Of course, when Chu Yuanxi sprayed wolfberries, he thought of Feng Lin, could this be that?

Of course, as a start-up company that successfully went to NASDAQ to cut leeks, Luckin's management must be familiar with various routines, and the strategic level cannot be shallow, so the strategy proposed now is likely to have been set a year ago. The well-off tactics of the original world also had a few months in advance, and then they were constantly revised and enriched in the process of promotion.

It's just that Luckin really made this plan is quite surprising to Chu Yuanxi, because Luckin's tonality and the "personality" given to the enterprise in the entire operation practice do not allow them to fool, at least not let users see that they are fooling. In other words, Luckin wants to insert its own style between the largest discount coupon and the most standardized coffee-related category production and sales, which is exquisite, high-end, and pursues quality.

The most realistic problem is that Luckin can't use some fresh milk in a self-service coffee machine? But how to keep the self-service milk fresh? How many times a day do you have to make up for it? How intense logistics and how high-end coffee machine is needed? And the coffee beans also eat logistics, Chu Yuanxi feels that Luckin really dares to add their top coffee beans to the self-service coffee machine, it is definitely a condom in the money-burning world.

The most accustomed way between Feng Lin and him is to use "embodiments" as anchors in knowledge exchange, so he told Feng Lin that Luckin was actually only used to inspire Feng Lin's ideas and hand in the homework, and did not involve such specific details at all.

I didn't expect Luckin to really do it! Even the strategy guide has been released!

For unicorn startups with a tailwind, the most important thing in the company's development strategy is to find their own boundaries and do what they shouldn't do, rather than doing everything. After finding the right boundary, it is the founder's idea of enterprise development that is examined, just like a painter painting, if you want to paint autumn, you can freely conceive wheat waves, crows, scarecrows, sunshine and even wind, but you must not paint snowflakes on it.

So Chu Yuanxi sprayed wolfberries, where is the boundary of Ruixing? Is it Han Xin's more troops, the better? Or is it a hidden sea house to draw ladders?

But thinking about it, this thing was done by Ruixin, who focused on cutting leeks and burning money as his main business, and it seemed surprisingly inconsistent. It's just that this money can't be budgeted, because the coffee machine used by Luckin is Mrs. Shelley, which is much more expensive than the Philips Qinxinnong Senseo and Dr. Capsule Tassimo that Xiaokang once put into the procurement options, Mrs. Shelley is close to 100,000 units, and the two brothers have a cheap 1,000 yuan machine, and the highest grade that Xiaokang put into the procurement options is less than 20,000 yuan.

This made Chu Yuanxi, who was good at opening his mouth to do financing, unable to calculate the account, and didn't know how to finance the money.

However, what he didn't expect was that Luckin's stock price rose sharply in the next few days, with a market value of more than 10 billion, and it seems that investors in the United States like the latest version of this story......

In the past few days, there have also been things that make Chu Yuanxi happy, that is, the ratings of the third episode of "Jixia School Palace" on the 9th have increased by leaps and bounds, hitting the height of 1.2, because on the 8th, Tehran added two more fires to the situation, which effectively mobilized the people's enthusiasm for politics and military again.

Then Carlos Ghosn, the former president of Renault Nissan, who fled the island country in 007, also held a press conference on the same day, on the 8th, in Beirut, the home stadium showed off the operation, and banned the vast majority of the island country media from entering.

It's a pity that the third episode of "Jixia School Palace" mainly talks about internal affairs and the economy, and several great sages spray each other on economic issues, from Qi to Chu, and then to Qin and Zhao. The state of Chu was highly regarded as Taoism, and there were a large number of feudal lords in the country, and the economic form was extremely distorted; the state of Qin implemented the system of military merit since the Shang Dynasty, focusing on farming and warfare, and was extremely unfriendly to merchants; while the state of Zhao was very mercantile and was one of the most developed in the entire Warring States period.

The economic form of these three countries is compared with the Qi country, and it is very easy to understand in simple terms, and the content is quite impressive, but it is not relevant to current affairs, so it seems that the ratings of the fourth episode are going to fall, and 1.2 may be a peak?

