Chapter 150: Bragging Meeting
"Yes, I think there is a great hope to talk about 120 dollars a car," Speaking of this, Rosemary still couldn't hold back, and asked Chen Geng: "Boss, how far do you think the sales of 'Family' can reach? Can it really reach 150,000 annual sales?"
Although Chen Geng has been telling her that it is no problem for the annual sales of "Family" to reach 150,000 units, Rosemary has always thought that this is his own boss fooling: a car that can sell 150,000 units a year can definitely enter the top three annual sales of a single model, how can Boss have such great confidence?
"150,000?" Chen Geng smiled confidently: "If Chrysler's publicity and marketing don't lag behind...... 200,000 for it. ”
"220,000 units a year?!" Rosemary almost stood up in shock: annual sales of 200,000 units, that proper single model annual sales champion, did not run, if I remember correctly, it seems that last year's single model annual sales champion model is owned by Ford, but it is only in the early 200,000s?
"Well," Chen Geng seemed to feel that the words were not shocking, nodded and said: "In my opinion, 200,000 vehicles is a conservative number, if the publicity is done properly, Chrysler's marketing can also keep up, 250,000 vehicles is actually not a big problem, if you find a way to do promotion, and at the same time encounter the right market opportunities, 300,000 vehicles can actually tiptoe." ”
“......”
Rosemary's hands were a little shaky.
300,000 units a year, $120 per car design "commission...... That's $36 million!
And it's only for a year!
Although this money still has to pay taxes, but with this income, Fernandez can crush more than 99% of the companies in the United States, to put it bluntly, even if he worked before the United Community Bank, it can be regarded as enough bull X, the existence of the top 30 in the banking industry in the United States, the year before last, that is, the net profit of the whole year of 1977 was only 154 million US dollars, but only relying on such a project, Fernandez's annual income is equivalent to almost a quarter of the annual income of the United Community Bank!
Of course, this is the most ideal situation, in fact, it is possible that not only will it not reach 300,000 units, but even 150,000 units of annual sales will not be reached, but who can say for sure? Anyway, in Rosemary's own opinion, compared to those cars that are selling well on the market today, this car does have the potential to sell well, and the most important thing is ......
He can get more than $300,000 a year from this business, and what is Chrysler's annual salary to hire Lee Iacocca as the president of the group?
It's only 360,000 US dollars, and I, counting the company's shares, counting the annual salary, and counting this, the total income for a year is more than 600,000 dollars!
The thought of such a large sum of money made Rosemary's breath short, and she gasped vigorously: "Boss, are you serious?"
Chen Geng asked rhetorically: "What, aren't you optimistic?"
"It's not that I'm not optimistic, it's ...... It's incredible that in 1978, just over 4 million new cars were sold in the United States. "Rosemary tactfully expressed her attitude: more than 4 million new cars have been sold in the United States, and you have to occupy 300,000 cars for one car, how do you let other models on the market live?
In the United States, there are not only your four major car giants, but also Japanese cars and European cars.
Chen Geng's heart couldn't help but move when he heard this: "You say...... How about we play a gambling agreement with Chrysler?"
Rosemary blinked: "Gambling agreement?"
"Well, bet," Chen Geng nodded: "Just bet on the annual sales of this car, starting from the design fee of 100 US dollars, the sales volume has not gone up a level, and the 'design fee' they give us has also gone up a level." ”
Chen Geng didn't say how these two steps should be set up, which needs to be discussed between Fernandez and Chrysler Motors, but through Chen Geng's action, Rosemary can see that his boss is not only full of confidence in this "family", it is simply full of confidence!
Her brain spun rapidly, and finally, Rosemary thought and said slowly, "So...... Are you confident that this car will be able to exceed 300,000 units a year?"
"At least I'm very confident in the annual sales of 200,000 vehicles, but it's still the big premise: Chrysler's quality control and quality must be passable, and if it is still the same bad quality control before, I have no confidence at all. ”
"Okay, I'll talk to Iacocca about this!" Rosemary suddenly came to the spirit, how much money can be made, she can't help but be excited: "Boss, there's one more thing ......"
"Huh?"
"Chrysler has a charity dinner in a week, would you like to join in the fun?"
"Charity dinner?" Chen Geng was a little curious: "Tell me, what's the situation?"
