Taking over Huo Yingdong's equity, Xia Yu did not immediately tell He Hongshen, anyway, SJM is not a listed company, Huo Yingdong will not talk much, Xia Yu naturally does not want to stimulate He Hongshen at this time.

After that, Xia Yu arranged for someone to collect Ye Han's intelligence, and made a targeted acquisition plan to take the equity in Ye Han's hands as soon as possible.

Early in the morning of February 24, Xia Yu drove to the Jiuding Electric Mall in Harbour City, accompanied by Huo Jianning and Li Qian.

Today, Tiangong Electric Appliance Manufacturing Co., Ltd. and Jiuding Electric Co., Ltd. will jointly hold a spring new product launch conference and promotion meeting.

This event can be said to be unprecedented in Hong Kong, and the scale is extremely grand.

Jiuding Electric Company's 21 stores in Hong Kong and Austria, as well as 84 stores in Southeast Asia, a total of 105 stores held activities at the same time, and this store in Harbour City is only the largest of the five stores in Kowloon!

The reason why Jiuding Electric Appliance Company has given Tiangong Electric Appliance Manufacturing Company such a big boost, is entirely because this is Tiangong Electrical Appliance Manufacturing Company's independent "Tiangong" brand electrical appliances are officially listed, and it is necessary to open the situation as soon as possible to gain a firm foothold in the market.

The predecessor of Tiangong Electric Appliance Manufacturing Company was Jardine Electronics Manufacturing Company, which was acquired by Xia Yu.

Although Jardine Electronics Manufacturing Company is the largest home appliance manufacturing company in Xiangjiang, the Jardine Consortium does not want to forge ahead, and only does not make other brands of foundries, and does not have its own "Jardine Electric" brand.

After the acquisition of Xia Yu, it was based on the establishment of Tiangong Electrical Appliance Manufacturing Company, relying on skilled workers and complete production lines, so that Colin Hester, the general manager of Tiangong Electrical Appliance Manufacturing Company, formulated a self-improvement plan to create an independent "Tiangong" brand.

And Xia Yu is not a little troublesome, if he doesn't move, he will shake the mountains.

Therefore, Xia Yu made instructions at the beginning, and the "Tiangong Electric" brand will cover all types of household appliances, from refrigerators, TVs, washing machines, air conditioners, kitchen and bathroom appliances, to electric kettles, rice cookers, hair dryers, razors, etc., all of which must be made.

As for the previous satellite signal receiver, needless to say, it has been on the market for a long time!

It's just that there are too many types of these electrical appliances, and some of them are not OEM production lines in the original Jardine Electronics Manufacturing Company, so Colin Heist had to secretly purchase production lines and assemble and debug them for reproduction.

Because of this, it will take more than a year without bad money and not bad foundation.

Now that the "Tiangong" brand of electrical appliances has finally been officially released, Colin Hester has blown the horn of the general attack as soon as he came, hoping to catch other electrical manufacturers on the market off guard.

Although it has been publicized in an all-round way a week in advance, so that major manufacturers know the situation, it is too late to have major countermeasures.

Jiuding Electric Appliance Company has expanded from more than 30 stores to more than 100 stores in more than a year, with sales channels throughout Hong Kong, Macao and Southeast Asia, and is already the first largest electrical appliance seller worthy of the name, and the after-sales network is almost running-in.

In this case, even if the major manufacturers know that Jiuding Electric Company fully supports Tiangong Electric Appliances, they can only scold their mothers in their hearts, and they dare not use too strong words to Jiuding Electric Company.

Unless they are willing to give up the huge sales network of Jiuding Electric Company!

However, in the case of full coverage of the Tiangong electrical appliance brand, there is no threat even if they jointly withdraw, and even Colin Hester, the general manager of Tiangong Electric Appliance Manufacturing Company, wishes that they would do so, so that Jiuding Electric Appliance Company will transfer all the exhibition spaces of each major store.

Soon, several cars entered the parking lot of Harbour City, and Xia Yu and others got out of the car and came to the shopping plaza in Harbour City.

Without Huo Jianning's finger, Xia Yu knew which store was Jiuding Electric Mall.

The golden inflatable arches, the huge stage in the square outside the door, and the wonderful lion dance performances all attract the attention of the people who come and go in the square.

Xia Yu also saw a huge light sign and signboard hanging in a conspicuous position.

At this moment, the press conference has not officially begun, but there is already a host warming up on the stage.

