Chapter 905: Seeing Yourself in the Mirror

Compared with Wen Hui's side, Zhao Jie's piece is much easier to handle.

First of all, the mini-game of "The Unconscious King" must still be handed over to him, although the following program ape has changed, but others are still there, and this is an idle game after all, and the handover is relatively simple. Moreover, on the timetable, "Wudao Dujun" will be launched first, and then the timing of mergers and acquisitions will occur, so the colleagues of Baren Games can stand on this last shift, and the employees of the new company will be handed over in actual combat, so there should be no problems.

Secondly, Zhao Jie has a little temper and is normal, the main thing that needs to be appeased is his nerves, which is still relatively easy to appease, because compared with ordinary employees, he knows better the value of Baren Group's stocks, as well as the scale of dividends before the next Spring Festival, so he can't see the money before New Year's Day, and he can definitely see a little bit before the Spring Festival.

Again, this time to form a subsidiary, Zhao Jie and Yu Wenhui are similar to the entrepreneurial model, not a serious entrepreneurial structure, nor an incubation model, but in an intermediate state, taking a small amount of equity + a large number of options. The equity is exchanged for DKP, which is the same as Yang Jiangang's original incubation, but there is not as much DKP as Yang Jiangang, and he does not partner with others, so he uses a large number of options to supplement and cash out according to the milestone model.

But these two companies also need to burn a lot of money, whether it is Yu Wenhui developing VR, or Zhao Jie developing platforms and editors, they need to burn money to invisible places. Therefore, after the Ba people made money, the angel rounds of the two companies were much larger than Yang Jiangang's peak visual effects of 30 million, and the proportion of Zhao Jie and Yu Wenhui was relatively low.

Finally, Zhao Jie's main job now is to recruit, build a team, and find co-founders. Specifically, according to the talented people in the industry, this feeling is actually very cool, but it is more difficult to recruit CFO, and it is impossible for Chu Yuanxi to be CFO for the two of them anymore.

The platform is first and foremost a high-quality RPG with the goal of producing a high-quality RPG, while also taking into account the production of the editor, and the easiest way is to dig through Daewoo and Candle Dragon, especially the original fanatics and members of the Domo studio.

But it's difficult, because the targets are living too nourishing, their careers are thriving, and there is no need to change places at all. So we can only take a step back and look for calves with relevant experience.

In the branches of the Celestial Empire, there are not a few domestic companies or foreign companies that have tried the development of 3D RPG games, but many of them have later switched to online games. In fact, there are many partners who have worked in Shanghai Soft and Beisoft, but the salary is relatively harsh and the mobility is not small.

In fact, Zhao Jie's suggestion to Chu Yuanxi was to dig a team directly, even if it was a foreign team, so that the formation speed was fast, but Chu Yuanxi looked at the forecast of salary expenditure and decisively rejected this suggestion.

In the end, what made Chu Yuanxi's waist stiffen in front of Zhao Jie was that Zhao Jie actually licked his face and recruited a CTO, Chu Yuanxi said in his heart, why are you a program, recruiting a CTO, this is the prelude to being lazy?

But this CTO who was fished by Zhao Jie is called a noble brother, and his work experience is extremely dazzling, it is said that he is an engine master, and he has a brilliant record in Perfect World, but he has been unsuccessful and has not caught up with any good projects, and was fished by Zhao Jie.

A program ape that can be an editor may not be able to make an engine, but a program ape that can be an engine must be able to be an editor, so technically Chu Yuanxi is not worried, what he is worried about is planning. The planning team is about to transplant the whole thing to Lingxi, which is equivalent to being completely empty.

But fortunately, whether it is Chu Yuanxi, or Zhao Jie and Yang Jiangang, the time to contact the domestic game industry is not short, and the domestic game team has nearly 20,000 at its peak.

