As the much-anticipated "Heroes of Fire" was released, but the audience's evaluation was not friendly.

Of course, some people spray and some people support it, but most of the reviews are very poor, and only the fans of the stars are still supporting and supporting the movie.

"I think it's beautiful!"

"Someone is hacking this movie, it must be smeared by an opponent!"

"During the day, public opinion was still praised, but in the early hours of the morning, the wind suddenly changed, if there is no pusher, I don't believe it. ”

"No, isn't it true that anyone thinks that deliberately smearing can hit the excellence of this movie, right?"

Of course, no one can convince these hard-mouthed fans.

After all, everyone has different standards for the quality of a movie or whether it is good or not, and this is because everyone has a different sense of expectation.

However, the rating of "Heroes of Fire" has dropped from 6.1 to 5.7 at the beginning.

It's only been a few hours, and the movie's rating has dropped by 0.4 points, which is already extremely terrifying!

It shows that most people still think that the quality of this movie is not up to par.

Following.

Those who did not watch the premiere of "Heroes of Fire" saw the heat of public opinion on the Internet during the day.

As a blockbuster film that attracted much attention before its release, "Heroes of Fire" was very popular.

Yesterday was a peaceful atmosphere, but today it has reversed public opinion.

Basically, a whole bunch of news is going on with the quality of the film.

There are also a lot of self-media news that tell the bad things about this movie, including the logic and confusion......

After all, at the moment, this movie is the most popular, so the topics related to media news revolve around this movie in order to capture greater traffic.

Thanks to these remarks, many viewers who were going to see the film were a little backing down, and they were considering whether to watch the movie or not.

......

"Mr. Gao, what should I do!?" said the vice president eagerly.

"Why did you suddenly change the direction of the wind?" Mr. Gao frowned, and he also felt a headache.

The quality of this movie is indeed not high, but the appeal of the actors is still there, among which the second male and second female are all hot traffic stars at the moment, and their popularity is very high.

The main focus of this movie is powerful actors + traffic actors, a movie created, at the beginning of the promotion, thanks to the traffic of the star's personal fans, the attention and topic of the movie have been very high.

What they plan is to rely on the appeal of the actors and fans to pay, plus the passing quality to harvest the box office, after all, the popularity is high, and the box office will not be bad.

There are traffic stars, there will be no shortage of topics, and powerful actors guarantee acting skills, no matter how you look at it, it is a work that will not be bad at the box office.

Unexpectedly, the opposition of netizens is so high!

"I see a statement......" The vice president hesitated, not knowing whether to say it or not.

"What?" Mr. Gao asked, looking up.

"Just say. ”

In fact, he also wanted to know what the problem was.

"Our movie was released after "Infernal Affairs", and because they are all police and bandit-themed writers, the two movies are compared together, and the special effects are compared with "Monster 2", which is ......

In the final analysis, the release time is too close, "Infernal Affairs" was too good before, and the plot logic is meticulous, so when the audience sees the same type of "Fire Heroes", they will unconsciously have higher requirements.

Regarding the explosion scene and some special effects clips of the movie, they will substitute it for "Monster 2", after all, this is a recent special effects film......

"Isn't this a hooligan!" Mr. Gao said angrily.

It's okay to compare their movies with the rest of the movies, but when you compare the plot with "Infernal Affairs", this is the other party's advantage.

Compared with the special effects and "Monster 2", it is still their advantage.

Compare each other's advantages, or different movies, how can this compare!?

What movie can't stand up to such a comparison, right?

No matter how good a movie is, there are always weaknesses, how to compare the weaknesses with the strengths of other movies?

It's like using "Infernal Affairs" to compare special effects with "Monster 2", and then compare with "Crazy Stone" for comedy, this "Infernal Affairs" is also a complete failure!

This method of comparison is completely a brush hooligan!

"Mr. Gao, ...... angry," the vice president hurriedly comforted.

He knew that saying this kind of thing would definitely make people angry, this is crooked!

The key is that netizens don't care about this, they just speak their minds freely and slander them at will.

To be reasonable, the quality of "Heroes of Fire" is definitely not so unbearable, although it is not particularly good, but it is not bad, and there are passing grades.

The main reason is that the front is blown too hard, coupled with high-scoring movies like "Infernal Affairs", which has opened up the road to competition with foreign films.

Netizens invisibly have higher requirements for movies, and I hope that the later movies can be more exciting, so that the quality of Huaxia's movies can be high, and they can collide with foreign blockbusters!

And under this kind of thinking, "Heroes of Fire" came out, and the love was so deep and hateful, and the quality that was still acceptable was completely belittled by netizens.

Even if it's not this movie, if it's another movie, it's still treated like this.

It can only be said that Xingcheng chose the wrong release date, if it is delayed a little longer and other movies are released first, the reputation of "Heroes of Fire" will definitely be better.

This movie was known for being a blockbuster at the beginning of its promotion, and the Chinese blockbuster was made with this quality, netizens don't spray you, who will spray?

If it was really a low-budget movie and there were no stars starring, everyone wouldn't spray it.

Sometimes the higher the expectation, the greater the gap in reality, and naturally there will be no mercy.

"Forget it, it's useless to talk about this now, hurry up and minimize the negative reviews, you can't let them belittle them without limit, this will have too much impact on the reputation of the movie!"

Such a large area of negative public opinion has a very big impact on a movie that has just been released, and it will directly affect the box office!

The news about the movie has been fermenting, and Xingcheng Entertainment then issued an announcement to publicize that someone deliberately discredited the movie, and they would collect evidence to launch a lawsuit against the person who smeared it.

In this way, those self-media do not dare to be too arrogant, and the effect is still there.