Xia Yu avoided the crowd, entered the Jiuding Electric Mall, went up to the second floor and came to the office, and met Song Hai, the general manager of Jiuding Electric Appliance Company, and Colin Hester, the general manager of Tiangong Electric Appliance Manufacturing Company, who were talking.

After seeing Xia Yu and his party, Song Hai, Colin Hester and others immediately stopped talking and got up to say hello.

"Well-prepared for today's launch, right?"

After sitting down, Xia Yu asked with a smile.

Colin Hester immediately reported: "Chairman, so far, everything is within the scope of the plan, and when it is half past nine, the press conference will be held on time, and the subsequent links have been simulated many times, and there will be absolutely no problems!"

Song Hai said: "Jiuding Electric, all stores will vacate the best booths to Tiangong Electric, and the warehouses of each store are also fully stocked, we still have great expectations for this event." ”

Xia Yu smiled and said, "Just have confidence, I'm here this morning to watch your performance." ”

Colin Heist and Song Hai glanced at each other and nodded in unison.

Soon, the time came to more than 9:20 in the morning, and Song Hai, Colin Hester and others went down to prepare for the stage.

And Xia Yu considered that there were already many reporters below, and it was dangerous for the crowd to gather, so he watched in front of the floor-to-ceiling windows on the second floor.

The focus of new product launches and trade fairs was on sales, so it didn't take long for Xia Yu to see Colin Hester and Song Hai's speeches, and he quickly announced the start of the marketing campaign.

Today's store activities are very powerful, in addition to the full discount, there are lottery activities, every thousand will get a lottery opportunity, the second and third prizes are not mentioned, the first prize has three direct is the amount of full return, the grand prize is a cash reward of 88,888 yuan, promised to be cashed on the spot!

Not only the Jiuding Electric Appliance store in Harbour City, but more than 100 other stores are this kind of activity, and the special prize alone has taken out more than 9 million Hong Kong dollars, of course, the premise is that all the special prizes must be able to be opened!

In the face of such a large-scale activity, customers who have already been gearing up for a long time frantically squeezed into the stores of Jiuding Electric after announcing the start of the event, and chose to place orders for products that had been looking for a long time.

When half an hour later, the first customer who bought more than 8,000 Hong Kong dollars of household appliances won the first prize, stood in the center of the stage with the host, and returned all the amount in front of everyone, the atmosphere of the scene suddenly reached a climax, and the customers who were originally hesitant or passed by and did not plan to buy electrical appliances also rushed into the Jiuding electrical appliance mall.

After going downstairs and seeing the crowded scene, Xia Yu knew that the event could already be announced as a success in advance.

After telling Song Hai to do his best to maintain order and avoid safety accidents, Xia Yu called Colin Hester and went to the factory of Tiangong Electric Manufacturing Company in the Kowloon area.

According to Colin Hester, the Tiangong Electrical Appliance Manufacturing Company's plant is divided into two parts, 60 percent in the Xiangjiang Jiulong Industrial Park and 40 percent in Pengcheng on the mainland, and plans are already planning to continue to expand the factory in Pengcheng.

The results of the visit made Xia Yu more satisfied, because Tiangong Electrical Appliance Manufacturing Company is not a simple deck assembly factory, in addition to the acquisition of relevant basic patents, but also value independent research and development, many parts are self-produced, of course, some more high-end parts need to be purchased externally, Xia Yu also understands, after all, technology accumulation always needs a process.

After encouraging Colin Hester, seeing that there was still some time, Xia Yu directly took Huo Jianning to the nearby factory area of Tiangong Electronics Co., Ltd.

The main product of Tiangong Electronics Co., Ltd. is game consoles, in addition to some electronic toys and other products.

Huo Jianning, as the chairman of Tiangong Group and the executive president of Tiangong Electronics Co., Ltd., a subsidiary, focused on leading Xia Yu to visit the Tiangong Science and Technology Laboratory he strongly built.

There was a busy scene in the laboratory, and Huo Jianning constantly introduced the research and development direction of each project team to Xia Yu.

When he saw a sample of a product being developed, Xia Yu's eyes lit up, and then he asked Huo Jianning: "Jianning, how is the research and development place of this product? When is it expected to be officially launched?"

PS: I'm sorry to work overtime, my head was groggy when I wrote, I don't know how the quality is, there is foreshadowing in this pit, you can guess what the product is, and the manufacturing industry has to make efforts.