Chapter 320: Dealing with Overseas Giants
Global Mall is a global strategic enterprise, it saw the establishment of Huaxia e-commerce company Baibao in 2002, Huaxia's e-commerce atmosphere has gradually emerged, with Baibao.com to play the front station, of course, they have to follow up urgently, in the vacuum period of Huaxia e-commerce market as much as possible to occupy.
"Now that Baibao's business is just improving, we have spent a lot of energy to cultivate consumers' habits and tell them about the new concept of online shopping. Long Yu said, "I didn't expect the global mall to take the opportunity to snatch the fruits of our labor, if they enter the Chinese market, they may take away a part of the consumers we have just cultivated." ”
Long Yu is right, when they have just cultivated consumer habits, their stickiness is not strong, and they often experience other platforms for the sake of freshness.
The global mall has three years of experience and has achieved good results in the American market, if they directly enter the Chinese market, it is undoubtedly a major threat to Baibao.com.
Li Feng knows that even after more than ten years, Global Mall is the world's top e-commerce company, keeping pace with the future Baibao.com. Even in the international market, the global mall is ahead of Baibao.com.
And this time, the global mall came two years earlier than the world before the crossing, and landed in the Chinese market in the second half of 2002, which is not a small impact on the entire Chinese e-commerce market.
Of course, from the perspective of the world before the crossing, after the global mall entered China, it did not become the boss in the field of e-commerce in China in one fell swoop, the strong development of Baibao.com, so that the global mall was under great pressure in all aspects, although in the early days, they relied on strong funds for large-scale market promotion, but after the promotion work entered the end, their market share still failed to surpass Baibao.com, and even showed a downward trend year by year.
"Brother Long, this is indeed a big news, if the global mall enters China, it will inevitably affect the entire e-commerce pattern. Li Feng said, "At present, the whole market is single, there is only one e-commerce shopping website on our Baibao.com, we occupy all the market share, but once the global mall arrives, the competition will start immediately, and our market share will be taken away by them, but this problem must also be viewed in two." ”
"Brother, tell me your opinion. Long Yu said.
"At present, the entire e-commerce market is still in the early stage, and the number of domestic netizens is not much, and the number of netizens who are willing to experience e-commerce shopping is even more limited, so this is a very high-growth industry, and the number of potential customers in the future is 100 million. Therefore, we don't have to focus on the current part of the market loss, just the future increment, can fully cover the loss caused by competition. Li Feng said, "And the arrival of the global mall is not completely without benefits, once they come to the Chinese market, they must carry out large-scale publicity activities, which to a certain extent helps us to promote the concept of online shopping, which is more conducive to creating an atmosphere." ”
"You are right, after all, this market has just been developed, everyone's awareness is not in place, if large foreign companies enter at this time, it means that this market has been favored by them, and it is more conducive to enhancing the confidence of the entire e-commerce industry. Long Yu said.
"Of course, since they're here, we have to hurry up and deal with it. Li Feng said, "Brother Long, I am currently developing an online payment tool to deal with the future of online payment scenarios, this tool is very beneficial to improve the experience of online shopping, if it is developed, I hope that Baibao.com can be the first to access." ”
Here, Li Feng played a little clever, after all, Baibao.com has just been established, and he has not thought of the importance of online payment tools, and now once the online payment tools are established, it will undoubtedly help Li Feng establish a dominant position in the field of online payment.
Moreover, the global mall gave Li Feng a divine assist, that is, their arrival will greatly increase the pressure on Baibao.com, so that Baibao.com knows that it is necessary to continuously optimize the user's experience in order to win in the competition, and optimizing the network payment behavior must be one of the key points.
In fact, for such a smart person as Long Yu, he has also thought of the importance of online payment tools, but has not had the energy to take into account, on the one hand, Baibao.com has just been built, and all businesses must be vigorously expanded, on the other hand, to build an online payment tool, in the context at that time, it is actually very difficult, and the cooperation with the bank will also face many uncertainties.
"Oh, are you developing an online payment tool?" Long Yu said, "I've been thinking about this issue for a long time, but when it comes to the financial field, it's very difficult, and it's hard to move an inch at the beginning, how did you do it?"
"Of course, it is impossible to cooperate with a large bank, and at present, I am only cooperating with a small regional bank, and the future prospects are still unknown, so I hope to use the platform of Baibao.com to promote the development of payment tools. Li Feng said, "For Baibao.com, expanding a new payment channel will also mean that the convenience of online payment is higher, which is conducive to the use of more customers." ”
At present, the payment method of Baibao.com is still more troublesome, at present, only a few banks have opened the network payment of Baibao.com, each payment process is very complicated, the user's experience is very poor, and even some users, because the payment process is too cumbersome, and give up the idea of shopping on the Internet.
"Fortunately, after you complete the development, you can access the platform of Baibao.com, so that we may have a certain advantage in the payment channel compared with the global mall. Long Yu said, "At present, optimizing the experience of Baibao.com and reducing the cumbersomeness of online shopping has become the focus of our work. ”
"Yes, Brother Long, as long as you follow this line of thought, in the current market background, at least Baibao.com will not be damaged by the arrival of the Global Mall. Li Feng said, "The real competition between the two sides may not appear in a year or two." Now is the time to accumulate strength and prepare for the battle. ”
"After listening to your words, I am relieved. Long Yu said, "Next, our work must be fully upgraded, Baibao.com may open a second round of financing, several venture capitalists have expressed investment intentions, Brother Li, are you interested?"