Chu Yuan Xixin said that the timing of this program is also coincidental, right? The weekly variety shows, the time is scheduled early, how can the broadcast time always revolve around huge hot events? Due to the previous hype, Lu Yu connected these two things with the variety shows of the Ba people, these hot events are definitely going to be on the hot search, and there is more than one, as soon as it is on the hot search, it will have a driving effect on "Jixia School Palace", even if there is no driving effect, Lu Yu will also end up with rhythm.

Therefore, now Lu Yu is too busy to be busy, and he doesn't know which heat is better, so he falls into the trouble of happiness. For the same reason, in the past few days, Lu Yu has been praised within the Ba Ren Group, he has done a really good job, and he has discovered the important hot logic that Chu Yuanxi has not been able to detect, although he is busy, but he is worthy of praise. In this way, I think I can prepare for the second season.

Of course, the bottleneck of the second season is definitely Taiben. Chu Yuanxi felt that Bai Sha's script for writing the first season had almost fulfilled his own heritage, otherwise why would he delay the manuscript every day? Although Uncle Sheng said that it is the norm for writers to delay the manuscript, and a writer who does not delay the manuscript is not a good writer, but Chu Yuanxi does not think so. When he tore on Weibo himself, he did it in one go, and if he couldn't do it in one go, it meant that the motivation for tearing was insufficient, so he couldn't spray. As well as pushing people, those who delay the manuscript must also be unmotivated.

However, looking at all entertainment programs, it is natural that sequels are not as good as the first generation, and there are very few masterpieces that are excellent I. and II. are actually more excellent, so Chu Yuanxi never thought of Baisha surpassing himself, almost enough. I'm afraid that the Baishawen people will make a big mistake, compete with themselves, and delay the big thing of the well-off.

At this time, you have to use the power of money, even in order to maintain your popularity, you have to let Baisha do his best, because when "Jixia School Palace" 2 was broadcast, it was the stage when Xiaokang needed to sell a price code on publicity.

In short, the hit broadcast of "Jixia School Palace" surprised many practitioners, and they couldn't imagine that political, economic and military variety shows could arouse such great enthusiasm from the audience, so recently, there has been an endless stream of big names who have come to Ba to learn from experience, which has also invisibly increased the workload of Zhu Wei and Yang Yuanmei.

In this so-called cold winter, the flow is actually becoming more and more precious, and the more precious it is, the more the flow will be stratified from the flow, just as crude oil can be divided into heavy oil and light crude oil. This even gave Chu Yuanxi, who claims to be a traffic expert, a new understanding.

Especially today, Chu Yuan Xideng's own Weibo account can see a group of people asking him to spoil the content of the next episode. It is conceivable what kind of excitement the Ba people have to be under the entertainment.

When he was on Weibo, he suddenly saw a lot of messages under Ba Ren Entertainment, all of which were asking Ba Ren Entertainment, as a straight male base camp, why didn't he call on fans to list Uzi Weibo Person of the Year?

Some fans were even very dissatisfied, and asked Ba Ren, when the straight men on the whole network were on the list for Uzi, only Ba Ren was watching on the wall, do you want to learn from TV Tokyo? Hype "Jixia School Palace" fans are acceptable, but you can't ignore the largest action in the history of straight men, you are forgetting your roots!

Chu Yuanxi knew that Weibo was engaged in this activity, and he had been speaking out in his official capacity, encouraging e-sports fans to give Uzi a list, and the female fans who beat Xiao Xianrou doubted their lives.

In the past, the female fans of Xiao Xianrou only needed to put the link to the crowd for one point, and the boys on the side didn't know any of them anyway, so they obediently listened to the command and let whoever voted. But this time, the girl in the fan circle quickly suffered, because after sharing it to the group, a large number of boys opened the link and took a look, hey, isn't this Brother Hao first? Oh my god!

So the girl in the fan circle not only didn't get the ticket, but gave away a large number of heads.

The momentum is quite interesting, but Ba Ren Entertainment really doesn't plan to participate, because ......