This situation is also the reason why Chu Yuanxi dared to send all the talents of the game company to Lingxi, because the general environment is not good, which is good for the new company in terms of talent selection. Otherwise, a calf like Brother Gui would not have been paid for half a year in the previous start-up company and would have been fished out by Zhao Jie.

When Chu Yuanxi was busy working on two new game branches, suddenly Yuan Jing made a phone call.

Chu Yuanxi was about to thank Yuan Jing for blowing the wind hard enough, but Yuan Jing said in a rare anxious tone: "I have a chance now, I can vote for VIPchild, do you say to vote?"

"What?" Chu Yuanxi was stunned, in the original world, Yuan Jing often asked him to be a staff officer to see if some investment opportunities in other companies and fields could be done, but this time it was quite rare.

"I mean, VIPchild, the No. 1 unicorn in the domestic English one-to-one education industry, Zheng De definitely couldn't invest in it, but I didn't expect that an opportunity suddenly appeared, and it was open to us to give us a share, and we could vote. It's too late to do research now, it's too sudden, and it's urgent, we can only judge directly. ”

"What does Zheng De's investment committee say?" Chu Yuanxi asked according to the process, fund companies generally make decisions through the investment committee.

"The differences are bigger. Some people think it's a golden opportunity, some people think it's a big problem. I have information here, send it to you to see, and use your entrepreneur's ideas to help me refer to it?"

"If your information is complete, I will help you review it. Chu Yuan Xi was overjoyed to see Hunting, and then quickly received a super detailed information.

Chu Yuanxi was stunned by the details of this information, is this a copy of VIPchild's hometown?

It can be imagined how strong the resentment of VIPchild's financing is, and the core data is actually harmful when it is seen by competitors, and it must be shown to investors if it can't be managed.

It doesn't matter if I look at this, I almost saw a big drama, but I didn't expect that the capital that should have been financed in August was still led by Penguin, and they were inserted internally, and a letter from the financing committee was sent to potential investors in the E round saying that there was a problem with the core data, and the capital could not be financed......

No wonder! Chu Yuanxi put himself in his shoes, and couldn't help but feel a chill jumping up from his tail bone. This is a fatal stab, and any round of financing that is unplanned for two or three months may collapse.

Isn't it a sudden setback for an IPO that WeWork's $45 billion valuation has plummeted? Why are the well-off in the original world so hungry for funds? For the same reason, the growth rate is too fast, and the replenishment of capital flow cannot keep up, and problems will arise immediately.

However, if we find a wide track without an iron curtain, can entrepreneurs resist running wildly? They can't restrain themselves at all! This is simply a flip board for the well-off people in the original world, and the crooked melons and cracked dates that were not accepted by the original have now had to put down the shelves and release their share, and Zheng De is this melon and date.

Chu Yuanxi gradually sank his heart and seriously analyzed this case.

Then, he wrote down a certain sentence and erased it a few times, and this sentence was - the valuation is 4.5 billion $, which I am not very optimistic about. It's really the first in the industry, but it's also expensive.

The reason why it is written like this is because in the other party's financial data, the real loss recorded is very large, billions of losses a year. Although this is the current practice of starting a business, Meituan Didi is still losing a lot this year, but the loss of the education industry is also so large, which is very different from local life.

Local life is about high-frequency subsidized users, burning money to occupy the market, burning competitors, and then monopolizing price increases. Obviously, education cannot be subsidized at high frequency, it should be brand advertising as the main expense, and this thing can play billions of advertisements?

But he erased it several times, because it was too similar! VIPchild was too similar to the well-off of the original world, which made him hope that the other party could live, which is called empathy.

So he just wanted to spend twenty minutes hugging each other, but now he decided to spend a little more time and look carefully for the connotation.

Chu Yuanxi thought about it, first looked for the cause of the stabbing incident, and found that it was caused by tearing, which was too ordinary to have any value for analysis, and then looked upwards to find out what major changes had occurred before the stabbing incident? Although tearing may be a daily routine, it is impossible for such a major tearing to be without a reason.

