Chapter 689: Xingcheng Entertainment's last resort
"Mr. Gao......"
Xingcheng Entertainment.
Compared with the joy of Mubai Entertainment, Xingcheng Entertainment is gloomy and miserable.
As the largest investor in "Heroes of Fire", this time there was a heavy loss.
They invested hundreds of millions of dollars in this movie, but the box office of the movie was only 300 million.
As the producer and distributor of the film, they can get about 40% of the box office, which is about 120 million.
It doesn't seem to be a loss, but it doesn't include their company's publicity expenses, which is a big deal.
The previous more than 100 million funds were the production funds of the film, that is, the salaries of the film actors and the expenses of the crew......
For this movie, Xingcheng Entertainment promoted it vigorously on the eve of its release and spent more money, but later the premiere had a poor reputation, and Xingcheng spent a lot of money to guide and cover up public opinion that was unfavorable to the movie, and spent a lot of money.
One after the other, I lost tens of millions of dollars and went in!
Many entertainment companies make tens of millions of profits all year round, and Xingcheng Entertainment is equivalent to a direct loss of tens of millions of net profits this time.
All the funds earned during the Spring Festival have been lost, which may not be enough!
This time the loss of "Heroes of Fire" also caused a mourning within the board of directors.
When this movie was first invested, everyone was very optimistic.
As a result, who knows, he fell into the pit like this.
When they knew that Chen Mubai had a new movie, they were worried that he might target them and choose to release it at the same time, which would inevitably have an impact on the box office of their movie.
Now, Chen Mubai's fame is booming, and he still has many loyal fans.
After Chen Mubai announced the release date of the movie, they were very happy and had one less big enemy.
And because he chose to have a hard time with the sci-fi blockbuster "Monster 2", they also laughed at him for not knowing the sky, hoping to see him plant a big heel.
As a result, who would have thought that "Infernal Affairs" not only sold at the box office, but also defeated a strong opponent like "Monster 2"!
It even broke into the tenth place on the movie list at one point!
And their Xingcheng Entertainment's movies, on the contrary, were drawn early because of their bad reputation, and they suffered heavy losses.
How happy I laughed at the beginning, how miserable I am now!
They can't blame Gao Jin for making decisions, after all, everyone will build momentum for the movie during the promotion and maximize the impact of the publicity, which is true, but they ignore the impact of the success of "Infernal Affairs".
"Apologize. Gao Jin's voice was full of exhaustion.
These days, it's been a nightmare for him, not a day of good sleep.
Every day I can see the news of "Infernal Affairs" in my dreams, and then be awakened.
Chen Mubai has become a nightmare for him, every time he fights him, he can't make a profit, and every time he loses.
Since he took over Zhang Yaohui's position as general manager, every time he wanted to do something ambitiously, he would always be influenced by Chen Mubai and fail, and Chen Mubai had become his nightmare.
Let him linger and be helpless at the same time.
"Good. ”
The apology means that they officially admit defeat and apologize to the majority of netizens with the micro-signal of "Heroes of Fire", admit the garbage of the movie shooting, and admit all the facts they said.
This is really a psychological and physical double whammy.
Even if the money is not earned, he still has to sprinkle salt on the wound, and General Manager Gao feels very uncomfortable in his heart.
There is no way if you don't apologize, after all, the movie has already been drawn, the box office is doomed, and failure is already a foregone conclusion.
If you apologize now, you may still save a little popularity and make others feel that they are still ashamed, at least the works you shoot in the future may still make people pay.
Blindly carrying it will only make people lose confidence in Xingcheng Entertainment, and it will also make a group of industry insiders dare not accept their film and television production needs.
After all, taking on bad movies will greatly affect the star's personal reputation and reputation, and the impact is too great, and it will even affect the value!
This apology is not only for netizens, but also for a cast of film and television personnel.
Forget about this failure, you can only work hard next time, at least this attitude should be shown to everyone to see.
After apologizing, I am afraid that those who scold Huan will not continue to scold angrily, and it will be enough to stop.
However, the fate of this movie becoming a joke and being ridiculed cannot be escaped.
"Publish the ...... as I will"
Gao Jin slowly exhaled a breath, and his heavy heart seemed to be all spitted out, returning to the elite state when he was working again.
There are no mediocre people who can do this position, and the reason why Gao Jin was able to replace Zhang Yaohui to take over Xingcheng Entertainment was because of his previous excellent work ability.
His ascension is the result of the vote of a group of shareholders, and if he is a mediocre person, he will not be able to be the general manager.
In fact, judging from many of his current decisions, there is no problem, but Chen Mubai has made him fail many times.
It's not that his ability is not good, it can only be said that Chen Mubai is too powerful!
4 movies got a box office of 8 billion, with an average of 2 billion for a movie, not to mention in China, even in the history of world cinema, there is no such awesome person!
Gao Jin knew that Chen Mubai was powerful, and even chose to avoid him, but he couldn't stop Chen Mubai from taking the initiative to find fault, what could he do?
This time, Infernal Affairs succeeded, and they failed again.
Since you have become an opponent, you don't have to show mercy.
Gao Jin has already thought of a new way to deal with Chen Mubai, no matter what, it is good to be able to cause a little impact on Chen Mubai.
"Is that okay...... the vice president hesitated.
"Do you have a better way?" Gao Jin asked rhetorically.
"Forehead ......"
The vice president was speechless, and it really seemed that there was no other way.
"Then try it. The vice president thought to himself.
Soon, an apology statement from Xingcheng Entertainment came out.
