The rain was falling, the yellow leaves of autumn were stuck to the ground by the rain, and the cold air was not as comfortable as the warmth of spring, and Beijin seemed to be about to enter winter.

Wen Xiaoguang got out of the school, got in the car and left.

The hem of his trousers was stained with splashed water, and Wen Chunjing, who was waiting for him in the car, handed him two pieces of paper.

The driver Lu Hua asked, "Mr. Wen, where are we going?"

"Back to the company. ”

Then she instructed Song Yiqiu, the co-pilot, "Except for the company's priorities, don't accept other invitations for the time being." ”

It's not that he, the boss, is irresponsible, but once he appears in Beijin and starts to attend everywhere again, God knows if his trip to Italy will drag on.

Song Yiqiu nodded obediently, in fact, Lu Qin was really contacting him.

"In addition, you let Xuan ......" Wen Xiaoguang paused here when he said this, and the gradually cold weather made him think that in the Spring Festival of 2012, they had big things to do, and thought for a while: "Forget it, I'll go back to the company and talk about it." ”

In the upcoming Spring Festival, the top priority for Weituo Technology is the red envelope.

These two words are not just as simple as launching a red envelope function, which contains a complete set of marketing plans, such as winning the red envelope marketing campaign of the Spring Festival Gala.

The idea of red envelopes comes from traditional culture, rooted in the bone marrow of Chinese, and the timing is just right for the Spring Festival, and spending money to move to the Spring Festival Gala is even more wonderful.

However, the preparations for the Spring Festival Gala over the years started very early, and if you want to participate, you can't wait for the team to set this year's process before going, isn't it embarrassing.

So the simple red envelope function must be online in the morning for two or three months, take the empty things to go, the team of the Spring Festival Gala will not pay attention to you, after all, out of the basket of people all died violently, in addition to suppressing the Chinese New Year's Eve at zero o'clock this time and then updating the version is not operable, let alone necessary.

Because you don't have to worry about the goose factory if you show up early......

...... No one can imagine how effective red envelope marketing is.

Even if it is truly original designer, the effect must be far beyond the expectations of those who themselves have imagined.

Although it is still autumn and winter has not yet begun, all the preparations have already begun.

Wen Xiaoguang was very concerned, so before going to Italy, he wanted to take a look.

Almost, a little closer, he can decide to win.

Wen Chunjing looked at the Beijin City in the rain, and his eyes flashed, "I have been living abroad for so many years, and I don't know that China has been built like this." Is your company here?"

Wen Xiaoguang nodded.

Like the company names that often appear in various media outlets, they are in this bustling place, and they are even written into various reports along with them.

"Awesome. ”

Wen Chunjing, who was standing at the bottom of the building, looked up at the tall building and couldn't help but admire.

Pushing the tall glass door of the door, there were three women in OL clothes on the right side of the door talking in a low voice, it was normal for the door to open and close on weekdays, but their eyes swept casually and suddenly found that it was Wen Xiaoguang's figure, which frightened them.

"Wen is always good. ”

Wen Xiaoguang is experienced, and this kind of reaction is usually not serious work, but he will not be too demanding, after all, this is the first time he has seen it, and two more times it will not be as simple as just nodding at them.

Standing on the streets of the city, you can feel the fast pace of Beijin, and when you enter the building, this feeling will be even deeper.

"Sister Chunjing, you can come to my office and sit for a while. ”

"Okay, you're busy, don't worry about me. ”

Li Wenbo also came out of the office, holding something in his hand, "I heard you say that you want to go out for a few days?"

"Well, I was going to leave the day before yesterday, but I was stopped in the end. Wen Xiaoguang said as he walked, "How is the arrangement of the red envelope?

"Yes, according to you, the tech department is adding this feature to the app...... It's a good idea......" Li Wenbo suddenly stopped before entering the conference room, very serious, and with a serious tone, "But we really can't add anything to it." Smartphones aren't that smart and can't withstand the constant flow of ideas, and we're just getting started. If you add it again, WeChat should become the 'murderer' of the user's mobile phone card. ”

"Don't worry, this is the last time. Wen Xiaoguang said with a smile.

Li Wenbo is not such a person who is easy to be coaxed.

"Are you sure? Or do you want to stabilize me first?"

"I'm sure. ”

"Why?"