Chu Yuanxi directly kicked out Lu Yu, logged in to the Ba Ren Entertainment Weibo account, and said: "Nothing has forgotten, nothing has forgotten." Move firewood on the mountain and burn the fire under the mountain, you may wish to search for 'Weibo Night 2019' + 'Three Little Ones'. We just want to do something meaningful. ”

Chu Yuanxi said this carefully, because there is still a certain danger in exposing the black history of Weibo on Weibo. But slag fans have always been very prodigal, and the imperial fans of TF Boys on Weibo night last year worked hard to vote more than 200 million votes to win the Person of the Year, and he still vividly remembers the scene where this award was not awarded at all.

Although there are not many imperial fans among the Ba people, they are still confused about the operation of the slag wave. If this award is not awarded, what is the use of taking the first place? Of course, voting is quite useful for the slag waves, especially the new product Oasis of Weibo, Oasis users can vote for N votes, so Chu Yuanxi does not dare to blatantly dismantle Weibo's platform.

As a result, because what Chu Yuanxi said was too vague, the straight men who didn't care about the history of the fan circle didn't understand each other for a long time, but instead had all kinds of misunderstandings. Chu Yuanxi didn't think it was a big deal to see the excitement, and added: "I predict that the Zu'an people will definitely be dispatched, and when the time comes, you must tell who is the friendly army, don't accidentally hurt our Ba people." There are a lot of esports players in our company, and they are not less on the list. ”

Just when he was holding his meager self-praise, Yuan Yu knocked on the door and came in directly: "Stop! Stop posting on Weibo! Don't you have anything to do? Aren't you afraid that Mr. Lai will call you?"

Chu Yuan Xixin said that this is Xiaokang's social networking, and after Xiaokang comes up with social products, he is not afraid to solve the problem. It's a pity that the situation is stronger than people, and the well-off social products still need to be promoted on Weibo before they are taken out, and the Weibo management is much looser than WeChat, and it is not a direct competitor of the well-off social, so Lai Zong is still afraid of dialing the phone.

"Let me tell you, Yuan Yu, I'm really annoyed that they are officially leading the war. Chu Yuanxi silently deleted these two Weibo posts, threw his mobile phone on the sofa, and said: "You don't care much about Ba Ren recently, just last week, a little brother on Ba Ren's side broke up with his girlfriend, and I scolded him after I heard about it." It's just because of the thing of hitting the list on this Weibo night, it's just amazing!"

"One for Xiao Xianrou and one for Uzi?"

"Yes, attack each other, one says Uzi breaks the game, and the other says I can last ten years, and you don't know where to go for a year, and then rise to love or not. ”

Yuan Yu really didn't know about this, and it was weird to think about it. I only heard Chu Yuanxi continue: "Then I said that you two are stupid. Don't you know that the two of you are fighting for the air for idols, especially you, or an employee of the Baren Group, don't even know this bit of fandom, shame!"

Time flies in the days of the holiday, and soon it comes to the 13th, the day of the annual meeting of the well-off.

On this day, Kuaishou did a big thing during the day, and finally compromised with Zhenxiang and officially found Qi from Douyin.

The biggest difference between Kuaishou and Douyin is the difference in interaction methods, Douyin directly swipes down to enter the next video, while Kuaishou is not, Kuaishou finger downstroke is drawn into the discussion area of the current work. In addition, although Douyin's works also have covers, they can only be seen on the producer's homepage, and it directly puts the first look of the work in front of the user's eyes. And Kuaishou users who want to watch the video must first look at the cover of the video.

The difference between these is extremely serious, and it directly determines the ecological difference between the two different national products. Douyin's video change operation has almost no cost, which can eliminate user brainwashing and form a time black hole, while Kuaishou is not, Kuaishou needs to exit the main interface to see if you change a video, so the cost of switching videos is higher.

What does this mean?

It means that Douyin products must be fast-paced, because it is an information flow mode, and the video produced by the producer will be replaced by users immediately if it does not work at a glance, and it is not good at first glance, it must be high-energy throughout the process, and it will still be crossed out if the sense of rhythm is not good.

This is why Douyin needs the Divine Comedy, a Divine Comedy can strongly attract users, and users have to watch the song in order to listen to it.

The cost of switching videos in Kuaishou is too high and the operation is troublesome, so users will naturally be more patient, which can make works that do not have a strong sense of rhythm but have content have a better survival rate.