"I'm sorry for taking everyone's time to make a movie that is not of good quality, and we have seen everyone's comments, and we will definitely make positive corrections next time and try our best to make a movie that everyone likes. ”
"The films we shoot are all from the perspective of the public, and we want to make easy-to-understand works, what is a movie? Movies are the culture of entertaining the public, and it is also a pastime, so a movie that can be understood and appreciated by everyone is a good movie, and it is based on this that the scale in the middle may not be grasped well, which makes the quality of the film problematic. ”
"This failure makes us reflect on ourselves, and next time we will definitely improve, everyone compares us with "Infernal Affairs", we are indeed inferior to each other, it is a very good movie!"
"But this kind of excellent movies have one thing in common, that is, the audience needs to spend a lot of time and energy to dig out the truth and information, this kind of film is more literary and artistic, there is a specific audience, director Chen Mubai is very suitable for directing this type of movie, and we are still producing commercial films, which is also the mainstream of the current film market, these are two styles, we will try our best to tell a good story, after all, there is only one excellent director such as Chen Mubai, we strive to make a work that satisfies everyone in the future!"
As soon as Xingcheng Entertainment's apology statement came out, it quickly became a hot search.
After all, few filmmakers will apologize generously, which shows that they admit the fact that they can't do it.
On the other hand, this statement fully describes the excellence of "Infernal Affairs" and affirms Chen Mubai's ability.
You must know that Xingcheng and Chen Mubai are mortal enemies!
Xingcheng Entertainment really didn't have a good heart, they first lowered their profile, complimented Chen Mubai, and bluntly said that his movies are very good, but unfortunately they need to use their brains to watch them, and they are not suitable for all audiences, only people who like to watch this type or are more literary and artistic like to watch this kind of movie.
Looking at movies such as "Buried Alive" and "Crazy Stone", they are actually not the kind of movies that the public will like, and you need to concentrate on watching them, otherwise you won't be able to understand them.
On the contrary, young people like it, and middle-aged people may not understand it, nor do they necessarily like it.
Many people just want to relax when watching movies, but watching Chen Mubai's movies does not have this effect.
Even "Crazy Stone" has a regional culture (dialect), so many people don't like to watch it.
Middle-aged and young people actually don't understand Chen Mubai's movies very well, and his audience is more teenagers and a few middle-aged people.
Xingcheng Entertainment means that they make commercial films, what they want is for everyone to understand, not to engage in literature and art, and to make everyone easy and happy when watching movies.
Although he praised Chen Mubai, he also deliberately said that a good movie is liked by the public and is easy to understand.
Chen Mubai's movies have a good box office and high ratings, but the public looks too tired and is not mainstream, and his success depends on his own ability, not all of the credit of the movie.
In fact, this is not wrong, if "Infernal Affairs" is produced by another company, I am afraid that the box office performance is not so high, including movies such as "Buried Alive", the same is true.
Many times, everyone came to watch this movie because of Chen Mubai, and then it had a good reputation and high quality, which attracted a lot of people to watch it.
If it were someone else, I was afraid that the initial impact would not be so great, so even if the word-of-mouth and quality remained the same, it might not be able to get such a high box office.
The box office will definitely be high, but it won't be so high, Xingcheng has secretly changed the concept here, as if it were someone else, and the movie would fail.
Most of the films are commercial, and they, like the rest of the entertainment companies, make this type of film.
Commercial films have a box office, but it is difficult for literary films to win awards.
The movies on the box office list are not literary films, which also shows a truth, only what the public likes can make money, and literary movies are just niche carnivals.
Chen Mubai can still get such a high box office when he makes a film that is biased towards literature and art, only himself, no one else.
The facts are proof that Chen Mubai's high box office is based on his wide influence, high literary and artistic ratings, and good reputation, if it is a simple commercial film, he may not be able to do it.
After all, commercial films and literary films are two styles, the meaning of Xingcheng, Chen Mubai can't make easy-to-understand commercial movies.
He can only shoot elegant works, but not vulgar ones.
This statement is to praise and implicitly belittle Chen Mubai, saying that he can only rely on this type of movie to win the box office, and he can't make orthodox commercial movies.
Xingcheng Entertainment has no choice, Chen Mubai is too good in all aspects, and the quality of the movie cannot be depreciated, so he can only pick the bones in the eggs and find out the "flaws".
It's also the only weakness they can find to attack.
However, in the eyes of the public, this meaning must not be seen, what everyone sees is Xingcheng apologizing and admitting that it is not as good as Chen Mubai.
Soon, a group of people left messages under this apology statement.
"Xingcheng Entertainment's attitude is still quite correct, and I hope to change it next time. ”
"It's true that I want to relax and be happy when I watch a movie, and I am very tired from watching Chen Mubai's movies, so I don't like to watch them, and I never watch them again after watching one. ”
"It makes sense, Chen Mubai needs to concentrate on every movie, otherwise it is really easy to not understand~"
"Chen Mubai doesn't seem to have made easy-to-understand movies, this kind of commercial film is the mainstream, and the public can watch it......"
"I used to take my dad to see "Crazy Stone", and he went to sleep when he went in, saying that he couldn't understand them, and he didn't know how to read, and he didn't read the subtitles......"
"I hope Chen Mubai can make a movie that everyone can watch, don't make every movie so profound, for simple-minded people like us, the viewing experience is not good. ”
This is the strategy of Xingcheng Entertainment, wanting to force Chen Mubai to challenge commercial films, because there are still differences between commercial films and literary films, and it is difficult to grasp the balance.
If Chen Mubai challenges commercial films, it is very likely that he will get a high box office but the score of the movie is not high, then the reputation of his boutique is gone, and it will still have a certain impact on his reputation.
If you don't shoot, you will expose your shortcomings, after all, netizens have also expressed similar meanings.