Chapter 55: Lianzhong
Yu Lin has been a video game wholesaler for so many years, and the most important thing he lacks is his eyesight, what things are easy to sell, and what things are not easy to sell, his heart is transparent.
Seeing Zhang Yunqi mention this topic, he took the Xiaobawang learning machine and analyzed: "In fact, I have been in the game console business for so many years, and I often encounter a situation that a game console is very good and attractive to children, but the price is not cheap, and parents have to pay for it, you also know that Chinese parents have always thought that playing games is a plaything, and it is common not to buy it. โ
Yu Lin poked the little overlord learning machine in his hand, and said: "The biggest highlight of this little overlord learning machine is obviously designed for this problem, it is the same as other game machines, aimed at the children's game market, but the three words "learning machine" and some built-in learning functions, but it is different from other game machines, which can perfectly combine the two points that children love to play and parents are willing to pay for them, and the market prospect is not small. โ
Zhang Yunqi saw that Yu Lin's analysis was clear-eyed, and he was very optimistic about the Xiaobawang learning machine market, which saved him a lot of saliva, and he didn't need to describe the popularity of Xiaobawang learning machine in China in the future.
Zhang Yunqi took out the distribution contract he signed with Rihua Electronics Factory and handed it to Yu Lin: "Since you say so, let's take a look at this first." โ
Yu Lin glanced at the words on the contract, was stunned for a moment, and then subconsciously asked, "You have already obtained the distribution rights of this product?"
Zhang Yun nodded.
Yu Lin took the contract and looked at it seriously.
There are many contents in the contract, but Yu Lin focuses on only three, the first point is the regional general distribution right, the second point is to cover the entire Xiangdong distribution area, and the third point is profit distribution.
After reading it, he probably understood.
Why did Zhang Yunqi not agree to the cooperation plan he put forward in the first two times? Because at that time, Zhang Yunqi did not get this distribution contract, whether there was this distribution contract or not, the cooperation methods between the two were completely different, but this cannot be said that there is anything wrong with Zhang Yunqi doing this, on the contrary, he appreciates Zhang Yunqi's unique vision and keen sense of smell in the field of game consoles, and it is a sure thing to do business with this kind of person and make money.
Yu Lin put down the distribution contract, lit a cigarette, and smoked most of the time before looking at Zhang Yunqi and asking: "There is a question I really want to ask, how did you win the general distribution rights of Xiaobawang in the entire Xiangdong region?"
Yu Lin really couldn't figure this out.
He is already very familiar with Zhang Yunqi, he has nothing to say, he is really smart and capable, but in the distribution channel, he is a light commander, no distribution channels, no financial strength, not even a salesman, and the dealer as an important link in the long sales channel chain from the production enterprise to the terminal retail, especially this kind of large-scale regional general dealer, according to common sense, any company with strength and prospects will be cautious, investigate the strength of the other party's background, so that a person who has nothing directly gets such a large regional general distribution right, this move is obviously very recklessใ
Of course, then again, dealers do need a certain amount of financial strength to distribute goods, and they also need certain distribution channels to control the terminal market, but the most important quality of dealers is the ability to promote the market.
Zhang Yunqi has no funds and no distribution channels, but what Yu Lin doesn't know is that with Zhang Yunqi's marketing plan for Duan Yongping and the advertising plan that will be broadcast in prime time on CCTV, it is enough for Duan Yongping to trust that his marketing level will not be bad.
This is the biggest reason why Duan Yongping did not hesitate to give Zhang Yunqi the general distribution rights of Xiaobawang Learning Machine in Xiangdong.
Zhang Yunqi snuffed out the cigarette butt in the ashtray and said: "How to get the distribution right, this process is a bit tortuous, and it is not important, the important thing is that we now have this distribution contract and have a huge market waiting for us to develop." โ
Zhang Yunqi deliberately said "we", is to release a message of cooperation to Yu Lin, now both sides recognize that the market prospect of Xiaobawang learning machine is very large, and there is the most critical regional distribution right, the next thing to talk about is how to cooperate to build this market.
Yu Lin is very receptive, he has always been very concerned about cooperating with Zhang Yunqi, otherwise he would not have pulled Zhang Yunqi again and again to talk about it.
Now that we have won such a large market general distribution right, it is necessary to open a company, which will be more convenient for building distribution channels and docking customers and making payments to Rihua Electronics Factory, but opening a company involves all aspects of details, Zhang Yunqi and Yu Lin talked for three days.
During this period, he also called his eldest sister Zhang Qiulan and Wang Guibing over to discuss together, these two people's current ability is a little lacking, but they have been following him to do business, and they are also easy to use, Zhang Yunqi plans to let them join the gang and continue to follow him, and they can also get a piece of the pie by the way.
On April 28, the company's framework came out.
Zhang Yunqi provided 120,000 yuan to participate in the initiation and preparation of the new company, accounting for 60 percent of the shares; Yu Lin injected 70,000 yuan of channel resources and 70,000 yuan into the new company with Jiangchuan City and Hengnan City, occupying 35 percent of the shares; Zhang Qiulan and Wang Guibing contributed 10,000 yuan, accounting for 5 percent of the shares.
In fact, in the distribution trade system, the role of capital is relatively secondary, market capacity and capacity is the key factor, Zhang Yunqi did not use a penny of funds to obtain the general distribution rights of Xiangdong District from Rihua Electronics Factory, which is the affirmation of his market ability.
In fact, as long as you get the distribution right of Xiaobawang learning machine, with the hot sales of Xiaobawang learning machine that will continue for several years once it is listed, it is not too much to say that it is not too much to make money lying down, and any terminal seller in Xiangdong who wants to be a Xiaobawang learning machine, Zhang Yunqi can peel off a layer of tolls.
There are two reasons why he pulled Yulin to cooperate.
The first is that Yu Lin has a distribution channel and can quickly realize it.
The second is to take a fancy to Yu Lin's ability in business, Zhang Yunqi doesn't want to get himself into the daily chores of the company, making money is very important, but to put it mildly, this thing is not for enjoying life.
At present, his trusted eldest sister Zhang Qiulan and Wang Guibing are not capable enough, and they do not have the level of managing a company as a whole, but Yu Lin has this level, and they have cooperated for so long, both parties are very happy, let him manage the company's affairs, liberate himself, and let others make money for him, why not.
The name of the new company was finalized by Zhang Yunqi, called Lianzhong Trading Co., Ltd., with Yu Lin as general manager, and Zhang Qiulan and Wang Guibing in charge of some specific affairs.
In the early 90s, the procedures for company registration were particularly cumbersome, and the whole process included pre-registration of the enterprise name, capital investment in the designated bank, capital verification by the accounting firm, enterprise registration, engraving seals, handling organization code certificates, statistical registration, tax registration and national and local taxes, opening bank accounts, transferring funds, etc., as well as professional pre-approval, but there was no professional agency, and the whole set of procedures was completed, and it was not possible to go down in half a month.
At that time, there was no limit on the age of the company's promoters, and the company's shareholders could even be newborn babies, but in the implementation of the practice, the regulatory authorities required that the legal representative must be a person with full civil capacity, that is, he must be at least eighteen years old, Zhang Yunqi was still a few months away from being seventeen years old, so naturally he couldn't be a legal person, so he let the eldest sister Zhang Qiulan be.
The company registration will not be able to be done for a while and a half, but time waits for no one, and the advertisement of Xiaobawang learning machine should soon be broadcast in the prime time of CCTV, but where are its own distribution channels?
Zhang Yunqi wanted to solve these two matters as soon as possible.