However, there is no such thing in the information, Chu Yuanxi had to ask on WeChat, and Yuan Jing thought for a while before replying: Major changes in the company?

Chu Yuan Xixin said that this is cold, this company was established in 2014, and there is a predecessor, and it is not until this year that the values are emphasized? There must be a lot of holes in it, otherwise why emphasize the values?

Values are a very magical thing, and when they are added to the company's assessment indicators, it is already far away from the company. Therefore, the emphasis on values should be early, and it cannot be written as stripes, which means that it is: look, everything else is fine.

Especially for halo startups, the establishment of values is a more urgent matter than growth, but unfortunately many companies do not have this leisure, and only have the growth rate of explosion in their sights. It is only when faced with the growth trap that the dilemma is finally felt.

Chu Yuanxi reviewed it slightly according to the information given by Yuan Jing and found that VIPchild had been tossing in the trap for a long time, and even had to turn off his engine and reduce the speed, but it was still difficult to climb out. And the reason is also obvious at a glance, in the face of the choice of product-driven sales or sales-forced products, the sales-led radical strategy was finally chosen, and the sales were given a super high percentage of commissions, so the scale of the students increased day by day.

After reviewing this, Chu Yuanxi shouted "wipe it", and sure enough, at this time, the problems encountered by VIPchild and Xiaokangyuan World are exactly the same, just like looking at himself in the mirror.

What is the result of a large scale but organizational capabilities and values that stand still or even go backwards? That is, when the company finds that it can no longer be sales-oriented, when it finds that crazy sales have done more harm than good to the company, employees can not care about that. The wild bison could not be pulled by the reins, so they could only shoot, and even hit the head with a shotgun.

When everyone is picking on their own small abacus and ignoring the company's overall market, the company's interests will have a strong contradiction with the individual. The organizational ability can't keep up, even if this fatal drawback is found, it can't be corrected, if you don't change the sales KPI, you are waiting for death, and if you change the KPI, you are looking for death, and you will fall into the paradox of Chang Kaishen's death of the party or the country.

The reason for this is that the right values were not guided from the beginning. VIPchild was stabbed by his own people this time, in fact, it is the same root, the interests of the small group cannot be satisfied, so they pull the company to blow up together.

This kind of growth trap, no matter how you start a business, as long as it is growing rapidly and has not been cheated and has no painful lessons, you will be beaten. It's not just the well-off in the original world, as well as VIPchildren, it's just that the strength of the beating is different. There is no need to cite complex examples, taking the simplest example as an example, Internet celebrities will be beaten by the trap of growth.

Douyin lipstick brother, this can be regarded as a big Internet celebrity with rocket-like growth, and its influence has surpassed that of any individual member of Baren Entertainment today, and now it has begun to overturn continuously. If you bring hairy crabs, the hairy crabs will overturn, and if you bring a non-stick pan, you will overturn with a non-stick pan, why is this?

Because he has advantages in beauty, especially lipstick, there are barriers, and he has a strong KOC (key opinion buyer) background, which is not easy to overturn. But because the growth rate is too large, it is not enough to only make lipstick, it must be diversified, and this diversification will be crossed into other categories, but other categories are not his advantage projects, so it is easy to have problems.

At this time, the safe way is to take whatever the risk is small, and hairy crabs are obviously the most risky category, and there is no one. So obviously, hairy crabs give a lot of money, and the team's backstage selection takes sales and profits as more important assessment indicators, and the Internet celebrities at the front desk will overturn.

However, in fact, VIPchild has done much stronger than most halo companies, and the goal and speed of expansion have led the company to challenge the impossible, and it can be said that it has won many battles in the early days, choosing a track that others dare not enter, called one-on-one tutoring by foreign teachers in North America, and quickly establishing barriers, which is how to break out of the encirclement and become the leader in the track. So looking at it this way, in fact, VIPchild still has a lot of investment value, as long as it can solve the difficult growth trap.

