Chapter 289: Ranking in the Island Country

After Jiuding Securities Company turned around, Xia Yu did not stay and went straight to the other two companies.

He is going to understand all the things that he needs to know and the tasks that should be assigned within today's day.

The four companies are all rising sunrises in various industries, and the role of every bit of time is magnified many times, and Xia Yu naturally doesn't want to waste it.

Soon, the car stopped downstairs again in the building where Jiuding Animation Co., Ltd. and Jiuding Book Publishing Company were located, and Xia Yu took Li Wuming and walked straight to the floor of the animation company.

"Boss, you're here!"

When Xia Yu found Ma Tengdong, he happened to be working on documents in the office, and when he saw Xia Yu coming, he hurriedly stood up and shouted respectfully.

"Well, don't stand, sit down and talk!"

Xia Yu said and sat on the sofa and stretched, Ma Tengdong also left the desk, came to the opposite place opposite Xia Yu and sat down, and began to make tea.

"Boss, please have tea!"

Picking up the teacup and taking a sip, Xia Yu exhaled a breath of hot air, and his body naturally relaxed.

"How's the company doing?"

Xia Yu put down the teacup, leaned back on the sofa and asked.

"Boss, the sales of our "Bosom Friend" comic magazine have been rising, and the sales volume of last week was 930,000 copies, and the specific sales statistics table in various places is here, please take a look!"

Ma Tengdong said and took out a form and handed it to Xia Yu, who took it and browsed it.

The total sales volume was 950,000 copies, including 220,000 copies in Hong Kong and Macao, 180,000 copies in Taiwan Province, 200,000 copies in Southeast Asia, and the most in island countries, reaching 350,000 copies.

Compared with the sales volume of the second phase of the official fee, Hong Kong and Macao only increased by 60,000 copies, Taiwan Province rose by 80,000 copies, Southeast Asia only rose by 50,000 copies, but the island countries rose by 130,000 copies, the largest increase and increment.

"It seems that the social concept has not been greatly reversed, and this is also a helpless thing!"

Seeing that the sales growth in Hong Kong and Macao in the base camp was so small, Xia Yu frowned slightly, and then stretched out and thought.

Now the rectification of the comic industry in Xiangjiang is still continuing, the high-voltage line has been pressing, and even the representative "Li Xiaolong" and "Dragon Tiger Gate" are still being rectified and have not been sold again.

In other words, Jiuding Animation Co., Ltd. has no opponents, but the sales volume in Hong Kong and Macao is only 220,000 copies, which is equivalent to the combined sales of "Dragon Tiger Gate" and "Li Xiaolong".

Of course, if you take into account the overlapping sales of "Dragon Tiger Gate" and "Li Xiaolong", in fact, the total number of readers who bought these two comics is about 150,000 or 60,000 at most.

Looking at it this way, the 220,000 sales volume of "Bosom Friend" magazine is still very high, and it also reflects that new readers have been attracted from the side.

It's just that the increase is not very large, compared with the number of new 130,000 copies in the island country, Hong Kong and Macao can be said to be Xia Yu's base camp, but it only rose by 60,000 copies, Xia Yu thought about it, and felt that it was a problem of industry recognition, and the social atmosphere had not been reversed.

However, it can be regarded as a good thing if there is a new addition.,It means that the market of the comic industry has continued to expand.,It's just that it still needs a buffer process to adapt.,Even if there is an external force to catalyze,,It's still not urgent.。

In a country with a mature comic industry like an island country, the sales of "Bosom Friend" have soared, which shows that the quality is no problem, and the reader's recognition is very high.

"It seems that we still want to focus on the island market, just like I originally thought!"

Xia Yu muttered in his heart.

"Huh?"

Just when Xia Yu turned the next page, after seeing the content on the paper, he couldn't help but raise his eyebrows slightly and sighed lightly, and read it seriously.

Island country comic market research report and comic magazine sales ranking

......

First, "Weekly Shonen SUNDAY", which sold 2.8 million copies a week, was launched for the Shogakukan, was founded in 1959, and is now the main work "Lucky Star Kid...... The largest number of female readers.

Second, "Weekly Shonen Jump", which sold 2.5 million copies a week, was launched by Shueisha and was first published in 1968......

Third, "Weekly Shonen Magazine", which sold 2 million copies a week, was launched by Kodansha and was first published in 1959......

Fourth......