In addition, the existence of the cover is also very important, which strengthens the living space of Kuaishou videos, so that users who watch videos first establish a sense of expectation and then watch them. This is also something that Douyin's interactive model does not have, of course, "not have" is not necessarily a derogatory term, but Douyin has established a harsher competitive pattern, and the ecology is more inclined to strong-paced works rather than slow-burning ones. This is also the reason why Douyin's information flow model is conducive to the growth of short videos.

It is this unique interaction mode that makes Kuaishou's audience and UP master form a good community atmosphere, in Kuaishou, the number of likes is not important, the interaction in the comment area is more important, because the user automatically enters the comment area with a stroke of his finger. This is a stark difference from Douyin, which has always wanted to be social but has not really made a social atmosphere, although the number of users and daily activity of Kuaishou is low, but the social atmosphere is there.

On this day, Kuaishou launched the so-called "big screen version", which is actually the Douyin version, giving up the community atmosphere and social attributes that it is proud of, and keeping up with the information flow. This is called, the red envelopes of the Spring Festival Gala are in person, and everything is subordinated to growth.

But this is actually good for the Ba people, who are better at making Douyin-style videos, so even if they were popular on Douyin in the first half of last year, the effect of transmitting the exact same work to Kuaishou was much worse. But now Lu Yu is relaxed, he can eat two chickens, and the original UP masters on Kuaishou must adapt to the new ecology, which is of course a great benefit to the UP owners who are used to the Douyin ecology.

However, this matter has little to do with the well-off, and the well-off needs to style the annual meeting. Although Xiaokang has always claimed to be a technology company, in the end it is engaged in the convenience store industry, and Xiaokang's largest employee group, the store staff, cannot go to the annual meeting, and there are people who have to stick to their posts during the Chinese New Year. The same is true for the logistics system, only the local push group does not have the need to work overtime during the Chinese New Year.

But Xiaokang has a strong online ability, and each store is equipped with a TV, so it is possible to solve the problem of not being present through live broadcast, and the clerks can participate in most of the games by drawing lots online, anyway, the annual meeting is not the main thing whether it is a speech or a meal, and the performance does not matter, and the main thing that employees care about is the distribution of various gifts and prizes.

At the same time, don't forget that there is also a doppelganger in the well-off Guangdong Province, and there are also a large number of middle and senior executives who can't leave, and it is impossible to go to the imperial capital to attend the annual meeting, and Yuan Yu is also there. Therefore, the well-off annual meeting was planned by the operation department in the form of a synchronous simulcast, separated by two venues of more than 1,000 miles, with a large screen for online connection, hosted by Chu Yuanxi on one side, and Yuan Yu on the other, and several game links were also deliberately biased towards online links when designing.

These links have been rehearsed, Chu Yuanxi is quite relieved, he is more concerned about the feedback of the employees on the selection of outstanding employees.

Many companies use the form of on-site speech + canvassing when selecting outstanding employees, which seems to be democratic and free, and almost all of the final winners are members of the large project team who work overtime and beauties in the company, because there are many people who know them.

This is an inevitable result, but it is not reasonable, it is just more worry-free, for the selection results, because it is a product of democracy and freedom, no one can blame, only spit out behind the back.

Chu Yuanxi never had this kind of idea, and last year's annual meeting of the Ba people simply did not evaluate outstanding employees. But this year, I have to evaluate it in the well-off, in the form of letting all employees evaluate themselves through the email of all employees, if someone thinks that they are worthy of the best in the company, they need to state their reasons, write down where they are excellent, what beautiful work they have done, and then Chu Yuanxi will handpick from it.

This is somewhat similar to the imperial examination in feudal times, where candidates were ranked by the examiner after they had written their papers. This is another time-consuming thing that he took up a lot of time in addition to the promotion of legal work a year ago, but it is very, very meaningful. The most important thing for a president to do is to get to know his employees, especially when he advocates precision management.

This power made Yuan Yuan envious, and he wanted to share his worries for Chu Yuanxi, but he was sent to Eastern Guangdong Province by Chu Yuanxi.