Wen Xiaoguang took off his coat and hung it on the chair, clapped his hand on it and thought for a moment, "Because, after this time, they will never have a chance again, unless they wait until the next change." ”

"The validity period is the mobile Internet for several years. ”

Yes, there is nothing wrong with that.

"Don't mention this," Wen Xiaoguang asked, "Have they made any special moves lately?"

Li Wenbo said: "The intensity of heavy money promotion has become larger, they have thought of many ways, such as downloading software to give away some discounts, the original service that requires users to pay for it will now get a certain discount as long as it is paid through mm, basically using money to buy software downloads, at the same time, the trend of promoting change is weakening, and there is no significant innovation and intention, it seems to be looking at the direction of ruthlessness, a bit of a buy and leave, the last game feeling." ”

"If you spend money, you still get a lot of downloads, right?"

It's something to buy...... I don't know what the uninstall rate is.

It shouldn't be too high now, after all, there are discounts, but this kind of subsidy is not a long-term solution.

In any case, when life and death are at stake, people's actions and choices cannot be measured by common sense.

"Judging from the release of the third quarter financial report, since the beginning of this year, the growth has been obvious, the number of users has quickly reached 10 million in just three months, and it has exceeded 30 million since the second half of the year. ”

In addition to these two, there are other companies that want to wade into this troubled water and symbolically release a social software, but the first and second places are soaring, and the rest can be counted as negligible, not almost.

Li Wenbo's state is difficult to hide his relaxation, "Big companies still have money, so let's benefit users, even if our platform is more viable and the model is better, but consumers vote with their feet." And ......"

"Why did you stop?" Wen Xiaoguang's eyes raised slightly, "Go on." ”

"After all, they have been doing social networking for many years, and a group of elite teams under their command study this thing all day long, understand Chinese users, and have enough experience and strong ability to adjust quickly, any new thing, as long as we come out, they will have it soon, and in terms of user experience, WeChat is not much ahead. ”

Wen Xiaoguang was very clear.

"Haven't you heard me describe this before you decided to do this? He rubbed his fingers, thinking about the other party's difficulty.

Who is Wen Xiaoguang?

That's a reborn person with a lot of cash, extremely well prepared, and it's a time like 3Q to pick a shot when people are at their most vulnerable.

He himself also has a very high degree of topicality, and his appearance and wealth make him hot, and his every move is extremely concerned.

In addition, the idea of multiple platforms is a multi-platform initiative that brings together a lot of the power of the Internet industry, and the idea has been widely praised and recognized as a work of genius.

In addition, 2011 also happens to be a great opportunity for mobile Internet change.

The resources that can be used have been used, all the tricks that can be thought of have been thought of, and everything is added together, but in this competition, the other party seems to have the possibility of turning the tables. What the hell is this company.

One after another, the main personnel of Weituo have arrived.

Since entering the autumn, the victory of the mobile Internet conference in the summer has become weaker and weaker, because it is a bit big, so the user scale is rapidly approaching the overall number of smart phones in China, so the growth dividend has faded, and the data has declined.

The fucking Internet industry is already so awesome that you can't go wrong with a single step.

There is no way, so I can only start planning for the red envelope at the end of the year.

The project is highly secretive, so there are not many people.

"I've listened to Wenbo's story just now," Wen Xiaoguang went directly to the topic, "At the beginning of the year and in the middle of the year, Weituo has performed well, but it seems that the pressure is still very heavy, do you have the idea that Weituo should also burn money?"

Lin Ruosheng asked, "Did Mr. Wen have any plans in this regard?"

"There are some, including with Xuan's, but my approach is completely different. Wen Xiaoguang swept everyone's expressions, not too nervous, he smiled lightly, "It's much better, compared to a few months ago when we faced this behemoth, now we are more confident, do you remember New Year's Day? ”

Everyone laughed.

At that time, it was normal to be afraid.

"Don't be so nervous. After all, we are in front, and they are chasing behind. Wen Xiaoguang has a bottom in his heart, "You are anxious about how they can still bite it, and the south is also anxious How Wen Xiaoguang still hasn't made a mistake, the opponent has never made a big mistake, and this pressure is not small." ”

Because it is already backward, and once it is a long time, it is easy to lose sight of hope.

"Mr. Wen, what you said is related to me, what should I do specifically?" finally asked this question by Fu Youxuan.

Launching this function is a technical problem, and the overall marketing and technology have nothing to do with it, it is creativity, brains, and the key to winning.