There is indeed a lot less negative press about "Heroes of Fire".

At the same time, the leading actors also expressed similar meanings, and then began to stand up for the movie on various occasions, hoping that everyone would not be led astray by malicious public opinion on the Internet, and could support the movie more.

As the leading actors of the movie, the box office of the movie is closely related to them, and no one wants the movie to hit the street, and it will have an impact on them.

Who wants to be charged with bad movies, box office poison and the like?

Xingcheng Entertainment's crisis public relations has done a good job, to a certain extent, it has controlled the fermentation of public opinion, coupled with the strong support of celebrities, negative public opinion has decreased a lot.

In this case, a day passed.

The box office of "Heroes of Fire" came out on the first day, 167 million!

The box office results are not bad, but it did not become the single-day box office champion, it is the runner-up!

The champion is still "Infernal Affairs", with 179 million occupying the first place!

The premiere of "Heroes of Fire" did not even beat the movie "Infernal Affairs", which was released for two weeks!

It's still Sunday, and it's the highest-grossing time at the box office!

For a while, the news of major media began to surge and began to broadcast this news!

Xingcheng Entertainment fried the pot, they actually lost to "Infernal Affairs"!?

In the first two days, this premiere box office could win the single-day championship, but because of the poor reputation of "Heroes of Fire" and the excellent plot flow of "Infernal Affairs", it ushered in a small wave of rebound, and the box office increased a lot!

#"Heroes of Fire" premiered and lost to "Infernal Affairs", which was released for two weeks!

#星程娱乐再次败给 "Mubai Entertainment"!

#观众不再为流量电影买单, Chinese films may usher in a quality-oriented spring?

The reason why "Infernal Affairs" is so popular is because of the quality, and nothing else.

Countless netizens spontaneously blew up, and various discussions remained high.

"Heroes of Fire" is a classic marketing movie, with traffic stars, big investment, and publicity, and it has done a good job in all aspects, but the quality is a little worse, and it is still pressed under him, which shows the audience's current taste!

......

"Mr. Gao......" the vice president worried.

This result surprised everyone, and it was quite a big blow to them.

"Let's take a look at it again and continue to increase the publicity efforts. ”

General Manager Gao was helpless, and he couldn't change anything in this situation.

"Yesterday was Sunday, coupled with negative public opinion, the box office of "Infernal Affairs" ushered in an increase under our backdrop, and now that we have controlled public opinion, it should be better, and their box office will definitely go down tomorrow. ”

I can only comfort myself like this, otherwise what else can I do?

They have done everything that should be done, and the rest can only be left to Providence.

The next day, the box office of "Infernal Affairs" still pressed "Heroes of Fire".

Not only that, but even "Monster 2" is pressing "Heroes of Fire"!

The single-day box office of "Heroes of Fire" came to 60 million, which was directly 100 million less than the first day!

On the third day, it fell again, and the box office was only 30 million, half of which died again!

By the fourth day, the box office was only 10 million!

The box office of "Heroes of Fire" showed a cliff-like decline, and at the same time, the film schedule began to decrease significantly, and the film with an investment of 150 million yuan needed at least 450 million to recover the cost.

And now, the movie has only broken through the 300 million mark in a week, and it is difficult for the follow-up box office to reach 150 million, and it is unknown whether there is even 50 million!

What is certain is that this movie is a big loss, and it is a certainty!

This movie can be said to have withdrawn from the competition for summer vacation files ahead of schedule.

Driving high and walking low has become synonymous, and "Heroes of Fire" has been nailed to shame and ridiculed.

Xingcheng Entertainment's control of public opinion has not had a good effect, and even disgusted the audience, and public opinion has focused again.

The movie itself is not very well made, and it also makes people speak out, saying that the movie is not good is deliberately smeared, which netizen likes this style of doing things?

At least, the real evaluations given by many netizens on the bean sprouts network after watching the movie are extremely poor, and everyone has given 1 star.

The movie eventually slipped below 5 stars and became a bad movie completely.

The reason why the box office of the movie has declined so much is because of the collapse of word of mouth.

There is a big difference between the quality of the film and the publicity before the release, which leads to its greater publicity becoming a counterforce, pushing "Heroes of Fire" into the abyss of public opinion faster.

Because the audience will feel deceived, even if the quality is not so exaggeratedly poor, it will be exaggerated by public opinion about its weaknesses.

Not to mention that there is an excellent movie of the same genre "Infernal Affairs" in front, so naturally it is impossible to die again.

But "Heroes of Fire" is not without contributions, but because everyone compares it with the same type of movie "Infernal Affairs", the box office of "Infernal Affairs" has grown again.

The box office gap between "Infernal Affairs" and "Monster 2" has narrowed to 200 million, but it gives everyone an opportunity to catch up at the box office!

Originally, everyone thought that the gap between the two was too big, and the final box office gap was about 500 million, but the assist of "Heroes of Fire" came, giving "Infernal Affairs" a chance!

At present, there is still a week before the movie is released for a month, the box office of "Infernal Affairs" is 2.5 billion, and "Monster 2" is 2.7 billion.

In this way, both movies are expected to break the 3 billion mark!

However, for "Infernal Affairs", it is a little more difficult, but it is not without opportunities.

Once the box office of "Infernal Affairs" reaches 3 billion, whether the final box office can surpass "Monster 2" or not, it will be a success for it.

After all, this is the first time that a domestic film has collided with a foreign blockbuster, and the box office gap between the movie is not large!

Not to mention, except for the first week, "Infernal Affairs" has suppressed the single-day box office of "Monster 2", which is also an honor!

In recent years, there are really no local works in China that can suppress this kind of sci-fi blockbuster!