"It's very successful to help you promote it this time, and the whole network is talking about "Buried Alive". Lu Fang looked at Chen Mubai with a smile on the corner of his mouth.

"She asked me about the movie before, but I didn't expect her to help me promote it under the guise of it. ”

Only then did Chen Mubai know why Tao Yaoyao always asked about the relevant information of this movie at that time, it turned out to help him promote it on the show!

It can be regarded as a warm-up in advance, and the effect is very good, after all, "Leisure Time" is also a highly rated program, and the fermentation speed of news is very fast.

"Is it all done in the later stage?" Lu Fang asked.

He rarely asks Chen Mubai about the things he is responsible for, he generally manages the company's affairs, and Chen Mubai will look for him if he has something, so he didn't ask about "Buried Alive".

He is also busy during this time, and he is also responsible for the affairs of "Let's Get Married", this drama is currently the most important thing for Mubai Entertainment, and it will be released soon.

Although "Buried Alive" is now popular, there is still a period of time before it is released, and it has not yet been negotiated with the theater, so the priority should be leaned back.

When things are almost over, it's time to start publicizing.

Tao Yaoyao is tantamount to hyping up the popularity of "Buried Alive" in advance, which can be regarded as early publicity to increase the influence of the movie.

"Hmm. Chen Mubai nodded.

"I edited it last week, and now the post-dubbing thing has been completed, the film is in a completed state, I have submitted it for review, and when the review is passed, I can contact the theater and media company. ”

"That's soon, do you want to start publicity?" Lu Fang asked.

The review is very fast, especially their company has dedicated a few excellent works, which can be regarded as having some preferential treatment, the country vigorously develops the cultural industry, and Mubai Entertainment can also be regarded as the benefit of the policy, otherwise if there is no background, the review speed will be a little slower.

"You can take advantage of the heat to warm up, and the real publicity is to wait for the movie to confirm the release date before starting. Chen Mubai thought for a while and said.

Once the overwhelming publicity begins, it is not a small amount of money, and the promotion of the film is extremely important.

No matter how awesome the movie is, it will attach great importance to the impact of publicity, and the benefits brought by successful publicity to the movie are huge!

After all, there are many opponents in every schedule, and if you don't increase your publicity, it is easy for others to snatch the audience.

The support of fans is on the one hand, the number is limited, and more is a mobile audience, who will only watch factors such as the lineup, publicity and word-of-mouth of the movie, and this part of the population is also the most.

If there is no publicity and promotion, everyone will not know the information of your movie, except for fans, others will naturally not choose to watch it, but will choose other movies to watch, at least it has the effect of publicity.

The reason why many movies are watched by film critics at the premiere is to let them write reviews for the audience, and when everyone sees that the ratings are high, they will come to the cinema to support them.

Many film critics also collect money to do things, so their comments are actually to promote advertorials, and the effect is also there.

There are also some film critics who don't charge money, they just write real reviews from their own point of view, which are relatively professional and have a great impact on the reputation of the movie.

If Chen Mubai doesn't spend a lot of money to promote the movie, and only thinks about relying on word-of-mouth to reverse, maybe the movie will be smeared by other people's water army as soon as it is released, and even if it is not released, there are competitors who will hire water army, which will affect the judgment of normal audiences, and the blow to the movie will be very fatal.

And the popularity and influence of the movie are also related to the film schedule, the better the publicity, the higher the proportion of the film schedule with a stronger lineup, the lineup is not good, and the movies that are not promoted are basically low-ranking films, basically do not make money, and the probability of counterattack is very small.

Even if there is a chance to counterattack, but because of the low film schedule, the final box office is limited, after all, the process is long, and the time for a movie to be released is limited, and the fermentation of word-of-mouth also takes time.

Another point, just like the genre of literary films, the audience is not good, even if the score is high and the reputation is good, the audience does not like to watch it, and the box office will not be high, so the film schedule given by the theater will not be high.

At present, everyone has discussed Chen Mubai's film genre, and they all agree that it is the most likely literary film, similar to the form of a documentary, otherwise it is impossible to shoot it alone.

As for netizens who don't believe that Chen Mubai is filming alone, they think that Chen Mubai is just using this gimmick to promote the movie, which is essentially a bad movie and makes money, and it is not as good as a literary film......

"Are you going to publicize it yourself or do it with a distribution company?" Lu Fang asked Chen Mubai.

Although Mubai Entertainment has been mixing well recently, it has nothing to do with the film industry at all, and there is no channel in this regard, so the effect of self-promotion is naturally not as good as that of a professional company.

"Promote yourself and slowly open up channels in this area, this film is just the beginning, not the end. Chen Mubai said with great confidence.