This requires investors to correct, at this time, investors use money to speak, than the founder uses his own ability radius to influence, which is much simpler and more direct.

Or there is another way, that is, the method used by the original world to finally tide over the difficulties, to come up with amazing products and cover up all the problems.

Because what he saw was himself in the mirror, Chu Yuanxi couldn't bear to break it, and finally sent a paragraph of careful words:

I reviewed it and found that this is a company with a particularly prominent culture of military merit, which is the root of all problems. Education is a strong content field, and the founders are strong people who have been cultivating content for more than ten years, so they have great advantages. But now they are attacking from all sides and attacking areas where they have no advantage. The founder's influence radius is significantly lower than that of the sales team, but the first-tier city customer source has already seen its peak, so the problem is exposed.

But the highlight of this company is also obvious, the integration of education and Internet products is very fast, very powerful. So, what are you, and your investment committee, worried about?

Yuan Jing replied: What I am not optimistic about is that the founder team looks forward and backward and can't distinguish between offense and defense. There is also the slow pace of trial and error. We didn't feel any big problems with the specific products and sales, and the core data didn't look like a problem. As for our investment commissioners...... Don't talk about it.

Chu Yuanxi: I think so, the development method chosen by VIPchild is destined to be stepped on by all education and Internet companies, so it is normal to encounter problems. The founder is very good at providing educational services, but now the problem is that not continuing to grow bigger means death, so the conflict has intensified. The ability of the founder to be used to the limit is an internal cause, and the problem of organizational ability not keeping up with and values is only an external manifestation.

Writing this, Chu Yuanxi also began to reflect on himself. In fact, this internal and external, to put it bluntly, is a sentence, the ability must be improved before the ability is used to the limit, otherwise it is impossible to improve it when it reaches the limit, because there is no spare energy.

Why does it die if it doesn't get bigger? Because the plate is already very big and needs the support of a lot of money, but if it doesn't continue to get bigger, it will be difficult to get follow-up financing, and if you can't get financing, no matter what kind of business, no matter whether the product is good or not, it will collapse directly.

This is the trap of growth, a dragon that all dragon-slaying teenagers who start businesses in the Internet era have to face. Chu Yuanxi deeply understood the power of this dragon, and the dragon slaying knife prepared for Xiaokang this time was the Ba Ren Group, and he filled the trap with plenty of cash.

Yuan Jing was actually very anxious, because this rare investment opportunity was urgent. What he wants to hear is a simple conclusion: to vote, or not to vote?

I saw Chu Yuanxi reply: Vote for you or not, I think it is difficult for one to dominate the education track. This investment target will probably be deconstructed into an "old-fashioned" education brand and retreat to its own basic market. There are too many extension brands they are opening now, and not being able to make a profit is a burden. If I were you, I wouldn't look at their data, just talk to the founders and see if their development ideas are on the right path. I think even so, they are still worth investing in, the key is the valuation.

Yuan Jing didn't reply for a long time, because the question was not whether he could invest, but that Chu Yuanxi's suggestion could actually be interpreted as: the development model and investment model of the target object to be invested actually do not match. It may be foolish to follow the investment logic of unicorns.

And Chu Yuanxi didn't continue to speak, because, at this time, it was already dinner time, and Chu Yuanxi was just about to go out to forage for food, when suddenly, a prompt came from the Ba people's message: Speed up and watch the news broadcast!

Ba Ren Information has always retained the information sniffing unit established in the early days of the company last year, collecting sudden hot information at any time, but today's prompt, Chu Yuanxi looked at it twice and found that there was no possibility of misunderstanding.

So I opened the CCTV network and took a look, and I went to it! He casually transferred this prompt to Cao Xiang, and then concentrated in confusion and began to watch the news broadcast.

Today's news broadcast style is extremely rare, and it took up to eight minutes to talk about blockchain......