......

Twentieth, "Bosom Friend", weekly sales of 350,000 copies......

Seeing the end, Xia Yu's eyes froze, happy and a little dignified at the same time, and a little puzzled.

He looked at Ma Tengdong and asked, "Tengdong, how did this ranking come from?"

Ma Tengdong, who had been observing the expression of his boss Xia Yu, was ready to answer.

"Boss, this is a table we made ourselves, combined with my understanding of the island comic market, plus I inquired about the statistical data, I made this table, the purpose is to have a more intuitive concept, but also to play a role in supervision. ”

"There must be a deviation in the data in this table, but it should not be a big difference, and it is still representative!"

Ma Tengdong reported truthfully.

"Well done!"

Xia Yu said with an appreciative look.

Then, Xia Yu ignored the happy Ma Tengdong, continued to look down at his watch, looked at the twentieth ranking and 350,000 sales of "Bosom Friend", and the sales of 2.8 million copies of the first place "Weekly Youth SUNDAY", and fell into deep thought.

This table shows the prosperity of the island country's comic market, with the number one sales being exactly eight times that of "Bosom Friend", with three comic magazines selling 2 million copies and nine comic magazines selling 1 million copies.

The sales of "Bosom Friend" in Hong Kong and Macao are only 220,000 copies, less than two-thirds of the sales in island countries, but the sales of 350,000 copies are just in the twentieth place.

And you must know that the comic industry is not only comic magazines alone, but also various commercial monographs.

So, the manga market in the island country is really amazing!

Thinking of this, Xia Yu opened his mouth and said: "Tengdong, continue to increase marketing investment in the island market, and do our best to expand sales." ”

"Okay!"

Ma Tengdong immediately responded, even if the boss Xia Yu didn't say this, he would take the initiative to mention it.

After all, whether it is the sales of Hong Kong and Macao or the sales of island countries, they must be counted in the total sales, and now it is clear that the sales of island countries are the easiest to mention, and it must be easy first and then difficult, and more energy will be put into the island market.

However, Xia Yu also has other plans.

He has a great way to increase the sales of comic magazines in Hong Kong, Macau and Southeast Asia, and that is to show cartoons to stimulate and catalyze the market, which is a better way to promote than any advertisement.

You must know that Xia Yu now has a TV station in his hand, although he has not officially taken over yet, but before the cartoon is ready, he has definitely taken over.

"Tengdong, do you know the talents in animation production? Since we are called Jiuding Animation Co., Ltd., we naturally cannot do without the animation production department. ”

Xia Yu asked.

"Boss, I know a lot of these talents, and I have some ability in this area. ”

"Boss, do you want to start making cartoons now?"

Ma Tengdong asked happily. Of course, he is very clear about the role of cartoons in promoting comics and peripheral products, if there is a bonus of cartoons, the sales of "Bosom Friend" in Hong Kong and Macao will definitely not be worried, where the cartoon is placed, where the sales will rise, it is definitely a deadly weapon.

"That's right, I'll tell you one thing, all the shares of Leigh's TV station have been acquired by me, and I will put as many cartoons as you make!"

Xia Yu said with a smile on the corner of his mouth.

Ma Tengdong's eyes widened when he heard this, and he blurted out: "Boss, are you saying that you bought Li's TV station?"

Xia Yu nodded.

"Haha!"

Ma Tengdong was so happy that he almost jumped up, and immediately promised: "Boss, don't worry, I will set up an animation production department immediately, and I will definitely produce cartoons!"

"You just remember, I haven't taken over the TV station yet, you still have a while, you just need to remember one thing, quality first!"

Xia Yu admonished.

"I understand, I'll be strict!"

Ma Tengdong's smile retracted and said solemnly.

Ma Tengdong has been working in Shueisha for so long, even if Shueisha is one of the best in the manga industry in the island country, and will make a lot of cartoons every year, there will still be works that hit the streets, but the quality is not good.

So even if Xia Yu doesn't say it, Ma Tengdong will also close the good quality!

No matter which industry or which enterprise, quality is the magic weapon to win and the ultimate weapon for long-term prosperity.

Now the boss has a TV station, so the cartoons made will definitely be able to be broadcast, and there is no need to worry about the selling price and cost, anyway, it is the boss's company, so there is no longer any worries, in this case, he does not pursue quality, Ma Tengdong himself will not forgive himself.