"That effect will almost ......," Lu Fang thought with a frown.

In his opinion, since Chen Mubai's movie wants to get off to a good start, it is better to directly expand its influence, which will lay the groundwork for future works, just like the original "Struggle", after success, it has accumulated popularity and reputation for the following works, so that the influence of the later dramas will increase and it will be better to sell.

"I think that since you want to open the film market, the reputation of this drama is very important, do the best publicity, accumulate popularity for future works, and the publicity channels can be slowly opened and handed over to the second film. Lu Fang pondered for a moment and spoke.

"I've thought about what you said. Chen Mubai affirmed Lu Fang's suggestion, and then changed the subject: "Sooner or later, we will have to do this by ourselves, and there are too many works issued by the distribution company, it is difficult for them to favor our works." ”

"No matter how much money we spend, we may not be able to compete with others, especially they will also refer to the factors of the production lineup, which I suffer from, and I am a newcomer to the film, so I am not valued, and the tilt of publicity resources will definitely not be on me. ”

"It's better to spend a little more money to promote, we give more money to the theater, let them play our trailer a few more times, and put the poster in a prominent position, I will put a few more programs to build momentum for the film, and the effect may not be as good as the distribution company that can't get the focus of publicity." ”

"There is another main reason, the popularity of "Buried Alive" is very high on the Internet, we are targeting the offline market, we are not starting from scratch. ”

Chen Mubai's words are very reasonable, and he is also sure, Lu Fang agrees.

There are too many movies released by distribution companies, and some movies are still on the same schedule!

They only care about the distribution and nothing else, but the higher the box office, the more money they make, so when they release it, they will naturally tilt resources towards high-quality works.

Like Chen Mubai's movie and the production of other well-known directors and stars, if you want to know which audience and success rate are large, you will naturally make a choice that is in line with your interests.

You can't blame anyone else, you can only say that the distribution company's considerations are based on their own interests, and if your film is of good quality, then you will also be favored.

After all, there are many people in the film and television industry who are not optimistic about him, many people are based on real ideas, Chen Mubai knows the public opinion on the Internet.

Even netizens are not optimistic, do you still expect the issuing company to be optimistic?

They themselves will also take the views of netizens as one of the risks to consider, after all, they are the audience, and if the audience thinks it is not good, they will naturally not watch it.

In this case, it is better to choose your own company to promote, although the effect is limited, but you will do your best!

And it can also open up channels in this area and lay the foundation for the future.

Chen Mubai wants to enter the film industry, this is not a momentary idea, but now he has just realized this idea, he wants to create more works to the world!

Of course, Chen Mubai's decision-making is still very risky, Lu Fang is a conservative style in his bones, but every time Chen Mubai's decision is very bold......

Lu Fang will support Chen Mubai's decision, just like before, Chen Mubai has proved that his decision is right every time, and his words still make Lu Fang feel very relieved.

"According to what you said, we are slowly developing this channel, and the focus of development is shifting to film and television. Lu Fang trusted Chen Mubai very much.

Even if this movie fails, they will have the next movie, since Chen Mubai wants to develop in film and television, the development direction of their company is this direction.

"This time, we will challenge the film industry!" Lu Fang was full of pride, and he also wanted to give Chen Mubai confidence.

Everything in "Buried Alive" is led by Chen Mubai, and he faces a lot of pressure, from the outside world, from within the company, and from his own heart.

Lu Fang and the others can not do much for him, they can only support him, and everyone is supporting Chen Mubai in their own way.

"Then we are still mainly promoting "Let's Get Married", and when your movie is reviewed, you can contact me again, and we will start promoting the movie!" Lu Fang said.

"I will arrange for some people to pay attention to public opinion on the Internet at all times, and control those who are malicious and rhythmic. ”

Even if it doesn't promote, it doesn't mean that it doesn't matter, after all, now that the popularity is rising, it is common for some people to start doing some actions secretly.

At this time, everyone is still very curious about "Buried Alive", once the rhythm is more, it may affect the perception of the movie, and it will affect the box office of the movie at that time.

"Good work, Brother Lu. ”

......

Public opinion on the Internet not only made netizens discuss, but also made many people observe.

As Chen Mubai's old rival, Xingcheng Entertainment is naturally one of the forces that pay the most attention to Chen Mubai.

"What do you think?" said the shareholders in a meeting.

"Tao Yaoyao dares to promote it like this, I think it is possible to make a bad movie, otherwise how could Mubai Entertainment not promote the news of this movie, but Tao Yaoyao poked it out?"

The shareholder said, slowed down and continued: "It shows that Mubai Entertainment is testing the water, take a look at the trend of public opinion on the Internet in advance, and by the way, you can promote a little movie in advance." ”