6 Truffle Showcase
The investment in the Mastach football team immediately proved to be a very controversial act - the Nest team, not far from the Blaken Forest Farm, was on the verge of relegation due to financial collapse, and the Talbot Steelers, who also belong to West Gramorganshire, were barely able to survive because of the support of India's Tata Steel.
So, the two teams saw in the Brigendre Telegraph that a forestry tycoon belonging to West Glamorgan County was going to sponsor the small town football team in Middle Glamorgan, and they did everything possible to find a connection with Lin Yilong and ask him to sponsor the two teams.
Buying a semi-professional team is not the same as sponsoring a professional team, and Lin chose to avoid the representatives of the two teams that tried to reach him as much as possible, because he had been busy because of the fire prevention — when the wildfire north of Bracken Park had been extinguished, and it had rained for several days in a row, Lin was still busy, such as going to Florence to attend a truffle fair.
Florence's wine and truffle show is arguably the biggest truffle trade fair of the summer, and exhibitors need to book a booth and set up their booths before the official opening of the show.
Truffles, like some crops, are only collected in the fall, but in order to sell the mushrooms, some European farmers come to Tuscany in the summer to hold an exhibition before the grapes are ripe to remind merchants of their autumn agricultural orders.
While the surrounding Tuscany and Provencal farms arranged their booths beautifully in an attempt to accentuate the high value of white truffles, Lin Yilong's booth was very plain in a layout similar to that of a department store's jewelry section, with a few items written "Fforest-y-Brycheiniog" written on the temporary borrowed window and very perfunctory printed out a scanned copy of a white truffle identification certificate issued by the British Botanical Society.
When the organizers of the exhibition began to inspect the exhibition area, out of dissatisfaction with the Yundian truffle that had been trying to carry the banner of white truffles, their first impression of seeing Lin Yilong's Far Eastern face and the very poorly decorated booth must have been very disgusted.
When they approached, they checked all the documents they could and read the origin and identification. The faces of the organizer's staff have changed seasonally, from cold to warm like a spring breeze.
"Mr. Lin, please forgive us for our rudeness just now, because we don't often have Far Eastern employees here to participate in the exhibition, are you the representative of the Blaken Forest Farm?" the staff conveyed their goodwill to Lin Yilong in very broken English.
"Yes, do you have any questions?" Lin Yilong said coldly, "Is there anything else I need to do?"
"No, no. But can I make a bold suggestion?" said the staff with a smile, "You can hang a joint flag or a Welsh dragon flag above your stand to show something special." ”
Lin Yilong nodded indifferently at him, but did not respond to the staff member's proposal.
The white truffle was not distributed much in Europe, and the discovery of white truffles in Britain has not been reported, if the United Kingdom flag or the Welsh flag is really placed on the exhibition according to the staff member's suggestion, it will make all kinds of merchants who come to Lin Yilong's booth leave directly.
At the beginning of the exhibition, most of the ordinary tourists went to the Tuscany winery exhibition area, as for the truffles on display, a group of people just passed by the exhibition area, looking at the staggering prices, knowing that they could not afford it, they were just passing by.
Of course, there are still people who really want to come and buy some truffles. On the surface, the people who want to buy truffles are chefs and buyers from high-end restaurants, and many of them are from the other side of the pond.
These Yankees were very surprised to see the unstylish booth of Brecken Forest Farm and Lin Yilong's eastern face, which invisibly attracted a lot of attention for him, and then they saw the truffle blocks that were priced at a high price by Lin Yilong.
"How do you pronounce that word?" asked a middle-aged, fat buyer, "what does it mean, it looks like Irish." ”
"If it's in English, it means Brecken Yard. Lin Yilong replied with a smile, "Located in the southwest of the Bracken Hills in Wales. ”
"Can I see your white truffles?" the buyer asked.
Lin Yilong then opened a small box, which contained small pieces of mushroom-sized yellowed white truffles.
After opening it, the fragrance was fragrant, and the buyer nodded.
"I bought this sample, how much does it cost?" asked the buyer.
"The price for a single is 130 euros, a total of 6 grams. Lin Yilong replied, then took out a new wooden box and a business card from his bag and put them on the exhibit, "If you feel good, you can contact me through the business card." ”
When the Yankee arrived, other buyers gathered in front of Mr. Lin's booth, including some chefs from London restaurants.
"Made in Bracken Tree Farm" became the biggest attraction of Lin Yilong's white truffles, and like the American buyer, they also bought samples from Lin Yilong and went back to try them.
Seeing that the sample wooden boxes prepared by Lin Yilong gradually decreased, the organizer staff was a little unable to sit still, and the white truffles produced in Britain would undoubtedly hit the farms in the Tuscany region. They thought they knew everything about the origin of truffles, and the white truffles in the British countryside must not be compared with the authentic white truffles of Tuscany, so they encouraged Lin Yilong to participate in a trade fair competition in the white truffle category, so that the merchants who came to the trade fair would know what the white truffles produced in Bracken Forest were like.
Lin Yilong didn't think there was any point in doing that. No matter what color the white truffle is, it will be sold at a good price, and there is no need to be rash because of the opening of the market. After thinking about it, Lin Yilong himself also wanted to know what kind of white truffles in Bracken Forest Farm were in the eyes of these people, and he still participated in the competition.
The format of the competition is simple: use the same ingredients, the same condiments and the same chef to make a truffle-related dish, and then give it to the gourmets to score it. The label and plate color of each truffle is different, which is quite fair. The significance of the competition of the exhibition is that if you can win the gold medal of the expo, you can let more merchants go to the award-winning booth and enhance the popularity of the award-winning booth.
However, this kind of competition subjectively depends on the judges' competent factors, for example, Lin Yilong himself does not think that the taste of white truffles is anything special, if he is a food judge, he will give a very low score to all dishes with truffles;
After judging, Lin Yilong's white truffle won the gold medal of the exhibition. He was able to generously place the Welsh flag on the stand along with the fair's gold medal.