nodded one after another.

Qin Feng opened a can and drank it.

Slightly bared teeth.

This one is a little bitter! This Wang Laoji is really a little bitter, which makes people feel very astringent, and it really feels like a good medicine is bitter.

After silently drinking a can, Qin Feng turned around.

In the entire factory, only almost half of the production lines are in production. It's not like it's going to go out of business. There should still be sales. So why do you please do it yourself?

Qin Feng carefully recalled the dispute between Wang Laoji and Jia Duobao at the beginning. After all, as the most popular herbal tea beverage brand at that time, it finally sued because of the brand dispute, and it took several years, which made it known throughout the country. At one point, both sides were defeated.

The news of promoters on both sides fighting each other happens from time to time. This led to a rush to go public with Qizheng, wanting to take advantage of this opportunity to seize the market.

As a result, Wang Laoji and Jia Duobao fought a lawsuit for many years and did not fall. In the end, he and his righteousness fell!

"Mr. Qin Feng, do you have any golden ideas?" asked the leader of Yangcheng Pharmaceutical Factory.

Qin Feng nodded.

"I think you invited me to help you promote herbal tea, right, not that it is about to go out of business!" Qin Feng said, "This matter is far less serious than you say, right?"

The leaders of Yangcheng Pharmaceutical Factory gave a thumbs up.

"It's not that there is no crisis at all, you can see, there is too much inventory here, we have always wanted to destock, but it has been difficult to open sales. It's a headache. In the long run, the market competition is so fierce now, and sooner or later we will be affected by the market. The person in charge of Yangcheng Pharmaceutical Factory is worried.

This is Yangcheng, one of the earliest cities in the mainland to open up, accepting various foreign cultures, and having the most information. They understand very well how brutal business competition can be.

Of course, there are other reasons for this. For example, state-owned enterprises are becoming increasingly bloated, and the state wants to increase reforms.

"In my opinion, the biggest problem with your inability to promote sales lies in one point, that is, brand positioning!" Qin Feng said.

"Brand positioning?" everyone was surprised.

"Yes, your brand positioning is not accurate. For now, you are positioned as a good medicine to get rid of the fire, and a good medicine to drink after the fire. This leads to the limitations of its marketability. In Yangcheng, because of the hot weather, people are easy to get angry, so there are more habits of drinking herbal tea. However, in other regions, it is different. And if it is only positioned as a good medicine, then the market will naturally have problems. Also, you're having issues with your ads. I watched your advertisement, and your advertisement is a little boy who keeps rubbing the refrigerator door with his butt in order to get Wang Laoji in the refrigerator, trying to open the door. The advertising slogan is: Healthy family, always together!" Qin Feng shrugged.

"What's wrong with this? Isn't this what Wang Laoji is about?" asked the person in charge of Yangcheng Pharmaceutical Factory.

"Of course that's a good idea. But this positions it as a medicine, since it is a medicine, everyone has a deeper understanding in their minds: it is a medicine that is three parts poison!" Qin Feng said, "Then the market is naturally limited!"

"What then?" asked the crowd anxiously.

"It's simple, it's accurate. Don't position it as a medicine, but as a drink. Also, we must establish a concept for all consumers, that is, herbal tea is not cold and white!" Qin Feng said, "In the mainland, if you want to say herbal tea, it is cold and white!"

"How do you get it?" many people in charge of Yangcheng realized.

Qin Feng smiled.

"I have two conditions!" Qin Feng said with a smile.

The person in charge of Yangcheng Pharmaceutical Factory looked helpless and looked at Shi Dazhu, "You little brother, you really have your style!"

Shi Dazhu laughed.

"Of course, otherwise, wouldn't I have worked for you for nothing!" Shi Dazhu laughed, not only did he not think that there was anything wrong with Qin Feng like this, but he was deeply proud.

When dealing with these people, you have to say everything, and then talk about the conditions, then it's too late. If you don't say anything, talk about conditions, then you can't talk about it. You have to get it right to get it right, that's the most effective.

"First, I want 2 million in cash!Second, I hope you can mobilize a little network and do me a little favor!" Qin Feng said.

"Don't pay dividends?" many people in charge of Yangcheng Pharmaceutical Factory were surprised.

This Shi Dazhu, but put forward a proposal for profit sharing. And that's the big head. Now Qin Feng only needs 2 million cash, not profit sharing, so don't look at the 2 million cash, it is a huge amount of money in the mainland, but in Yangcheng, it is really nothing.

"Well, don't pay dividends. Because, this busyness may be a little troublesome, or maybe it will not be troublesome for you. But I want you guys to help me. I'll use this dividend in exchange for this favor!" Qin Feng said very seriously.

"As long as your plan is approved by us, that's fine!"

They have been operating in Yangcheng for so many years, and they will sell them a little bit of money up and down. As long as it's not too difficult, it's fine. What's more, at Qin Feng's age, there can't be anything difficult.

Besides, if they really can't solve it, won't there be Shi Dazhu? Shi Dazhu is a person who has been praised by Comrade Xiaoping, and this is not an ordinary private entrepreneur.

This is a private entrepreneur who wants to be set up and flaunted by the whole country.

"The advertising slogan is just one sentence: If you are afraid of getting angry, drink Wang Laoji!" Qin Feng said with a smile.

"That's it?" everyone was stunned.

Qin Feng nodded.

"The more a brand wants to be deeply rooted in the hearts of the people, the more concise and clear it must be. Qin Feng said with certainty.

Many people in charge of Yangcheng Pharmaceutical Factory muttered a few words, hey, that's really the case. This sentence is simple and clear, and it immediately named the role of Wang Laoji.

This brand positioning is very precise.

"A suggestion, make this herbal tea taste a little sweeter, not so bitter, and use it as a drink to capture the market. Qin Feng said.

The eyes of many people in charge of Yangcheng Pharmaceutical Factory lit up.

"As for advertising, it's very simple, all Chinese people love to eat hot pot, and there is almost no one who doesn't like it. The biggest problem with eating hot pot is that it is easy to get hot. Then let's take this as the theme. Qin Feng said.

"Great! That's a good idea! Okay, we approve of your proposal. The money will be credited to your account. Now tell me what you want us to help you with!" The person in charge of Yangcheng Pharmaceutical Factory asked, "Old Shi, if you can do your best, you may not be able to stand idly by!"

"Of course!" Shi Dazhu nodded with a smile.