"It's a charity dinner, but it's actually a charity in the name of charity," Rosemary said with a nonchalant face: "According to Chrysler's own words, it's their annual large-scale charity dinner, and some celebrities will be invited to help out, and the celebrities will take out some of their personal belongings, such as clothes, jewelry, and other things for auction, and the proceeds from the auction will be donated to charity and welfare organizations after deducting the operating costs of the dinner...... In short, it was a dinner party where celebrities, Chrysler, and the rich earned popularity, eyeballs, and exposure. ”
"Understood," Chen Geng nodded, this kind of so-called charity dinner is too common in the United States, to put it bluntly, it is to promote his own family in the name of charity, but not to mention, Chen Geng is really a little curious about this charity dinner: "All those celebrities have passed?"
"Does Godie Han know?"
Chen Geng laughed: "The famous little wild cat, of course she knows, what's the matter, she will go?"
"Well, she'll go," said Rosemary, "and besides him, it seems that there's Fay Donaway...... There are basically a dozen celebrities, big and small, oh, and by the way, Mr. Iacocca says he's sent out invitations to Mr. Michael Jackson and the Carpenter siblings, but the three are still under consideration. ”
"Michael Jackson and the carpenter brothers and sisters, please?" Chen Geng was really stunned by Chrysler's handiwork: "Chrysler's ambitions are not small." ”
There is no doubt that the carpenter siblings: the older brother Richard Carpenter (Carpenter) and the younger sister Karen Carpenter were among the most famous superstars and singing groups in the American music scene of the 70s, and even Michael Jackson was slightly inferior to the carpenter siblings.
Of course, this is not to say that Michael Jackson is inferior to the Carpenter brothers and sisters, Michael Jackson's status in the world pop music scene is universally recognized, just as no one denies Michael Jordan's status in the basketball world, no one denies Michael Jackson's status and influence in the world music scene, but at this point in time, at the beginning of February 1979, Michael Jackson established himself as the king of the music scene: "Thriller", which won the title of the American album chart for 37 consecutive weeks Before it appeared, MJ's influence in the United States and around the world was still slightly inferior to that of the carpenter brothers and sisters, who sang at the White House and received the highest level of official certification in the United States: then-US President Richard Nixon himself said that "the Carpenter brothers and sisters are the best young Americans", and Michael Jackson's meeting with President Reagan was already in 1984.
Of course, it is only slightly inferior, and there is no doubt that both the carpenter brothers and sisters and Michael Jackson are the most influential stars in the American music scene of this era.
It seemed that Rosemary was not very optimistic about Chrysler's move, she nodded and said, "Yes, the ambition is not small, but it is hard to say whether these three can agree." ”
"Go," Chen Geng thought for a while and said, "Go and see, it's okay to be idle anyway." ”
Maybe you can meet a few stars who will be famous in the future, but who are unknown now, when he thinks of this possibility, Chen Geng can't help but have a bad taste in his heart.
"OK," Rosemary didn't think it was a big deal, "I'll talk to Chrysler's side, and get them to bring you the invitation." ”
"There's no rush for the invitation, you can make an appointment with Iacocca for me, I'm going to talk to him. ”
"Okay, what about the scope of the discussion?"
Chen Geng said: "I am going to entrust our two engines to Chrysler to help us do fine tuning, and also help us design production processes and processes." ”
"You're talking about our 1.8 and 2.0 engines?" Rosemary wondered, "Is it necessary to be so sufficient? Isn't the engine already made now, I look like it's running pretty well." ”
Knowing that Rosemary didn't know much about production, Chen Geng explained to her: "Our experimental production of a few units is different from large-scale industrial production, the engine is a highly sophisticated thing, we want large-scale industrial production, we want to consider a lot of things, these are not what we are good at, just right, take the opportunity to cooperate with Chrysler this time to use their strength." In addition, the ability and experience of our engine team are still limited, and we are limited by professional equipment and cannot fine-tune the engine, so we can only turn to Chrysler. ”
Rosemary doesn't understand production, but one thing is good, that is, as long as Chen Geng thinks it is necessary, she will no longer have any questions: "OK, technically, you have the final say, so what about time?"
"Of course, the sooner the better," after a pause, Chen Geng added, "Also, don't give the old fox Iacoka a chance to slaughter us." ”
"Understood," Rosemary didn't understand the technical stuff, and as soon as she returned to the scope of orthodox business negotiations, she was immediately full of confidence: "Don't worry, I guarantee that Chrysler won't make much money on us." ”