Chapter 477: Leaving for America Again
Fortunately, Xu Jinlin had already left, and he didn't hear Xie Changgeng's words, otherwise he would have gritted his teeth and stomped his feet in anger.
Although the people present were a little unwilling, since Lao Tu had spoken, they had no choice but to comply.
Through this meeting, after gaining the strong support of Lao Tu, Li Changfeng's position was more solid, and he became one of the most powerful contenders for the president of the future magazine.
Of course, Xu Jinlin will not give up, and Dahua Fund, as the major shareholder of "Economist" magazine, if it can't even get a small editor-in-chief, this shareholder status simply doesn't want it.
Xu Jinlin, who walked out of the office building of the magazine, got into the car and had a plan in his mind.
Since the "Economist" magazine is disobedient, then support an obedient one, and if there is no obedient one, then simply run an obedient magazine by itself.
As long as you are willing to spend a lot of money, hire some top big-name editors, increase manuscript fees and manuscript standards, and package a new economic journal and magazine through media hype.
Thinking of this, Xu Jinlin already had an idea, and said to the driver: "Xiao Li, I won't go back to the company first, go to Donghua Press Group." ”
At this moment, Li Feng did not know that his article had been awarded the gold medal article of the 2002 "Economist" magazine, which would play a huge role in promoting his position in the industry.
......
Jiangzhou International Airport, as the largest airport in China, has countless passenger planes taking off and landing every day.
With the roar of a huge turbine, a plane bound for San Francisco on the west coast of the United States has taken off.
Li Feng sat on the plane, the beautiful flight attendant handed him a cup of coffee, he picked up the latest issue of the "Economist" magazine, and read it intently.
This trip to the United States is very important for next year's work, so Li Feng is also preparing carefully.
Next year, the Internet industry will usher in new development opportunities, with the large-scale promotion of network infrastructure, the popularity of broadband will be greatly increased, in China, all first-tier cities and most of the second-tier cities will be popularized broadband, and the broadband usage rate of third- and fourth-tier cities will also rise.
This will usher in a period of explosive growth in the number of domestic Internet users.
At present, the total number of Internet users in China is about 40 million to 50 million, and this number will double to 80 million in 2003, and may even approach 100 million by the end of 2003.
At this magnitude, the growth of the Internet industry will lead to a blowout, a large number of Internet services will become possible with the increase in the total number of Internet users, and due to the increase in Internet users, Internet traffic will continue to increase, which is a huge benefit for all Internet companies.
After all, the increase in traffic will increase the basic monetization ability, even if it is only with advertising as the main source of income, it will also bring about an increase in advertising costs due to the increase in traffic.
2003 was a critical year for Li Feng's various layouts to break out in an all-round way, and the key to the outbreak was to have sufficient capital investment.
Li Feng is not an ordinary entrepreneur, through rounds of financing to make the company bigger, what he wants to do is to use the pioneer fund as his own capital bank to self-finance his startup.
In this way, Li Feng will not lose too much equity, even after several rounds of financing, the phenomenon of equity dilution is much better than that of ordinary entrepreneurs, which means that he has stronger control over his various startups than ordinary entrepreneurs.
After a series of financing, as the founders of the company, their shares gradually decreased to less than 30%, and when these large companies were finally listed, their shareholding ratio would even be less than 20%.
It's not because they're not good enough, it's an inevitability of the company's growth.
Therefore, financing is a double-edged sword, if used well, it can accelerate the growth of the company, and if it is not used well, it will cause the founder's shares to lose rapidly, allowing investment institutions to earn the majority of the company's growth dividends.
After entering 2003, Li Feng's thirst for funds in various undertakings will be rapidly expanded, and the daily profit scale of these companies can only maintain a basic cash flow, and it is impossible to invest a large amount of money for scale expansion, and the only way can only be financing.
Therefore, Li Feng's self-financing idea is to lock up his shares to the greatest extent on the basis of financing, so that he can still firmly occupy the position of absolute major shareholder in the later stage of the company's growth.
According to this set of ideas, the development of Vanguard Fund is very crucial, and if it is only at its current scale, even in 2003, it will not be able to provide sufficient funds for Li Feng's entrepreneurial project.
Therefore, it is necessary to accumulate sufficient funds in advance through the various operations of the Vanguard Fund Company as soon as possible, and start to feed back to the domestic market in 2003.
This requirement is actually very high, after Li Feng's rough calculation, in the second half of 2003, the total amount of financing for his various entrepreneurial projects will be about 2 to 300 million, such a huge scale of financing, it is impossible to rely on loans to the Bank of Kyushu alone, which requires the Pioneer Fund Company in the first half of 2003, at least 30 million US dollars in profits.
This requirement is simply a fantasy in the eyes of ordinary people, after all, the scale of overseas investment of Vanguard Fund is now 10 million US dollars, and even if you add the profits of several projects in the past, the total scale is between 12 million and 13 million US dollars.
With such a scale of funds, to make a profit of $30 million, and in just half a year, the return on investment is so high that even any top fund manager thinks it is impossible.
Li Feng himself is not too sure about this matter, although he has the future development trend of the market and the basic route of the company's growth, but once this knowledge is implemented in specific investment operations, there will still be certain uncertainties.
One of the biggest uncontrollable factors is the attitude of the company's founders.
Therefore, even if Li Feng knows that the growth of a certain company is very high, and the valuation can rise tenfold within half a year, if the founder of the company is unwilling to raise funds, or if he is unwilling to invest in Li Feng, then the knowledge that Li Feng has will be in vain.
This is undoubtedly a kind of pressure for Li Feng, whether the overseas investment of the pioneer fund company is doing well or not, he is just a military advisor, and the key is the actual operation of Jin Wenyan and Lin Yuting in the American market.